India Teleshopping Market By Operation Type (Infomercials, Dedicated Channels), By Category (Home Furniture, Apparel & Footwear, Consumer Appliances, Jewelry, Others (Beauty Products etc.)), By Payment Mode (Pre-Delivery Online Payment, Post-Delivery Online Payment, Cash on Delivery), By Source of Order (Television, Internet), Region, Competition, Forecast & Opportunities, 2029

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Summary

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD612.12 Million

CAGR (2023-2028)

6%

Fastest Growing Segment

Internet

Largest Market

South India


India Teleshopping Market is witnessing a significant rise, thanks to the increasing shift among consumers to online platforms, rise in television viewership, and a surge in internet penetration. Furthermore, the emphasis on customer engagement, and product diversification in teleshopping channels is significantly contributing to the India teleshopping market’s growth.

India Teleshopping Market Scope

Teleshopping, also known as direct response television (DRTV) shopping or television shopping, is a form of shopping where consumers can purchase products directly from a television program or channel. It typically involves a presenter or host promoting and demonstrating various products on air, while viewers can make purchases by calling a phone number or sending a text message. The products are usually marketed at a discounted price and may include a wide range of items, such as home appliances, beauty products, jewelry, and fashion items. Additionally, products occasionally include special gifts and offers that can benefit the customer. Through these marketing channels, retailers avoid spending money on traditional marketing, and witnessed an increase in sales, which gives them the ability to continue offering ideal savings to customers through the channel.

Infomercials are long-form commercials that provide detailed information about a product or service. They are typically 30 minutes or longer and are designed to educate viewers about the features and benefits of the product. Infomercials may air on any television channel, including news channels, movie channels, and general entertainment channels. On the other hand, dedicated teleshopping channels are channels that are specifically dedicated to selling products and services. These channels typically air 24/7 and feature a wide range of products, from clothing and jewelry to home appliances and health and beauty products. Unlike infomercials, dedicated teleshopping channels are not interrupted by other programs and are solely focused on selling products. They often feature live demonstrations of products and offer special deals and promotions and encourage viewers to buy from them.

India Teleshopping Market Overview

The teleshopping market in India refers to the sale of products through television commercials or infomercials that allow consumers to purchase products from the comfort of their homes. One of the key advantages of teleshopping is that it allows consumers to see products in action before making a purchase, which can help build trust and confidence of consumers in the product.

The market has seen significant growth in recent years, driven by various factors, such as increasing internet and television penetration, rising disposable income of middle-class population, and growing demand for convenience and time-saving shopping options among consumers.

Teleshopping is a popular form of shopping in India, where it has a large and growing market. The market is dominated by a few major players, such as HomeShop18, Naaptol, and Shop CJ, who offer a wide range of products, including electronics, clothing, jewelry, and home appliances. However, there are also several smaller players operating in niche segments, such as health and wellness, beauty, and kitchen appliances.

Teleshopping channels typically air for several hours a day, displaying products ranging from kitchen gadgets and beauty products to home appliances and fashion accessories. These channels often use a variety of marketing tactics, such as celebrity endorsements, demonstrations, and limited time offers, to encourage viewers to make a purchase.

India Teleshopping Market Drivers

In the recent years, the Indian teleshopping market has grown steadily. The increasing availability of television and internet has led to greater access to teleshopping channels and online stores. Broadcast Audience Research Council (BARC) statistics indicates that India had around 210 million television households in 2021, which is an increase of 6.9% from 197 million in 2018. Rural India has more TV owners than urban India, even though the number of urban television homes went up by 4% between 2018 and 2020, that is, from 87.8 million to 91 million. However, around 90 million households are still without televisions, which presents a big market opportunity for television manufacturers. Thus, with the rising demand of television, the teleshopping market is expected to rise at an attractive CAGR in India over the next few years.

The convenience of shopping from home attracts consumers toward teleshopping. It saves time and effort, which is especially important for busy urban consumers. Teleshopping companies often offer lucrative deals and discounts to customers as well. All these factors aid the India teleshopping market in registering significant growth.

India Teleshopping Market Trends

With the rapid growth of e-commerce, many teleshopping companies in India are shifting their focus to online platforms. The increasing adoption of smartphones and the growing popularity of online shopping are driving this trend. Many teleshopping companies have started their e-commerce websites and apps to stay competitive in the market. Teleshopping companies are expanding their product portfolios to include more diverse and innovative products, including personal care, fitness, and home appliances. They are also collaborating with established brands to offer a wider range of products.

To cater to the vast Indian population that speaks various regional languages, teleshopping companies have started to offer products and services in regional languages, including Hindi, Tamil, Telugu, and Bengali. Thus, expansion of product categories is likely to boost the market during the forecast period.

India Teleshopping Market Challenges

The rapid growth of e-commerce in India has created intense competition for teleshopping players. E-commerce companies offer similar products and services, and often at lower prices, which can make it difficult for teleshopping companies to gain a foothold. Indian teleshopping companies face risks related to payment and fraud, particularly when selling products online. They need to have robust security measures in place to protect against these risks.

One of the biggest challenges that teleshopping companies face in India is the lack of trust among consumers. Many people are skeptical about the quality of products being sold through television and are concerned about being cheated or scammed. Moreover, these companies face logistical challenges when delivering products to customers, particularly in rural areas. This can result in delays and other delivery issues, which can affect customer satisfaction.

Market Recent Developments

  • In 2019, Skyblue Buildwell Ltd. (Sky blue) acquired the teleshopping business of TV18 Home Shopping Network Ltd., which operated a home shopping channel under the brand name HomeShop18.
  • In 2020, Naaptol partnered with Ebix Cast to target Telugu and Kannada marketplace. Naaptol chose EbixCash to manage its customer service operations for the Eastern area of India because of the success of that partnership.

Market Opportunities

Teleshopping companies in India can expand their product categories beyond the traditional areas of home appliances, jewelry, and fashion items. They can offer a wider range of products, including health and wellness products, organic foods, and beauty and personal care products. Thus, with the expansion of the teleshopping market in India, there is an opportunity for companies to target niche markets and offer specialized products and services.

As Indian consumers become more discerning, there is a growing demand for high-quality products that offer good value for money. Teleshopping companies can capitalize on this trend by offering a range of quality products that meet customer needs. Many teleshopping companies in India are now integrating their businesses with e-commerce platforms, allowing them to reach customers online and offer a wider range of products. This integration can also help them to improve their delivery logistics and expand their reach and, thus, creating opportunities for India teleshopping market players.


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Market Segmentation

The India teleshopping market is segmented based on operation type, category, payment mode, source of order and region. Based on operation type, the market is segmented into infomercials and dedicated channels. Based on category, the market is segmented into home furniture, apparel & footwear, consumer appliances, jewelry, and others (beauty products etc.). Based on payment mode, the market is segmented into pre-delivery online payment, post-delivery online payment, and cash on delivery. Based on source of order, the market is segmented into television and internet. Based on region, the market is divided into North, South, East, West.

Company Profiles

Naaptol Online Shopping Private Limited, SHOP CJ Network Private Limited, Skyblue Buildwell Ltd. (HomeShop18), TVC Sky Shop Limited, HBN Network Private Limited (Telebrands), DEN Snapdeal TV Shop, JML Direct Limited, Teleshop (India) Private Limited, Teleone Consumers Product Private Limited, and Indiyaa Distribution Network LLP are some of the major players in the India Teleshopping market.

Attribute

Details

Base Year

2023

Historic Data

2019 – 2022

Estimated Year

2024

Forecast Period

2028 – 2029

Quantitative Units

Value in USD Million, CAGR for 2019-2023 and 2024-2029

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Operation Type

Category

Payment Mode

Source of Order

Regional scope

North, South, East, West

Key Companies Profiled

Naaptol Online Shopping Private Limited, SHOP CJ Network Private Limited, Skyblue Buildwell Ltd. (HomeShop18), TVC Sky Shop Limited, HBN Network Private Limited (Telebrands), DEN Snapdeal TV Shop, JML Direct Limited, Teleshop (India) Private Limited, Teleone Consumers Product Private Limited, and Indiyaa Distribution Network LLP

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, India Teleshopping market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Teleshopping Market, By Operation Type:
    • Infomercials
    • Dedicated Channels
  • India Teleshopping Market, By Category:
    • Home Furniture
    • Apparel & Footwear
    • Consumer Appliances
    • Jewellery
    • Others (Beauty Products etc.))
  • India Teleshopping Market, By Payment Mode:
    • Pre-Delivery Online Payment
    • Post-Delivery Online Payment
    • Cash on Delivery
  • India Teleshopping Market, By Source of Order:
    • Television
    • Internet
  • India Teleshopping Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Teleshopping market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Teleshopping Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Brand Awareness

4.2.  Preferred Mode of Payment

4.3.  Challenges Faced by Customers

5.    India Teleshopping Market Outlook

5.1.  Market Size & Forecast

5.1.1.        By Value

5.1.2.        By Volume (Number of Order)

5.2.  Market Share & Forecast

5.2.1.        By Operation Type Market Share Analysis (Infomercials and Dedicated Channels)

5.2.2.        By Category Market Share Analysis (Home Furniture, Apparel & Footwear, Consumer Appliances, Jewellery, and Others (Beauty Products etc.))

5.2.3.        By Payment Mode Market share Analysis (Pre-Delivery Online Payment, Post-Delivery Online Payment, and Cash on Delivery)

5.2.4.        By Source of Order Market Share Analysis (Television and Internet)

5.2.5.        By Regional Market Share Analysis

5.2.5.1.                North India Market Share Analysis

5.2.5.2.                South India Market Share Analysis

5.2.5.3.                East India Market Share Analysis

5.2.5.4.                West India Market Share Analysis

5.2.6.        By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  India Teleshopping Market Mapping & Opportunity Assessment

5.3.1.        By Operation Type Market Mapping & Opportunity Assessment

5.3.2.        By Category Market Mapping & Opportunity Assessment

5.3.3.        By Payment Mode Market Mapping & Opportunity Assessment

5.3.4.        By Source of Order Market Mapping & Opportunity Assessment

5.3.5.        By Regional Market Mapping & Opportunity Assessment

6.    India Infomercials Market Outlook

6.1.  Market Size & Forecast       

6.1.1.        By Value

6.1.2.        By Volume

6.2.  Market Share & Forecast

6.2.1.        By Category Market Share Analysis

6.2.2.        By Source of Order Market Share Analysis

7.    India Dedicated Channel Market Outlook

7.1.  Market Size & Forecast       

7.1.1.        By Value

7.1.2.        By Volume

7.2.  Market Share & Forecast

7.2.1.        By Category Market Share Analysis

7.2.2.        By Source of Order Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.1.1.        Ease and convenience

8.1.2.        Increasing television penetration

8.1.3.        Focus on Regional Languages

8.2.  Challenges

8.2.1.        Lack of trust

8.2.2.        Competition from e-commerce channel

9.    Impact of COVID-19 on India Teleshopping Market

9.1.  Impact Assessment Model  

9.1.1.        Key Segments Impacted

9.1.2.        Key Regions Impacted

10. Market Trends & Developments

10.1.             Increasing shift to online platforms

10.2.             Expansion of product categories

10.3.             Growing demand for quality products

10.4.             Collaboration with celebrities

10.5.             Emergence of Easy Financing and Different Payment Methods

11. Porter’s Five Forces Model

11.1.             Competitive Rivalry

11.2.             Bargaining Power of Buyers

11.3.             Bargaining Power of Suppliers

11.4.             Threat of New Entrants

11.5.             Threat of Substitutes

12. SWOT Analysis

12.1.             Strengths

12.2.             Weaknesses

12.3.             Opportunities

12.4.             Threats

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

15.1.             Company Profiles

15.1.1.     Naaptol Online Shopping Private Limited

15.1.1.1.             Company Details

15.1.1.2.             Product & Services

15.1.1.3.             Financials (As Per Availability)

15.1.1.4.             Key market Focus & Geographical Presence

15.1.1.5.             Recent Developments

15.1.1.6.             Key Management Personnel

15.1.2.     SHOP CJ Network Private Limited

15.1.2.1.             Company Details

15.1.2.2.             Product & Services

15.1.2.3.             Financials (As Per Availability)

15.1.2.4.             Key market Focus & Geographical Presence

15.1.2.5.             Recent Developments

15.1.2.6.             Key Management Personnel

15.1.3.     Skyblue Buildwell Ltd. (HomeShop18)

15.1.3.1.             Company Details

15.1.3.2.             Product & Services

15.1.3.3.             Financials (As Per Availability)

15.1.3.4.             Key market Focus & Geographical Presence

15.1.3.5.             Recent Developments

15.1.3.6.             Key Management Personnel

15.1.4.     TVC Sky Shop Limited

15.1.4.1.             Company Details

15.1.4.2.             Product & Services

15.1.4.3.             Financials (As Per Availability)

15.1.4.4.             Key market Focus & Geographical Presence

15.1.4.5.             Recent Developments

15.1.4.6.             Key Management Personnel

15.1.5.     HBN Network Private Limited (Telebrands)

15.1.5.1.             Company Details

15.1.5.2.             Product & Services

15.1.5.3.             Financials (As Per Availability)

15.1.5.4.             Key market Focus & Geographical Presence

15.1.5.5.             Recent Developments

15.1.5.6.             Key Management Personnel

15.1.6.     DEN Snapdeal TV Shop

15.1.6.1.             Company Details

15.1.6.2.             Product & Services

15.1.6.3.             Financials (As Per Availability)

15.1.6.4.             Key market Focus & Geographical Presence

15.1.6.5.             Recent Developments

15.1.6.6.             Key Management Personnel

15.1.7.     JML Direct Limited

15.1.7.1.             Company Details

15.1.7.2.             Product & Services

15.1.7.3.             Financials (As Per Availability)

15.1.7.4.             Key market Focus & Geographical Presence

15.1.7.5.             Recent Developments

15.1.7.6.             Key Management Personnel

15.1.8.     Teleshop (India) Private Limited

15.1.8.1.             Company Details

15.1.8.2.             Product & Services

15.1.8.3.             Financials (As Per Availability)

15.1.8.4.             Key market Focus & Geographical Presence

15.1.8.5.             Recent Developments

15.1.8.6.             Key Management Personnel

15.1.9.     Teleone Consumers Product Private Limited

15.1.9.1.             Company Details

15.1.9.2.             Product & Services

15.1.9.3.             Financials (As Per Availability)

15.1.9.4.             Key market Focus & Geographical Presence

15.1.9.5.             Recent Developments

15.1.9.6.             Key Management Personnel

15.1.10.  Indiyaa Distribution Network LLP

15.1.10.1.          Company Details

15.1.10.2.          Product & Services

15.1.10.3.          Financials (As Per Availability)

15.1.10.4.          Key market Focus & Geographical Presence

15.1.10.5.          Recent Developments

15.1.10.6.          Key Management Personnel

16. Strategic Recommendations/Action Plan

16.1.             Key Focus Areas

16.2.             Target Regions

16.3.             Target Operation Type

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Figures and Tables

Frequently asked questions

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The key factors driving the India teleshopping Market are the increasing shift of consumers toward online platforms, increasing penetration of television, and increasing adoption of digital payment modes.

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The ease and convenience of shopping from home that teleshopping offers is likely to aid the India teleshopping market is the near future.

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The challenges faced by India teleshopping market are lack of trust for products among consumers, competition from e-commerce channels, and logistics and delivery challenges.

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The key players in the India teleshopping market are Naaptol Online Shopping Private Limited, SHOP CJ Network Private Limited, Skyblue Buildwell Ltd. (HomeShop18), TVC Sky Shop Limited, HBN Network Private Limited (Telebrands), DEN Snapdeal TV Shop, JML Direct Limited, Teleshop (India) Private Limited, Teleone Consumers Product Private Limited, and Indiyaa Distribution Network LLP.

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Press Release

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Jun, 2023

Increasing penetration of television and expansion of e-commerce channels are likely to lead the India teleshopping market through 2029.

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