Throat Lozenges Market 2018-2028 By Size, Share, Trends, Growth, Forecast

Summary

Report Description

Forecast Period	2018-2028
Market Size (2022)	USD5.02 Billion
CAGR (2023-2028)	4.86%
Fastest Growing Segment	UV-C
Largest Market	Asia Pacific

Market Overview

The global throat lozenges market has valued at USD 5.02 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.86% through 2028. The global throat lozenges market is driven by a combination of factors that contribute to its growth and sustained demand. Throat lozenges, also known as cough, drops or cough sweets, are medicated tablets designed to soothe the throat and provide relief from coughs, sore throats, and other respiratory discomforts. The growth of the throat lozenges market can be attributed to factors such as the rising prevalence of throat-related ailments, increasing awareness about self-medication, and the growing demand for natural and organic alternatives. The Asia Pacific region, in particular, has witnessed significant growth due to the rise in the pediatric and geriatric population.

However, the throat lozenges market also faces challenges. Intense competition among manufacturers is a key challenge, with companies striving to differentiate their products and attract consumers through innovation in formulation, flavors, and packaging. Regulatory compliance is another challenge, as manufacturers must adhere to strict regulations regarding ingredients and product claims.

The seasonal nature of demand poses challenges for production planning and inventory management. Price sensitivity among consumers also adds pressure on manufacturers to offer competitive pricing without compromising on quality. Furthermore, building brand recognition and consumer loyalty in a crowded market can be challenging for throat lozenges companies.

In conclusion, the global throat lozenges market is expected to grow steadily in the coming years. While facing challenges such as intense competition, regulatory compliance, and seasonal demand, manufacturers can seize growth opportunities by catering to consumer preferences, maintaining product quality, and establishing strong brand recognition.

Key Market Drivers

Rising Prevalence of Respiratory Conditions

The increasing prevalence of respiratory conditions such as cough, cold, flu, and allergies is one of the primary drivers of the throat lozenges market. As respiratory issues continue to affect a large population globally, the demand for throat lozenges as an over-the-counter remedy is expected to grow. Throat lozenges provide temporary relief by moisturizing and numbing the throat, reducing irritation and coughing. Increased focus on energy-efficient lighting solutions.

Growing Preference for Natural and Herbal Ingredients

Consumers are becoming more conscious about their health and are seeking natural and herbal alternatives for managing their health conditions. Throat lozenges made from natural ingredients like honey, menthol, eucalyptus, ginger, and herbal extracts are gaining popularity. These natural ingredients offer soothing properties and are perceived as safer options compared to lozenges containing artificial additives or excessive sugar.

Increasing Consumer Awareness and Health Consciousness

With the availability of information on the internet and growing health consciousness, consumers are becoming more aware of self-care practices and the benefits of using throat lozenges for throat-related ailments. Additionally, healthcare professionals often recommend throat lozenges as a part of the treatment regimen, further driving consumer awareness and adoption.

Growing Disposable Income

The rise in disposable income in many regions has led to increased spending on healthcare products and remedies. As individuals have more purchasing power, they are willing to invest in throat lozenges as a convenient solution for managing throat discomfort. This factor is particularly significant in emerging economies where disposable incomes are rising steadily.

Expansion of Distribution Channels

The availability of throat lozenges through various distribution channels plays a vital role in driving market growth. Throat lozenges can be found in pharmacies, drugstores, supermarkets, convenience stores, and online platforms. The accessibility and convenience of purchasing throat lozenges through these channels contribute to their widespread usage and market expansion.

Product Innovation and Flavor Varieties

Manufacturers are continuously innovating their product offerings by introducing new flavors, packaging formats, and formulations of throat lozenges. This constant innovation helps attract consumers who seek variety and prefer unique taste experiences. Flavors like cherry, honey-lemon, mint, and citrus are popular choices among consumers, allowing manufacturers to cater to different preferences.

Increased Focus on Marketing and Promotional Activities

Pharmaceutical companies and throat lozenges manufacturers are investing in marketing and promotional activities to create awareness and promote their products. Advertising campaigns, celebrity endorsements, and social media engagement help in reaching a wider audience and establishing brand loyalty. These marketing efforts significantly impact consumer perception and purchase decisions.

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Key Market Challenges

Intense Competition

The throat lozenges market is highly competitive, with numerous established players as well as new entrants vying for market share. This high level of competition puts pressure on manufacturers to differentiate their products and stand out in the market. Companies need to invest in research and development to create innovative formulations, flavors, and packaging to attract consumers.

Regulatory Compliance

The throat lozenges market is subject to stringent regulations and standards, especially regarding the ingredients used and the claims made by manufacturers. Regulatory bodies such as the Food and Drug Administration (FDA) in the United States and the European Medicines Agency (EMA) in Europe govern the safety and efficacy of throat lozenges. Manufacturers must comply with these regulations to ensure product quality and consumer safety.

Rising Health Consciousness

As consumers become more health conscious, they are increasingly seeking natural and organic alternatives to conventional throat lozenges. This shift in consumer preference poses a challenge for manufacturers who need to adapt to changing consumer demands by developing natural and organic throat lozenges and clearly communicating the benefits of these products.

Side Effects and Allergies

Some throat lozenges may cause side effects or allergic reactions in certain individuals. Ingredients such as menthol, eucalyptus, and artificial sweeteners can trigger allergies or have adverse effects on sensitive individuals. To address this challenge, manufacturers need to conduct thorough research and testing to ensure the safety and efficacy of their products.

Seasonal Demand

The demand for throat lozenges is often seasonal, with peak demand occurring during the winter months when cold and flu cases are more prevalent. This seasonal nature of demand poses challenges for manufacturers in terms of production planning, inventory management, and maintaining a consistent revenue stream throughout the year.

Key Market Trends

Rise in pediatric and geriatric population

One of the key drivers contributing to the growth of the throat lozenges market is the rise in pediatric and geriatric populations. Children and the elderly are more susceptible to throat infections and respiratory illnesses, making throat lozenges an essential part of their treatment. Additionally, with the growing awareness regarding self-medication and the availability of various flavored throat lozenges targeted at children, the demand for these products is on the rise.

Technological advancements

Technological advancements and product innovations are also fueling the growth of the global throat lozenges market. Manufacturers are focusing on developing lozenges with added benefits such as extended-release formulas, immune-boosting ingredients, and flavors that cater to specific consumer preferences. These advancements aim to enhance the efficacy and consumer experience of throat lozenges, thus increasing their demand.

Increasing prevalence of respiratory diseases

The increasing prevalence of respiratory diseases, including allergies, colds, and flu, is another significant factor driving the demand for throat lozenges. Throat lozenges provide temporary relief from symptoms such as sore throat, cough, and irritation, making them a popular choice among individuals seeking quick relief. With the continuous rise in air pollution, changing climatic conditions, and an increase in respiratory illnesses worldwide, the demand for throat lozenges is expected to grow steadily.

Segmental Insights

Type Insights

The global throat lozenges market is experiencing growth, with hard candy lozenges playing a significant role. Throat lozenges are widely used to provide relief from sore throat, cough, and other respiratory symptoms. The market is driven by the demand for cost-effective medications and the focus of major key players on manufacturing such products. The COVID-19 pandemic has also contributed to the growth of the throat lozenges market, as people seek remedies for throat-related discomfort. Throat lozenges are available in various types and ingredients, catering to different consumer preferences. As the demand for throat lozenges continues to rise, the market is expected to witness significant developments and innovations in the future.

Flavor Insights

Menthol flavor lozenges play a significant role in fuelling the growth of the global throat lozenges market. Menthol is known for its cooling and soothing properties. Throat lozenges infused with menthol provide a refreshing sensation that helps relieve sore throat, cough, and irritation. The menthol flavour enhances the efficacy of the lozenges, making them a popular choice among consumers. Menthol is known for its cooling and soothing properties. Throat lozenges infused with menthol provide a refreshing sensation that helps relieve sore throat, cough, and irritation. The menthol flavour enhances the efficacy of the lozenges, making them a popular choice among consumers.

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Regional Insights

The global throat lozenges market is fueled by several factors, with the North America region playing a significant role. The region of North America, comprising countries like the United States and Canada, has a substantial market share in the throat lozenges industry. One of the drivers behind the growth of the throat lozenges market in North America is the high prevalence of respiratory conditions such as coughs, colds, and allergies. These conditions affect a significant portion of the population, leading to a consistent demand for throat lozenges as an over-the-counter remedy. Consumer awareness regarding self-care practices and the benefits of throat lozenges further contributes to the market growth in this region. Additionally, the preference for natural and herbal ingredients in throat lozenges is gaining traction in North America. Consumers are increasingly conscious about their health and seek products made from natural ingredients like honey, menthol, eucalyptus, and herbal extracts. Throat lozenges made with these ingredients offer soothing properties and are seen as safer alternatives to those containing artificial additives or excessive sugar.

Recent Developments

In 2022, Vicks, the renowned cold and flu brand, has recently launched a new campaign film featuring Samantha Ruth Prabhu endorsing their 3-in-1 medicated throat lozenge. This marks Prabhu's second collaboration with Vicks, highlighting the numerous benefits of their innovative product. The campaign aims to emphasize how Vicks' 3-in-1 medicated throat lozenge effectively alleviates symptoms associated with cold and flu, providing relief to those in need.
In 2021, Reckitt, the manufacturer of Mucinex, the over-the-counter cough and cold products, has launched its product line, Mucinex InstaSoothe. This innovative range of products includes both lozenges and sprays, specifically designed to provide numbing, soothing, and effective relief for sore throat pain. Introducing the Mucinex InstaSoothe Sore Throat + Soothing Comfort Lozenges: These clinically proven lozenges are expertly formulated with real honey and 2.4 mg of hexylresorcinol, offering fast pain relief by effectively numbing the throat. With a duration of up to 2 hours, they are available in delightful Honey and Echinacea flavors.

Key Market Players

Sanofi S.A
Thornton & Ross Ltd.
Traditional Medicinals, Inc.
Bliss GVS Pharma Ltd.
GlaxoSmithKline Plc
Honibe
Reckitt Benckiser Group Plc
Ricola AG
Prestige Consumer Healthcare Inc.
Procter & Gamble (P&G) Company

By Type

By Flavor

By Throat Problem

By Region

• Hard Candy Lozenges

• Soft Lozenges

• Compressed Lozenges

• Menthol (Mint)

• Honey & Ginger

• Orange

• Lemon

• Others

• Sore Throat

• Cough

• Others

• North America

• Europe

• South America

• Middle East & Africa

• Asia Pacific

Report Scope:

In this report, the global throat lozenges market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global throat lozenges Market, By Type:

Hard Candy Lozenges
Soft Lozenges
Compressed Lozenges

Global throat lozenges Market, By Flavor:

Menthol (Mint)
Honey & Ginger
Orange
Lemon
Others

Global throat lozenges Market, By Region:

North America
Europe
Latin America
Middle East & Africa
Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global throat lozenges market.

Available Customizations:

Global Throat Lozenges Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Throat Lozenges Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Throat Lozenges Market

4. Executive Summary

5. Global Throat Lozenges Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type Market Share Analysis (Hard Candy Lozenges, Soft Lozenges & Compressed Lozenges)

5.2.2. By Flavor Market Share Analysis (Menthol (Mint), Honey & Ginger, Orange, Lemon, Others)

5.2.3. By Throat Problem Market Share Analysis (Sore Throat, Cough & Others)

5.2.4. By Region Market Share Analysis (North America, Europe, South America, Middle East & Africa, Asia Pacific)

5.2.5. By Top 5 Companies, Others (2022)

5.3. Market Map

6. North America Throat Lozenges Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis

6.2.2. By Throat Problem Market Share Analysis

6.2.3. By Flavor Market Share Analysis

6.2.3.1. United States Throat Lozenges Market Outlook

6.2.3.1.1. Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2. Market Share & Forecast

6.2.3.1.2.1. By Type Market Share Analysis

6.2.3.1.2.2. By Throat Problem Market Share Analysis

6.2.3.1.2.3. By Flavor Market Share Analysis

6.2.3.2. Canada Throat Lozenges Market Outlook

6.2.3.2.1. Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2. Market Share & Forecast

6.2.3.2.2.1. By Type Market Share Analysis

6.2.3.2.2.2. By Throat Problem Market Share Analysis

6.2.3.2.2.3. By Flavor Market Share Analysis

6.2.3.3. Mexico Throat Lozenges Market Outlook

6.2.3.3.1. Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2. Market Share & Forecast

6.2.3.3.2.1. By Type Market Share Analysis

6.2.3.3.2.2. By Throat Problem Market Share Analysis

6.2.3.3.2.3. By Flavor Market Share Analysis

7. Europe Throat Lozenges Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis

7.2.2. By Throat Problem Market Share Analysis

7.2.3. By Flavor Market Share Analysis

7.2.3.1. Germany Throat Lozenges Market Outlook

7.2.3.1.1. Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2. Market Share & Forecast

7.2.3.1.2.1. By Type Market Share Analysis

7.2.3.1.2.2. By Throat Problem Market Share Analysis

7.2.3.1.2.3. By Flavor Market Share Analysis

7.2.3.2. France Throat Lozenges Market Outlook

7.2.3.2.1. Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2. Market Share & Forecast

7.2.3.2.2.1. By Type Market Share Analysis

7.2.3.2.2.2. By Throat Problem Market Share Analysis

7.2.3.2.2.3. By Flavor Market Share Analysis

7.2.3.3. United Kingdom Throat Lozenges Market Outlook

7.2.3.3.1. Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2. Market Share & Forecast

7.2.3.3.2.1. By Type Market Share Analysis

7.2.3.3.2.2. By Throat Problem Market Share Analysis

7.2.3.3.2.3. By Flavor Market Share Analysis

7.2.3.4. Italy Throat Lozenges Market Outlook

7.2.3.4.1. Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2. Market Share & Forecast

7.2.3.4.2.1. By Type Market Share Analysis

7.2.3.4.2.2. By Throat Problem Market Share Analysis

7.2.3.4.2.3. By Flavor Market Share Analysis

7.2.3.5. Spain Throat Lozenges Market Outlook

7.2.3.5.1. Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2. Market Share & Forecast

7.2.3.5.2.1. By Type Market Share Analysis

7.2.3.5.2.2. By Throat Problem Market Share Analysis

7.2.3.5.2.3. By Flavor Market Share Analysis

8. South America Throat Lozenges Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis

8.2.2. By Throat Problem Market Share Analysis

8.2.3. By Flavor Market Share Analysis

8.2.3.1. Brazil Throat Lozenges Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By Type Market Share Analysis

8.2.3.1.2.2. By Throat Problem Market Share Analysis

8.2.3.1.2.3. By Flavor Market Share Analysis

8.2.3.2. Colombia Throat Lozenges Market Outlook

8.2.3.2.1. Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2. Market Share & Forecast

8.2.3.2.2.1. By Type Market Share Analysis

8.2.3.2.2.2. By Throat Problem Market Share Analysis

8.2.3.2.2.3. By Flavor Market Share Analysis

8.2.3.3. Argentina Throat Lozenges Market Outlook

8.2.3.3.1. Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2. Market Share & Forecast

8.2.3.3.2.1. By Type Market Share Analysis

8.2.3.3.2.2. By Throat Problem Market Share Analysis

8.2.3.3.2.3. By Flavor Market Share Analysis

9. Middle East & Africa Throat Lozenges Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type Market Share Analysis

9.2.2. By Throat Problem Market Share Analysis

9.2.3. By Flavor Market Share Analysis

9.2.3.1. Saudi Arabia Throat Lozenges Market Outlook

9.2.3.1.1. Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.2. Market Share & Forecast

9.2.3.1.2.1. By Type Market Share Analysis

9.2.3.1.2.2. By Throat Problem Market Share Analysis

9.2.3.1.2.3. By Flavor Market Share Analysis

9.2.3.2. UAE Throat Lozenges Market Outlook

9.2.3.2.1. Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2. Market Share & Forecast

9.2.3.2.2.1. By Type Market Share Analysis

9.2.3.2.2.2. By Throat Problem Market Share Analysis

9.2.3.2.2.3. By Flavor Market Share Analysis

9.2.3.3. South Africa Throat Lozenges Market Outlook

9.2.3.3.1. Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2. Market Share & Forecast

9.2.3.3.2.1. By Product Type Market Share Analysis

9.2.3.3.2.2. By Type Market Share Analysis

9.2.3.3.2.3. By Throat Problem Market Share Analysis

9.2.3.3.2.4. By Flavor Market Share Analysis

9.2.3.4. Turkey Throat Lozenges Market Outlook

9.2.3.4.1. Market Size & Forecast

9.2.3.4.1.1. By Value

9.2.3.4.2. Market Share & Forecast

9.2.3.4.2.1. By Type Market Share Analysis

9.2.3.4.2.2. By Throat Problem Market Share Analysis

9.2.3.4.2.3. By Flavor Market Share Analysis

10. Asia Pacific Throat Lozenges Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type Market Share Analysis

10.2.2. By Throat Problem Market Share Analysis

10.2.3. By Flavor Market Share Analysis

10.2.3.1. China Throat Lozenges Market Outlook

10.2.3.1.1. Market Size & Forecast

10.2.3.1.1.1. By Value

10.2.3.1.2. Market Share & Forecast

10.2.3.1.2.1. By Type Market Share Analysis

10.2.3.1.2.2. By Throat Problem Market Share Analysis

10.2.3.1.2.3. By Flavor Market Share Analysis

10.2.3.2. India Throat Lozenges Market Outlook

10.2.3.2.1. Market Size & Forecast

10.2.3.2.1.1. By Value

10.2.3.2.2. Market Share & Forecast

10.2.3.2.2.1. By Type Market Share Analysis

10.2.3.2.2.2. By Throat Problem Market Share Analysis

10.2.3.2.2.3. By Flavor Market Share Analysis

10.2.3.3. Japan Throat Lozenges Market Outlook

10.2.3.3.1. Market Size & Forecast

10.2.3.3.1.1. By Value

10.2.3.3.2. Market Share & Forecast

10.2.3.3.2.1. By Type Market Share Analysis

10.2.3.3.2.2. By Throat Problem Market Share Analysis

10.2.3.3.2.3. By Flavor Market Share Analysis

10.2.3.4. South Korea Throat Lozenges Market Outlook

10.2.3.4.1. Market Size & Forecast

10.2.3.4.1.1. By Value

10.2.3.4.2. Market Share & Forecast

10.2.3.4.2.1. By Type Market Share Analysis

10.2.3.4.2.2. By Throat Problem Market Share Analysis

10.2.3.4.2.3. By Flavor Market Share Analysis

10.2.3.5. Australia Throat Lozenges Market Outlook

10.2.3.5.1. Market Size & Forecast

10.2.3.5.1.1. By Value

10.2.3.5.2. Market Share & Forecast

10.2.3.5.2.1. By Type Market Share Analysis

10.2.3.5.2.2. By Throat Problem Market Share Analysis

10.2.3.5.2.3. By Flavor Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends and Developments

13. Voice of Customer

13.1. Brand Awareness and Brand Recall

13.2. Factors Influencing Purchase Decision

13.3. Customer Satisfaction Level

14. Company Profiles

14.1. Sanofi S.A

14.2. Thornton & Ross Ltd.

14.3. Traditional Medicinals, Inc.

14.4. Bliss GVS Pharma Ltd.

14.5. GlaxoSmithKline Plc

14.6. Honibe

14.7. Reckitt Benckiser Group Plc

14.8. Ricola AG

14.9. Prestige Consumer Healthcare Inc.

14.10. Procter & Gamble (P&G) Company

15. Strategic Recommendations

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What was the market size of the global throat lozenges Market in 2022?

The market size of the global throat lozenges market is estimated to be USD 5.02 billion in 2022.

What are the factors that drive the growth of the global throat lozenges market?

The growth of the global throat lozenges market is driven by several factors. One key factor is the increase in the geriatric population, as elderly individuals often suffer from throat infections and are more likely to use throat lozenges for relief.

What are the trends in the global throat lozenges market?

The global throat lozenges market is being driven by several key trends. One trend is the increase in the geriatric population, which is more prone to respiratory ailments and throat discomfort. This demographic segment represents a significant consumer base for throat lozenges, thereby driving market growth.

What are the major challenges in the global throat lozenges market?

Higher competition and regulatory compliance are the challenges in the global throat lozenges market during the forecast period.

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Press Release

Throat Lozenges Market is Fueled by Hard Candy Lozenges During the Forecast Period

Aug, 2023

The Global Throat Lozenges Market’s growth is driven by factors including the rising prevalence of respiratory conditions, growing preference for natural & herbal ingredients, and increasing consumer

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