Product Development Strategies

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Product Development Strategies

In order to keep up with the customers and rivals, organisations need to ensure a steady flow of new products.

If an organisation is aiming to be the first to market a new product, then they will need to invest heavily in research and development which is considered as high-cost and high-risk strategy, but the returns can be massive - especially if an organisation is able to patent the innovation.

TechSci is the ideal partner to help ensure your product’s success from discovery through post-approval. We bring diverse expertise across multiple industries and functional disciplines to provide consulting services throughout the product life cycle. TechSci’s Consultants have broad industry knowledge and an in-depth understanding of global and local market landscapes and regulatory guidelines. We synchronize multidisciplinary services, global development expertise and insight from industry thought leaders to create customized development strategies to meet your needs, from early phase to late stage development.

In order to avoid wasting time, money and business resources every organisation needs a well thought new product development strategy. In a typical new product development strategy we would cover following aspects;

Successful new product development requires a thorough knowledge of your target market and its needs and wants. A targeted, strategic and purposeful approach to new product development will ensure your products fit your market.

  • Identify the target market for the product being developed
  • Understanding market needs
  • Benchmarking product being developed with the existing alternatives
  • Limitations in the existing products
  • Whitespaces to fit the product in the market
  • Concept or product testing survey to understand customer response before launch
  • Understanding media consumption habits to plan marketing
  • Setting deadlines for each stage
  • Identify issues and solutions

How can we help you?

To discuss how our team can help your business achieve true results, please

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Testimonial

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy         JK Organization

    It is a good piece of information when a company doesn’t have any information on a market as it combines quantitative and qualitative data. This why if I’m tasked to find data on an unknown market, I would probably contact you back

    Marketing Strategy BSH Home Appliances

    I admit that TechSci’s in-depth knowledge on the market and also cooperation with face-to-face meeting was very helpful

    Mr. Eugene Kim
    Financial Planning Division         LG Electronics

    We are very satisfied with the Quality of research conducted by TechSci. In-fact our motive to conduct this research has been satisfied to a great extent.

    Management Hi-tech RO

    We appreciate the immediate response and quick action of the TechSci team as our requirement was very urgent. Keep up the good work !!!

     

    Corporate Planning & Research Officer Hitachi

    The quality of the report was very good. The amount of time taken for the 10% free customization was a little long. The response time was excellent!

     

    Manager – Strategy Shapoorji Pallonji and Company Limited

    The entire project went on smoothly under the guidance of Project Manager. From the content to the graphics/visuals, everything was as per our requirements.

    Suhal Ahmad Italian Trade Agency

    I would gladly and happily refer TechSci Research for any piece of tire research in any part of the world because they are experts in what they do and they have a wonderful team that delivered the project on time and delivered it with great enthusiasm and effort.

    Mr. Ashutosh Kejriwal
    Head of Marketing         JK Tornel

    Extremely happy with the work that TechSci team accomplished. Always available and prompt responses to any questions. Project turned out better than expected. Would not hesitate to recommend TechSci to other potential clients.

    Mr. Vivek Rai
    Strategy Planner         Endurance Technologies Ltd.

    It was indeed a very good experience .TechSci was able to provide us with all the details that we were looking in the study. A special thanks to the team for the strong support throughout the entire product launch journey

    Mr. Vivek Chopra
    Product Development Team         Panasonic India Pvt. Ltd,

    I am satisfied with overall performance of TechSci Research.  Weekly updates before the final report were especially helpful and reassuring.  Additional requests on the content of the interim and/or final reports were handled in a swift and professional manner

    Mr. Shin Dosho
    Member - Board of Directors         Osaka Gas Co. Ltd

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy         JK Organization

    It is a good piece of information when a company doesn’t have any information on a market as it combines quantitative and qualitative data. This why if I’m tasked to find data on an unknown market, I would probably contact you back

    Marketing Strategy BSH Home Appliances

    I admit that TechSci’s in-depth knowledge on the market and also cooperation with face-to-face meeting was very helpful

    Mr. Eugene Kim
    Financial Planning Division         LG Electronics

    We are very satisfied with the Quality of research conducted by TechSci. In-fact our motive to conduct this research has been satisfied to a great extent.

    Management Hi-tech RO

    We appreciate the immediate response and quick action of the TechSci team as our requirement was very urgent. Keep up the good work !!!

     

    Corporate Planning & Research Officer Hitachi

    The quality of the report was very good. The amount of time taken for the 10% free customization was a little long. The response time was excellent!

     

    Manager – Strategy Shapoorji Pallonji and Company Limited

    The entire project went on smoothly under the guidance of Project Manager. From the content to the graphics/visuals, everything was as per our requirements.

    Suhal Ahmad Italian Trade Agency

    I would gladly and happily refer TechSci Research for any piece of tire research in any part of the world because they are experts in what they do and they have a wonderful team that delivered the project on time and delivered it with great enthusiasm and effort.

    Mr. Ashutosh Kejriwal
    Head of Marketing         JK Tornel

    Extremely happy with the work that TechSci team accomplished. Always available and prompt responses to any questions. Project turned out better than expected. Would not hesitate to recommend TechSci to other potential clients.

    Mr. Vivek Rai
    Strategy Planner         Endurance Technologies Ltd.

    It was indeed a very good experience .TechSci was able to provide us with all the details that we were looking in the study. A special thanks to the team for the strong support throughout the entire product launch journey

    Mr. Vivek Chopra
    Product Development Team         Panasonic India Pvt. Ltd,

    I am satisfied with overall performance of TechSci Research.  Weekly updates before the final report were especially helpful and reassuring.  Additional requests on the content of the interim and/or final reports were handled in a swift and professional manner

    Mr. Shin Dosho
    Member - Board of Directors         Osaka Gas Co. Ltd

    Given the objective of the report was to understand overall opportunity landscape of Sensors, a more detailed explanation of the manufacturing process, value chain activities and player landscape have attributed higher value to the report

    Mr. Sameer Seth
    Corporate Strategy         JK Organization