Report Description

Forecast Period

2025-2029

Market Size (2023)

USD412.5 Million

CAGR (2023-2028)

8.50%

Fastest Growing Segment

On-Demand Music Streaming

Largest Market

North India


India Music Streaming market is anticipated to grow during the forecast period due to the convenience & accessibility of music streaming, and the rising number of domestic & international players of music streaming in the market.

India Music Streaming Market Scope

Music streaming refers to the process of playing music over the internet, usually via a dedicated music streaming service. Music streaming services allow users to listen to their preferable songs, albums, and playlists on demand, without the issue of downloading or owning physical copies of the music albums. Users can access music streaming services on a wide range of devices, including smartphones, tablets, laptops, and smart speakers.

Music streaming services offer a large library of music from a variety of genres, including popular music, indie music, classical music, and more. Users can search for specific songs or artists, create their own playlists, and discover new music through personalized recommendations and curated playlists.

One of the key advantages of music streaming is its convenience and accessibility. Music streaming services also offer a more cost-effective alternative to purchasing individual songs or albums, with many services offering affordable subscription plans that give users unlimited access to their library of music.

India Music Streaming Market Overview

The India music streaming market has witnessed significant growth in recent years, driven by a combination of factors such as the rapid adoption of digital technologies with Bluetooth and Wi-Fi connection and the rising adoption of mobile phones and laptops for music streaming.

Another factor driving growth in the India music streaming market is the country's vibrant music industry, which includes a diverse range of regional and national genres such as Bollywood, Indie, Classical, and Devotional music. In addition, the India music streaming market is benefiting from the increasing popularity of digital payments and the rise of local payment solutions such as UPI, which has made it easier for consumers to pay for music streaming services and has also enabled music streaming services to monetize their offerings more effectively.

India Music Streaming Market Drivers

The India music streaming market has experienced rapid growth in recent years, driven by several key factors. Major driver in the India music streaming market is increasing internet penetration in the market during the forecast period. With an increasing number of people gaining access to the internet, more and more consumers are turning to music streaming services in the country.

Furthermore, convenience and accessibility are also important drivers of the music streaming market in India. Music streaming services provide consumers with the convenience of listening to their preferred songs, without the need to purchase physical copies of music. This has made music streaming services increasingly popular among Indian consumers who are looking for ease of access.

India Music Streaming Market Trends

The growing popularity of regional music is becoming a significant trend in the India music streaming market. With the rise of regional cinema and the popularity of regional music, there has been a significant surge in demand for regional song categories within music streaming platforms. Therefore, to cater to the requirements of the local audience, the music streaming platforms are offering a diverse range of regional music and expanding the market.

Furthermore, the India music streaming platforms are witnessing a surge in demand for podcasting. A podcast is a type of audio file similar to a radio broadcast, that may be downloaded and listened to on a computer or other devices. It has gained immense popularity in India, with a growing number of consumers turning to this medium for entertainment and information. This trend has led to the emergence of several podcasting platforms, which offer a range of platforms in various regional languages. Other contributing reason for market growth is the growing popularity of podcasting, which has an entertaining and informative effect on the viewers and listeners, that is only available on music streaming platforms.  

Furthermore, the market is witnessing a significant rise in the number of local music streaming platforms, such as ‘Wynk Music’ which is developed by a well-known home-grown mobile operator company “Airtel”. Wynk Music provides over 32 billion song tracks in 14 languages in both free and paid subscription options, with the latter providing users with ad-free listening, high-quality music, and unique content. Similarly, the “Gaana.com” was also launched by “Jio” that distinguished itself by offering regional content in Hindi, Punjabi, Marathi, Bengali, Kannada, Gujarati, and Telugu music. As a result, these home-grown companies have become the preferred platform for multi-linguistic and diversified language users in India.

India Music Streaming Market Challenges

Despite the rapid growth and promising trends in the India music streaming market, there are several challenges which may impede the growth of India music streaming market. The issue of platform licensing and royalty payments is a major challenge in the India music streaming market during the forecast period. Multiple parties often control the rights to different aspects of a song in India, where music rights are often fragmented. This can make it difficult for music streaming services to secure the necessary licenses to offer a comprehensive music library and can also lead to disputes over royalty payments. As a result, many music streaming services in India are limited in their music offerings, and some are even facing legal challenges over alleged copyright infringement.

Furthermore, limited attraction towards paid subscription services also impedes the growth of India music streaming market during the forecast period. While the market is growing rapidly, many users are still unwilling to pay for premium music streaming services with the limited awareness about the benefits of paid music streaming services among Indian consumers such as higher quality audio and personalized recommendations.

Recent Developments

  • In the year 2022, the Music-streaming platform Spotify launched the 'New Year's Hub,' an online destination where users can get classic party playlists from popular artists.
  • In 2022, “Baahi”, a regional music streaming app has launched in Assam. Baahi is a regional music revolution, with the purpose to preserve and promote the historic music of the state.
  • In the year 2022, Wynk launched 'Wynk Studio' which is the largest music distribution ecosystem that includes record labels, distributors, streaming platforms, and social media platforms for independent artists in India. The studio helps artists to release their music and will collaborate with them in monetizing their music.

India Music Streaming Market Opportunities

Rising trend of regional music in the country provides opportunities to the music providers in the India music streaming market. With over 20 major languages spoken across the country, there is a huge demand for regional music, which presents a significant growth opportunity for music streaming services that can offer a comprehensive library of regional music.

Additionally, India music streaming market has the potential to leverage emerging technologies such as artificial intelligence, and voice assistants to enhance the music streaming experience for consumers. By offering personalized recommendations, voice-based commands, and other innovative features, music streaming services can create a more engaging and personalized experience for consumers, driving user engagement and loyalty.

Market Segmentation

The India music streaming market is segmented into revenue model, service, platform, and region. Based on the Revenue Model, the market is categorized into Subscription-Based Services, and Ad-Supported Services. Based on service, the India music streaming market is segmented into on-demand music streaming and live music streaming. Based on Platform, the India music streaming market is segmented into application based and web based. The market analysis also studies regional segmentation to devise regional market segmentation.

Market Players

Spotify India LLP, Saavn Media Limited (JioSaavn), Gamma Gaana Ltd., Airtel Digital Limited (Wynk Music), Apple India Private Limited (Apple Music), Amazon Seller Services Private Limited (Amazon Prime Music), Hungama Digital Media Entertainment Pvt Ltd. (Hungama), Google India Private Limited (Youtube Music), SoundCloud Limited (SoundCloud), and Bytedance Ltd. (Resso Music), etc. are the major market players in the India Music Streaming market.

Attribute

Details

Base Year

2023

Historic Data

2019 – 2022

Estimated Year

2024

Forecast Period

2025 – 2029

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Revenue Model

Service

Platform

Region

Regional Scope

North, West, South, East

Key companies profiled

Spotify India LLP, Saavn Media Limited (JioSaavn), Gamma Gaana Ltd., Airtel Digital Limited (Wynk Music), Apple India Private Limited (Apple Music), Amazon Seller Services Private Limited (Amazon Prime Music), Hungama Digital Media Entertainment Pvt Ltd. (Hungama), Google India Private Limited (Youtube Music), SoundCloud Limited (SoundCloud), and Bytedance Ltd. (Resso Music), etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, the India music streaming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Music Streaming Market, By Revenue Model:
    • Subscription-Based Services
    • Ad-Supported Services  
  • India Music Streaming Market, By Service:
    • On-Demand Music Streaming
    • Live Music Streaming  
  • India Music Streaming Market, By Platform:
    • Application Based
    • Web Based
  • India Music Streaming Market, By Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India music streaming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Music Streaming Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Respondent Demographics

4.1.1.         By Gender

4.1.2.         By Age

4.1.3.         By Occupation

4.2.  Brand Awareness

4.3.  Frequency of Usage

4.4.  Factors Influencing Purchase Decision for Subscription

4.5.  Challenges Faced Post Purchase of Subscription

5.    India Music Streaming Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.2.  Market Share & Forecast

5.2.1.         By Revenue Model Market Share Analysis (Subscription-Based Services, and Ad-Supported Services)

5.2.2.         By Service Market Share Analysis (On-Demand Music Streaming, Live Music Streaming)

5.2.3.         By Platform Market Share Analysis (Application Based, Web Based)

5.2.4.         By Region Market Share Analysis

5.2.4.1.        North Market Analysis

5.2.4.2.        West Market Analysis

5.2.4.3.        South Market Analysis

5.2.4.4.        East Market Analysis

5.2.5.         By Company Market Share Analysis

5.3.  India Music Streaming Mapping & Opportunity Assessment

5.3.1.         By Revenue Model Market Mapping & Opportunity Assessment

5.3.2.         By Service Market Mapping & Opportunity Assessment

5.3.3.         By Platform Market Mapping & Opportunity Assessment

5.3.4.         By Region Market Mapping & Opportunity Assessment

6.      India Subscription-Based Services Music Streaming Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.2.  Market Share & Forecast

6.2.1.         By Revenue Model Market Share Analysis

6.2.2.         By Platform Market Share Analysis

7.    India Ad-Supported Services Music Streaming Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.2.  Market Share & Forecast

7.2.1.         By Revenue Model Market Share Analysis

7.2.2.         By Platform Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.1.1.         Demand for online music streaming

8.1.2.         Entry of international players

8.1.3.         Convenience and accessibility

8.2.  Challenges

8.2.1.         Increasing competition among companies

8.2.2.         Unauthorized platforms

9.    Market Trends & Developments

9.1.  Innovative promotional activities

9.2.  Rising popularity of podcasting

9.3.  Availability of various national and international music

9.4.  Growing popularity of regional music

10.  Porter’s Five Forces Model

10.1.              Competitive Rivalry

10.2.              Bargaining Power of Buyers

10.3.              Bargaining Power of Suppliers

10.4.              Threat of New Entrants

10.5.              Threat of Substitutes

11.  SWOT Analysis

11.1.              Strengths

11.2.              Weaknesses

11.3.              Opportunities

11.4.              Threats

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Company Profiles 

14.1.1.      Spotify India LLP

14.1.1.1.              Company Details

14.1.1.2.              Product & Services

14.1.1.3.              Financials (As Per Availability)

14.1.1.4.              Key Market Focus & Geographical Presence

14.1.1.5.              Recent Developments

14.1.1.6.              Key Management Personnel

14.1.2.      Saavn Media Limited (JioSaavn)      

14.1.2.1.              Company Details

14.1.2.2.              Product & Services

14.1.2.3.              Financials (As Per Availability)

14.1.2.4.              Key Market Focus & Geographical Presence

14.1.2.5.              Recent Developments

14.1.2.6.              Key Management Personnel

14.1.3.       Gamma Gaana Ltd.   

14.1.3.1.              Company Details

14.1.3.2.              Product & Services

14.1.3.3.              Financials (As Per Availability)

14.1.3.4.              Key Market Focus & Geographical Presence

14.1.3.5.              Recent Developments

14.1.3.6.              Key Management Personnel

14.1.4.      Airtel Digital Limited (Wynk Music)      

14.1.4.1.              Company Details

14.1.4.2.              Product & Services

14.1.4.3.              Financials (As Per Availability)

14.1.4.4.              Key Market Focus & Geographical Presence

14.1.4.5.              Recent Developments

14.1.4.6.              Key Management Personnel

14.1.5.      Apple India Private Limited (Apple Music)

14.1.5.1.              Company Details

14.1.5.2.              Product & Services

14.1.5.3.              Financials (As Per Availability)

14.1.5.4.              Key Market Focus & Geographical Presence

14.1.5.5.              Recent Developments

14.1.5.6.              Key Management Personnel

14.1.6.      Amazon Seller Services Private Limited (Amazon Prime Music)        

14.1.6.1.              Company Details

14.1.6.2.              Product & Services

14.1.6.3.              Financials (As Per Availability)

14.1.6.4.              Key Market Focus & Geographical Presence

14.1.6.5.              Recent Developments

14.1.6.6.              Key Management Personnel

14.1.7.      Hungama Digital Media Entertainment Pvt Ltd. (Hungama)

14.1.7.1.              Company Details

14.1.7.2.              Product & Services

14.1.7.3.              Financials (As Per Availability)

14.1.7.4.              Key Market Focus & Geographical Presence

14.1.7.5.              Recent Developments

14.1.7.6.              Key Management Personnel

14.1.8.      Google India Private Limited (Youtube Music)     

14.1.8.1.              Company Details

14.1.8.2.              Product & Services

14.1.8.3.              Financials (As Per Availability)

14.1.8.4.              Key Market Focus & Geographical Presence

14.1.8.5.              Recent Developments

14.1.8.6.              Key Management Personnel

14.1.9.      SoundCloud Limited (SoundCloud)

14.1.9.1.              Company Details

14.1.9.2.              Product & Services

14.1.9.3.              Financials (As Per Availability)

14.1.9.4.              Key Market Focus & Geographical Presence

14.1.9.5.              Recent Developments

14.1.9.6.              Key Management Personnel

14.1.10.    Bytedance Ltd. (Resso Music)

14.1.10.1.            Company Details

14.1.10.2.            Product & Services

14.1.10.3.            Financials (As Per Availability)

14.1.10.4.            Key Market Focus & Geographical Presence

14.1.10.5.            Recent Developments

14.1.10.6.            Key Management Personnel

15.  Strategic Recommendations/Action Plan

15.1.              Key Focus Areas

15.2.              Target Revenue Model

15.3.              Target Platform

16.   About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The increasing availability of high-speed internet access, the distinguished platform, and the popularity of Bollywood and other regional music genres are the key factors driving the India music streaming market.

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Rising popularity of regional music and increasing number of local music platforms are the trends that drive the growth of India music streaming market.

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The issues of platform licensing, unauthorised platforms, limited attraction towards paid subscription and increasing competition among companies are the certain crucial factors which are hindering the growth of the India music streaming market.

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Spotify India LLP, Saavn Media Limited (JioSaavn), Gamma Gaana Ltd., Airtel Digital Limited (Wynk Music), Apple India Private Limited (Apple Music), Amazon Seller Services Private Limited (Amazon Prime Music), Hungama Digital Media Entertainment Pvt Ltd. (Hungama), Google India Private Limited (Youtube Music), SoundCloud Limited (SoundCloud), and Bytedance Ltd. (Resso Music), etc. are the major market players in the India music streaming market.

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Parvati Sharma

Account Manager BD
Press Release

India Music Streaming Market to be Fueled by On-Demand Music Streaming During the Forecast Period

Jun, 2023

India music streaming market is primarily driven by the rising trend of streaming of audio files like music, podcasts, voice-overs, etc. over the internet, the increasing preference for on-demand lis