Transactional Video on Demand Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, By Type (Electronic Sell Through, Download to Rent), By Vertical (Media & Entertainment, Education, Others (Sports)), By Region, By Company

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Report Description

Global transactional video on demand market is anticipated to grow during the forecast period due to the availability of diverse content, low rental cost, and the adoption of smart devices.

Global Transactional Video on Demand Market Scope

Transactional Video on Demand (TVOD) is a model of video content distribution where users can rent or purchase individual movies, TV shows, or other forms of video content on per-title basis. Unlike subscription-based services such as Netflix, where users pay a recurring fee for access to a library of content, TVOD allows users to pay for specific content they want to watch.

In TVOD, users typically have the option to rent a video for a limited period or purchase it outright for permanent access. The content is usually delivered digitally through online platforms or services, such as video-on-demand platforms, streaming services, or digital marketplaces.

The global transactional video on demand market is divided into two segments electronic sell through (EST) and download to rent (DTR). EST allows users to purchase and keep the content permanently, while DTR provides a rental option with a limited time frame for accessing the content. EST is suitable for users who want to build a digital library and have long-term access to their favorite movies or TV shows, while DTR is more suitable for users who prefer temporary access or want to watch a particular piece of content for a shorter period.

Global Transactional Video on Demand Market Overview

The global transactional video on demand market has been witnessing significant growth in recent years. Various factors such as increasing availability of high-speed internet, growing consumer demand for on-demand content, and advancements in digital streaming technologies have contributed to the growth of the market.

The global transactional video on demand market covers a wide range of content, including movies, TV shows, documentaries, concerts, sports events, and educational videos. Both new releases and catalog titles are made available for rental or purchase, catering to various interests and preferences of the audience.

The transactional video on demand market is driven by various factors, trends, and innovations, For example, some platforms are exploring early access releases, where users can rent or purchase a movie while it is still playing in theaters. Furthermore, advancements in streaming technologies, such as 4K Ultra HD and High Dynamic Range (HDR), enhance the viewing experience of users. The transactional video on demand market will continue to evolve during the forecast period as consumer preferences, technological advancements, and industry dynamics shape the landscape of on-demand video consumption.

Global Transactional Video on Demand Market Drivers

The transactional video on demand market is driven by several factors that contribute to its growth and popularity. TVOD platforms are increasingly integrating with smart devices, such as smart TVs, streaming media players, and mobile devices. This allows users to seamlessly access and stream content on their preferred devices without the need for additional hardware or complicated setups. Integration with voice assistants and smart home ecosystems further enhances the user experience and convenience. Furthermore, the main advantage of TVOD is that users can access specific titles they are interested in watching, even if they are not available on subscription-based platforms. TVOD platforms cater to specific niche markets and offer specialized content that may not be readily available on subscription-based services. This includes independent films, foreign language movies, documentaries, and other unique content genres. For instance, Disney+, launched in the US in 2019, has more than 157.8 million subscribers as of 2023 and it also provides TVOD. TVOD allows content creators and distributors to reach a targeted audience interested in niche or specialized content, thereby driving the market.

TVOD platforms often offer rental options at a fraction of the cost of purchasing the content outright. This affordability factor makes TVOD an attractive choice for consumers who want to watch specific movies or shows without making a substantial financial commitment. Lower rental prices compared to cinema tickets or physical media purchases make TVOD an economical choice for many users. Thus, affordability is one of the leading factors driving the growth of the global transactional video on demand market.

Global Transactional Video on Demand Market Trends

TVOD platforms are investing in exclusive content to differentiate themselves and attract a loyal user base. These platforms offer unique content by securing exclusive rights to movies, TV shows, or documentaries. This trend helps platforms compete with subscription-based services and provides an incentive for users to choose TVOD for specific content. The TVOD platform is increasingly offering bundled packages or cross-promotions to expand the global transactional video on demand market. For example, platforms may offer discounts or promotional codes for rentals or purchases when users subscribe to other services or products. This trend aims to enhance customer loyalty and increase engagement across various offerings.

Some of the educational platforms are offering TVOD content. The TVOD concept is also being applied to educational sites such as Byju and Udemy. For instance, in recent times, educational platforms (such as Byju) have achieved the most popularity with this TVOD platform by showcasing the value they bring to potential students. On the other hand, entertainment VOD services (such as iTunes and Amazon Prime) achieve their greatest popularity by offering highly regarded content on this model, which is not supported by subscription video on demand (SVOD) solutions. Thus, the availability of diverse content on TVOD platforms will fuel the market during the forecast period.

Global Transactional Video on Demand Market Challenges

TVOD platforms face competition from subscription-based services in platforms such as Netflix. These services offer a vast library of content for a recurring monthly fee, attracting users who prefer unlimited access to a variety of titles. TVOD platforms need to differentiate themselves by providing unique content offerings or exclusive features to compete effectively. The global transactional video on demand market is susceptible to piracy and unauthorized streaming of copyrighted content. Piracy not only affects the revenue of content creators and distributors but also undermines the viability of the TVOD model. Platforms must invest in robust content protection measures and actively combat piracy to ensure the legitimacy of their offerings. With a vast amount of content available across multiple platforms, marketing and content discovery pose challenges in the global transactional video on demand market. Platforms need effective marketing strategies to promote their offerings and stand out amid the competition. Additionally, helping users discover relevant content based on their preferences that can be challenging, as personalized recommendation algorithms need to continually improve and provide accurate suggestions.

Recent Developments

In 2022, Amazon launched Prime Video Store, their transactional video-on-demand (TVOD) movie renting business, in India, to give customers early access to the local and international films. As pay-per-movie service will be accessible to both Prime and non-Prime users, this will increase Prime Video's customer base.
In 2021, BookMyShow launched BookMyShow Stream, which is a TVOD platform. The users can rent or buy and watch content from this platform that is targeted toward customers in specific film categories, such as world cinema, festival favorites, premieres, and exclusives.

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Global Transactional Video on Demand Market Opportunities

TVOD platforms can expand their services globally, reaching a wider audience beyond their domestic markets. With the increasing availability of high-speed internet and the growing adoption of streaming services across the world, TVOD platforms can tap into international markets and cater to the preferences of diverse global audiences. The localization efforts, such as providing content in different languages and tailoring offerings to regional preferences, can facilitate successful expansion. TVOD platforms can explore partnerships with movie studios to offer early window releases. This opportunity allows users to rent or purchase movies shortly after their theatrical release, providing a convenient option for viewers who prefer to watch new releases without going to the cinema.

TVOD platforms provide an avenue for monetizing niche or specialized content that may have a limited audience but is highly valuable to specific user segments. This opportunity allows content creators, such as independent filmmakers, documentary producers, or niche genre enthusiasts, to reach their target audience directly and generate revenue through rentals or purchases.

Global Transactional Video on Demand Market Segmentation

The global transactional video on demand market is segmented based on type, vertical, and region. Based on type, the market is segmented into electronic sell through and download to rent. Based on vertical, the market is segmented into media & entertainment, education, and others(sports). The market analysis also studies regional segmentation, divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Company Profiles

Amazon.com, Inc., Apple Inc., Alphabet Inc., Rakuten Group, Inc., The Walt Disney Company, Vudu LLC, Redbox Automated Retail LLC, Bigtree Entertainment Pvt. Ltd., Hulu LLC, and DIRECTV, LLC. are the market players in the global transactional video on demand market during the forecast period.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Type Vertical Region
Regional Scope	North America, Asia-Pacific, Europe, Middle East & Africa, and South America
Country Scope	United States, Canada, Mexico, China, India, Japan, South Korea, Australia, Germany, France, United Kingdom, Italy, Spain, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, and Colombia
Key Companies Profiled	Amazon.com, Inc., Apple Inc., Alphabet Inc., Rakuten Group, Inc., The Walt Disney Company, Vudu LLC, Redbox Automated Retail LLC, Bigtree Entertainment Pvt. Ltd, Hulu LLC, and DIRECTV, LLC.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global transactional video on demand market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Transactional Video on Demand Market, By Type:

Electronic Sell Through
Download to Rent

Transactional Video on Demand Market, By Vertical:

Media & Entertainment
Education
Others (Sports)

Transactional Video on Demand Market, By Region:

North America

United States
Canada
Mexico

Asia-Pacific

China
India
Japan
South Korea
Australia

Europe

Germany
France
United Kingdom
Italy
Spain

South America

Brazil
Argentina
Colombia

Middle East & Africa

Saudi Arabia
UAE
South Africa
Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global transactional video on demand market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Transactional Video on Demand Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected].

Table of content

1. Introduction

1.1. Market Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis

4.1. Platform Preference

4.2. Factors Influencing Purchase Decision

4.3. Challenges Faces Post Purchase

4.4. Satisfaction Level

5. Global Transactional Video on Demand Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type Market Share Analysis (Electronic Sell Through and Download to Rent)

5.2.2. By Vertical Market Share Analysis (Media & Entertainment, Education and Others (Sports))

5.2.3. By Regional Market Share Analysis

5.2.3.1. North America Market Share Analysis

5.2.3.2. Asia-Pacific Market Share Analysis

5.2.3.3. Europe Market Share Analysis

5.2.3.4. Middle East & Africa Market Share Analysis

5.2.3.5. South America Market Share Analysis

5.2.4. By Company Market Share Analysis

5.3. Global Transactional Video on Demand Mapping & Opportunity Assessment

5.3.1. By Type Market Mapping & Opportunity Assessment

5.3.2. By Vertical Mapping & Opportunity Assessment

5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Transactional Video on Demand Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis

6.2.2. By Vertical Market Share Analysis

6.2.3. By Country Market Share Analysis

6.2.3.1. United States Transactional Video on Demand Market Outlook

6.2.3.1.1. Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2. Market Share & Forecast

6.2.3.1.2.1. By Type Market Share Analysis

6.2.3.1.2.2. By Vertical Market Share Analysis

6.2.3.2. Canada Transactional Video on Demand Market Outlook

6.2.3.2.1. Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2. Market Share & Forecast

6.2.3.2.2.1. By Type Market Share Analysis

6.2.3.2.2.2. By Vertical Market Share Analysis

6.2.3.3. Mexico Transactional Video on Demand Market Outlook

6.2.3.3.1. Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2. Market Share & Forecast

6.2.3.3.2.1. By Type Market Share Analysis

6.2.3.3.2.2. By Vertical Market Share Analysis

7. Asia-Pacific Transactional Video on Demand Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis

7.2.2. By Vertical Market Share Analysis

7.2.3. By Country Market Share Analysis

7.2.3.1. China Transactional Video on Demand Market Outlook

7.2.3.1.1. Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2. Market Share & Forecast

7.2.3.1.2.1. By Type Market Share Analysis

7.2.3.1.2.2. By Vertical Market Share Analysis

7.2.3.2. India Transactional Video on Demand Market Outlook

7.2.3.2.1. Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2. Market Share & Forecast

7.2.3.2.2.1. By Type Market Share Analysis

7.2.3.2.2.2. By Vertical Market Share Analysis

7.2.3.3. Japan Transactional Video on Demand Market Outlook

7.2.3.3.1. Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2. Market Share & Forecast

7.2.3.3.2.1. By Type Market Share Analysis

7.2.3.3.2.2. By Vertical Market Share Analysis

7.2.3.4. South Korea Transactional Video on Demand Market Outlook

7.2.3.4.1. Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2. Market Share & Forecast

7.2.3.4.2.1. By Type Market Share Analysis

7.2.3.4.2.2. By Vertical Market Share Analysis

7.2.3.5. Australia Transactional Video on Demand Market Outlook

7.2.3.5.1. Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2. Market Share & Forecast

7.2.3.5.2.1. By Type Market Share Analysis

7.2.3.5.2.2. By Vertical Market Share Analysis

8. Europe Transactional Video on Demand Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis

8.2.2. By Vertical Market Share Analysis

8.2.3. By Country Market Share Analysis

8.2.3.1. Germany Transactional Video on Demand Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By Type Market Share Analysis

8.2.3.1.2.2. By Vertical Market Share Analysis

8.2.3.2. France Transactional Video on Demand Market Outlook

8.2.3.2.1. Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2. Market Share & Forecast

8.2.3.2.2.1. By Type Market Share Analysis

8.2.3.2.2.2. By Vertical Market Share Analysis

8.2.3.3. United Kingdom Transactional Video on Demand Market Outlook

8.2.3.3.1. Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2. Market Share & Forecast

8.2.3.3.2.1. By Type Market Share Analysis

8.2.3.3.2.2. By Vertical Market Share Analysis

8.2.3.4. Italy Transactional Video on Demand Market Outlook

8.2.3.4.1. Market Size & Forecast

8.2.3.4.1.1. By Value

8.2.3.4.2. Market Share & Forecast

8.2.3.4.2.1. By Type Market Share Analysis

8.2.3.4.2.2. By Vertical Market Share Analysis

8.2.3.5. Spain Transactional Video on Demand Market Outlook

8.2.3.5.1. Market Size & Forecast

8.2.3.5.1.1. By Value

8.2.3.5.2. Market Share & Forecast

8.2.3.5.2.1. By Type Market Share Analysis

8.2.3.5.2.2. By Vertical Market Share Analysis

9. Middle East & Africa Transactional Video on Demand Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type Market Share Analysis

9.2.2. By Vertical Market Share Analysis

9.2.3. By Country Market Share Analysis

9.2.3.1. Saudi Arabia Transactional Video on Demand Market Outlook

9.2.3.1.1. Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.2. Market Share & Forecast

9.2.3.1.2.1. By Type Market Share Analysis

9.2.3.1.2.2. By Vertical Market Share Analysis

9.2.3.2. UAE Transactional Video on Demand Market Outlook

9.2.3.2.1. Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2. Market Share & Forecast

9.2.3.2.2.1. By Type Market Share Analysis

9.2.3.2.2.2. By Vertical Market Share Analysis

9.2.3.3. South Africa Transactional Video on Demand Market Outlook

9.2.3.3.1. Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2. Market Share & Forecast

9.2.3.3.2.1. By Type Market Share Analysis

9.2.3.3.2.2. By Vertical Market Share Analysis

9.2.3.4. Turkey Transactional Video on Demand Market Outlook

9.2.3.4.1. Market Size & Forecast

9.2.3.4.1.1. By Value

9.2.3.4.2. Market Share & Forecast

9.2.3.4.2.1. By Type Market Share Analysis

9.2.3.4.2.2. By Vertical Market Share Analysis

10. South America Transactional Video on Demand Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type Market Share Analysis

10.2.2. By Vertical Market Share Analysis

10.2.3. By Country Market Share Analysis

10.2.3.1. Brazil Transactional Video on Demand Market Outlook

10.2.3.1.1. Market Size & Forecast

10.2.3.1.1.1. By Value

10.2.3.1.2. Market Share & Forecast

10.2.3.1.2.1. By Type Market Share Analysis

10.2.3.1.2.2. By Vertical Market Share Analysis

10.2.3.2. Colombia Transactional Video on Demand Market Outlook

10.2.3.2.1. Market Size & Forecast

10.2.3.2.1.1. By Value

10.2.3.2.2. Market Share & Forecast

10.2.3.2.2.1. By Type Market Share Analysis

10.2.3.2.2.2. By Vertical Market Share Analysis

10.2.3.3. Argentina Transactional Video on Demand Market Outlook

10.2.3.3.1. Market Size & Forecast

10.2.3.3.1.1. By Value

10.2.3.3.2. Market Share & Forecast

10.2.3.3.2.1. By Type Market Share Analysis

10.2.3.3.2.2. By Vertical Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Adoption of smart devices

11.1.2. Availability of high-speed internet

11.1.3. Low rental cost and affordability

11.2. Challenges

11.2.1. Rising market competition

11.2.2. Piracy and unauthorized streaming

12. Impact of COVID-19 on the Global Transactional Video on Demand Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

13. Market Trends & Developments

13.1. Availability of content in different languages

13.2. Presence of diverse content

13.3. Ownership and permanent access

13.4. Enhanced viewing experience

13.5. Interactive and Engaging Era

14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyers

14.3. Bargaining Power of Suppliers

14.4. Threat of New Entrants

14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths

15.2. Weaknesses

15.3. Opportunities

15.4. Threats

16. Competitive Landscape

16.1. Company Profiles

16.1.1. Amazon.com, Inc.

16.1.1.1. Company Details

16.1.1.2. Product & Services

16.1.1.3. Financials (As Per Availability)

16.1.1.4. Key Market Focus & Geographical Presence

16.1.1.5. Recent Developments

16.1.1.6. Key Management Personnel

16.1.2. Apple Inc.

16.1.2.1. Company Details

16.1.2.2. Product & Services

16.1.2.3. Financials (As Per Availability)

16.1.2.4. Key Market Focus & Geographical Presence

16.1.2.5. Recent Developments

16.1.2.6. Key Management Personnel

16.1.3. Rakuten Group, Inc.

16.1.3.1. Company Details

16.1.3.2. Product & Services

16.1.3.3. Financials (As Per Availability)

16.1.3.4. Key Market Focus & Geographical Presence

16.1.3.5. Recent Developments

16.1.3.6. Key Management Personnel

16.1.4. The Walt Disney Company

16.1.4.1. Company Details

16.1.4.2. Product & Services

16.1.4.3. Financials (As Per Availability)

16.1.4.4. Key Market Focus & Geographical Presence

16.1.4.5. Recent Developments

16.1.4.6. Key Management Personnel

16.1.5. Vudu LLC

16.1.5.1. Company Details

16.1.5.2. Product & Services

16.1.5.3. Financials (As Per Availability)

16.1.5.4. Key Market Focus & Geographical Presence

16.1.5.5. Recent Developments

16.1.5.6. Key Management Personnel

16.1.6. Redbox Automated Retail LLC

16.1.6.1. Company Details

16.1.6.2. Product & Services

16.1.6.3. Financials (As Per Availability)

16.1.6.4. Key Market Focus & Geographical Presence

16.1.6.5. Recent Developments

16.1.6.6. Key Management Personnel

16.1.7. Bigtree Entertainment Pvt. Ltd

16.1.7.1. Company Details

16.1.7.2. Product & Services

16.1.7.3. Financials (As Per Availability)

16.1.7.4. Key Market Focus & Geographical Presence

16.1.7.5. Recent Developments

16.1.7.6. Key Management Personnel

16.1.8. Alphabet Inc.

16.1.8.1. Company Details

16.1.8.2. Product & Services

16.1.8.3. Financials (As Per Availability)

16.1.8.4. Key Market Focus & Geographical Presence

16.1.8.5. Recent Developments

16.1.8.6. Key Management Personnel

16.1.9. Hulu LLC

16.1.9.1. Company Details

16.1.9.2. Product & Services

16.1.9.3. Financials (As Per Availability)

16.1.9.4. Key Market Focus & Geographical Presence

16.1.9.5. Recent Developments

16.1.9.6. Key Management Personnel

16.1.10. DIRECTV, LLC.

16.1.10.1. Company Details

16.1.10.2. Product & Services

16.1.10.3. Financials (As Per Availability)

16.1.10.4. Key Market Focus & Geographical Presence

16.1.10.5. Recent Developments

16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas

17.2. Target Region

17.3. Target Type

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

What are the key driving factors for the growth of the global transactional video on demand market?

The global transactional video on demand market is anticipated to be driven by the adoption of smart devices, availability of diverse and customized content, and low rental cost and affordability.

What are the benefits of TVOD?

As compared to AVOD, which relies on advertisements, TVOD allows customers more control over the viewing experience. It makes sure that viewers are not distracted by pointless advertisements. Furthermore, they are not restricted to any subscription plans.

What are the three categories of video-on-demand?

The three categories of video-on-demand are advertising-based video on demand (AVOD), subscription video on demand (SVOD), and transactional video on demand (TVOD).

Who are the key players in the global transactional video on demand market?

Amazon.com, Inc., Apple Inc., Alphabet Inc., Rakuten Group, Inc., The Walt Disney Company, Vudu LLC, Redbox Automated Retail LLC, Bigtree Entertainment Pvt. Ltd Hulu LLC, and DIRECTV, LLC. are the key market players in the global transactional video on demand market.

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Press Release

Transactional Video on Demand Market To Be Fueled By the Media & Entertainment Segment During The Forecast Period

Jul, 2023

The availability of niche and specialized content and the adoption of smart devices are the major factors driving the growth of the global transactional video on demand market.