The United States home fragrance market
is anticipated to grow at an impressive pace during the forecast period. Home
fragrances come in various forms, including sprays, electric air fresheners,
and others, and are used to cover up odors. These have many uses in the office,
hospital, home, and automobile. These scents contain a variety of aromas that
can both lighten the mood and create a stress free environment. Eucalyptus,
jasmine, and lavender are just a few ingredients used to make home fragrances. According
to the National Candle Association, an estimated 75 to 80 percent of candles
sold in the U.S. are scented.
Manufacturers are investing
significantly in R&D and advertising to affect consumer purchasing
behavior. Companies spend more money creating their digital footprints, running
social media campaigns, and getting celebrity endorsements. This includes
regularly uploading videos and photos and interacting with customers online.
Some retailers allow customers to order custom fragrances, perfumes, and innovative packaging to attract
more customers.
The growing perception of healthy
lifestyles in the nation is one of the critical market-driving factors in the
U.S. home fragrance market. The market is expanding due to the rapid
development of in-home care products and rising demand for scented candles that
can be personalized, particularly during special occasions. Another factor
influencing the steady growth of the U.S. home fragrance market is the
increasing availability of these products, which expands consumer preference
for various home fragrance
products.
Home
Fragrance Market Trends Fuels the Market Growth
One of the main drivers of the market's
expansion is the rising popularity of customized home fragrance products,
worldwide. There is a rise in the use of aromatherapy, which uses fragrances
and essential oils to treat various physical and mental conditions, including
eczema, depression, stress-induced anxiety, headaches, and insomnia.
Additionally, essential oils like lemon, orange, rosemary, basil, sage, and
peppermint help to revive the senses, increase focus, and improve brain
function. In addition, due to their anti-inflammatory, antibacterial, and
antiviral properties, oregano, ginger, eucalyptus, and frankincense may aid in
defending the body against infections. This is helping to create a positive
outlook for the market, along with product innovations like steam tablets and
intelligent air fresheners. In addition, consumers are increasingly choosing
vegan, and cruelty-free home fragrance products due to growing awareness of the
risks using products derived from animals pose to the environment, and
consumers' health and wellbeing. All these key trends are driving the market
for home fragrances in United States.
New Product Launches Fuels the Market Growth
Manufacturers are launching new home
fragrances due to the high demand for these products in the United States. For
instance, Jones and Boy Smells collaborated to develop the grace candle, a
scented candle. This home fragrance opens with bergamot and black pepper, and
its middle notes of freesia, waterlily and Turkish rose absolute are floral.
Wet stones, salted musks, and cedarwood are among the base notes.
Increasing the Demand for Scented
Candles Fuels the Market Growth
Multiple innovative products are being
launched into the market due to the rise in startups around the globe. Scented
candles are one of the segments of the home fragrance market that are expanding
the fastest rate. The demand for scented candles is rising quickly. This growth
can be attributed to several factors, including the rising popularity of
aromatherapy, which helps people relax, and the growing popularity of candles
as items for home décor. One of the critical home fragrance market trends
predicted to impact the market's expansion in the coming years positively is
the emergence of personalized home fragrance candles. Customers can select the
shape, size, color, texture, and fragrance of candles based on their distinct
tastes and preferences. Some vendors let customers choose their preferred aroma
and add pictures and quotes to the candle containers.
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Market Segmentation
United States home fragrance market is segmented into product type, fragrances, distribution channel,
region, and company. Based on product type, the market is segmented into sprays,
sachets, electric air fresheners/diffusers and others (scented candles, scented oils, etc.). Based on fragrances,
the market is segmented into lemon, lavender, jasmine, rose, sandalwood, vanilla,
and others. Based on distribution channels, the market is segmented into store-based
retail and non-store-based retail.
Market Players
Panasonic
Corporation of North America, The Procter & Gamble Company, Dyson Inc., Spectrum
Brands Holdings, Inc., Conair LLC, Beurer North America, L.P., L'Oreal Usa,
Inc., Groupe SEB USA Inc, Philips Electronics North America Corp., and Circle E
Candles are the major
market players in United States home fragrance market.
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Attribute
|
Details
|
|
Base Year
|
2021
|
|
Historic
Data
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2017 – 2020
|
|
Estimated
Year
|
2022
|
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Forecast
Period
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2023 – 2027
|
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Quantitative
Units
|
Revenue in USD
Million, and CAGR for 2017-2021 and 2022-2027
|
|
Report Coverage
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Revenue forecast, company
share, competitive landscape, growth factors, and trends
|
|
Segments Covered
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·
Product Type
·
Fragrances
·
Distribution Channel
|
|
Regional
scope
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South, West, Mid-West, North-East
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|
Key
companies profiled
|
Panasonic Corporation of North America, The
Procter & Gamble Company, Dyson Inc., Spectrum Brands Holdings, Inc.,
Conair LLC, Beurer North America, L.P., L'Oreal Usa, Inc., Groupe SEB USA
Inc, Philips Electronics North America Corp., and Circle E Candles, etc.
|
|
Customization
scope
|
10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope.
|
|
Pricing and
purchase options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
|
|
Delivery
Format
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PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
|
Report Scope:
In this report, United States home fragrance market has been segmented into the following
categories, in addition to the industry trends which have also been detailed
below:
- United States Home Fragrance Market, By Product Type:
- Sprays
- Sachets
- Electric Air Fresheners/Diffusers
- Others
- United States Home Fragrance Market, By Fragrances:
- Lemon
- Lavender
- Jasmine
- Rose
- Sandalwood
- Vanilla
- Others
·
United States Home
Fragrance Market, By
Distribution Channel:
- Store-based Retail
- Non-Store-based Retail
·
United States Home
Fragrance Market, By Region:
- South
- West
- Mid-West
- North-East
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in United States home fragrance market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
United States Home
Fragrance Market is an upcoming report to be released soon. If you wish an
early delivery of this report or want to confirm the date of release, please
contact us at [email protected]