Media & Entertainment Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Print Media (Newspaper, Magazine, Billboard, Others), Digital Media (Television, Music & Radio, Others), Streaming Media (OTT and Livestream)) By Region & Competition, 2020-2030F

Market Overview

The Global Media & Entertainment market was valued at USD 31.45 billion in 2024 and is expected to grow to USD 46.39 billion by 2030 with a CAGR of 7.65% during the forecast period. The Media & Entertainment market is primarily driven by digital transformation and the rapid growth of streaming services. The shift from traditional media formats to digital platforms has revolutionized how consumers access content, with streaming platforms like Netflix, Disney+, and YouTube leading the charge. This digital shift is further fueled by advancements in technology, including 5G, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), which enable immersive experiences and personalized content. Rising consumer demand for on-demand, interactive, and high-quality content across various devices also contributes to the market's growth. Also, the increasing influence of social media and user-generated content platforms has changed the landscape of entertainment, making it more accessible and diverse. These trends, alongside growing disposable income and a global audience, continue to drive market expansion.

Key Market Drivers

Rising Usage of Smartphones

The rising usage of smartphones is a significant driver in the global Media & Entertainment market. According to a recent study, as of 2025, around 4.69 billion people possess a smartphone. It is expected to increase to 5.83 billion by 2028. US smartphone users average 3 hours and 45 minutes of daily mobile app use. As smartphones become more ubiquitous worldwide, they have transformed how consumers access and consume media content. With advanced features such as high-resolution screens, powerful processors, and enhanced connectivity, smartphones have become the primary device for watching videos, listening to music, and playing games. The shift towards mobile-centric content consumption has fueled the growth of mobile streaming services, gaming apps, and social media platforms, creating new opportunities for media companies. Mobile streaming platforms like Netflix, Spotify, and YouTube are increasingly optimized for smartphones, offering users on-the-go access to their favorite shows, movies, and music. Also, social media platforms such as Instagram, TikTok, and Facebook have expanded the entertainment experience, allowing users to share content, engage with influencers, and participate in viral trends. This first mobile approach caters to the growing consumer demand for convenient, flexible entertainment options. Also, the growing reliance on mobile gaming has boosted the gaming sector, with millions of users engaging with casual and competitive games on their smartphones. The increasing affordability of smartphones, improved internet connectivity, and the expansion of 5G networks further contribute to the growth of the global Media & Entertainment market, making content more accessible than ever before.

Expansion Policies Adopted by Key Players

Expansion policies adopted by key players are crucial drivers in the growth of the global Media & Entertainment market. As of February 2023, Skybound Entertainment, a creator-led, multi-platform content company known for its award-winning franchises like The Walking Dead, Invincible, Impact Winter, and the forthcoming Nicolas Cage film Renfield, is furthering its global expansion by investing in two video game development firms and launching a public investment opportunity through Regulation A+. Major companies in the sector, including Netflix, Disney, Amazon, and Spotify, have implemented aggressive expansion strategies to reach new audiences and maximize their global footprint. One key strategy is the geographic expansion of services, with companies focusing on penetrating emerging markets in Asia, Africa, and Latin America, where internet connectivity is rapidly improving, and mobile penetration is increasing. This allows companies to tap into new, underrepresented markets and increase their subscriber base. Another important expansion policy is content diversification. Media companies are investing in producing region-specific content to cater to local tastes and preferences, which is a significant draw for international audiences. Netflix, for example, has been investing heavily in creating content tailored to different regions, from Bollywood productions in India to local series in South Korea and Europe. This localized approach helps platforms build a loyal subscriber base in diverse regions. Strategic partnerships, mergers, and acquisitions are also common in the Media & Entertainment sector. Companies collaborate with local broadcasters, distributors, and tech firms to enhance their service offerings and distribution capabilities. Also, many key players are diversifying their portfolios by acquiring smaller companies specializing in areas like gaming, technology, and content production, expanding their reach and capabilities. These expansion policies are driving rapid growth in the global Media & Entertainment market, enabling key players to stay competitive in an increasingly crowded and dynamic landscape.

Rising Popularity of Streaming Services

The rising popularity of streaming services is a primary driver in the global Media & Entertainment market. As a part of this, according to a recent study, as of July 2024, between 2023 and 2027, it is anticipated that the video-on-demand powerhouse Netflix will see its ad revenue increase at a CAGR of approximately 59 percent. Disney Plus and Paramount+ come next, with approximately 37% and 25% CAGR, respectively. As consumer preferences shift toward on-demand content, streaming platforms like Netflix, Amazon Prime Video, Disney+, and Spotify have become central to media consumption worldwide. The convenience of accessing movies, TV shows, music, and podcasts at any time, on any device, has reshaped how people engage with entertainment. This shift away from traditional cable and satellite TV has led to the rapid growth of streaming services, especially with the increasing availability of high-speed internet and mobile devices. Streaming services provide users with personalized content recommendations based on viewing habits and preferences, enhancing the overall user experience. The ability to binge-watch entire seasons of shows and access vast libraries of content has made streaming highly attractive to consumers. Also, subscription-based models (SVOD) offer an ad-free experience, which is a significant draw for many. The rise of niche streaming services targeting specific Types, such as sports, news, or documentaries, also caters to diverse audience segments, driving further market expansion. Also, the increasing availability of international content has broadened the appeal of streaming services across borders. As a result, streaming services are expected to continue growing, shaping the future of the global Media & Entertainment market.

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Key Market Challenges

Intense Competition Among Players

Intense competition among players is a significant challenge in the global Media & Entertainment market. As the market becomes increasingly saturated with streaming platforms, content providers, and media companies, standing out and capturing consumer attention has become more difficult. Major players such as Netflix, Amazon Prime Video, Disney+, and Spotify are vying for dominance, while new entrants continue to disrupt the landscape. This intense competition leads to high customer acquisition costs, as companies invest heavily in marketing, promotions, and original content creation to differentiate themselves from competitors. Also, the need to secure exclusive content, such as popular movies, TV shows, or live sports events, further intensifies the competition. Companies must continually innovate and invest in new technology, content offerings, and user experiences to maintain consumer interest and reduce churn rates. The rise of niche streaming services catering to specific interests or regional markets adds another layer of competition, forcing larger platforms to adapt their strategies and expand their content libraries. The increasing fragmentation of the market also challenges media companies' ability to achieve economies of scale, as they must cater to diverse consumer preferences across different regions and devices. In this highly competitive environment, players must constantly evolve and adapt to keep up with shifting consumer behaviour, new technologies, and ever-growing competition.

Regulatory Complexities

Regulatory complexities present a significant challenge in the global Media & Entertainment market. As a part of this, as of November 2023, The Broadcasting Services (Regulations) Bill draft, is another new regulation regarding media and technology in India. In establishing new laws, executive rules, and guidelines for digital media, the government has consistently invoked the rationale of ‘parity,’ ‘level playing field,’ and ‘streamlining.’ With the rapid expansion of digital platforms and content distribution worldwide, companies face a maze of regulations that vary by region and country. These regulations often cover issues such as data privacy, content censorship, intellectual property rights, and advertising restrictions. For instance, the General Data Protection Regulation (GDPR) in Europe imposes strict rules on data collection and user privacy, which can impact how media companies gather and use consumer data. Similarly, content restrictions and censorship laws in certain countries may limit the distribution of specific content, creating challenges for global media companies aiming for a worldwide audience. Also, varying copyright laws across regions can complicate licensing and distribution agreements for content, affecting how media companies monetize their intellectual property. The issue of digital rights management (DRM) becomes especially complicated in the age of streaming, where content is easily shared or pirated across borders. Another challenge is the evolving nature of media regulations as governments struggle to keep pace with the fast-changing digital landscape. The rise of new technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) presents additional regulatory hurdles as lawmakers work to create frameworks that address emerging concerns. Navigating this complex regulatory environment requires significant investment in legal and compliance resources, making it a key challenge for global media companies operating in multiple regions.

Key Market Trends

Growing Popularity of Digital Billboards

The growing popularity of digital billboards is a key trend in the global Media & Entertainment market, reshaping how brands engage with audiences in public spaces. Digital billboards offer dynamic, eye-catching displays that allow advertisers to change content in real-time, making them more versatile and effective than traditional static billboards. These digital platforms are not only used for advertising but are increasingly becoming sources of entertainment, displaying music videos, sports highlights, news updates, and interactive content, which attracts a larger audience. The rise of digital billboards is driven by advancements in LED technology, enabling vibrant, high-definition displays that are visible from long distances and in all weather conditions. The ability to integrate real-time data such as weather, social media feeds, and local events makes digital billboards more relevant and engaging. Also, the interactive capabilities of digital billboards, including QR codes and touchscreens, allow consumers to engage directly with content, driving increased consumer interaction and engagement. Also, digital billboards are benefiting from the growth of programmatic advertising, where advertisers can automate the buying and placement of ads based on real-time data, optimizing ad campaigns. This trend is expanding beyond urban centers to suburban areas and transportation hubs, contributing to the broader transformation of outdoor advertising in the Media & Entertainment market.

Rising Popularity of Podcast

The rising popularity of podcasts is a prominent trend in the global Media & Entertainment market, reflecting the growing demand for on-demand, audio-based content. Podcasts offer a unique way for consumers to access entertainment, news, and educational content while multitasking, making them increasingly popular for people on the go. The rise of platforms like Spotify, Apple Podcasts, and Google Podcasts has significantly expanded podcast accessibility, allowing listeners to enjoy a wide range of Types, from true crime and storytelling to business and technology insights. This trend is further fuelled by the growing desire for niche content, with podcasts catering to specific interests and target audiences. Content creators are producing more personalized and diverse podcast episodes, appealing to global audiences while maintaining a local focus. The ability for podcasts to be consumed across various devices, including smartphones, smart speakers, and laptops, has also contributed to their widespread adoption. Also, podcasting has become a powerful marketing tool, with brands partnering with popular podcast hosts to reach highly engaged audiences. The increasing integration of podcasts with social media and video content platforms, as well as the introduction of podcast monetization methods like ads, sponsorships, and paid subscriptions, ensures that this trend will continue to grow, shaping the future of digital media and entertainment.

Rise of Subscription Based Models

The rise of subscription-based models is a significant trend in the global Media & Entertainment market, revolutionizing how consumers access content across video, music, and gaming platforms. Subscription models, such as those offered by Netflix, Disney+, Spotify, and Apple Music, allow users to access vast libraries of content for a fixed, recurring fee. This shift away from traditional pay-per-view and ad-supported models has gained immense popularity due to the convenience of on-demand access and the elimination of advertisements. For consumers, subscription-based services offer a seamless, ad-free experience, personalized recommendations, and exclusive content, which enhances user satisfaction and loyalty. The ability to pay for only the content or services that interest them has made subscription models highly appealing across various entertainment sectors. On the business side, subscription models provide media companies with a predictable, steady stream of revenue, which is crucial for content production and expansion. This model also encourages the creation of high-quality, original content, as platforms compete for subscribers with exclusive shows, movies, and music. As the trend continues, more industries, including gaming and news media, are adopting subscription models, transforming the way consumers engage with and pay for entertainment globally.

Segmental Insights

Type Insights

Digital Media dominated the global Media & Entertainment market driven by the widespread adoption of the internet, mobile devices, and streaming platforms. The transition from traditional media to digital formats, including video, music, gaming, and news, has significantly reshaped consumer behaviour and content consumption. Platforms like Netflix, YouTube, Spotify, and Twitch offer on-demand access to vast libraries of content, making digital media a preferred choice for global audiences. The convenience and flexibility of digital media, combined with the growth of high-speed internet and smartphones, have led to a decline in traditional TV and radio consumption. Social media platforms also contribute to the dominance of digital media, offering users an interactive space to create, share, and consume content. With increasing internet penetration and the rise of mobile-first platforms, digital media is expected to maintain its leadership in the global Media & Entertainment market, continuing to shape how content is produced, distributed, and consumed worldwide.

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Regional Insights

North America dominated the global Media & Entertainment market, driven by a strong presence of major industry players, technological innovation, and high consumer spending. The U.S. is home to some of the world's largest media companies, such as Netflix, Disney, and Amazon, which lead in content creation and distribution. The widespread adoption of streaming services, digital platforms, and mobile technology has solidified North America’s position as a market leader. Also, North America's robust infrastructure, including high-speed internet and advanced mobile networks, supports the growth of digital media and entertainment consumption. The region's diverse consumer base and continuous demand for innovative content further contribute to its dominance in the global market. As a result, North America is expected to continue playing a pivotal role in shaping the future of the Media & Entertainment industry.

Recent Developments

• In August 2024, Bharti Airtel and Apple have formed a strategic alliance to provide exclusive entertainment content for Airtel customers in India. This collaboration will grant Airtel customers access to Apple TV+ and Apple Music, enhancing their entertainment experience. Customers of Airtel Xstream will have access to premium content on Apple TV+, including Hollywood and award-winning shows, as part of their premium Airtel WiFi and Postpaid plans, due to the partnership. Airtel users will also have access to Apple Music, while Wynk Premium users will get exclusive deals.
• In October 2024, Tencent Music Entertainment Group (TME) announced a strategic collaboration with Galaxy Corporation, the agency representing the prominent global artist G-Dragon, for his forthcoming regional tour. This collaboration is a major advance in TME’s goals of increasing its global footprint and further entrenching itself in the international music industry. Under this collaboration, TME will serve as the exclusive tour partner for G-Dragon's concerts in multiple markets, including most of Southeast Asia, the Middle East, Hong Kong, Macao, Taiwan, Australia, and New Zealand.
• In October 2024, Harris Blitzer Sports & Entertainment and Campbell Soup Company unveiled a distinctive marketing partnership that encompasses four renowned sports franchises from some of the largest leagues globally. Campbell’s will act as an official partner for the Philadelphia 76ers (NBA), Washington Commanders (NFL), New Jersey Devils (NHL), Prudential Center in Newark, N.J., and Joe Gibbs Racing (NASCAR). This multi-year collaboration will provide opportunities for fans to connect with and engage in Campbell’s leading portfolio of brands via unique activations and authentic offerings across major sports and entertainment markets.
• In September 2023, Netflix, the streaming giant, and Yash Raj Films, a film production and distribution company, entered a multi-year collaboration to create films and series for audiences worldwide. The first project of these is a series consisting of four parts, called The Railway Men. It features R. Madhavan, Kay Kay Menon, Divyendu Sharma, and Babil Khan. The series will be centered around the 1984 gas leak in Bhopal.

Key Market Players

• NBC Universal
• Warner Bros. Discovery, Inc.
• Walt Disney Company
• Netflix Inc.,
• Bertelsmann SE & Co. KGaA
• Gannett Co., Inc
• Eros Media World Plc
• Axel Springer SE
• Reliance Industries Limited
• Comcast Corporation

Report Scope:

In this report, the Global Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Media & Entertainment Market, By Type:

o   Print Media (Newspaper, Magazine, Billboard, Others)

o   Digital Media (Television, Music & Radio, Others)

o   Streaming Media (OTT and Livestream)

• Media & Entertainment Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Media & Entertainment Market.

Available Customizations:

Global Media & Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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