India Teleshopping Market to Grow with a CAGR of 4.56% through 2030F
The India Teleshopping
Market is driven by factors such as increasing
internet penetration, growing disposable incomes, demand for convenience,
celebrity endorsements, and effective marketing strategies targeting diverse
audiences.
According
to TechSci Research report, “India Teleshopping Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Teleshopping Market was valued at USD 630.45 Million in 2024
and is expected to reach USD 789.23 Million by 2030 with a CAGR of 4.56% during
the forecast period. The
India Teleshopping market has experienced substantial growth in recent years, owing
to the expanding middle class population across the region. As more people move
into the middle-income bracket, there is an increasing demand for convenience
and lifestyle-oriented products, which teleshopping channels are
well-positioned to offer. The rising disposable incomes allow consumers to
indulge in non-essential purchases such as electronics, beauty products, and
home goods, all of which are commonly featured in teleshopping ads. With a
growing middle class, there is also a shift in consumer behaviour, as people
seek more efficient ways to shop, including through television-based platforms
that provide door-to-door delivery. This demographic is increasingly
tech-savvy, and many are now more comfortable with making purchases through
digital and teleshopping channels, driven by ease of payment options like
mobile wallets and cash on delivery. The expanding middle class, especially in
urban and semi-urban areas, continues to seek products that match their
evolving needs, driving the demand for teleshopping. As this segment grows, it
remains a key factor in the continued expansion of the teleshopping market in
India.
The India Teleshopping market is driven due
to the rising popularity of beauty products across the region. As beauty and
personal care become key priorities for Indian consumers, teleshopping channels
have capitalized on this trend by offering a wide range of skincare, makeup,
and wellness products. This surge in demand is driven by increasing awareness
of global beauty trends, rising disposable incomes, and growing access to
online platforms. Teleshopping channels often provide exclusive beauty product
bundles, celebrity endorsements, and live demonstrations, which appeal to
consumers seeking trusted and convenient ways to purchase. The ability to shop
from home, along with attractive deals, has made beauty products a top category
for teleshopping in India. Also, as more people focus on self-care and
grooming, the sector is expected to continue growing, with teleshopping
platforms becoming a primary destination for beauty enthusiasts.
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" India Teleshopping Market”
The India Teleshopping
Market is segmented into product type, payment method, distribution channel and
region.
Based
on payment method, Netbanking is the fastest-growing segment in the India Teleshopping
market, driven by the increasing preference for cashless transactions and the
growing adoption of digital payment methods. With more consumers becoming
comfortable with online banking, net banking offers a seamless, secure, and
fast payment option for teleshopping purchases. It appeals particularly to
tech-savvy consumers who value convenience and efficiency in completing
transactions. As internet penetration increases across India, net banking is
gaining traction, especially in urban areas. Teleshopping companies are
integrating net banking as a primary payment option to cater to this demand,
offering a smooth purchasing experience. The ease of making quick payments
without the need for physical cash is helping fuel growth in the sector, making
it a preferred choice for many teleshopping customers. This shift is expected
to continue as digital payment infrastructure improves across the country.
Based on region, South region of India is the fastest
growing in the Teleshopping market, driven by increasing internet penetration,
higher disposable incomes, and a growing middle class. States like Tamil Nadu,
Karnataka, Kerala, and Andhra Pradesh are seeing a surge in demand for
teleshopping products, especially in categories like home appliances, health
and wellness, and beauty products. The region's strong television viewership,
combined with a tech-savvy population, has created a fertile ground for teleshopping
channels to thrive. Localized content in regional languages and tailored
marketing strategies have further boosted the appeal of teleshopping in South
India. As the population becomes more accustomed to online shopping and digital
payments, the South region is poised to become a key contributor to the overall
growth of the teleshopping market in India.
Major companies
operating in India Teleshopping Market are:
- Naaptol
Online Shopping Private Limited
- Teleshop.in
- Teleone Consumers Product Pvt.Ltd
- QVC UK
- Shop TJC Limited (Vaibhav Global
Limited)
- John Mills Ltd
- Thane Direct UK Ltd
- Gemporia Craft Limited
- Rakuten Group, Inc.
- HSN Holding LLC
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“The India Teleshopping Market is driven
by the integration of teleshopping with online platforms is a major trend in
the India market. As consumers increasingly embrace digital shopping,
teleshopping companies are adapting by offering a hybrid model that blends
traditional TV shopping with online accessibility. This allows customers to
view products on television and conveniently purchase them through websites or
mobile apps. This integration not only expands the customer base but also
enables teleshopping businesses to cater to tech-savvy consumers who prefer
online shopping's convenience. By offering secure digital payment methods, easy
returns, and personalized product recommendations, teleshopping companies are
enhancing the overall shopping experience. Also, it allows brands to tap into
the growing e-commerce space while maintaining the appeal of television-based
promotions. This synergy is driving the growth and modernization of the
teleshopping market in India.” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“India Teleshopping
Market By Product Type (Home & Kitchen Appliances, Electronics, Health
& Beauty Products, Fashion & Accessories, Food & Beverages, Others),
By Payment Method (Cash on Delivery, Credit Card, Debit Card, Netbanking,
Others), By Distribution Channel (Television, Internet), By Region, Competition,
Forecast & Opportunities, 2020-2030F”, has evaluated
the future growth potential of India Teleshopping Market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and opportunities
in the India Teleshopping Market.
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