Saudi Arabia Dietary Supplements Market to Grow at 6.75% CAGR through 2029

Government initiatives promoting health and wellness is expected to drive the Saudi Arabia Dietary Supplements Market growth in the forecast period, 2025-2029. 

According to TechSci Research report, “Saudi Arabia Dietary Supplements Market –Industry Size, Share, Trends, Competition Forecast & Opportunities, 2019-2029F”, the Saudi Arabia Dietary Supplements Market stood at USD 272.09 Million in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 6.75% through 2029.

The Saudi Arabia Dietary Supplements Market is experiencing a dynamic and evolving landscape, driven by a combination of factors ranging from shifting consumer preferences and lifestyle trends to government initiatives promoting health and wellness. As the kingdom undergoes rapid socioeconomic transformation and embraces modernization, the demand for dietary supplements has surged, reflecting a growing awareness of preventive healthcare and a desire for holistic well-being among the populace.

One of the key drivers shaping the scenario of the Saudi Arabia Dietary Supplements Market is the rising prevalence of lifestyle-related diseases and chronic health conditions. The kingdom is witnessing a significant increase in ailments such as obesity, diabetes, cardiovascular diseases, and vitamin deficiencies, attributed to sedentary lifestyles, unhealthy dietary habits, and environmental factors. In response to these health concerns, individuals are increasingly turning to dietary supplements as a means of fortifying their nutritional intake, addressing specific health needs, and supporting overall health and vitality.

The aging population in Saudi Arabia presents a notable demographic trend driving demand for dietary supplements. With life expectancy on the rise and a growing proportion of older adults in the population, there is an increased focus on age-related health concerns such as bone health, joint mobility, cognitive function, and immune support. As older adults seek to maintain their health and independence as they age, the demand for supplements targeting these specific health needs continues to grow, spurring innovation and product diversification in the market.

Government initiatives and regulatory reforms also play a significant role in shaping the scenario of the Saudi Arabia Dietary Supplements Market. The Saudi Food and Drug Authority (SFDA) regulates the import, manufacturing, and distribution of dietary supplements, ensuring compliance with stringent quality standards and safety regulations. The government has launched various campaigns and programs aimed at promoting health and wellness, raising awareness about the benefits of dietary supplements, and encouraging healthy lifestyle choices among the population. Initiatives to combat counterfeit products, enhance consumer protection, and foster industry transparency contribute to a conducive regulatory environment for market growth.

In terms of market dynamics, the Saudi Arabia Dietary Supplements Market is characterized by a diverse range of products catering to various health needs and consumer preferences. Vitamins, minerals, herbal supplements, protein powders, omega fatty acids, and specialty formulations targeting specific health concerns such as weight management, sports nutrition, and beauty-enhancing supplements are among the popular categories in the market. Consumers have access to a wide array of dietary supplements through multiple distribution channels, including pharmacies, health food stores, online retailers, and direct sales channels.

The COVID-19 pandemic has had a profound impact on the Saudi Arabia Dietary Supplements Market, influencing consumer behaviors and consumption patterns. The pandemic has heightened awareness of the importance of immune health and preventive measures, leading to increased demand for supplements containing immune-boosting ingredients such as vitamin C, vitamin D, zinc, and probiotics. The shift towards remote work, social distancing measures, and lifestyle changes has prompted individuals to prioritize their health and well-being, driving further interest in dietary supplements as a proactive means of supporting immune function and overall health resilience.

Looking ahead, the future of the Saudi Arabia Dietary Supplements Market appears promising, with continued growth expected driven by factors such as demographic trends, rising healthcare awareness, expanding distribution channels, and innovation in product development. As consumers increasingly prioritize health and wellness in their lifestyles, the demand for dietary supplements is likely to remain strong, positioning the market for sustained expansion and evolution in the years to come.

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The Saudi Arabia Dietary Supplements Market is segmented into product type, form, distribution channel, application, end user, regional distribution, and company.

Based on distribution channel, pharmacies and drug stores emerge as the dominant distribution channel, playing a pivotal role in shaping consumer access and market dynamics. These traditional retail outlets serve as trusted destinations for health and wellness products, including dietary supplements, catering to the diverse needs of consumers across the kingdom. Pharmacies and drug stores boast a wide network of outlets spanning urban centers, suburban areas, and rural communities, ensuring widespread accessibility and convenience for consumers seeking dietary supplements. These establishments benefit from established relationships with healthcare professionals, pharmacists, and medical practitioners, who often recommend and endorse dietary supplements as part of holistic health management strategies. As trusted healthcare providers, pharmacists offer personalized advice, guidance, and product recommendations based on individual health needs, contributing to consumer confidence and loyalty.

Pharmacies and drug stores are renowned for their comprehensive product offerings, encompassing a diverse range of dietary supplements from reputable brands and manufacturers. With shelves stocked with vitamins, minerals, herbal supplements, protein powders, and specialty formulations, these outlets provide consumers with ample choices to meet their specific health goals and preferences. Pharmacies often feature dedicated sections or displays highlighting dietary supplements, enhancing visibility and prompting impulse purchases.

Based on region, Western region emerges as the second dominant region in the Saudi Arabia Dietary Supplements Market, exerting considerable influence on market dynamics and consumer behavior. Comprising major cities such as Jeddah, Mecca, and Medina, the Western region is renowned for its economic significance, cultural heritage, and diverse population demographics.

One of the key factors contributing to the dominance of the Western region in the dietary supplements market is its status as a major commercial and economic hub. Jeddah, in particular, serves as a bustling commercial center, hosting a multitude of retail establishments, shopping malls, and health and wellness outlets. The city's cosmopolitan character and affluent population make it a prime market for dietary supplements, with consumers exhibiting a strong inclination towards health-conscious consumption patterns and preventive healthcare practices. The Western region benefits from its strategic location and accessibility, serving as a gateway for international trade and commerce. The presence of major ports, airports, and transportation infrastructure facilitates the import and distribution of dietary supplements from global markets, ensuring a steady supply of products to meet consumer demand.

Major companies operating in the Saudi Arabia Dietary Supplements Market are:

• Pfizer Saudi Limited Corporate
• Abbott Saudi Arabia Trading Llc
• Bayer Saudi Arabia LLC
• Nestlé Saudi Arabia LLC
• GSK Saudi Arabia
• Sewar
• Dr Nutrition Saudi Arabia
• JNK Nutrition KSA
• Dallah Pharma
• Bashir Shakib Al-Jabri & Co. Ltd.

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“The future of the Saudi Arabia Dietary Supplements Market appears promising, characterized by sustained growth and evolving consumer trends. As the kingdom continues to undergo socioeconomic transformation and embraces modernization, the demand for dietary supplements is expected to escalate, driven by factors such as rising health consciousness, increasing disposable incomes, and a growing aging population. Ongoing government initiatives aimed at promoting health and wellness, coupled with regulatory reforms to ensure product safety and quality, will create a conducive environment for market expansion. Advancements in distribution channels, including online retail platforms and specialty health stores, will enhance accessibility and consumer reach. Innovation in product development, with a focus on personalized nutrition and functional ingredients, will further stimulate market growth. Overall, the Saudi Arabia Dietary Supplements Market is poised for dynamic growth and innovation, presenting lucrative opportunities for industry players to capitalize on emerging trends and meet evolving consumer demands.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Saudi Arabia Dietary Supplements Market By Product Type (Vitamin, Combination Dietary Supplement, Protein, Herbal Supplement, Fish Oil & Omega Fatty Acid, and Others), By Form (Capsules, Tablets, Powder, Soft Gels, Liquid), By Distribution Channel (Pharmacies and Drug Stores, Online, Supermarkets and Hypermarkets, and Others), By Application (Immunity, General Health, Energy & Weight Management, Bone & Joint Health, and Others), By End User (Adults, Geriatric, Pregnant Females, Children, Infants), By Region, Competition, Forecast and& Opportunities, 2019-2029F”, has evaluated the future growth potential of Saudi Arabia Dietary Supplements Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Dietary Supplements Market.

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