United States Home Fragrance Market By Product Type (Sprays, Sachets, Electric Air Fresheners/Diffusers and Others (Scented Candles, Scented Oils, etc.)), By Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, Competition Forecast & Opportunities, 2017-2027

The United States home fragrance market is anticipated to grow at an impressive pace during the forecast period. Home fragrances come in various forms, including sprays, electric air fresheners, and others, and are used to cover up odors. These have many uses in the office, hospital, home, and automobile. These scents contain a variety of aromas that can both lighten the mood and create a stress free environment. Eucalyptus, jasmine, and lavender are just a few ingredients used to make home fragrances. According to the National Candle Association, an estimated 75 to 80 percent of candles sold in the U.S. are scented.

Manufacturers are investing significantly in R&D and advertising to affect consumer purchasing behavior. Companies spend more money creating their digital footprints, running social media campaigns, and getting celebrity endorsements. This includes regularly uploading videos and photos and interacting with customers online. Some retailers allow customers to order custom fragrances, perfumes, and innovative packaging to attract more customers.

The growing perception of healthy lifestyles in the nation is one of the critical market-driving factors in the U.S. home fragrance market. The market is expanding due to the rapid development of in-home care products and rising demand for scented candles that can be personalized, particularly during special occasions. Another factor influencing the steady growth of the U.S. home fragrance market is the increasing availability of these products, which expands consumer preference for various home fragrance products.

Home Fragrance Market Trends Fuels the Market Growth

One of the main drivers of the market's expansion is the rising popularity of customized home fragrance products, worldwide. There is a rise in the use of aromatherapy, which uses fragrances and essential oils to treat various physical and mental conditions, including eczema, depression, stress-induced anxiety, headaches, and insomnia. Additionally, essential oils like lemon, orange, rosemary, basil, sage, and peppermint help to revive the senses, increase focus, and improve brain function. In addition, due to their anti-inflammatory, antibacterial, and antiviral properties, oregano, ginger, eucalyptus, and frankincense may aid in defending the body against infections. This is helping to create a positive outlook for the market, along with product innovations like steam tablets and intelligent air fresheners. In addition, consumers are increasingly choosing vegan, and cruelty-free home fragrance products due to growing awareness of the risks using products derived from animals pose to the environment, and consumers' health and wellbeing. All these key trends are driving the market for home fragrances in United States.

New Product Launches Fuels the Market Growth

Manufacturers are launching new home fragrances due to the high demand for these products in the United States. For instance, Jones and Boy Smells collaborated to develop the grace candle, a scented candle. This home fragrance opens with bergamot and black pepper, and its middle notes of freesia, waterlily and Turkish rose absolute are floral. Wet stones, salted musks, and cedarwood are among the base notes.

Increasing the Demand for Scented Candles Fuels the Market Growth

Multiple innovative products are being launched into the market due to the rise in startups around the globe. Scented candles are one of the segments of the home fragrance market that are expanding the fastest rate. The demand for scented candles is rising quickly. This growth can be attributed to several factors, including the rising popularity of aromatherapy, which helps people relax, and the growing popularity of candles as items for home décor. One of the critical home fragrance market trends predicted to impact the market's expansion in the coming years positively is the emergence of personalized home fragrance candles. Customers can select the shape, size, color, texture, and fragrance of candles based on their distinct tastes and preferences. Some vendors let customers choose their preferred aroma and add pictures and quotes to the candle containers.

Download Free Sample Report

Market Segmentation

United States home fragrance market is segmented into product type, fragrances, distribution channel, region, and company. Based on product type, the market is segmented into sprays, sachets, electric air fresheners/diffusers and others (scented candles, scented oils, etc.). Based on fragrances, the market is segmented into lemon, lavender, jasmine, rose, sandalwood, vanilla, and others. Based on distribution channels, the market is segmented into store-based retail and non-store-based retail.

Market Players

Panasonic Corporation of North America, The Procter & Gamble Company, Dyson Inc., Spectrum Brands Holdings, Inc., Conair LLC, Beurer North America, L.P., L'Oreal Usa, Inc., Groupe SEB USA Inc, Philips Electronics North America Corp., and Circle E Candles are the major market players in United States home fragrance market.

Report Scope:

In this report, United States home fragrance market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Home Fragrance Market, By Product Type:
• Sprays
• Sachets
• Electric Air Fresheners/Diffusers
• Others
• United States Home Fragrance Market, By Fragrances:
• Lemon
• Lavender
• Jasmine
• Rose
• Sandalwood
• Vanilla
• Others

·         United States Home Fragrance Market, By Distribution Channel:

• Store-based Retail
• Non-Store-based Retail

·         United States Home Fragrance Market, By Region:

• South
• West
• Mid-West
• North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States home fragrance market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).