Report Description


Forecast Period

2025-2029

Market Size (2023)

USD6.48 Billion

CAGR (2023-2028)

2.80%

Fastest Growing Segment

Standard Definition

Largest Market

South India


India direct-to-home (DTH) services market size is expected to expand during the forecast period. The DTH service market in India is expected to continue to grow, driven by increasing demand for premium entertainment services, the expansion of rural broadband connectivity, and the emergence of new technologies like 4K and virtual reality thus, there is an increase in demand for Direct-To-Home (DTH) service in India during the forecasted period.

India Direct-To-Home (DTH) Services Market Scope

The DTH technology enables a broadcasting provider to directly broadcast the signal to a television set using a receiver that is installed in the house. There is no requirement for a separate cable connection. Direct-to-home (DTH) broadcasting services are used in India to distribute multichannel TV shows through a satellite system, sending TV signals directly to subscribers' homes. The main types of Direct-To-Home (DTH) services are Standard Definition, High Definition, and Others. The services are subscribed through basic, standard, premium, and other subscriptions by end users which includes residential and commercial users.

India Direct-To-Home (DTH) Services Market Overview

The demand for DTH services in India is growing day by day. Numerous companies in the market offer DTH services. By offering appealing deals, companies attract additional prospective customers to remain competitive. Every DTH service provider has introduced several innovative services. The market for Direct-To-Home (DTH) services is being driven by the rise in demand for HD-quality content.

India is one of the largest DTH markets by number of consumers. According to a 2022 Telecom Regulatory Authority of India report, the pay DTH and cable sectors combined had 122 million subscribers as of March 2021. A total of 125 million people pay for TV service; 67 million of those people subscribe to cable, 55 million pay for DTH, and 3 million to Headend-in-the-Sky (HITS). Currently, more than 95% of pay-TV viewers are served by the cable and DTH industries. Approximately 65.58 million active subscribers constituted the pay DTH sector's overall subscriber base as of September 2022.

India Direct-To-Home (DTH) Services Market Drivers

Various drivers are contributing to the growth of the Direct-to-Home (DTH) service market in India. The growth of the middle class in India, along with rising disposable incomes, has led to an increase in demand for premium entertainment services such as DTH services. The government's push towards digitalization and the switch to digital broadcasting has been a prominent driver of the DTH service market in India. This has made DTH services more accessible to consumers and has led to increased demand for premium entertainment services in India. Moreover, DTH service providers offer the flexibility to choose packages and pay for only the channels that one wants to watch. This customization feature has attracted more customers which is also expanding the DTH service market in India.

Furthermore, the DTH services provide the convenience of accessing television channels from the comfort of one's home without having to worry about cable wires and connections. DTH service providers offer a larger selection of regional language channels, which appeals to a wider audience and has led to increased demand for their services along with a wide range of HD channels, which offer better picture and sound quality compared to traditional cable TV, and this has been a significant driver of the DTH service market in India.

India Direct-To-Home (DTH) Services Market Trends

The demand for Direct-To-Home (DTH) is expanding due to a few new trends in Direct-To-Home (DTH) in India. With the rise of regional language content and regional channels, DTH service providers are increasingly offering more regional channels to cater to the diverse linguistic and cultural needs of Indian viewers. DTH service providers are bundling their services with other value-added services such as OTT platforms, music streaming services, and video-on-demand services to offer a more comprehensive entertainment package. Moreover, with the emergence of new technologies such as 4K, ultra-high definition, and high-definition resolution, DTH service providers are adopting these technologies to offer better-quality viewing experiences to their customers.

Additionally, DTH service providers are expanding their services to rural areas, where cable television may not be easily accessible. This has helped increase the subscriber base and revenue for DTH service providers. These DTH service providers are offering customized packages based on the preferences of their customers, which has helped them retain existing customers and attract new ones. The DTH service providers are also encouraging online payment and self-service through their mobile apps and websites, which has made it easier for customers to recharge their accounts and access their accounts from anywhere. Thus, these trends indicate that the DTH service market in India is evolving to meet the changing needs of consumers and is likely to continue to grow in the coming years.

India Direct-To-Home (DTH) Services Market Challenges

The DTH service market in India is highly competitive and dynamic, and service providers need to constantly innovate and adapt to meet the evolving needs of consumers. The challenges faced in the DTH service market include regulatory challenges as the DTH industry is subject to various regulations and guidelines, which can make it challenging for service providers to launch new services and expand their operations. Moreover, setting up infrastructure in remote and rural areas can be challenging and expensive. This has limited the reach of some DTH service providers, particularly in areas where cable television is more prevalent. Consumers’ increasing shift toward online streaming services and mobile viewing is hampering the growth of the market in India. Thus, DTH service providers need to adapt to these changing preferences and offer more flexible and personalized services to stay relevant.

Recent Developments in India Direct-To-Home (DTH) Services Market:

  • In 2022, Jio DTH is the direct-to-home tv channel service announced to launch in metro cities like Bangalore, Chennai, Hyderabad, Delhi, Pune, and a few more. The subscribers are given the option to choose either satellite or the internet which will be having online HD channels and OTT apps like Netflix, Zee5, Discovery+, and Disney Hotstar.
  • In 2022, Tata Sky launched a new smart setup box in India called TataSky Binge+ that will run on Android TV and support compatible apps from the google play store and will allow users to watch both live TV and OTT content on one device.
  • In 2021, Tata Sky partnered with Amazon to launch a special edition of Fire TV Dongle, Amazon Fire TV Stick – Tata Sky Edition.

India Direct-To-Home (DTH) Services Market Opportunities

The direct-to-home (DTH) service market in India presents several opportunities for growth and expansion. With the majority of India's population residing in rural areas, there is significant potential for DTH service providers to expand their services to these areas where cable television may not be easily accessible. Moreover, offering value-added services, such as OTT platforms, music streaming services, and video-on-demand services, can help DTH service providers differentiate their services and provide a more comprehensive entertainment package to customers. In addition, offering customized packages, based on the preferences of customers, is an opportunity for DTH service providers to increase customer loyalty and attract new customers. Integrating DTH services with smart devices such as smartphones, tablets, and smart TVs can help DTH service providers provide a more seamless viewing experience to customers and increase customer engagement.


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Market Segmentation

The India Direct-To-Home (DTH) Services Market is segmented based on resolution type, subscription type, end user, and region. Based on the resolution type, the market is divided into standard definition, high definition, and others. Based on subscription type, the market is fragmented into basic, premium, and others. based on end user, the market is divided into residential and commercial. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North, West, South, and East.

Company Profiles

The major players in the India Direct-To-Home (DTH) Services Market are Bharti Airtel Limited, DishTV India Limited, Tata Sons Private Limited (TATA PLAY), Sun Direct TV Pvt Ltd, and Reliance Jio Infocomm Ltd. (Jio DTH).

Attribute

Details

Base Year

2023

Historical Years

2019 – 2022

Estimated Year

2024

Forecast Period

2025 – 2029

Quantitative Units

Revenue in USD Million, CAGR for 2019-2023 and 2024-2029

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Resolution Type

Subscription Type

End User

Region

Regional Scope

North, West, South, East

Key Companies Profiled

Bharti Airtel Limited, DishTV India Limited, Tata Sons Private Limited (TATA PLAY), Sun Direct TV Pvt Ltd, Reliance Jio Infocomm Ltd. (Jio DTH)

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the India Direct-To-Home (DTH) Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Direct-To-Home (DTH) Services Market, By Resolution Type:
    • Standard Definition
    • High Definition
    • Others
  • India Direct-To-Home (DTH) Services Market, By Subscription Type:
    • Basic
    • Premium
    • Others
  • India Direct-To-Home (DTH) Services Market, By End User:
    • Residential
    • Commercial
  • India Direct-To-Home (DTH) Services Market, By Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Direct-To-Home (DTH) Services Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decision

4.3.  Customer Satisfaction

4.4.  Challenges Faced After Purchase

5.    India Direct-To-Home (DTH) Services Market Outlook      

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Resolution Type Market Share Analysis (Standard Definition, High Definition, and Others)

5.2.2.    By Subscription Type Market Share Analysis (Basic, Premium, and Others)

5.2.3.    By End User Market Share Analysis (Residential and Commercial)

5.2.4.    By Region Market Share Analysis

5.2.4.1.        North Region Market Share Analysis

5.2.4.2.        West Region Market Share Analysis

5.2.4.3.        South Region Market Share Analysis

5.2.4.4.        East Region Market Share Analysis

5.2.5.    By Company Market Share Analysis

5.3.  India Direct-To-Home (DTH) Mapping & Opportunity Assessment

5.3.1.    By Resolution Type Market Mapping & Opportunity Assessment

5.3.2.    By Subscription Type Market Mapping & Opportunity Assessment

5.3.3.    By End User Market Mapping & Opportunity Assessment

5.3.4.    By Region Market Mapping & Opportunity Assessment

6.    India Standard Definition Direct-To-Home (DTH) Services Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Subscription Type Market Share Analysis

6.2.2.    By End User Market Share Analysis

7.    India High Definition Direct-To-Home (DTH) Services Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Subscription Type Market Share Analysis

7.2.2.    By End User Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.1.1.    Providers offer Larger Selection of Channels

8.1.2.    Offering Customization in Packages

8.1.3.    Provide Digital Television Broadcasting

8.2.  Challenges

8.2.1.    Increased Cost of Upgrading and Maintaining DTH Service

8.2.2.    Shifting Consumer Preferences Towards Online Platforms

9.    Impact of COVID-19 on India Direct-To-Home (DTH)

9.1.1.    Impact Assessment Model    

9.1.2.    Key Segments Impacted

9.1.3.    Key Regions Impacted

10.  Market Trends & Developments

10.1.   Increased Focus on Regional Content

10.2.   Introduction of Value-Added Services

10.3.   Adoption of New Technologies

10.4.   Integration with Smart Devices

10.5.   Shift Towards Online Payment and Self-Service

11.  Porter’s Five Forces Model

11.1.   Competitive Rivalry

11.2.   Bargaining Power of Buyers

11.3.   Bargaining Power of Suppliers

11.4.   Threat of New Entrants

11.5.   Threat of Substitutes

12.  SWOT Analysis

12.1.   Strengths

12.2.   Weaknesses

12.3.   Opportunities

12.4.   Threats

13.  Competitive Landscape

13.1.   Company Profiles    

13.1.1. Bharti Airtel Limited

13.1.1.1.     Company Details

13.1.1.2.     Product & Services

13.1.1.3.     Financials (As Per Availability)

13.1.1.4.     Key Market Focus & Geographical Presence

13.1.1.5.     Recent Developments

13.1.1.6.     Key Management Personnel

13.1.2. DishTV India Limited

13.1.2.1.     Company Details

13.1.2.2.     Product & Services

13.1.2.3.     Financials (As Per Availability)

13.1.2.4.     Key Market Focus & Geographical Presence

13.1.2.5.     Recent Developments

13.1.2.6.     Key Management Personnel

13.1.3. Tata Sons Private Limited (TATA PLAY)

13.1.3.1.     Company Details

13.1.3.2.     Product & Services

13.1.3.3.     Financials (As Per Availability)

13.1.3.4.     Key Market Focus & Geographical Presence

13.1.3.5.     Recent Developments

13.1.3.6.     Key Management Personnel

13.1.4. Sun Direct TV Pvt Ltd

13.1.4.1.     Company Details

13.1.4.2.     Product & Services

13.1.4.3.     Financials (As Per Availability)

13.1.4.4.     Key Market Focus & Geographical Presence

13.1.4.5.     Recent Developments

13.1.4.6.     Key Management Personnel

13.1.5. Reliance Jio Infocomm Ltd. (Jio DTH)

13.1.5.1.     Company Details

13.1.5.2.     Product & Services

13.1.5.3.     Financials (As Per Availability)

13.1.5.4.     Key Market Focus & Geographical Presence

13.1.5.5.     Recent Developments

13.1.5.6.     Key Management Personnel

14.  Strategic Recommendations/Action Plan

14.1.   Key Focus Areas

14.2.   Target Resolution Type

14.3.   Target Subscription Type

15.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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In the upcoming years, it is anticipated that the ease of bill payment through online payment systems, expanding DTH availability in rural areas, and the rise of technologically advanced televisions will all have a positive effect on the Direct-To-Home (DTH) industry in India.

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Increased focus on regional content, expansion of services to rural areas, focus on customized packages and shift toward online payment and self-service are the various trends in Direct-To-Home (DTH) services in India.

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The DTH service market in India is highly competitive, with several players vying for market share. This has led to pricing pressures and reduced margins for DTH service providers, while technological advancements have helped DTH service providers offer better-quality viewing experiences, which has increased the cost of upgrading and maintaining their infrastructure.

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Some key players operating in the India Direct-To-Home (DTH) Services Market include Bharti Airtel Limited, DishTV India Limited, Tata Sons Private Limited (TATA PLAY), Sun Direct TV Pvt Ltd, and Reliance Jio Infocomm Ltd. (Jio DTH).

profile

Parvati Sharma

Account Manager BD
Press Release

India Direct-To-Home (DTH) Services Market To Be Led By Standard Definition

Aug, 2023

The growing demand for high-definition quality content and the increasing number of television viewers are driving the Direct-To-Home (DTH) services market in India.