Brazil OTT Media Services Market, By Type (SVOD, AVOD, and TVOD), By Video Quality (HD, Full HD, and Ultra HD), By Number of Screens (1, 2-3, more than 3), By Region, By Company, Forecast and Opportunities 2018-2028

  • Industry : Media
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  • Published Date : NA
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Summary

Report Description

Brazil OTT Media Services Market is anticipated to be driven by growing interest in online entertainment content consumption and development of a new OTT platform has accelerated the expansion of the OTT Media Services Market during the predicted period.

The country's expanding broadband infrastructure should encourage the adoption of OTT services as one of the primary platforms for the consumption of entertainment content in the anticipated period. According to the government of Brazil, in 2021, the number of internet-connected households in Brazil reached 90%, or 65.6 million houses, more than 84% in 2019. There was also an increase in rural connectivity, with internet access becoming available to 74.7% of households, up from 57.8% in 2019.

Moreover, the percentage of linked people connected across all age categories studied. The biggest proportional increase among those surveyed occurred in the group of people 60 and beyond, where it went from 44.8% to 57.5%. Similar to that, 84.7% of the 183.9 million persons who were 10 years old or older were online in 2021. As a result, the market for OTT media services has increased over the forecast period.

OTTs / SVOD Outperforms Pay TV Boost the Market Growth

The shifting consumer preference from traditional cable and satellite television sets to OTT platforms based on increased convenience, improved connectivity, greater accessibility, driving the market further. According to data from Anatel (National Telecommunications Agency) there has been decline in pay-tv, the unprecedented capacity of the Brazilian market appears to have been balance by three important processes, making it the first country where OTT/SVOD service already outnumbers pay-tv subscribers in terms of users, the early adoption of large broadcasters to new technologies and commercial modalities, and the most prominent example being Globoplay. It is a case of regional analysis. Local level’s content leadership contributes to this process. When all services are considered, the OTT market already reaches 56% of the Brazilian population, with 37% of them to have two or more platforms. The market share in the first third of 2021 is 32% for Netflix, 26% for Amazon Prime, 10% for Globoplay, 8% for HBO Go, to be renamed as HBO Max, 7% for Telecineplay, and 7% for Clarov ideo, has stopped openly competing in OTT to be the region's multi-aggregator, with other services accounting for 4%. As rising adoption of over-the-top media services in the region has led to market growth during the expected years.

Moreover, the number of Netflix subscribers in Brazilian territory has been revealed by Brazil's Economic Defense Administrative Council (Cade). The streaming platform had 19 million users as of January 2021, according to the data. The news was first reported by the local website UOL.

Launching New OTT Platform and Services Expanding the Market Growth

The rapid adoption of streaming services in Brazil and the sector's expansion throughout the industry are related to development of new OTT platform launches and services. For example, in 2021, Box Brazil, a Brazilian content provider, has launched of Box Brazil Play, a local content OTT platform. Container Media created the Box Brazil Play video platform, the platform is powered by Alpha Networks' beemix product and offers subscribers with more than 20 national channels and over 1,500 VOD titles. The beemix platform offers an optimum user experience through the pre-integrated user interfaces, and it is the ad-hoc solution to fulfil any needs in terms of scalability and cost savings. Box Brazil Play contributes to the strengthening and significant expansion of the national audiovisual industry's reach and accessibility to the public by providing VOD content created by Brazilian businesses. Regional content is very attractive to OTT users. Content rich in regional languages and micro-genres specific to specific cultures are expected to be the primary drivers of OTT subscriber growth in the Brazil market. It is expected that demand for OTT media services will rise due to an increase in regional content during the forecasted period.

High  Competition Hampering the Market Growth

With increased competition from new and established players, the streaming world continues to evolve on the regional scale, with platforms shifting positions in the overall user and popularity rankings. In 2022, according to the JustWatch, The Brazilian streaming service Disney+ showed the most growth in Q2, gaining popularity by 2%, while Globoplay and Star+ both experienced losses popularity of -1%. With a 9% margin over Prime Video, Netflix continues to influence the market. Meanwhile, top players Netflix and Prime Video are stuck at 31% and 21%, respectively.


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Market Segmentation

The Brazil OTT Media Services Market is segmented based on type, video quality, number of screens, region, and company. Based on type, the market is further segmented into SVOD, AVOD, and TVOD. Based on video quality, the Brazil OTT media services market is segmented into HD, Full HD and Ultra HD. Based on number of screens, the market is further segmented into 1, 2-3, and more than 3.   

Company Profiles

Netflix Inc., Amazon.com, Inc., Televisa, SA de CV (Blim), Box Brazil Media Group, Alphabet Inc., The Walt Disney Company Limited, Globo Group, HBO Digital Latin America, LLC, Showtime Networks Inc., Sony Pictures Entertainment Inc, are among the top players operating in the Brazil OTT media services market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2021 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Video Quality

Number of Screens

Region

Company

Regional Scope

North, Northeast, Central-West, Southeast, South

Key Companies Profiled

Netflix Inc., Amazon.com, Inc., Televisa, SA de CV (Blim), Box Brazil Media Group, Alphabet Inc., The Walt Disney Company Limited, Globo Group, HBO Digital Latin America, LLC, Showtime Networks Inc., Sony Pictures Entertainment Inc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)


Report Scope:

In this report, Brazil OTT media services market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Brazil OTT Media Services Market, By Type:

o   AVOD

o   SVOD

o   TVOD

·         Brazil OTT Media Services Market, By Video Quality:

o   HD

o   Full HD

o   Ultra HD

·         Brazil OTT Media Services Market, By Number of Screens

o   1

o   2-3

o   More Than 3

·         Brazil OTT Media Services Market, By Region:

o   North

o   Northeast

o   Central-West

o   Southeast

o   South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Brazil OTT media services market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Frequency of Usage

4.5.  Factors Influencing Purchase Decision for Subscription

4.6.  Brand Satisfaction

4.7.  Challenges Faced Post Purchase of Subscription

5.    Brazil OTT Media Service Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value          

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (AVOD, SVOD, TVOD)

5.2.2.     By Video Quality Market Share Analysis (HD, Full HD, Ultra HD)

5.2.3.     By Number of Screens Market Share Analysis (1, 2-3, More Than 3)

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         North Market Analysis

5.2.4.2.         Northeast Market Analysis

5.2.4.3.         Central-West Market Analysis

5.2.4.4.         Southeast Market Analysis

5.2.4.5.         South Market Analysis

5.3.  Brazil OTT Media Services Market Mapping & Opportunity Assessment

5.3.1.     By Type Market Share Analysis

5.3.2.     By Video Quality Market Share Analysis

5.3.3.     By Number of Screens Market Share Analysis

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    North Brazil OTT Media Services Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value          

6.2.  Market Share & Forecast

6.2.1.     By Type Market Share Analysis

6.2.2.     By Video Quality Market Share Analysis

6.2.3.     By Number of Screens Market Share Analysis

7.    Northeast Brazil OTT Media Services Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value          

7.2.  Market Share & Forecast

7.2.1.     By Type Market Share Analysis

7.2.2.     By Video Quality Market Share Analysis

7.2.3.     By Number of Screens Market Share Analysis

8.    Central-West Brazil OTT Media Services Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value          

8.2.  Market Share & Forecast

8.2.1.     By Type Market Share Analysis

8.2.2.     By Video Quality Market Share Analysis

8.2.3.     By Number of Screens Market Share Analysis

9.    Southeast Brazil OTT Media Services Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value          

9.2.  Market Share & Forecast

9.2.1.     By Type Market Share Analysis

9.2.2.     By Video Quality Market Share Analysis

9.2.3.     By Number of Screens Market Share Analysis

10.  South Brazil OTT Media Services Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value          

10.2.              Market Share & Forecast

10.2.1.  By Type Market Share Analysis

10.2.2.  By Video Quality Market Share Analysis

10.2.3.  By Number of Screens Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.1.1.  Increasing subscription video on demand

11.1.2.  Development of new OTT platforms

11.1.3.  Availability of regionally content

11.2.              Challenges

11.2.1.  Numerous Cybercrimes

11.2.2.  Security Issue

12.  Impact of COVID-19 on Brazil OTT Media Services Market

12.1.1.  Impact Assessment Model       

12.1.2.  Key Segments Impacted

12.1.3.  Key Regions Impacted

13.  Market Trends & Developments

13.1.              Popularity of video-on-demand services

13.2.              Increasing numbers of OTT providers

13.3.              Increasing demand for digital advertising

13.4.              Shifting from traditional to modern platform

13.5.              Rising broadband infrastructure

14.  SWOT Analysis

14.1.              Strength

14.2.              Weakness

14.3.              Opportunities

14.4.              Threats

15.  Porter’s Five Forces Model

15.1.              Competition Landscape

15.2.              Buyer Power

15.3.              Supplier Power

15.4.              Threat of New Entrants

15.5.              Threat of Substitutes

16.  Brazil Economic Profile

17.  Policy & Regulatory Landscape

18.  Competitive Landscape

18.1.              Company Profiles

18.1.1.  Netflix Inc.

18.1.1.1.      Company Details

18.1.1.2.      Products & Services

18.1.1.3.      Financial (As Reported)

18.1.1.4.      Key Market Focus & Geographical Presence

18.1.1.5.      Recent Development

18.1.1.6.      Key Management Personnel

18.1.2.  Amazon.com, Inc.

18.1.2.1.      Company Details

18.1.2.2.      Products & Services

18.1.2.3.      Financial (As Reported)

18.1.2.4.      Key Market Focus & Geographical Presence

18.1.2.5.      Recent Development

18.1.2.6.      Key Management Personnel

18.1.3.  Televisa, SA de CV (Blim)

18.1.3.1.      Company Details

18.1.3.2.      Products & Services

18.1.3.3.      Financial (As Reported)

18.1.3.4.      Key Market Focus & Geographical Presence

18.1.3.5.      Recent Development

18.1.3.6.      Key Management Personnel

18.1.4.  Alphabet Inc.

18.1.4.1.      Company Details

18.1.4.2.      Products & Services

18.1.4.3.      Financial (As Reported)

18.1.4.4.      Key Market Focus & Geographical Presence

18.1.4.5.      Recent Development

18.1.4.6.      Key Management Personnel

18.1.5.  The Walt Disney Company Limited

18.1.5.1.      Company Details

18.1.5.2.      Products & Services

18.1.5.3.      Financial (As Reported)

18.1.5.4.      Key Market Focus & Geographical Presence

18.1.5.5.      Recent Development

18.1.5.6.      Key Management Personnel

18.1.6.  Box Brazil Media Group

18.1.6.1.      Company Details

18.1.6.2.      Products & Services

18.1.6.3.      Financial (As Reported)

18.1.6.4.      Key Market Focus & Geographical Presence

18.1.6.5.      Recent Development

18.1.6.6.      Key Management Personnel

18.1.7.  Globo Group,

18.1.7.1.      Company Details

18.1.7.2.      Products & Services

18.1.7.3.      Financial (As Reported)

18.1.7.4.      Key Market Focus & Geographical Presence

18.1.7.5.      Recent Development

18.1.7.6.      Key Management Personnel

18.1.8.  HBO Digital Latin America, LLC

18.1.8.1.      Company Details

18.1.8.2.      Products & Services

18.1.8.3.      Financial (As Reported)

18.1.8.4.      Key Market Focus & Geographical Presence

18.1.8.5.      Recent Development

18.1.8.6.      Key Management Personnel

18.1.9.  Showtime Networks Inc.

18.1.9.1.      Company Details

18.1.9.2.      Products & Services

18.1.9.3.      Financial (As Reported)

18.1.9.4.      Key Market Focus & Geographical Presence

18.1.9.5.      Recent Development

18.1.9.6.      Key Management Personnel

18.1.10.                Sony Pictures Entertainment Inc.

18.1.10.1.    Company Details

18.1.10.2.    Products & Services

18.1.10.3.    Financial (As Reported)

18.1.10.4.    Key Market Focus & Geographical Presence

18.1.10.5.    Recent Development

18.1.10.6.    Key Management Personnel

19.  Strategic Recommendations/Action Plan

19.1.              Key Focus Areas

19.2.              Target Regions

19.3.              Target Type

19.4.              Target Video Quality

19.5.              Target Number of Screens

20.   About Us & Disclaimer

 

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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One of the numerous factors contributing to OTT content's popularity is its accessibility, in addition to the fact that OTT providers are currently creating some of the best original material. Customers only need a connected device that supports apps or browsers and a high-speed internet connection to stream content over the internet.

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Netflix Inc., Amazon.com, Inc., Televisa, SA de CV (Blim), Box Brazil Media Group, Alphabet Inc., The Walt Disney Company Limited, Globo Group, HBO Digital Latin America, LLC, Showtime Networks Inc., are some of the key players in the market.

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OTT is a direct-to-consumer video content platform that provides premium content and a superior experience for customers to stream on-demand, such as Netflix, Disney+, Hulu, and others.

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Viewers are no longer constrained to what is broadcast, they can watch whatever they want, whenever they want. And other reason is consumer independence means OTT gives viewers more control, which in turn fuels demand for more content creation and quicker turnaround times.

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Parvati Sharma

Account Manager BD
Press Release

Brazil OTT Media Services Market is Fueled by SVOD Media Services During the Forecast Period

Feb, 2023

Shifting customer preferences toward modern entertainment platform and rising OTT platform services are expected to drive the growth of the Brazil OTT media services market.

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