Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 3.67 Billion
|
CAGR (2025-2030)
|
11.65%
|
Fastest Growing Segment
|
Conditioners
|
Largest Market
|
North
|
Market Size (2030)
|
USD 6.03 Billion
|
Market Overview
India Hair Care Market was valued at USD 3.67 Billion in 2024 and is expected to
reach USD 6.03 Billion by 2030 with a CAGR of 11.65% during the forecast period.
The India Hair Care market is witnessing robust growth, owing to the increasing
consumer awareness about hair health and grooming. Rising disposable incomes,
particularly among the urban middle class, are leading to higher spending on
premium and specialized hair care products. Also, the growing popularity of
organic and natural ingredients, such as aloe vera, coconut oil, and herbal
extracts, is influencing consumer preferences toward chemical-free solutions.
Social media, celebrity endorsements, and influencer marketing have also played
a key role in shaping consumer behavior, further boosting demand for shampoos,
conditioners, oils, and other hair care products.
Key Market Drivers
Large
Pool of People Suffering from Hair fall Issues
A large pool of people suffering from hair fall issues
is a significant driver of the India hair care market. As a part of this,
according to a recent study, as of February 2023, in India, approximately 150
million people in their early twenties suffer from hair loss, which means that
9/10 Indians will experience hereditary hair loss at least once in their lives.
Hair loss, particularly among both men and women, is a growing concern in the
country due to factors like pollution, stress, unhealthy lifestyle, poor diet,
and genetic predisposition. As more individuals face hair fall problems, they
are increasingly seeking products designed to prevent or treat these
conditions, including anti-hair fall shampoos, serums, oils, and conditioners.
The rising awareness about hair health has led to a surge in demand for
specialized hair care solutions that promise to combat hair thinning and
strengthen hair. This has prompted key players in the market to introduce
products specifically formulated to address hair fall, such as those enriched
with natural ingredients like biotin, caffeine, and herbal extracts. Also, the
growth of online platforms and increased accessibility to a wider range of hair
care products has enabled consumers to explore targeted solutions for their
specific hair concerns. Also, the increasing focus on personal grooming and
appearance, especially among the younger population, is contributing to the
growing demand for hair fall prevention products. As the market for hair care
solutions continues to evolve, this rising prevalence of hair fall issues
remains a critical factor driving product innovation and market growth.
Product
Innovation & Customization
Product innovation and customization are key drivers
of the India hair care market. As a part of this, as of November 2024,
Anthi, a hair care brand, launched "India's first anti-thinning and
anti-greying hair care serum." The company is extending its natural
product range through an online-first strategy. As consumer preferences
become more diverse, manufacturers are increasingly focusing on developing new
and innovative products that cater to specific hair concerns and needs. With a
growing demand for personalized solutions, brands are launching hair care
products that address individual requirements, such as dry, oily, damaged, or
color-treated hair. This includes specialized shampoos, conditioners, hair
oils, and treatments designed for various hair types and concerns, including
frizz control, scalp care, and strengthening. Also, the trend towards natural
and organic ingredients is fuelling innovation. Consumers are increasingly
seeking products free from harsh chemicals, leading to the rise of shampoos and
conditioners formulated with natural extracts like aloe vera, argan oil,
coconut oil, and henna. To meet the growing demand, brands are also investing
in product customization, offering consumers the ability to choose specific
ingredients or hair care regimens tailored to their individual needs.
Personalized hair care is becoming more mainstream, with brands offering
customized solutions through advanced technologies like online consultations,
quizzes, and customized product kits. This level of customization enhances
consumer satisfaction and loyalty, driving continued growth in the market.
Overall, product innovation and customization continue to shape the India hair
care market, keeping it dynamic and competitive.
Rising
Beauty Consciousness & Urbanization
Rising beauty consciousness and urbanization are
significant drivers of growth in the India hair care market. As a part of
this, according to World Bank group, as of January 2024, India is increasingly
urbanizing. By 2036, its towns and cities will house 600 million people, or 40%
of the total population, up from 31% in 2011, with urban areas accounting for
over 70% of GDP.As urban areas expand and lifestyles evolve, more consumers
are becoming increasingly focused on personal grooming and appearance. In
cities and towns, there is growing awareness about hair health, and individuals
are more willing to invest in products that enhance their hair’s quality and
overall appearance. With social media, celebrity endorsements, and influencers
promoting beauty trends, many consumers, especially the younger generation, are
adopting new hair care practices and seeking premium, specialized products to
maintain healthy, stylish hair. Urbanization also plays a crucial role in this
trend, as urban residents are more exposed to global beauty standards and the
availability of a wide range of hair care products. With an expanding middle
class, more consumers in urban areas are inclined to spend on high-quality,
branded shampoos, conditioners, hair oils, and styling products, fuelling
market demand. Also, urban living often leads to higher levels of stress,
pollution, and environmental factors that can damage hair, driving the need for
specialized products like anti-pollution shampoos, hair repair treatments, and
hair fall control products. This combination of beauty consciousness and
urbanization is reshaping the Indian hair care landscape, promoting continuous
growth and innovation in the market.

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Key Market Challenges
Counterfeit
& Imitation Products
Counterfeit and imitation products present a
significant challenge to the India hair care market. The proliferation of fake
or substandard products, often sold at lower prices, is undermining the
credibility of reputable brands and putting consumers at risk. These
counterfeit products, which may not adhere to safety and quality standards, can
lead to adverse effects like scalp irritation, hair damage, or allergic
reactions. The growing demand for affordable hair care solutions has made
consumers more susceptible to purchasing imitation products that promise
similar benefits to well-known brands but lack the proper formulation or
quality. The widespread availability of counterfeit hair care products,
particularly through unregulated online platforms and street vendors, further
exacerbates the issue. Many consumers, especially in rural and semi-urban
areas, are unaware of the risks associated with using such products. As a
result, reputable companies face challenges in protecting their brand
reputation, maintaining consumer trust, and ensuring consistent product
quality. To combat this, companies are focusing on educating consumers about
the importance of purchasing authentic products from reliable sources. Brands
are also adopting advanced packaging technologies, such as holograms or QR
codes, to help consumers verify the authenticity of products. However,
addressing the growing menace of counterfeit products remains a significant
challenge for the India hair care market.
Diverse
Hair Types & Concern
Diverse hair types and concerns present a significant
challenge for the India hair care market. India is home to a wide range of hair
types, including straight, wavy, curly, and coiled, each with distinct needs
and care routines. Also, factors such as ethnicity, region, climate, and
lifestyle can affect how hair responds to various treatments, making it
difficult for brands to create one-size-fits-all solutions. Consumers also have
varying hair concerns, including dryness, hair fall, dandruff, frizz, oily scalp,
and damage from environmental exposure or styling. The complexity of these
concerns means that companies must continually innovate and offer specialized
products, such as anti-hair fall shampoos, moisture-restoring conditioners,
dandruff control treatments, and color protection products. Developing such
customized solutions requires significant research and development investments,
as well as understanding the regional and cultural nuances of hair care
preferences. The challenge also extends to educating consumers about which
products are best suited for their individual hair types and concerns.
Misunderstandings about hair care can lead to the use of incorrect products,
which can result in dissatisfaction and wasted expenditure. Therefore,
addressing the diverse needs of Indian consumers while ensuring accessibility,
affordability, and efficacy remains a key challenge for companies in the hair
care market.
Key Market Trends
Rising
Demand for Natural & Herbal Ingredients
The rising demand for natural and herbal ingredients
is a key trend in the India hair care market, driven by growing consumer
awareness about the potential benefits of using plant-based, chemical-free
products. With an increasing focus on health, wellness, and sustainability,
Indian consumers are opting for hair care products made with natural
ingredients like aloe vera, coconut oil, neem, hibiscus, amla, and bhringraj.
These ingredients are known for their nourishing, soothing, and strengthening
properties, offering a more holistic approach to hair care compared to
synthetic formulations. This shift towards herbal and natural hair care
products is also fuelled by concerns over the side effects of harsh chemicals
commonly found in conventional shampoos and conditioners. Natural hair care
solutions are seen as safer, gentler on the scalp, and more suitable for those
with sensitive skin or specific hair concerns like dryness, dandruff, or hair
fall. As a result, many brands are launching herbal or Ayurveda-inspired
product lines, tapping into the traditional knowledge of plant-based remedies. Also,
these products often cater to the growing preference for sustainability, as
many natural and herbal ingredients are sourced in an eco-friendly manner. The
rising demand for natural and herbal hair care is reshaping the product
offerings in the market, leading to innovations in formulations, packaging, and
brand positioning.
Increased
Focus on Sustainability
An increased focus on sustainability is a prominent
trend in the India hair care market. As consumers become more environmentally
conscious, they are seeking products that align with their values, emphasizing
eco-friendly and sustainable ingredients, packaging, and production methods.
Brands are increasingly formulating products with natural, organic, and
biodegradable ingredients, avoiding harsh chemicals that can harm the
environment. The demand for cruelty-free, vegan hair care products has also
risen, driven by a growing awareness of animal welfare. Packaging
sustainability has become a major consideration, with more consumers demanding
products in recyclable, biodegradable, or refillable containers. Brands are
adopting innovative packaging solutions, such as plastic-free or minimalistic
packaging, to reduce their environmental footprint. The shift towards
sustainable practices is also reflected in the rise of waterless hair care
products, which aim to reduce water usage during production and consumption. In
response to these demands, many companies are investing in sustainable sourcing
of raw materials, ensuring that they support ethical labor practices and
promote fair trade. These sustainability efforts are not only appealing to
eco-conscious consumers but also aligning with global trends, as India is
becoming more integrated into international markets where sustainability is
increasingly prioritized. This trend toward sustainability is reshaping the
India hair care market, with companies needing to strike a balance between
innovation, environmental impact, and consumer expectations.
Rising
Demand for Clean-Labelled Products
The rising demand for clean-labelled products is a
significant trend in the India hair care market, reflecting a shift towards
transparency and consumer preference for products with simple, natural
ingredients. As awareness about the harmful effects of synthetic chemicals and
artificial additives grows, more Indian consumers are opting for hair care
products that are free from parabens, sulfates, silicones, artificial
fragrances, and colors. Clean-label products, which provide clear information
about ingredients and manufacturing processes, are gaining popularity, as
consumers are becoming increasingly concerned about what goes into the
products, they use daily. This trend is particularly prominent among
health-conscious and eco-aware consumers who are seeking products that align
with their wellness and ethical values. Clean-labelled products are viewed as
safer and more effective, offering peace of mind, especially for those with
sensitive skin or specific hair concerns. As a result, many brands are reformulating
their products to meet the clean-label criteria and appealing to a growing
market segment that demands products that prioritize health, safety, and
sustainability. Also, the clean-label movement is driving innovation in the hair care
industry, with more brands investing in plant-based, organic, and cruelty-free
ingredients. This trend is reshaping consumer behaviour and is expected to
continue influencing the market, prompting more brands to adopt cleaner, more
transparent formulations.
Segmental Insights
Product
Type Insights
Shampoo dominated the India Hair Care
market, driven by its essential role in daily hair care routines. As the most
used product, shampoos are available in various formulations to address diverse
hair concerns, such as hair fall, dandruff, dryness, and scalp health. With
rising awareness about personal grooming and hair health, consumers are
increasingly investing in specialized shampoos, including those with natural,
herbal, and organic ingredients. Also, the growth of premium and therapeutic
shampoos, offering solutions for specific needs like anti-pollution and color
protection, is further propelling shampoo consumption. The widespread
availability through retail and online channels has made shampoos accessible to
a broad range of consumers, ensuring its dominant position in the market. As
a part of this, according to IBEF, India's retail business is expected to rise
by 9% between 2019 and 2030, from USD 779 billion in 2019 to USD 1,407 billion
by 2026 and more than USD 1.8 trillion by 2030. India's direct selling sector
is predicted to be worth USD 7.77 billion by the end of 2025. Despite
extraordinary obstacles, the Indian consumption narrative remains robust.

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Regional Insights
The North region dominated the India Hair Care market,
driven by high urbanization, increasing disposable incomes, and a growing
middle class. Key cities like Delhi, Chandigarh, and Lucknow have become major
hubs for hair care product consumption, as residents are increasingly adopting
modern hair care routines. The region's diverse consumer base, including both
rural and urban populations, has led to high demand for various hair care
products, from shampoos and conditioners to oils and serums. Also, the
increasing awareness of hair health and a preference for premium, branded
products are contributing to the growth of the hair care market in North India.
Recent Developments
- In August 2024, Mamaearth, a personal
care company, launched, the Kerala Thaali Hair Care Range. This regional
variety pays tribute to Kerala's rich cultural legacy and natural wealth,
combining the finest of nature's goodness in a holistic hair care experience.
The newly introduced Hair Care Range is inspired by the traditional "Kerala
Thaali", a harmonious blend of unique and nutritious ingredients that
embody the region's culture. The collection is made with natural components
local to Kerala, such as hibiscus, shikakai, and amla, which have long been
used in hair treatment.
- In September 2023, Anomaly, the haircare
brand founded by actress Priyanka Chopra Jonas, launched two new products in
India to commemorate its one-year anniversary. The celebrity brand has
introduced a strengthening shampoo and repair conditioner, priced at USD
9.41 on Nyathi strengthening shampoo is made with rice water and amla oil
to reduce breakage, while the mending conditioner contains hyaluronic acid and
shea butter to strengthen and moisturize hair.
- In June 2023, Bajaj Consumer Care Ltd
(BBCL), a prominent fast moving consumer goods (FMCG) company, launched an
all-henna haircare product at a time when the segment's demand and volume
growth are restrained due to inflationary constraints.Godrej Nupur Henna, Biotique,
Khadi, Jovees, and VLCC are among the top henna haircare product brands.
- In June 2023, Godrej Professional, a
professional hair brand from Godrej Consumer Products Limited (GCPL), partnered
with the Hair and Beauty Show India 2023 to create a memorable two-day creative
event that left an indelible impression on the beauty industry. Godrej
Professional's mission is to transform the salon and beauty sector. This
relationship establishes a platform for salonists, beauty experts, enthusiasts,
and brands to collaborate, educate, share knowledge, and celebrate the art of
the salon and beauty community.
Key Market Players
- JNTL Consumer Health (India) Private Limited
- Hindustan Unilever Limited
- Amway India
- Oriflame India
- Procter & Gamble Hygiene &
Health Care
- L’oréal India Private Limited
- Revlon India
- Lifevision Healthcare
- HCP Wellness Private Limited
- Aura Herbal Pvt. Ltd
By Product Type
|
By Nature
|
By End User
|
By Sales Channel
|
By Region
|
- Hair Sprays
- Conditioners
- Hair Oil
- Shampoo
- Others
|
|
|
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Pharmacies
- Others
|
|
Report Scope:
In this report, the India Hair Care Market has been
segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- India Hair Care Market, By Product
Type:
o Hair Sprays
o Conditioners
o Hair Oil
o Shampoo
o Others
- India Hair Care Market, By Nature:
o Organic
o Regular
- India Hair Care Market, By
End User:
o Men
o Women
o Kids
- India Hair Care Market, By Sales
Channel:
o Supermarket/Hypermarket
o Specialty Stores
o Online
o Pharmacies
o Others
- India Hair Care Market, By
Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India Hair Care Market.
Available Customizations:
India Hair Care Market report with the given market
data, TechSci Research offers customizations according to a company's specific
needs. The following customization options are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Hair Care Market is an upcoming report to be
released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at sales@techsciresearch.com