United
States DTC Wellness Testing Market is expected to grow with an impressive CAGR
in the forecast period 2024-2028. United States DTC Wellness Testing Market is
growing on the account of growing awareness among the population
regarding DTC Wellness Testing, along with its benefits and consumer convenience
related with it.
DTC
Wellness testing when performed for genetic testing, provides consumer access
to genetic information and enhanced privacy of information.
One of
the key drivers of this growth has been the increasing consumer demand for
personalized and accessible healthcare solutions. With DTC wellness testing,
consumers can easily order and receive tests to track various health
indicators, such as hormone levels, vitamin deficiencies, and genetic
predispositions to certain diseases.
Moreover,
United States Healthcare industry is growing and expanding its outreach by
moving towards precision care, propelled by advanced testing and result
analysis, among the population, increasing consumer demand for convenient and
affordable healthcare options, rising healthcare costs, etc. The introduction
of DTC Wellness in United States healthcare is offering access to get
personalized medical treatments for citizens, based on their genomic data so
that people could have more control over their own health.
The
factors that influence the growth of United States DTC wellness testing market
includes technological advancements, personalized healthcare, and increasing
awareness of preventive healthcare. DTC wellness tests are
promoted directly to consumers via commercials, televisions, and internet,
thereby resulting in increased awareness related to DTC products. Consumers can
get the information about the test that they have ordered through the company’s
online portal without visiting any physician or through the insurance
companies. Major companies such as LabCorp, Quest Diagnostics, and Everlywell,
Inc. have dedicated their efforts to developing reliable consumer-facing
wellness testing services and this in turn, propels the growth of the United
States DTC Wellness Testing Market.
Growing
Awareness and Advantages of DTC Wellness Testing
Direct-To-Consumer
(DTC) provides access of genetic information to the customers directly and
without the interference of a healthcare provider or any health insurance company.
The growing awareness about wellness testing is creating a huge demand for DTC
Wellness testing market among the population in case of rising demand for
DTC-wellness Testing offerings such as home health & wellness kits. Major disease
testing performed by collecting samples at home for determining diseases such
as infectious diseases like human papillomavirus, syphilis, HIV, and hepatitis C
are increasing the demand for collection kits. Additionally, with a growing
emphasis on preventive healthcare, more consumers are turning to DTC wellness
testing as a way to monitor their health and identify potential health issues
early on. Moreover, DTC wellness testing allows consumers to order and receive
laboratory tests without the need for a healthcare provider's order or
involvement, providing a convenient and affordable option for preventive
healthcare.
Growing
Accessibility to Genetic Testing like Molecular Testing
DTC
wellness testing market finds important applications in genetic testing by
providing genetic tests to the consumers directly, without the inclusion of a
healthcare provider and thus, is gaining popularity for several advantages. DTC
genetic testing can be performed to identify arrangement of DNA in chromosome,
to identifying portions of genomes, and also involves performing comprehensive
DNA sequencing of specific genes to look for any specific changes that may
cause disease in the person. DTC Testing is advantageous in family planning as
it helps in identifying any chromosomal abnormality present in the fetus. DTC
genetic testing kits can provide paternity testing ease, by providing accuracy
by sample collection at home and avoid contamination. Moreover, the DTC (direct-to-consumer
(DTC) genetic testing proves itself to be an efficient method to make a
person’s medical genetic information available to the consumers and thus is an
efficient tool to help avoid genetic discrimination by avoiding the patient’s
genetic information in medical records.
Growing
Demand in Cancer Susceptibility
The
growing prevalence of cancer has increased the demand for testing methods that
aid in pre-diagnosing cancer in the patients, in early stages. DTC Genetic
testing is helpful in patients that suspect risk of cancer such as breast
cancer and are susceptible to getting the risk of breast cancer. Due to the
health guidelines by the United States healthcare system, the physicians are
required to follow guidelines to perform genetic testing for cancer suspects
and thus are restricted to perform the testing in limited numbers and also cannot
clear doubt in a person suffering from the doubt of acquiring cancer. In such
scenarios, one can get reassurance by getting DTC testing which is advantageous
to the person and may help in identifying mutations in the breast cancer
susceptibility genes BRCA1 and BRCA2. Therefore, this aspect of the US DTC
Wellness Testing market is helping to support the market growth, in the
forecast period.
Growing
Public Awareness and Demand for Transparency in Performing Testing
DTC
testing is comparably performed at a lesser expense and faster pace than
genetic testing. For instance, in DTC genetic testing kits, the sample is
collected non-invasively by methods such as collecting saliva or swabbing
inside the mouth by cotton swabs, taking blood samples, etc.
Furthermore,
consumers can obtain the information related to their results quickly and
precisely, through the DTC testing company’s online portal. Thus, it increases
the demand for consumer’s privacy and provide genetic database to the consumer
directly, thereby leading to build an increased demand for United States DTC
wellness testing market in the forecast period. The companies also started
marketing diagnostic and serological COVID-19 tests directly to consumers in
the middle of the pandemic. The sample was collected from the patient at home
or sent to the laboratory, with negligible involvement of the healthcare
provider. The majority of the companies received emergency use authorization
(EUA) for such testing. The companies are forming strategic partnerships with some
e-commerce giants. For instance, in September 2021, a market player namely Nordstrom
collaborated with Viome Life Sciences, Inc. to take up its wellness category
under a new-brand retail partnership. The company aims to sell Viome's health
intelligence test online and expand distribution in the selected stores by
2022.
Recent
Developments
- In
March 2021, a binding merger agreement between 23andMe, Inc. and VG Acquisition
Corp. was signed. Due to this corporate merger, the company now has a $3,500
million market value.
- In
October 2021, the market players like Everlywell, Inc. acquired Natalist, a
business that sells clients necessities for conception and pregnancy. DTC
health products from Everlywell, Inc. include prenatal vitamins, ovulation
testing, and pregnancy tests.
- In
March 2021, Everlywell, Inc. purchased PWNHealth and Home Access Health
Corporation and subsequently established the parent business, Everly Health.
More than 20 million people are supported by these businesses annually across
all 50 U.S. states, Canada, and Puerto Rico.
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Market
Segmentation
The United
States DTC Wellness Testing Market is segmented based on Test Type, Offerings, Distribution
Channel, Sample Type and Region. Based on Test Type, the market is segmented
into Hormone, Micronutrients, Food Intolerance, Food Sensitivity, COVID-19 DTC
Test, Infectious Disease Tests and Others. Depending on the offerings, the
market is segmented into Test Panel, Test Strips, Digital Monitoring
Instruments, and Other), Based on Distribution Channel, the market is segmented
into Online and Over the Counter. Based on Sample Type, the marketed is
segmented into Blood, Urine, Saliva and Other. Based on the region, the Market
is further segmented into Southern U.S., Midwest U.S., Mid-Atlantic U.S., West
U.S., Southwest U.S., and New England.
Market
Players
23andMe
Inc., Everlywell, Inc., Quest Diagnostics, LetsGetChecked (PrivaPath
Diagnostics Ltd.), Kindbody, Myriad Genetics, Inc., Laboratory Corporation of
America Holdings, Cue., myLAB Box., Ro (Modern Fertility), etc., are some of
the major players operating in the United States DTC Wellness Testing Market.
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Attribute
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Details
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Base Year
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2022
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Historical Years
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2018 – 2021
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Estimated Year
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2023
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Forecast Period
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2024 – 2028
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Quantitative Units
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Revenue in United States
Million and CAGR for 2018-2022 and 2023-2028
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Report Coverage
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Revenue forecast,
company share, competitive landscape, growth factors, and trends
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Segments Covered
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Test Type
Offerings
Distribution channel
Sample type
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Country Scope
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Northeast, Midwest,
South, West
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Key Companies Profiled
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23andMe Inc.,
Everlywell, Inc., Quest Diagnostics, LetGetChecked (PrivaPath Diagnostics
Ltd.), Kindbody, Myriad Genetics, Inc., Laboratory Corporation of America
Holdings, Cue., myLAB Box., Ro (Modern Fertility).
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Customization Scope
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10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope.
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Pricing and Purchase
Options
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Avail customized
purchase options to meet your exact research needs. Explore purchase options
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Delivery Format
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PDF and Excel through
Email (We can also provide the editable version of the report in PPT/Word
format on special request)
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Report Scope:
In this report, United States DTC
Wellness Testing Market has been segmented into following categories, in
addition to the industry trends which have also been detailed below:
- United States DTC Wellness Testing Market, By Test Type:
- Hormone
- Micronutrients
- Food Intolerance
- Food Sensitivity
- COVID-19 DTC Test
- Infectious Disease Tests
- Others
- United States DTC Wellness Testing Market, By Offerings:
- Test Panel
- Test Strips
- Digital Monitoring Instruments
- Other
- United States DTC Wellness Testing Market, By Distribution Channel:
- United States DTC Wellness Testing Market, By Sample Type:
- Blood
- Urine
- Saliva
- Others
- United States DTC Wellness Testing
Market, By Region:
o Northeast
o Midwest
o South
o West
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in United States DTC Wellness Testing
Market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional Market players (up to
five).