1.
Type Overview
2.
Research Methodology
3. Impact of COVID-19 on Global Ad
Tech Market
4. Executive Summary
5.
Voice of Customer
6. Global Ad Tech
Market Outlook
6.1.
Market Size & Forecast
6.1.1.
By Value
6.2.
Market Share & Forecast
6.2.1. By Type (Cloud-Based, On Premises)
6.2.2. By Organization Size (Large Enterprises & SMEs)
6.2.3. By Pricing Type (Fixed Monthly Fee, Ad Spend Commission,
Hidden Bid Markups)
6.2.4. By End User (In-House Media Buyers, Ad Agencies, Website
Owners, App Developers, Ad Networks)
6.2.5. By Channel Type (Display Advertising, Video Advertising,
PPC, Social Media Advertising, CTV, DOOH)
6.2.6.
By Region (North America, Europe, Asia-Pacific, South America, Middle
East & Africa)
6.2.7. By Company (2021)
6.3.
Type Market Map
7. North America Ad
Tech Market Outlook
7.1.
Market Size & Forecast
7.1.1.
By Value
7.2.
Market Share & Forecast
7.2.1.
By Type
7.2.2.
By Organization Size
7.2.3.
By Pricing Type
7.2.4.
By End User
7.2.5.
By Channel Type
7.2.6.
By Country (United States; Canada; Mexico)
7.3.
North America: Country Analysis
7.3.1.
United States Ad Tech Market Outlook
7.3.1.1.
Market Size & Forecast
7.3.1.1.1.
By Value
7.3.1.2.
Market Share & Forecast
7.3.1.2.1.
By Type
7.3.1.2.2.
By Organization Size
7.3.1.2.3.
By Pricing Type
7.3.1.2.4.
By End User
7.3.1.2.5.
By Channel Type
7.3.2.
Canada Ad Tech Market Outlook
7.3.2.1.
Market Size & Forecast
7.3.2.1.1.
By Value
7.3.2.2.
Market Share & Forecast
7.3.2.2.1.
By Type
7.3.2.2.2.
By Organization Size
7.3.2.2.3.
By Pricing Type
7.3.2.2.4.
By End User
7.3.2.2.5.
By Channel Type
7.3.3.
Mexico Ad Tech Market Outlook
7.3.3.1.
Market Size & Forecast
7.3.3.1.1.
By Value
7.3.3.2.
Market Share & Forecast
7.3.3.2.1.
By Type
7.3.3.2.2.
By Organization Size
7.3.3.2.3.
By Pricing Type
7.3.3.2.4.
By End User
7.3.3.2.5.
By Channel Type
8. Europe Ad Tech Market Outlook
8.1.
Market Size & Forecast
8.1.1.
By Value
8.2.
Market Share & Forecast
8.2.1.
By Type
8.2.2.
By Organization Size
8.2.3.
By Pricing Type
8.2.4.
By End User
8.2.5.
By Channel Type
8.2.6.
By Country (France; Germany; UK; Italy; Spain)
8.3.
Europe: Country Analysis
8.3.1.
France Ad Tech Market Outlook
8.3.1.1.
Market Size & Forecast
8.3.1.1.1.
By Value
8.3.1.2.
Market Share & Forecast
8.3.1.2.1.
By Platform
8.3.1.2.2.
By Type
8.3.1.2.3.
By Organization Size
8.3.1.2.4.
By Pricing Type
8.3.1.2.5.
By End User
8.3.1.2.6.
By Channel Type
8.3.2. Germany Ad Tech Market Outlook
8.3.2.1.
Market Size & Forecast
8.3.2.1.1.
By Value
8.3.2.2.
Market Share & Forecast
8.3.2.2.1.
By Type
8.3.2.2.2.
By Organization Size
8.3.2.2.3.
By Pricing Type
8.3.2.2.4.
By End User
8.3.2.2.5.
By Channel Type
8.3.3.
United Kingdom Ad Tech Market Outlook
8.3.3.1.
Market Size & Forecast
8.3.3.1.1.
By Value
8.3.3.2.
Market Share & Forecast
8.3.3.2.1.
By Type
8.3.3.2.2.
By Organization Size
8.3.3.2.3.
By Pricing Type
8.3.3.2.4.
By End User
8.3.3.2.5.
By Channel Type
8.3.4.
Italy Ad Tech Market Outlook
8.3.4.1.
Market Size & Forecast
8.3.4.1.1.
By Value
8.3.4.2.
Market Share & Forecast
8.3.4.2.1.
By Type
8.3.4.2.2.
By Organization Size
8.3.4.2.3.
By Pricing Type
8.3.4.2.4.
By End User
8.3.4.2.5.
By Channel Type
8.3.5.
Spain Ad Tech Market Outlook
8.3.5.1.
Market Size & Forecast
8.3.5.1.1.
By Value
8.3.5.2.
Market Share & Forecast
8.3.5.2.1.
By Type
8.3.5.2.2.
By Organization Size
8.3.5.2.3.
By Pricing Type
8.3.5.2.4.
By End User
8.3.5.2.5.
By Channel Type
9. Asia-Pacific Ad Tech Market Outlook
9.1.
Market Size & Forecast
9.1.1. By Value
9.2.
Market Share & Forecast
9.2.1.
By Type
9.2.2.
By Organization Size
9.2.3.
By Pricing Type
9.2.4.
By End User
9.2.5.
By Channel Type
9.2.6. By Country (China; India; Japan; South Korea; Australia)
9.3.
Asia-Pacific: Country Analysis
9.3.1.
China Ad Tech Market Outlook
9.3.1.1.
Market Size & Forecast
9.3.1.1.1.
By Value
9.3.1.2.
Market Share & Forecast
9.3.1.2.1.
By Type
9.3.1.2.2.
By Organization Size
9.3.1.2.3.
By Pricing Type
9.3.1.2.4.
By End User
9.3.1.2.5.
By Channel Type
9.3.2.
India Ad Tech Market Outlook
9.3.2.1.
Market Size & Forecast
9.3.2.1.1.
By Value
9.3.2.2.
Market Share & Forecast
9.3.2.2.1.
By Type
9.3.2.2.2.
By Organization Size
9.3.2.2.3.
By Pricing Type
9.3.2.2.4.
By End User
9.3.2.2.5.
By Channel Type
9.3.3.
Japan Ad Tech Market Outlook
9.3.3.1.
Market Size & Forecast
9.3.3.1.1.
By Value
9.3.3.2.
Market Share & Forecast
9.3.3.2.1.
By Type
9.3.3.2.2.
By Organization Size
9.3.3.2.3.
By Pricing Type
9.3.3.2.4.
By End User
9.3.3.2.5.
By Channel Type
9.3.4.
South Korea Ad Tech Market Outlook
9.3.4.1.
Market Size & Forecast
9.3.4.1.1.
By Value
9.3.4.2.
Market Share & Forecast
9.3.4.2.1.
By Type
9.3.4.2.2.
By Organization Size
9.3.4.2.3.
By Pricing Type
9.3.4.2.4.
By End User
9.3.4.2.5.
By Channel Type
9.3.5.
Australia Ad Tech Market Outlook
9.3.5.1.
Market Size & Forecast
9.3.5.1.1.
By Value
9.3.5.2.
Market Share & Forecast
9.3.5.2.1.
By Type
9.3.5.2.2.
By Organization Size
9.3.5.2.3.
By Pricing Type
9.3.5.2.4.
By End User
9.3.5.2.5.
By Channel Type
10. Middle East and
Africa Ad Tech Market Outlook
10.1.
Market Size & Forecast
10.1.1.
By Value
10.2.
Market Share & Forecast
10.2.1.
By Type
10.2.2.
By Organization Size
10.2.3.
By Pricing Type
10.2.4.
By End User
10.2.5.
By Channel Type
10.2.6.
By Country (UAE; Saudi Arabia; South Africa)
10.3.
MEA: Country Analysis
10.3.1.
South Africa Ad Tech Market Outlook
10.3.1.1.
Market Size & Forecast
10.3.1.1.1.
By Value
10.3.1.2.
Market Share & Forecast
10.3.1.2.1.
By Type
10.3.1.2.2.
By Organization Size
10.3.1.2.3.
By Pricing Type
10.3.1.2.4.
By End User
10.3.1.2.5.
By Channel Type
10.3.2.
Saudi Arabia Ad Tech Market Outlook
10.3.2.1.
Market Size & Forecast
10.3.2.1.1.
By Value
10.3.2.2.
Market Share & Forecast
10.3.2.2.1.
By Type
10.3.2.2.2.
By Organization Size
10.3.2.2.3.
By Pricing Type
10.3.2.2.4.
By End User
10.3.2.2.5.
By Channel Type
10.3.3.
UAE Ad Tech Market Outlook
10.3.3.1.
Market Size & Forecast
10.3.3.1.1.
By Value
10.3.3.2.
Market Share & Forecast
10.3.3.2.1.
By Type
10.3.3.2.2.
By Organization Size
10.3.3.2.3.
By Pricing Type
10.3.3.2.4.
By End User
10.3.3.2.5.
By Channel Type
11. South America Ad Tech Market Outlook
11.1.
Market Size & Forecast
11.1.1.
By Value & Volume
11.2.
Market Share & Forecast
11.2.1.
By Type
11.2.2.
By Organization Size
11.2.3.
By Pricing Type
11.2.4.
By End User
11.2.5.
By Channel Type
11.2.6.
By Country (Brazil; Argentina; Colombia)
11.3.
South America: Country Analysis
11.3.1.
Brazil Ad Tech Market Outlook
11.3.1.1.
Market Size & Forecast
11.3.1.1.1.
By Value
11.3.1.2.
Market Share & Forecast
11.3.1.2.1.
By Type
11.3.1.2.2.
By Organization Size
11.3.1.2.3.
By Pricing Type
11.3.1.2.4.
By End User
11.3.1.2.5.
By Channel Type
11.3.2.
Argentina Ad Tech Market Outlook
11.3.2.1.
Market Size & Forecast
11.3.2.1.1.
By Value
11.3.2.2.
Market Share & Forecast
11.3.2.2.1.
By Type
11.3.2.2.2.
By Organization Size
11.3.2.2.3.
By Pricing Type
11.3.2.2.4.
By End User
11.3.2.2.5.
By Channel Type
11.3.3.
Colombia Ad Tech Market Outlook
11.3.3.1.
Market Size & Forecast
11.3.3.1.1.
By Value
11.3.3.2.
Market Share & Forecast
11.3.3.2.1.
By Type
11.3.3.2.2.
By Organization Size
11.3.3.2.3.
By Pricing Type
11.3.3.2.4.
By End User
11.3.3.2.5.
By Channel Type
12.
Market Dynamics
12.1.
Drivers
12.2.
Challenges
13.
Market Trends & Developments
14.
Competitive Landscape
14.1.
Competition Outlook
14.2.
Global Players Profiled (Leading Companies)
14.2.1. WPP
Group PLC
14.2.2. Omnicom
Group Inc.
14.2.3. Publicis
Groupe SA.
14.2.4. Interpublic
Group of Companies, Inc.
14.2.5. Adobe
Inc
14.2.6. Google
LLC
14.2.7. The
Trade Desk Inc
14.2.8. Criteo
SA
14.2.9. IgnitionOne,
Inc.
14.2.10.
MediaMath Inc.
15.
Strategic Recommendations