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Forecast Period
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2025-2029
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Market Size (2023)
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USD 272.09 Million
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Market Size (2029)
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USD 406.17 Million
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CAGR (2024-2029)
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6.75%
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Fastest Growing Segment
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Vitamin
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Largest Market
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Central Region
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Market Overview
Saudi
Arabia Dietary Supplements Market was valued at USD 272.09 Million in 2023 and is anticipated to project
steady growth in the forecast period with a CAGR of 6.75%
through 2029. The Saudi Arabia Dietary Supplements Market is primarily
driven by a growing awareness of health and wellness, coupled with rising disposable
incomes. As the population becomes increasingly health-conscious, there is a
growing demand for dietary supplements to address nutritional deficiencies,
support overall health, and prevent chronic diseases. Changing lifestyles,
including sedentary habits and unhealthy dietary patterns, are fueling the need
for supplementary nutrition. Government initiatives promoting healthy living
and preventive healthcare are further driving the market growth. These factors
contribute to a burgeoning market for dietary supplements in Saudi Arabia.
Key Market Drivers
Health Consciousness and Awareness
The escalating consciousness surrounding health and
wellness within the Saudi Arabian populace emerges as a pivotal force
propelling various sectors, particularly the dietary supplements industry. This
heightened awareness stems from a multifaceted shift towards prioritizing
preventive healthcare measures and addressing lifestyle-related diseases, which
have become increasingly prevalent in the country. Individuals are recognizing
the significance of proactively managing their health through holistic
approaches, including dietary modifications and the integration of supplements
into their daily regimen.
In response to the burgeoning emphasis on
preventive healthcare, there has been a notable surge in the adoption of
dietary supplements among Saudis. These supplements are perceived as essential
tools for fortifying overall well-being and bridging nutritional gaps that may
arise from dietary deficiencies or lifestyle choices. As individuals strive to
optimize their health and vitality, they turn to supplements as convenient and
accessible means to complement their existing nutrition and lifestyle
practices. The growing prevalence of lifestyle-related diseases, such as obesity,
diabetes, and cardiovascular ailments, has heightened concerns regarding health
outcomes and spurred proactive measures among the population. Recognizing the
potential role of dietary supplements in mitigating health risks and supporting
optimal health, individuals are increasingly inclined to incorporate these
products into their wellness routines.
Rising Disposable Incomes
As the economic landscape of Saudi Arabia
experiences sustained growth and prosperity, marked by rising disposable
incomes among its populace, a notable transformation unfolds in the consumer
market dynamics, particularly within the healthcare and wellness sectors. With
enhanced purchasing power at their disposal, individuals across diverse
demographic segments find themselves empowered to allocate a greater portion of
their budgets towards enhancing their health and well-being.
This newfound affordability serves as a catalyst
for burgeoning demand within the dietary supplements market, as consumers
recognize the intrinsic value of investing in products that offer tangible
health benefits. With a growing propensity to prioritize preventive healthcare
and holistic wellness practices, individuals are increasingly inclined to
incorporate dietary supplements into their daily routines, viewing them as
essential components of their health regimens. A study on the prevalence and awareness of dietary supplement use among Saudi women visiting fitness centers in Riyadh, Saudi Arabia, revealed that a significant majority of participants (68.7%) consume dietary supplements. The most commonly used supplements are vitamins (82.8%), followed by amino acids and proteins (30.3%), minerals (22.1%), and fatty acids (3.3%). The availability of disposable
income not only amplifies consumer accessibility to dietary supplements but
also catalyzes market expansion across various demographic segments. From
affluent urbanites to middle-income households and even those in rural areas,
the increased affordability of dietary supplements transcends socio-economic
boundaries, fostering widespread adoption and consumption.
Urbanization and Changing Lifestyles
Urbanization and the advent of modernization in
Saudi Arabia have instigated a significant shift in dietary habits and
lifestyles, precipitating a series of consequential changes in the overall
health landscape of the populace. As cities expand and urban centers burgeon,
traditional dietary practices give way to the adoption of more convenient,
albeit often nutritionally deficient, eating patterns.
Sedentary lifestyles have become increasingly
prevalent as urbanites grapple with the demands of fast-paced living,
characterized by lengthy commutes, desk-bound occupations, and a general lack
of physical activity. Coupled with the ubiquity of processed foods, laden with
preservatives, additives, and refined sugars, these lifestyle shifts have
exacerbated the incidence of nutritional deficiencies among Saudis. In response
to these evolving dietary trends and their deleterious effects on health,
individuals are increasingly turning to dietary supplements as a means of
mitigating nutritional gaps and maintaining optimal well-being. Recognizing the
inadequacy of their diets in providing essential nutrients, Saudis are seeking
supplementation to fortify their nutritional intake and safeguard their health
against the detrimental effects of modern lifestyles. It was reported that approximately 63% of participants did not alter their consumption patterns during the pandemic in the country. Meanwhile, 16% increased their intake, and 21.4% decreased their use of supplements. The most commonly used supplements were iron, calcium (especially among pregnant women), omega-3 (particularly in individuals over 65 years old), and vitamin D.
Aging Population
The demographic landscape of Saudi Arabia is
undergoing a notable transformation characterized by the aging of its
population, a phenomenon fueled by advancements in healthcare, improved living
conditions, and increased life expectancy. As the number of older adults in the
kingdom continues to rise (By 2050, individuals aged 60 and over are projected to
constitute 25% of Saudi Arabia's total population of 40 million. Additionally,
the number of people aged 80 and above is expected to reach 1.6 million,
representing 4% of the total population), so too does the prevalence of age-related health
concerns, which pose significant challenges to the well-being of this
demographic segment.
Among the most pressing health issues faced by
older adults are those pertaining to bone health, joint pain, and cognitive
decline, which can significantly impact their quality of life and independence.
Conditions such as osteoporosis, arthritis, and dementia are becoming
increasingly prevalent as the population ages, necessitating proactive measures
to mitigate their adverse effects. In Saudi Arabia, the prevalence of osteoporosis is recorded
at 28.2% in women and 37.8% in men over the age of 50. Additionally, recent
studies indicate that the incidence of knee osteoarthritis increases with age,
affecting 60.6% of individuals aged 66–75 years compared to 30.8% of those aged
46–55 years.
In response to these age-related health concerns,
there has been a notable uptick in the demand for dietary supplements tailored
to address the specific needs of older adults. Supplements targeting bone
health, such as calcium and vitamin D, play a crucial role in supporting bone
density and strength, thereby reducing the risk of fractures and osteoporosis.
Similarly, supplements containing omega-3 fatty acids, renowned for their
anti-inflammatory properties, are sought after for their potential to alleviate
joint pain and stiffness associated with arthritis.
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Key Market Challenges
Regulatory Compliance and Quality Assurance
One of the primary challenges facing the Saudi
Arabia Dietary Supplements Market is ensuring compliance with stringent
regulatory requirements and maintaining high standards of quality assurance.
The Saudi Food and Drug Authority (SFDA) regulates the import, manufacture, and
distribution of dietary supplements, imposing rigorous standards to ensure
product safety, efficacy, and labeling accuracy. Navigating the complex
regulatory landscape, obtaining necessary certifications, and adhering to
evolving regulatory frameworks can pose significant hurdles for market players,
particularly smaller businesses and new entrants. Ensuring consistent quality
control throughout the supply chain, including sourcing raw materials,
manufacturing processes, and distribution channels, presents ongoing challenges
for industry stakeholders.
Market Fragmentation and Competition
The Saudi Arabia Dietary Supplements Market is
characterized by a high degree of fragmentation and intense competition, with
numerous domestic and international players vying for market share. This
competitive landscape poses challenges for companies in terms of
differentiation, brand positioning, and market penetration strategies.
Established brands with extensive marketing budgets and distribution networks
often dominate the market, making it difficult for smaller players to gain
traction and establish a foothold. Counterfeit products, unauthorized imports,
and substandard supplements further exacerbate market fragmentation and
undermine consumer confidence, necessitating robust enforcement measures and
heightened vigilance from regulatory authorities.
Key Market Trends
Prevalence of Lifestyle-related Diseases
The escalating prevalence of lifestyle-related
diseases, including obesity, diabetes, and cardiovascular ailments, has emerged
as a pressing public health concern in Saudi Arabia, prompting a paradigm shift
in healthcare priorities and driving heightened awareness about the pivotal
role of nutrition and dietary supplementation in disease prevention and
management. As the kingdom grapples with the health implications of modern
lifestyles characterized by sedentary behaviors, poor dietary choices, and
stress-inducing environments, there has been a growing recognition of the need
for proactive interventions to mitigate the escalating burden of chronic
diseases.
In response to this imperative, there has been a
notable surge in demand for dietary supplements targeting specific health
conditions prevalent in Saudi Arabia. Among these, diabetic-friendly supplements
and cholesterol-lowering supplements have witnessed particularly robust demand,
reflecting the acute need for adjunctive therapies to support disease
management and promote optimal health outcomes among affected individuals.
Government Initiatives Promoting Health and
Wellness
The Saudi Arabian government has undertaken
proactive measures to address the burgeoning challenges posed by
lifestyle-related diseases and to foster a culture of health and wellness among
its populace. Through a series of concerted initiatives and campaigns, the
government has prioritized public health and advocated for healthier
lifestyles, with a particular emphasis on promoting balanced nutrition and
preventive healthcare practices.
Central to the government's efforts are extensive
campaigns aimed at raising awareness about the importance of dietary habits and
nutritional intake in mitigating the risk of chronic diseases. These campaigns,
often disseminated through various media channels and public platforms, serve
to educate the population about the significance of dietary supplements as
complementary tools in fulfilling nutritional needs and fortifying overall
health. By spotlighting the pivotal role of dietary supplements in preventive
healthcare, the government endeavors to empower individuals to take proactive
steps towards optimizing their health and well-being. Through targeted
messaging and educational outreach, citizens are encouraged to incorporate
dietary supplements into their daily routines as part of a holistic approach to
wellness.
Segmental Insights
Product Type Insights
Based on the Product Type, in
the Saudi Arabia Dietary Supplements Market, vitamins stand out as the dominant
category, commanding a significant share of consumer preference and market revenue.
Vitamins play a crucial role in supporting various physiological functions,
including immune health, energy metabolism, and overall well-being, making them
indispensable components of daily supplementation regimens for many
individuals. With growing awareness of the importance of nutritional
supplementation in maintaining optimal health and preventing deficiencies, the
demand for vitamin supplements continues to soar across diverse demographic
segments. The availability of a wide range of vitamin formulations catering to
specific health needs, such as vitamin D for bone health or vitamin C for
immune support, further fuels their popularity among consumers. While other
categories such as combination dietary supplements, protein powders, herbal
supplements, fish oil, and omega fatty acids also hold significance in the
market, it is the ubiquity and essential nature of vitamins that underpin their
dominance in the Saudi Arabian dietary supplements landscape.
Form Insights
Based on the Form, in the Saudi
Arabia Dietary Supplements Market, capsules emerge as the dominant form of
supplementation, capturing a substantial share of consumer preference and
market revenue. Capsules offer several advantages that resonate with consumers,
including ease of consumption, convenient dosing, and superior stability of
active ingredients. These encapsulated formulations are preferred by many
individuals due to their ease of swallowing, especially for those who may have
difficulty with larger tablets or dislike the taste of powders. Capsules are
known for their versatility, allowing for the encapsulation of a wide range of
ingredients, including vitamins, minerals, botanical extracts, and specialized
formulations. While other forms such as tablets, powders, soft gels, and liquid
supplements also hold significance in the market, it is the convenience,
efficacy, and broad applicability of capsules that contribute to their
dominance in the Saudi Arabian dietary supplements landscape.
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Regional Insights
In the Saudi Arabia Dietary Supplements Market, the
Central region emerges as the dominant force, wielding considerable influence
over market dynamics and revenue generation. The Central region encompasses
major urban centers such as Riyadh, the capital city, and the surrounding
metropolitan areas, which serve as economic, cultural, and commercial hubs of
the kingdom. This region boasts a dense population, characterized by a diverse
demographic mix ranging from affluent urbanites to middle-income households, as
well as a burgeoning expatriate community.
Several factors contribute to the dominance of the
Central region in the Saudi Arabian dietary supplements market. Riyadh, as the
capital city and a key economic center, houses a significant concentration of
healthcare facilities, including hospitals, clinics, and pharmacies, which
serve as vital distribution channels for dietary supplements. The presence of
renowned medical institutions, healthcare professionals, and specialty clinics
further amplifies demand for dietary supplements among residents seeking
preventive healthcare and wellness solutions. The Central region is
characterized by higher levels of disposable income and purchasing power
compared to other parts of the kingdom, owing to its status as an economic
powerhouse and center of commerce and industry. As a result, consumers in this
region exhibit greater willingness and ability to invest in health and wellness
products, including dietary supplements, as part of their proactive approach to
personal well-being.
Recent Developments
- In January 2023, the global expansion strategy of
the rapidly growing UK-based functional gummy brand, Nutrigums, has progressed
significantly with the imminent introduction of its products into three additional
Middle Eastern markets. Of particular significance is the company's recent
announcement of a substantial multi-million-pound agreement in the Kingdom of
Saudi Arabia, marking its entry into a promising new international market with
its acclaimed range of gummy vitamins. Nutrigums has finalized two additional
agreements in the region, securing exclusive distribution partnerships with
reputable distributors based in Kuwait and Palestine.
Key Market Players
- Pfizer Saudi Limited Corporate
- Abbott Saudi Arabia Trading Llc
- Bayer Saudi Arabia LLC
- Nestlé Saudi Arabia LLC
- GSK Saudi Arabia
- Sewar
- Dr Nutrition Saudi Arabia
- JNK Nutrition KSA
- Dallah Pharma
- Bashir Shakib Al-Jabri & Co. Ltd.
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By Product Type
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By Form
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By Distribution Channel
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By Application
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By End User
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By Region
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- Vitamin
- Combination Dietary Supplement
- Protein
- Herbal Supplement
- Fish Oil & Omega Fatty Acid
- Others
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- Capsules
- Tablets
- Powder
- Soft Gels
- Liquid
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- Pharmacies and Drug Stores
- Online
- Supermarkets and Hypermarkets
- Others
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- Immunity
- General Health
- Energy & Weight Management
- Bone & Joint Health
- Others
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- Adults
- Geriatric
- Pregnant Females
- Children
- Infants
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- Western Region
- Central Region
- Southern Region
- Eastern Region
- Northern Region
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Report Scope:
In this report, the Saudi Arabia Dietary
Supplements Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Saudi Arabia Dietary
Supplements Market, By
Product Type:
o Vitamin
o Combination Dietary Supplement
o Protein
o Herbal Supplement
o Fish Oil & Omega Fatty Acid
o Others
- Saudi Arabia Dietary
Supplements Market, By
Form:
o Capsules
o Tablets
o Powder
o Soft Gels
o Liquid
- Saudi Arabia Dietary
Supplements Market, By
Distribution Channel:
o Pharmacies and Drug Stores
o Online
o Supermarkets and Hypermarkets
o Others
- Saudi Arabia Dietary
Supplements Market, By
Application:
o Immunity
o General Health
o Energy & Weight Management
o Bone & Joint Health
o Others
- Saudi Arabia Dietary
Supplements Market, By
End User:
o Adults
o Geriatric
o Pregnant Females
o Children
o Infants
- Saudi Arabia Dietary
Supplements Market, By Region:
o Western Region
o Central Region
o Southern Region
o Eastern Region
o Northern Region
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the Saudi Arabia Dietary Supplements Market.
Available Customizations:
Saudi Arabia Dietary Supplements Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Dietary Supplements Market is an
upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]