Transactional Video on Demand Market Grow with a CAGR of 14.04% through 2030
The Global Transactional Video on Demand
market is growing due to increasing digital content consumption, rising
internet penetration, and demand for flexible, pay-per-view streaming services
According to
TechSci Research report, “Transactional Video on Demand Market – Global Industry
Size, Share, Trends, Competition Forecast & Opportunities, 2030F”,
the global Transactional Video on Demand market stood at USD 8.01 billion in 2024 and is expected to
grow USD 17.56 billion by 2030 with a CAGR of 14.04%
during the forecast period. The
Global Transactional Video on Demand (TVOD) market has been experiencing
substantial growth in recent years, driven by shifts in consumer behavior,
technological advancements, and the increasing demand for digital content. TVOD
refers to the model in which consumers pay for individual pieces of content on
a per-view or per-download basis, such as purchasing or renting a movie or TV
show, rather than subscribing to a service. This model differs from
Subscription Video on Demand (SVOD), where users pay a recurring fee for
unlimited access to content. TVOD offers more flexibility for consumers,
enabling them to pay only for the specific content they want to watch.
One
of the key drivers of growth in the TVOD market is the increasing demand for
high-quality, on-demand content. With the rise of digital streaming platforms
like Apple iTunes, Google Play, and Amazon Prime Video, consumers now have easy
access to a vast array of movies, TV shows, and documentaries from around the
world. This availability of diverse content has contributed to the growth of
TVOD, as consumers are more inclined to pay for individual pieces of content
rather than committing to a full subscription model. As more consumers embrace
streaming and on-demand content, the TVOD market has seen significant growth,
particularly in developed regions like North America and Europe, where internet
access is widespread and disposable income levels are high.
Another
factor driving the expansion of the TVOD market is the increasing prevalence of
smart TVs and connected devices. Consumers are now able to stream content
directly to their televisions, smartphones, tablets, and other devices,
enhancing the overall viewing experience. Smart TVs, in particular, have made
it easier for consumers to access on-demand content, as many of these devices
come pre-loaded with apps from popular streaming platforms, allowing users to
purchase or rent content with just a few clicks. This convenience, coupled with
the availability of high-definition and 4K content, has led to an increase in
TVOD consumption, as consumers are increasingly willing to pay for high-quality
entertainment that can be viewed at their convenience.
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"Global Transactional Video on Demand Market”
The global Transactional
Video on Demand market is segmented into type, vertical and region.
Based on this type,
the media and entertainment segment are the fastest growing in the Global
Transactional Video on Demand (TVOD) market, driven by increasing consumer
demand for on-demand, high-quality content. The growing popularity of movies,
TV shows, and live events, combined with the rise of streaming platforms, is contributing
to the market's expansion. Exclusive releases, early access to films, and
regional content offerings attract more consumers, particularly with the shift
towards digital distribution. Additionally, advancements in streaming
technology, such as 4K and HDR content, along with the ease of digital
payments, further fuel the growth of TVOD in the media and entertainment
sector.
Based
on region, Asia Pacific is the fastest-growing region in the Global
Transactional Video on Demand (TVOD) market, driven by rising internet
penetration, increased mobile device usage, and a growing middle class. As more
consumers in countries like India, China, and Southeast Asia gain access to
affordable high-speed internet, demand for digital content continues to soar.
The region's expanding entertainment industry, coupled with the popularity of
regional and international content, boosts the adoption of TVOD services.
Furthermore, technological advancements in smart TVs and digital payment
solutions enhance consumer convenience, further propelling the growth of TVOD
platforms across the region.
Major companies
operating in the global Transactional Video on Demand market are:
- Amazon.com,
Inc.
- Apple
Inc.
- Rakuten
Group, Inc.
- The
Walt Disney Company
- Vudu
LLC
- Redbox
Automated Retail LLC
- Bigtree
Entertainment Pvt. Ltd
- Alphabet
Inc.
- Hulu
LLC
- DIRECTV,
LLC.
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“The rise of
exclusive content and early releases is another major factor contributing to
the growth of the TVOD market. Content providers have increasingly turned to
TVOD platforms to release films and TV shows before they are made available
through other channels, including subscription-based services like Netflix and
Hulu. By offering exclusive content on a pay-per-view basis, providers can
attract consumers who are eager to access new releases immediately. For
example, films that are initially released through TVOD platforms have a higher
likelihood of being rented or purchased by viewers who want to watch them right
after their theatrical release. This strategy has proven particularly effective
in the wake of the COVID-19 pandemic, as many studios turned to digital
platforms for the release of films in the absence of traditional theatrical
screenings. This shift in content distribution has significantly boosted the
demand for TVOD services,” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
"Transactional Video on
Demand Market – Global Industry Size, Share, Trends, Opportunity and Forecast,
By Type (Electronic Sell Through, Download to Rent), By Vertical (Media &
Entertainment, Education, Others (Sports, etc.)), By Region & Competition,
2020-2030F”, has evaluated the future growth potential of global
Transactional Video on Demand market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the global Transactional
Video on Demand market.
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