Digital Media & Entertainment Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Audio, Video, Text, Images, Others), By Platform (Smartphone, Television, Computer & Tablets, Others), By Region & Competition, 2020-2030F

Market Overview

Global Digital Media & Entertainment market was valued at USD 18.45 billion in 2024 and is expected to grow to USD 26.78 billion by 2030 with a CAGR of 7.31% during the forecast period. The Digital Media & Entertainment market is driven by several key factors such as increased internet penetration and the widespread use of mobile devices have made digital content more accessible to consumers worldwide. Streaming platforms like Netflix, Amazon Prime, and Spotify have capitalized on this shift, offering a wide range of on-demand, personalized content. Technological advancements, including improved internet speeds and the rise of 5G, have enhanced the quality of digital media experiences, enabling high-definition video streaming and immersive technologies like AR and VR. Also, the growing demand for personalized content has led to more tailored recommendations and targeted advertising. These factors, combined with evolving consumer preferences, are fueling the growth of digital media and entertainment globally.

Key Market Drivers

Rising Internet Penetration

Rising internet penetration is a key driver in the global Digital Media & Entertainment market. As a part of this, according to a recent study, as of 2024, the internet penetration rate in India increased to over 52%, up from approximately 14% in 2014.As more regions gain access to high-speed internet, digital content consumption has surged across the globe. This increased connectivity allows users to easily access a wide variety of media, including streaming video, music, gaming, and news, from virtually any device. Countries with expanding internet infrastructure, particularly in developing regions, are experiencing rapid growth in digital media adoption. Mobile internet usage is a significant contributor, with smartphones being the primary access point for many consumers. The rise of affordable data plans and improved internet speed, especially with the rollout of 5G networks, enhances the overall digital experience. With more people able to access high-quality content, streaming platforms like Netflix, Disney+, and Spotify have flourished, reaching millions of new subscribers in previously underserved regions. Also, internet penetration has led to the rise of user-generated content, such as YouTube videos and podcasts, which are widely accessible to anyone with an internet connection. As more people go online, both content producers and consumers continue to drive the expansion of digital media, enabling growth in e-commerce, digital advertising, and subscription-based services. This widespread internet access is crucial to the continued success of the global Digital Media & Entertainment market.

Rising Growth of the Social Media & Influencer Marketing

The rising growth of social media and influencer marketing is a significant driver in the global Digital Media & Entertainment market. Social media platforms like Instagram, TikTok, YouTube, and Facebook have become vital hubs for content creation, consumption, and interaction, propelling the demand for digital entertainment. As a part of this, according to a recent study, as of February 2025, worldwide, 5.07 billion people are currently using social media, with 259 million new users going online in the past year. People spend an average of 2 hours and 20 minutes on social media each day. As the number of social media users continues to grow, so does the potential for brands to reach vast and diverse audiences, creating opportunities for digital media companies to tap into new revenue streams. Influencer marketing has emerged as a powerful tool in reaching targeted audiences through authentic, relatable endorsements. Influencers, who have built strong followings on various social media platforms, are able to create more personalized connections with consumers, leading to higher engagement rates and increased brand loyalty. This trend is reshaping how brands advertise, making digital media a more integral part of their marketing strategies. Also, the ability to track and analyse user engagement on social platforms allows marketers to create highly targeted, data-driven campaigns. Social media and influencer-driven content also cater to the growing demand for authenticity, with audiences preferring organic and real-time content over traditional advertisements. As this trend continues, social media and influencer marketing will play an increasingly central role in the global Digital Media & Entertainment market.

Surging Mobile Device Usage

Surging mobile device usage is a major driver in the global Digital Media & Entertainment market, significantly impacting how consumers access and engage with content. As a part of this, according to a recent study, as of December 2024, the total global number of smartphone users was expected to rise continuously by 1.8 billion users (+42.62 percent) from 2024 to 2029. The proliferation of smartphones, tablets, and other mobile devices has made digital entertainment more accessible than ever before, enabling users to consume media on the go. Mobile devices are the primary platform for a wide range of digital media, including streaming video, music, gaming, social media, and news. As mobile internet speeds improve, particularly with the rollout of 5G networks, the quality of mobile content consumption continues to rise, further fuelling market growth. The convenience of mobile devices has also facilitated the rise of mobile-first entertainment platforms. Services like Netflix, Spotify, YouTube, and TikTok are optimizing their platforms for mobile use, ensuring seamless, high-quality experiences for users. Also, mobile gaming has seen exponential growth, with smartphones becoming the dominant gaming platform, offering a vast array of games from casual to high-definition experiences. Also, the increasing use of mobile devices in emerging markets has expanded the reach of digital entertainment to regions with previously limited access to traditional media. As mobile technology continues to evolve, its role in driving digital media consumption and shaping the entertainment landscape will continue to grow, making it a critical driver in the market.

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Key Market Challenges

Data Privacy Concern

Data privacy concerns present a significant challenge in the global Digital Media & Entertainment market as platforms increasingly collect and utilize user data for personalized content delivery and targeted advertising. With the rise of subscription-based models, streaming services, and social media platforms, large amounts of personal data are being gathered to enhance user experiences and optimize marketing strategies. However, this extensive data collection raises concerns about user privacy, data security, and the potential for misuse. Stringent data protection regulations like the General Data Protection Regulation (GDPR) in Europe have been put in place to safeguard consumer information, but the complexity of managing compliance across different regions remains a challenge for global companies. The risk of data breaches, unauthorized access, or misuse of sensitive information can damage a company's reputation and lead to significant financial penalties. Consumers are becoming increasingly aware of their digital footprint, leading to greater scrutiny of companies' data practices. This awareness, combined with the potential for regulatory fines and the risk of losing consumer trust, forces media and entertainment companies to prioritize secure data management and transparency in their operations. The challenge of balancing personalization with privacy concerns will continue to shape the strategies of digital media companies as they navigate the evolving landscape of data security.

Intense Competition Among Key Players

Intense competition among key players is a major challenge in the global Digital Media & Entertainment market. With numerous companies vying for consumer attention, standing out and maintaining market share is increasingly difficult. Streaming platforms like Netflix, Amazon Prime, Disney+, and YouTube face constant pressure to produce high-quality, engaging content while also competing with a growing number of niche platforms targeting specific audiences. This competition drives up content production costs and forces companies to continuously innovate to keep existing subscribers and attract new ones. Also, as new players enter the market and technology evolves rapidly, established companies must adapt quickly to stay relevant. Social media platforms, gaming services, and content creators are also competing for a piece of the digital media pie, intensifying the rivalry. As content consumption habits shift, players must invest heavily in technology, marketing, and exclusive content to differentiate themselves. The oversaturation of content offerings can lead to "subscription fatigue," where consumers may find it difficult to justify multiple subscriptions, thereby limiting growth potential for service providers. Also, with the increase in piracy and unauthorized content distribution, competition becomes even fiercer as companies strive to protect their intellectual property and revenue streams. In this competitive environment, firms must navigate high operational costs, evolving consumer preferences, and technological disruptions to succeed.

Key Market Trends

Expansion of Streaming Services

The expansion of streaming services is one of the key trends driving growth in the global Digital Media & Entertainment market. As a part of this, according to a recent study, as of October 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Streaming platforms, such as Netflix, Amazon Prime Video, Disney+, and Apple TV+, are seeing rapid global growth as consumer demand for on-demand content increases. These services have shifted the traditional media consumption model by offering viewers the ability to watch content whenever and wherever they choose, eliminating the constraints of scheduled programming. The expansion of these platforms is not limited to content availability; they are also investing heavily in producing original, exclusive content to attract and retain subscribers. This move toward original content creation has led to increased competition, with streaming services aiming to offer unique and high-quality shows and films that cannot be found elsewhere. Also, streaming services are increasingly expanding into international markets, tailoring content to regional preferences, and offering localized language options, which helps in capturing a broader audience. As broadband infrastructure continues to improve globally, the accessibility and quality of streaming services are enhanced, fuelling further adoption in emerging markets. The rise of mobile-first streaming, along with 5G technology, is also enabling consumers to enjoy high-quality streaming on smartphones and tablets. This global expansion of streaming services continues to transform the Digital Media & Entertainment industry, making on-demand content a central part of everyday life for consumers worldwide.

Shift Towards Subscription Based Models

The shift towards subscription-based models is a major trend shaping the global Digital Media & Entertainment market. Consumers are increasingly favoring subscription services for on-demand access to high-quality, ad-free content. This model, which offers unlimited access to a wide range of media—such as movies, TV shows, music, and gaming—has gained significant traction with platforms like Netflix, Spotify, and Apple Music. The subscription model provides both content creators and consumers with several benefits: consumers can enjoy a seamless experience, while companies enjoy stable, recurring revenue streams. One of the primary drivers of this shift is the growing demand for personalization, as subscription platforms use algorithms and data analytics to provide tailored recommendations based on users' preferences. Also, the convenience of having access to vast content libraries from multiple devices has further fuelled the appeal of subscription services. This trend has also led to the rise of niche subscription services that cater to specific interests, such as specialized video streaming platforms (e.g., sports, fitness, and documentary-focused services) and exclusive gaming platforms. Also, the rise of bundle offerings, where consumers can access multiple services through a single subscription, has gained popularity. As subscription models continue to dominate, advertisers are exploring alternatives, such as ad-supported subscriptions, to offer consumers more pricing options while still generating revenue. This shift is reshaping the entire media and entertainment landscape.

Rise of Interactive & Immersive Content

The rise of interactive and immersive content is a transformative trend in the global Digital Media & Entertainment market. Advances in technologies such as augmented reality (AR), virtual reality (VR), and 360-degree video are reshaping how consumers experience digital media. These immersive technologies allow users to engage with content in a more participatory way, moving beyond passive viewing to interactive experiences. For example, VR gaming offers users a fully immersive experience, while AR applications enhance real-world environments with digital overlays, blending entertainment with practical use cases. Streaming platforms and gaming companies are increasingly investing in these technologies to create more engaging and unique experiences for consumers. Brands are also exploring AR and VR for marketing campaigns, enabling users to interact with products in novel ways. Also, the growth of 360-degree video content, particularly in the film and tourism sectors, provides an enhanced visual experience, allowing audiences to explore scenes and environments from all angles. This shift toward interactive content is not just limited to gaming and entertainment but also extends to education, sports, and live events, where fans can experience content from multiple perspectives. As consumer interest in these immersive experiences grows, the development of new content formats and platforms will continue to drive innovation in the Digital Media & Entertainment market, further enhancing engagement and audience satisfaction.

Segmental Insights

Type Insights

Video dominated the global Digital Media & Entertainment market driving significant growth across streaming services, online platforms, and social media. Platforms like Netflix, YouTube, and TikTok have revolutionized how consumers access and engage with video content. The increasing demand for on-demand video streaming, original series, and movies has made video the most consumed form of digital entertainment. Also, the rise of live streaming, gaming, and short-form video content has further expanded video’s influence in the market. With the proliferation of mobile devices and high-speed internet, video consumption continues to soar, solidifying its dominance in the digital media landscape.

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Regional Insights

North America dominated the global Digital Media & Entertainment market, driven by the presence of major tech giants like Netflix, Amazon, Disney, and Google. The region's high internet penetration, advanced infrastructure, and strong consumer spending power have contributed to the widespread adoption of digital media services. Streaming platforms, digital advertising, and social media are thriving in North America, with consumers heavily engaging in on-demand content across various devices. Also, the region's robust investment in content creation and technological advancements, including AI and VR, has further bolstered its leadership in the market. North America's dominance is expected to continue as it leads in innovation and consumer demand for digital entertainment.

Recent Developments

• In January 2025, Comcast Technology Solutions a Comcast division that offers media and entertainment technology to advertisers and Mediaocean, a foundational partner for omnichannel advertising, entered a partnership. The companies are poised to provide a revolutionary bi-directional integration of their platforms, building on their prior successful integrations. This broadened partnership highlights the commitment of both firms to furnish advertisers and agencies with the most advanced tools for maneuvering through the intricacies of media environment.
• In January 2025, Comcast launched Universal Ads a comprehensive TV advertising platform designed to streamline access to premium video by uniting leading media companies in a strategic alliance. With Universal Ads, advertisers of all sizes can purchase premium video content directly from some of the most esteemed media companies at scale, just as easily as they buy from social media platforms. Universal Ads, which is set to launch in the first quarter, is based on FreeWheel’s top-tier ad technology and will provide a seamless platform for ad buyers and sellers to conduct all their transactions in one location.
• In January 2025, Paramount Global and Comcast revealed the renewal of their extensive distribution agreements to keep providing Paramount’s premier collection of broadcast, entertainment, news, and sports brands on Xfinity platforms. The multi-year agreements involve the ongoing carriage of Paramount's networks, such as CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount Network, and others. Subscribers of Comcast will continue to have access to Paramount’s widely used streaming services, including Paramount+, Pluto TV, and BET+.
• In October 2024, Disney launched its inaugural partnership with Harry Styles’ Pleasing brand, commemorating Walt Disney Animation Studios animated classic Fantasia. Ranging from beauty products to apparel and accessories, the items were influenced by the film’s original music and art.  The designers at Pleasing were granted access to the Disney Animation archives to inspire their imagination and teamwork.

Key Market Players

• Comcast Corporation
• Warner Digital Media Design LLC
• The Walt Disney Company
• Spotify AB
• iHeartMedia, Inc
• SiriusXM Media
• Netflix Inc
• Amazon.com, Inc.
• Apple Inc
• NBC Universal

Report Scope:

In this report, the Global Digital Media & Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Digital Media & Entertainment Market, By Type:

o   Audio

o   Video

o   Text

o   Images

o   Others

• Digital Media & Entertainment Market, By Platform:

o   Smartphone

o   Television

o   Computer & Tablets

o   Others

• Digital Media & Entertainment Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Digital Media & Entertainment Market.

Available Customizations:

Global Digital Media & Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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