United States Home Fragrance Market is to be Dominated by Spray Segment During the Forecast Period
The significant presence of
the young population and the expanding residential sector in the United States
drive the demand for home fragrances.
According to TechSci Research report, “United States Home Fragrance Market”- By Region, Competition
Forecast and Opportunities, 2017-2027”, In recent years, the US
home fragrance market has expanded significantly. Products with
their perfume can be home fragrances, such as scented candles,
incense sticks, scented candles, essential oils, and room fresheners. This
fragrance can be dispersed all around them by these products. These scents help
people feel less stressed and tired. Consumers frequently choose floral,
fantasy, fruity, new & clean, and gourmand scents. Home fragrance diffusers come in
various styles, including reed, innovative diffusers, candles with essential
oils, air pockets, and sprays. Additionally, they come in a range of styles,
hues, and varieties, enhancing homes' appeal.
In-home care products,
the fragrance is a valuable component that masks odors. Home fragrance products
are made with various aromas, including eucalyptus, jasmine, and lavender,
which help uplift moods and reduce stress. Some innovative offerings that have
increased demand among target customers for home fragrances include
customizable plug-ins, aromatherapy diffusers, and aromatic candles with
platform lids. As a result, the expanded scope of product offerings is one of
the key factors boosting demand for the US home fragrance market.
Over the past few years,
the US home fragrance market has expanded due to numerous factors, including increasing
industrialization, rising consumer confidence, accelerating e-commerce
channels, rising use of aromatherapy candles, and many others. It has been observed
that both commercial and domestic buyers prefer to purchase home fragrance
products online because it gives them access to a variety of products and cuts
down on the amount of time they need to spend shopping. Thus, the market growth
has been positively impacted by the expanding e-commerce channels.
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data Figures spread through 70 Pages and an in-depth TOC on "United States Home Fragrance Market "
The United States home fragrance market
is segmented into product type, fragrances, distribution channel, and region. Based
on product type, the market is segmented into sprays, sachets, electric air
fresheners/diffusers, and others (scented candles, scented oils, etc.). Among
these, the spray segment holds the leading share in the market during the
forecast period. In comparison to other product types, sprays are less
expensive. They offer a variety of scents, such as lavender, jasmine, and rose,
as well as various features to cater to the needs of different customers. The electric
diffusers segment is anticipated to grow at the highest CAGR in the upcoming
years because electric diffusers are also relatively inexpensive when compared
to other fragrance products, which makes them more profitable products.
Based on fragrances, the
market is segmented into a lemon, lavender, jasmine, rose, sandalwood, vanilla,
and others. Among these, the jasmine segment holds the leading share in the
market during the forecast period. US customers like the pleasant fragrance of
jasmine, which drives the US home fragrance market size.
Based on distribution
channels, the market is segmented into the store- and non-store-based retail.
Among these, store-based retail holds the leading share in the market during
the forecast period. Large retail establishments like supermarkets and
hypermarkets generally offer a variety of retail product categories all under
one roof. To be easily accessible to the public, supermarkets are typically
situated close to residential areas. However, the majority of supermarkets and
hypermarkets chain are opening their new stores outside of the city due to the
lack of land near residential areas.
The region's market is
segmented into South, West, Mid-West, and North-East. Among these, the Mid-West
region holds the leading share in the market during the forecast period due to
the increasing launches of new products and the increasing trend of scented
candles and electric diffusers in the region, which fuels the demand for home
fragrances in the US.
Major operating companies operating in the
United States Home Fragrance Market are:
- Panasonic
Corporation of North America
- The Procter &
Gamble Company
- Dyson Inc.
- Spectrum Brands
Holdings, Inc.
- Conair LLC
- Beurer North
America, L.P.
- L'Oreal Usa, Inc.
- Groupe SEB USA Inc
- Philips Electronics
North America Corp.
- Circle E Candles
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“New, aesthetically pleasing products,
product customization, and the use of natural ingredients in the products are
the key factors driving the home fragrance market in the United States. Home
fragrance product demand is rising due to growing consumer demand for natural
essential oils. Home fragrance is crucial for raising one's quality of life and
upholding a positive outlook. Home fragrances are in higher need due to
consumers' growing emotional attachment to their homes, which has led to a more
private, memorable, and calming ambiance. As a result, this feature
significantly aids in expanding the US home fragrance market. Manufacturers are
putting more effort into creating innovative home fragrance products that can
be controlled remotely using a smartphone.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
United States Home
Fragrance Market By Product Type (Sprays, Sachets,
Electric Air Fresheners/Diffusers and Others (Scented Candles, Scented Oils,
etc.)), By Fragrances (Lemon, Lavender, Jasmine,
Rose, Sandalwood, Vanilla, Others), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, By Company, Forecast &
Opportunities, 2017-2027, has evaluated the future growth potential of United States home
fragrance market and provides statistics
& information on market size, structure, and future market growth. the
report intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the home fragrances in United States.
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