Canada Teleshopping Market By Product Type (Home & Kitchen Appliances, Electronics, Health & Beauty Products, Fashion & Accessories, Food & Beverages, Others), By Payment Method (Cash on Delivery, Credit Card, Debit Card, Netbanking, Others), By Distribution Channel (Television, Internet), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The Canada Teleshopping market was valued at USD 2.34 Billion in 2024 and is expected to grow to USD 4.02 Billion by 2030 with a CAGR of 5.87% during the forecast period. The Canada Teleshopping market is primarily driven by the growing preference for convenience and ease of shopping from home. With busy lifestyles, consumers increasingly turn to teleshopping for its time-saving benefits, allowing them to browse and purchase products without leaving their homes. Also, the rise in internet penetration and mobile shopping has expanded the accessibility of teleshopping platforms, allowing consumers to make purchases through digital devices like smartphones, tablets, and computers. The wide availability of specialized products, such as health and wellness items, beauty products, and innovative gadgets, also contributes to market growth. As a part of this, according to a recent study, the revenue in Canada’s beauty & personal care market ‘Cosmetics’ segment would rise continuously by a total of 0.3 billion U.S. dollars (+18.4 percent) between 2025 and 2030. Following this ten-year period of uninterrupted growth, it is expected that the revenue will reach 1.92 billion U.S. dollars in 2030, thereby establishing a new record.  Also, the aging population in Canada, which prefers straightforward and simple shopping experiences, plays a significant role in driving the teleshopping sector forward, alongside targeted marketing strategies.

Key Market Drivers

Rising Working Population Across the Region

The rising working population in Canada is a significant driver of the teleshopping market. As more individuals join the workforce, the demand for time-saving and convenient shopping options increases. As a part of this, according to a recent study, as of 2024, Canada’s employment have grown by 10,000 jobs. Busy professionals often struggle to find time for traditional in-store shopping, making teleshopping an appealing alternative. The ability to shop at any time—whether during lunch breaks, after work, or on weekends—fits seamlessly into the hectic schedules of working individuals. Also, the growing reliance on smartphones and digital platforms allows workers to shop on the go, enhancing the convenience factor. Teleshopping companies are adapting to this shift by offering easy-to-navigate websites, mobile apps, and 24/7 customer support, catering to the needs of working consumers. In addition, the rise of flexible payment options and home delivery services makes teleshopping even more attractive, eliminating the barriers of time and effort typically associated with traditional retail shopping. As the working population continues to grow in Canada, the teleshopping market is poised to expand further, driven by the increasing demand for accessible, on-the-go shopping experiences.

Surging Internet Usage

Surging internet usage in Canada is a key driver of the teleshopping market. As a part of this, according to a recent study, as of December 2024, the population share with mobile internet access in Canada was forecast to continuously increase between 2024 and 2029 by in total 1.5 percentage points. After the ninth consecutive increasing year, the mobile internet penetration is estimated to reach 92.51 percent and therefore a new peak in 2029.As internet penetration continues to increase across the country, more consumers are turning to online shopping platforms for convenience, variety, and ease of access. With high-speed internet available to a large portion of the population, consumers can shop from the comfort of their homes or on-the-go using smartphones and tablets. This surge in internet usage has made teleshopping more accessible, as customers can browse through product catalogs, watch live demonstrations, and make purchases online at any time. Also, the integration of secure payment gateways and advanced mobile shopping apps enhances the overall shopping experience, attracting tech-savvy shoppers. The convenience of online shopping combined with the ability to compare products, access exclusive deals, and enjoy home delivery services has made teleshopping increasingly popular in Canada. This shift towards digital platforms aligns with broader global trends, further accelerating the growth of the Canadian teleshopping market as consumers increasingly rely on the internet for their shopping needs.

Convenience & Home Delivery

Convenience and home delivery are key drivers of the Canada teleshopping market. As consumer lifestyles become busier, the demand for time-saving shopping solutions continues to grow. Teleshopping offers the unique advantage of allowing consumers to shop from the comfort of their homes, eliminating the need to visit physical stores. This convenience is particularly appealing to individuals with hectic schedules, including working professionals and families. Also, the integration of home delivery services further enhances the appeal of teleshopping. Consumers can place orders and have products delivered directly to their doorsteps, often with flexible delivery options such as same-day or next-day shipping. This eliminates the need for additional time or effort, making the shopping process seamless and efficient. With the growing emphasis on convenience, teleshopping platforms are increasingly focusing on improving the customer experience by offering easy-to-navigate websites, mobile apps, and streamlined checkout processes. The combination of convenience, home delivery, and user-friendly platforms is significantly contributing to the growth of the teleshopping market in Canada, as more consumers embrace the ease and efficiency of shopping from home.

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Key Market Challenges

Regulatory Complexities

Regulatory complexities present a significant challenge for the Canada teleshopping market. Companies operating in this sector must navigate a complex landscape of regulations that govern advertising, consumer protection, and product claims. The Canadian Radio-television and Telecommunications Commission (CRTC) regulates broadcasting content, including teleshopping, ensuring that advertisements are truthful, non-deceptive, and in line with Canadian broadcasting standards. Also, businesses must comply with federal and provincial consumer protection laws that cover issues like refunds, warranties, and fair pricing. One of the main concerns is ensuring that product claims made during teleshopping broadcasts are accurate and substantiated. Misleading claims or failure to adhere to advertising guidelines can result in fines or legal actions, damaging the company's reputation and trust with consumers. Also, there are specific rules related to telemarketing, privacy, and personal data protection that teleshopping companies must adhere to to avoid violations. As the market evolves and new technologies like digital platforms and mobile shopping apps become more prevalent, teleshopping companies need to stay updated on the constantly changing regulatory environment to ensure compliance. Failure to do so can not only lead to financial penalties but also erode consumer confidence in teleshopping. Therefore, understanding and navigating these regulatory complexities is critical for companies aiming to succeed in the Canadian teleshopping market.

High Operational Cost

High operational costs are a significant challenge for the Canada teleshopping market. Running 24/7 teleshopping channels, which require continuous product demonstrations, live broadcasts, and customer service, demands substantial financial investment. The production of high-quality infomercials, advertisements, and live presentations also incurs considerable expenses. These costs are further increased by the need to maintain inventory, manage logistics, and ensure timely deliveries to customers. For companies operating in the teleshopping space, this often means balancing marketing, staffing, and overhead expenses while striving for profitability. Also, teleshopping companies need to invest in the technology required to run their platforms effectively. This includes ensuring their websites, apps, and call centers are fully operational, secure, and user-friendly. The increasing reliance on digital platforms also adds complexity, requiring ongoing investments in software, cybersecurity, and digital marketing. In addition to the production and technological costs, teleshopping businesses must allocate resources for customer service, returns processing, and compliance with regulatory standards. These various components collectively contribute to high operational costs, which can be a significant barrier, especially for smaller teleshopping companies trying to compete with larger e-commerce giants. To remain competitive, teleshopping businesses must carefully manage these costs while maintaining a balance between pricing strategies and the quality of customer experience. As the market becomes more digitalized, the ability to streamline operations and adopt cost-effective solutions will be crucial for teleshopping companies to succeed in Canada’s competitive retail landscape.

Key Market Trends

Rising Demand for Health Products

The rising demand for health products is a prominent trend in the Canada teleshopping market. As Canadians become more health-conscious, there has been a significant shift toward purchasing fitness equipment, dietary supplements, and wellness-related products through teleshopping channels. This trend is driven by an increasing awareness of health and fitness, particularly considering the global pandemic, which has encouraged people to focus more on their physical and mental well-being. Teleshopping companies are capitalizing on this demand by offering a wide range of health-related products, from exercise gear and weight management solutions to vitamins and natural supplements. These products often come with detailed demonstrations, testimonials, and expert advice, making them highly appealing to consumers looking for trusted health solutions. Also, many teleshopping brands collaborate with fitness experts, nutritionists, and even celebrities to endorse their health products, adding credibility and attracting a broader audience. The ease of home delivery further enhances the appeal, allowing consumers to access health products without leaving their homes. As more Canadians prioritize wellness, the demand for health products in the teleshopping market is expected to continue to rise, fuelling growth in this sector.

Growing Demand for Sustainable Products

The growing demand for sustainable products is a key trend driving the Canada teleshopping market. As a part of this, according to a recent study, as of September 2024, 74% of Canadians regard sustainability as a significant factor in their purchasing decisions. Canadians' sustainability purchasing decisions pertain to food (63%), retail items (56%), and office supplies (53%). As consumers become increasingly aware of environmental issues and the importance of sustainability, they are seeking out products that are eco-friendly, ethically sourced, and produced with minimal environmental impact. This shift in consumer values is prompting teleshopping companies to focus more on offering sustainable alternatives, including organic products, eco-conscious packaging, and items made from recyclable or renewable materials. Teleshopping platforms in Canada are responding to this demand by featuring products such as environmentally friendly cleaning supplies, sustainable fashion, reusable household items, and eco-friendly beauty products. Many companies are also emphasizing transparency in their supply chains, providing consumers with information about product origins, manufacturing practices, and sustainability certifications. In addition, the rising trend of "green marketing" is evident, as brands use eco-friendly claims and certifications to attract environmentally conscious consumers. Teleshopping channels are showcasing these sustainable products with clear messaging, appealing to the growing number of Canadians who are willing to pay a premium for items that align with their environmental values. The focus on sustainability not only reflects a broader global movement but also meets the expectations of a younger, more environmentally aware demographic. As this trend continues to grow, it is expected to play an increasingly important role in shaping the future of the Canada teleshopping market, with consumers prioritizing eco-friendly products and responsible consumption.

Rise of Personalized Shopping Experience

The rise of personalized shopping experiences is a significant trend in the Canada teleshopping market. As consumer preferences evolve, teleshopping platforms are increasingly using data-driven insights to tailor product offerings, advertisements, and recommendations to individual shoppers. This personalization enhances the shopping experience, making it more relevant and engaging for consumers, and helping brands build stronger connections with their audience. Teleshopping companies are leveraging technologies like artificial intelligence (AI) and machine learning to track customer behaviour, preferences, and purchase history. By doing so, they can offer customized promotions, suggest products that align with personal tastes, and even provide exclusive deals. This trend is particularly effective in a crowded market, where standing out requires an understanding of each consumer’s unique needs. Also, personalized experiences are not limited to product recommendations alone. Companies are also personalizing customer service interactions, providing tailored advice and support based on individual preferences and past interactions. For example, a fitness product company might offer personalized workout plans or wellness tips based on previous purchases of exercise gear or supplements. The rise of social media and influencer marketing has also contributed to this trend, as teleshopping companies collaborate with influencers who align with specific consumer segments, creating a more individualized shopping journey. As consumers increasingly expect tailored experiences, this shift toward personalized teleshopping is poised to continue driving growth in the Canadian market, helping businesses meet the demand for more relevant and efficient shopping experiences.

Segmental Insights

Payment Method Insights

Cash on Delivery dominated the Canada Teleshopping market, particularly for consumers who are cautious about online payments or do not have access to digital payment options. COD provides an added layer of security, allowing customers to pay for their purchases only when they receive the products, reducing the perceived risk of fraud or non-delivery. This payment method is particularly appealing to older demographics and those less familiar with online payment systems. Many teleshopping companies in Canada continue to offer COD as a flexible option, fostering trust and confidence in their services. As a result, COD remains a key factor driving consumer adoption and satisfaction within the teleshopping sector, ensuring accessibility to a broader range of customers.

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Regional Insights

The Atlantic Provinces dominated the Canada Teleshopping market, largely due to their unique demographic and geographical factors. With many rural areas and limited access to brick-and-mortar stores, residents in Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador turn to teleshopping for convenience. This method provides them with easy access to a wide range of products without the need to travel long distances. Also, an aging population in these regions, which values the simplicity and ease of teleshopping, further contributes to its growing dominance in the market. The combination of convenience and accessibility has solidified the Atlantic Provinces’ role in Canada's teleshopping sector.

Recent Developments

• In December 2024, Bell Media, the foremost media and entertainment company in Canada, partnered with Shopsense AI, a pioneer in shoppable TV technology, to offer groundbreaking second-screen shopping experiences to millions of viewers across Canada. Shopsense's first expansion outside the U.S. is marked by this collaboration, as is the first integration of its powerful Commerce OS into Canadian entertainment programming.
• In July 2024, Bell Canada, the leader in communications, tech services, and digital media in Canada, along with ServiceNow, the AI platform for business transformation, entered a multi-year strategic partnership aimed at accelerating Bell's transformation to meet the increasing customer demand for tech services and digital media. This renewed commitment positions Bell as one of ServiceNow’s largest communications customers and marks a first-of-its-kind collaboration in Canada. Bell will broaden its utilization of the ServiceNow platform, aiding its own digital transformation and providing ServiceNow implementation expertise to assist the digital transformation of its Bell Business Markets customers.

Key Market Players

• Rakuten Rewards Canada
• HSN Holding LLC
• Teleshop.in,
• Naaptol Online Shopping Private Limited
• High Street TV Limited
• QVC UK
• Shop TJC Limited (Vaibhav Global Limited)
• John Mills Ltd
• Thane Direct UK Ltd
• Gemporia Craft Limited

Report Scope:

In this report, the Canada Teleshopping Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Canada Teleshopping Market, By Product Type:

o   Home & Kitchen Appliances

o   Electronics

o   Health & Beauty Products

o   Fashion & Accessories

o   Food & Beverages

o   Others

• Canada Teleshopping Market, By Payment Method:

o   Cash on Delivery

o   Credit Card

o   Debit Card

o   Netbanking

o   Others

• Canada Teleshopping Market, By Distribution Channel:

o   Television

o   Internet

• Canada Teleshopping Market, By Region:

o   The Atlantic Provinces

o   Central Canada

o   The Prairie Provinces

o   The West Coast

o   The Northern Territories

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Canada Teleshopping Market.

Available Customizations:

Canada Teleshopping Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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