|
Forecast
Period
|
2026-2030
|
|
Market
Size (2024)
|
USD
272.09 Million
|
|
CAGR
(2025-2030)
|
6.75%
|
|
Fastest
Growing Segment
|
Vitamin
|
|
Largest
Market
|
Central
Region
|
|
Market
Size (2030)
|
USD
398.16 Million
|
Market Overview
Saudi Arabia Dietary Supplements Market was valued at USD 272.09 Million in 2024 and is expected to reach USD 398.16 Million by 2030 with a CAGR of 6.75% during the forecast period. The Saudi Arabia Dietary Supplements Market is primarily
driven by a growing awareness of health and wellness, coupled with rising disposable
incomes. As the population becomes increasingly health-conscious, there is a
growing demand for dietary supplements to address nutritional deficiencies,
support overall health, and prevent chronic diseases. Changing lifestyles,
including sedentary habits and unhealthy dietary patterns, are fueling the need
for supplementary nutrition. Government initiatives promoting healthy living
and preventive healthcare are further driving the market growth. These factors
contribute to a burgeoning market for dietary supplements in Saudi Arabia.
Key Market Drivers
Health Consciousness and Awareness
The escalating consciousness surrounding health and
wellness within the Saudi Arabian populace emerges as a pivotal force
propelling various sectors, particularly the dietary supplements industry. This
heightened awareness stems from a multifaceted shift towards prioritizing
preventive healthcare measures and addressing lifestyle-related diseases, which
have become increasingly prevalent in the country. Individuals are recognizing
the significance of proactively managing their health through holistic
approaches, including dietary modifications and the integration of supplements
into their daily regimen.
In response to the burgeoning emphasis on
preventive healthcare, there has been a notable surge in the adoption of
dietary supplements among Saudis. These supplements are perceived as essential
tools for fortifying overall well-being and bridging nutritional gaps that may
arise from dietary deficiencies or lifestyle choices. As individuals strive to
optimize their health and vitality, they turn to supplements as convenient and
accessible means to complement their existing nutrition and lifestyle
practices. The growing prevalence of lifestyle-related diseases, such as obesity,
diabetes, and cardiovascular ailments, has heightened concerns regarding health
outcomes and spurred proactive measures among the population. Recognizing the
potential role of dietary supplements in mitigating health risks and supporting
optimal health, individuals are increasingly inclined to incorporate these
products into their wellness routines.
Rising Disposable Incomes
As Saudi Arabia’s economy continues to experience robust growth, the consumer market, particularly in sectors like healthcare and wellness, is witnessing a substantial shift. According to a USDA report, the population of Saudi Arabia is currently 33.1 million, with a per-capita income of USD 27,680. The country is characterized by strong economic indicators, including a low unemployment rate of 5%, a controlled inflation rate of less than 2%, and minimal inflation on food products (less than 1%). These economic conditions have significantly increased the disposable income of the Saudi population, allowing individuals to spend more on enhancing their quality of life, particularly on health-related products and services.
One key driver of this transformation is the growing consumer demand for healthier options. With more disposable income, individuals are increasingly willing to invest in their health, fueling demand for wellness and healthcare products, especially dietary supplements. Consumers are now more focused on preventive healthcare, recognizing the long-term benefits of maintaining their health through lifestyle choices and supplements that support overall well-being. This shift is not limited to any one demographic group; from affluent urban residents to middle-income households, more consumers are prioritizing their health and wellness needs. As a result, dietary supplements have become an essential part of many people’s daily routines. Furthermore, the rising popularity of online shopping, particularly in food and health-related products, is facilitating easy access to these supplements across the country, contributing to the growth of this market segment. The increased affordability of dietary supplements, combined with the nation’s growing awareness around preventive health practices, is driving the expansion of the dietary supplements market in Saudi Arabia
Urbanization and Changing Lifestyles
The rapid urbanization and modernization of Saudi Arabia have led to significant shifts in dietary habits and overall lifestyle, which have, in turn, influenced the country's health landscape. According to the Ministry of Municipal and Rural Affairs, approximately 82.1% of the population now resides in urban areas, with the remaining 17.9% living in rural regions. Six urban regions have recorded high urbanization rates exceeding 80%, including the Eastern Province (93.2%), Riyadh (90.9%), Holy Makkah (87.6%), Northern Borders (86.7%), Tabuk (85.9%), and Jouf (84.5%). Urbanization is expected to continue growing, reaching 97.6% by 2030.
As urban centers expand, traditional eating habits are being replaced by more convenient but often nutritionally inadequate food choices. The rise of sedentary lifestyles, driven by long commutes, office-based jobs, and limited physical activity, coupled with the increasing consumption of processed foods full of preservatives, additives, and sugars, has contributed to nutritional deficiencies among the Saudi population. To address these gaps, many Saudis are turning to dietary supplements. A study published in Cureus in June 2023 found that 63% of participants did not change their supplement consumption patterns during the pandemic, while 16% increased and 21.4% reduced their use. Iron, calcium (particularly for pregnant women), omega-3 (for individuals over 65), and vitamin D were the most commonly used supplements. Recognizing the insufficiency of their diets, Saudi consumers are increasingly relying on supplements to bridge nutritional gaps and safeguard their health in the face of modern lifestyle challenges.
Aging Population
Saudi Arabia’s demographic profile is undergoing a profound transformation, primarily driven by advances in healthcare, improved living conditions, and rising life expectancy. As a result, the country is experiencing significant population aging. According to a report by the UNFPA, the number of people aged 60 and above is projected to increase dramatically from 2 million (5.9% of the population) in 2020 to 10.5 million (23.7% of the population) by 2050. This aging trend is presenting new challenges to healthcare and society, as the country’s elderly population grows rapidly.
The increasing number of older adults in Saudi Arabia has been accompanied by a rise in age-related health concerns, which are becoming more prevalent and require urgent attention. Conditions like osteoporosis, arthritis, and cognitive decline, particularly dementia, are major health issues that affect quality of life for the elderly. For example, osteoporosis, a condition that weakens bones, currently affects 28.2% of women and 37.8% of men over 50 in Saudi Arabia. As the population ages, the incidence of musculoskeletal disorders, such as knee osteoarthritis, has also increased. A study indicates that 60.6% of individuals aged 66-75 suffer from knee osteoarthritis, compared to just 30.8% of those aged 46-55. These conditions limit mobility, independence, and overall well-being, necessitating an urgent focus on addressing their impact. In response to these age-related health concerns, there has been a notable uptick in the demand for dietary supplements tailored to address the specific needs of older adults. Supplements targeting bone health, such as calcium and vitamin D, play a crucial role in supporting bone density and strength, thereby reducing the risk of fractures and osteoporosis. Similarly, supplements containing omega-3 fatty acids, renowned for their anti-inflammatory properties, are sought after for their potential to alleviate joint pain and stiffness associated with arthritis. As the elderly population continues to expand, the demand for supplements targeted at age-related conditions is expected to rise, creating significant opportunities for manufacturers and suppliers in the healthcare sector.
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Key Market Challenges
Regulatory Compliance and Quality Assurance
One of the primary challenges facing the Saudi
Arabia Dietary Supplements Market is ensuring compliance with stringent
regulatory requirements and maintaining high standards of quality assurance.
The Saudi Food and Drug Authority (SFDA) regulates the import, manufacture, and
distribution of dietary supplements, imposing rigorous standards to ensure
product safety, efficacy, and labeling accuracy. Navigating the complex
regulatory landscape, obtaining necessary certifications, and adhering to
evolving regulatory frameworks can pose significant hurdles for market players,
particularly smaller businesses and new entrants. Ensuring consistent quality
control throughout the supply chain, including sourcing raw materials,
manufacturing processes, and distribution channels, presents ongoing challenges
for industry stakeholders.
Market Fragmentation and Competition
The Saudi Arabia Dietary Supplements Market is
characterized by a high degree of fragmentation and intense competition, with
numerous domestic and international players vying for market share. This
competitive landscape poses challenges for companies in terms of
differentiation, brand positioning, and market penetration strategies.
Established brands with extensive marketing budgets and distribution networks
often dominate the market, making it difficult for smaller players to gain
traction and establish a foothold. Counterfeit products, unauthorized imports,
and substandard supplements further exacerbate market fragmentation and
undermine consumer confidence, necessitating robust enforcement measures and
heightened vigilance from regulatory authorities.
Key Market Trends
Prevalence of Lifestyle-related Diseases
The escalating prevalence of lifestyle-related
diseases, including obesity, diabetes, and cardiovascular ailments, has emerged
as a pressing public health concern in Saudi Arabia, prompting a paradigm shift
in healthcare priorities and driving heightened awareness about the pivotal
role of nutrition and dietary supplementation in disease prevention and
management. As the kingdom grapples with the health implications of modern
lifestyles characterized by sedentary behaviors, poor dietary choices, and
stress-inducing environments, there has been a growing recognition of the need
for proactive interventions to mitigate the escalating burden of chronic
diseases.
In response to this imperative, there has been a
notable surge in demand for dietary supplements targeting specific health
conditions prevalent in Saudi Arabia. Among these, diabetic-friendly supplements
and cholesterol-lowering supplements have witnessed particularly robust demand,
reflecting the acute need for adjunctive therapies to support disease
management and promote optimal health outcomes among affected individuals.
Government Initiatives Promoting Health and
Wellness
The Saudi Arabian government has undertaken
proactive measures to address the burgeoning challenges posed by
lifestyle-related diseases and to foster a culture of health and wellness among
its populace. Through a series of concerted initiatives and campaigns, the
government has prioritized public health and advocated for healthier
lifestyles, with a particular emphasis on promoting balanced nutrition and
preventive healthcare practices.
Central to the government's efforts are extensive
campaigns aimed at raising awareness about the importance of dietary habits and
nutritional intake in mitigating the risk of chronic diseases. These campaigns,
often disseminated through various media channels and public platforms, serve
to educate the population about the significance of dietary supplements as
complementary tools in fulfilling nutritional needs and fortifying overall
health. By spotlighting the pivotal role of dietary supplements in preventive
healthcare, the government endeavors to empower individuals to take proactive
steps towards optimizing their health and well-being. Through targeted
messaging and educational outreach, citizens are encouraged to incorporate
dietary supplements into their daily routines as part of a holistic approach to
wellness.
Segmental Insights
Product Type Insights
Based on Product Type, the Vitamin emerged as the fastest growing segment in the Saudi Arabia Dietary Supplements market during the forecast period. As health awareness increases in Saudi Arabia, vitamins are increasingly recognized as vital for preventing nutritional deficiencies and promoting overall well-being. A study published in journal Cureus in June 2023 revealed that 68.7% of Saudi women visiting fitness centers in Riyadh regularly use dietary supplements, with vitamins being the most commonly consumed (82.8%), followed by amino acids and proteins (30.3%). The growing focus on preventive healthcare and long-term wellness is driving this demand. Additionally, the aging population in Saudi Arabia has raised the need for vitamins targeting age-related health concerns, such as bone health, cognitive function, and immune support. With urbanization and less balanced diets, people are turning to vitamins to address nutritional gaps caused by processed foods. Due to their ease of use, widespread availability, and affordability, vitamins have become the preferred supplement for individuals seeking to improve their health and energy. Consequently, the demand for vitamins in Saudi Arabia is growing rapidly, making them a leading segment in the dietary supplements market.
Form Insights
Based on Form, capsules emerged as the dominating segment in the Saudi Arabia Dietary Supplements market in 2024. Capsules offer several advantages that resonate with consumers,
including ease of consumption, convenient dosing, and superior stability of
active ingredients. These encapsulated formulations are preferred by many
individuals due to their ease of swallowing, especially for those who may have
difficulty with larger tablets or dislike the taste of powders. Capsules are
known for their versatility, allowing for the encapsulation of a wide range of
ingredients, including vitamins, minerals, botanical extracts, and specialized
formulations. While other forms such as tablets, powders, soft gels, and liquid
supplements also hold significance in the market, it is the convenience,
efficacy, and broad applicability of capsules that contribute to their
dominance in the Saudi Arabian dietary supplements landscape.
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Regional Insights
Based on Region, Central Region emerged as the dominating region in the Saudi Arabia Dietary Supplements market in 2024. The Central region encompasses
major urban centers such as Riyadh, the capital city, and the surrounding
metropolitan areas, which serve as economic, cultural, and commercial hubs of
the kingdom. This region boasts a dense population, characterized by a diverse
demographic mix ranging from affluent urbanites to middle-income households, as
well as a burgeoning expatriate community.
Several factors contribute to the dominance of the
Central region in the Saudi Arabian dietary supplements market. Riyadh, as the
capital city and a key economic center, houses a significant concentration of
healthcare facilities, including hospitals, clinics, and pharmacies, which
serve as vital distribution channels for dietary supplements. The presence of
renowned medical institutions, healthcare professionals, and specialty clinics
further amplifies demand for dietary supplements among residents seeking
preventive healthcare and wellness solutions. The Central region is
characterized by higher levels of disposable income and purchasing power
compared to other parts of the kingdom, owing to its status as an economic
powerhouse and center of commerce and industry. For instance, the
average household income in Riyadh is USD 3,385.59. As a result, consumers in this
region exhibit greater willingness and ability to invest in health and wellness
products, including dietary supplements, as part of their proactive approach to
personal well-being.
Recent Developments
- In
November 2024, the WTA Foundation event in Riyadh highlighted women’s health
and empowerment, with a focus on "Championing Women’s Health
Together." The educational event, attended by Her Royal Highness
Ambassador Princess Reema Bandar Al-Saud and WTA Legends Marion Bartoli,
Daniela Hantuchová, and Martina Hingis, was supported by key regional and
global partners such as the Bill & Melinda Gates Foundation, Saudi Arabia’s
Ministry of Health and Ministry of Sport, the Saudi Tennis Federation, and
WTA’s title sponsor Hologic. The event launched a fund with a USD 1.5 million
donation from Hologic, aimed at providing prenatal vitamins to one million
women in low- and middle-income countries in its first year. The initiative
will contribute to the UNICEF-led Child Nutrition Fund, a global effort to
combat malnutrition. Prenatal vitamins significantly reduce the risks of
stillbirth, infant mortality, and low birth weight, while improving women's
health.
- In
August 2024, Nutrify Today’s NutrifyGenie AI achieved a significant milestone
as the first AI technology in the natural products sector to successfully
create 12 commercialized products. Utilizing its advanced multi-layered AI,
which incorporates over 3.5 million curated data points, including
biochemistry, botanicals, and regulatory guidelines, NutrifyGenie AI has
developed unique products for industry leaders such as Jubilant Generics and
Esperer Nutrition. The AI is now preparing to launch a new range of supplements
for 2024-25 in key global markets, including the Philippines, Malaysia, the
UAE, South Africa, India, Saudi Arabia, and the US.
- In
May 2024, Bioniq revealed plans to launch personalized supplements based on
blood test data in key Saudi cities, leveraging its proprietary algorithm. This
move is part of a strategic collaboration with Al Borg Diagnostics, a prominent
health diagnostics provider in the Kingdom.
- In
June 2024, Spinneys, a UAE-based supermarket chain and fresh food retailer,
expanded into Saudi Arabia with its inaugural store in Riyadh. The 43,520ft²
store, located at La Strada Yard in the An Nuzha district, features a range of
premium offerings, from imported goods to locally sourced items, including
in-house baked goods, meats, meal solutions, and both branded and private label
products.
Key Market Players
- Pfizer
Saudi Limited Corporate
- Abbott Saudi Arabia Trading Llc
- Bayer Saudi Arabia LLC
- Nestlé Saudi Arabia LLC
- GSK Saudi Arabia
- Sewar
- Dr Nutrition Saudi Arabia
- JNK Nutrition KSA
- Dallah Pharma
- Bashir Shakib Al-Jabri & Co. Ltd.
|
By
Product Type
|
By
Form
|
By
Distribution Channel
|
By
Application
|
By
End User
|
By Region
|
- Vitamin
- Combination
Dietary Supplement
- Protein
- Herbal Supplement
- Fish Oil &
Omega Fatty Acid
- Others
|
- Capsules
- Tablets
- Powder
- Soft Gels
- Liquid
|
- Pharmacies and Drug Stores
- Online
- Supermarkets and Hypermarkets
- Others
|
- Immunity
- General Health
- Energy & Weight Management
- Bone & Joint Health
- Others
|
- Adults
- Geriatric
- Pregnant Females
- Children
- Infants
|
- Western Region
- Central Region
- Southern Region
- Eastern Region
- Northern Region
|
Report Scope:
In this report, the Saudi Arabia Dietary
Supplements Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Saudi Arabia Dietary
Supplements Market, By
Product Type:
o Vitamin
o Combination Dietary Supplement
o Protein
o Herbal Supplement
o Fish Oil & Omega Fatty Acid
o Others
- Saudi Arabia Dietary
Supplements Market, By
Form:
o Capsules
o Tablets
o Powder
o Soft Gels
o Liquid
- Saudi Arabia Dietary
Supplements Market, By
Distribution Channel:
o Pharmacies and Drug Stores
o Online
o Supermarkets and Hypermarkets
o Others
- Saudi Arabia Dietary
Supplements Market, By
Application:
o Immunity
o General Health
o Energy & Weight Management
o Bone & Joint Health
o Others
- Saudi Arabia Dietary
Supplements Market, By
End User:
o Adults
o Geriatric
o Pregnant Females
o Children
o Infants
- Saudi Arabia Dietary
Supplements Market, By Region:
o Western Region
o Central Region
o Southern Region
o Eastern Region
o Northern Region
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the Saudi Arabia Dietary Supplements Market.
Available Customizations:
Saudi Arabia Dietary Supplements Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Dietary Supplements Market is an
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