United States DTC Wellness Testing Market to be Dominated by the Test Panel Segment by 2028

The rising demand is expected to drive United States DTC Wellness Testing Market in the forecast period 2024-2028.

According to TechSci Research report, “United States DTC Wellness Testing Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F”, the United States DTC Wellness Testing Market is anticipated to grow at a steady rate in the forecast period 2024-2028. This can be ascribed to the rising awareness about the Direct-To-Consumer wellness testing among the consumers, along with the growing demand for transparency of genetic material to the consumer directly, even without the interference of healthcare intermediates, including online access in multiple cases.

The growing prevalence of diseases such as genetic and infectious diseases such as syphilis, HIV. Hepatitis B, trichomoniasis, etc. required an increased genetic and molecular testing which is anticipated to be a crucial factor for significant market growth in the forecast period.

The growing demand for pre diagnosis of severe chronic diseases (such as cancer, obesity, diabetes, hypertension) at the molecular and genetic level to prevent them at an early stage, if present in the suspects, is supporting the market growth and is anticipated to do the same in the forecast period.

Moreover, the major restraining factors hampering the growth of United States DTC Wellness Testing Market are the strict regulation authorities and guidelines to perform DTC testing in United States and the fact that DTC genetic testing do not provide definite results on whether the consumer will develop disease or not, and avoid a doctor’s interpretation, thereby hampering the market growth.

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Based on offerings, the market is segmented into test panels, test strips, digital monitoring instruments and others. The test panels are the dominating segment in 2022 and are expected to dominate the market in the forecast period on account of increasing number of test panels launched and provided by the key players in the market on the increasing demand for performing various disease diagnosis.

Based on Distribution Channel, the market is segmented into Online and Over the Counter. The online segment is dominating the market in 2022, which can be attributed to the growing e-commerce, increasing internet penetration, growing awareness about DTC wellness testing, along with the growing partnerships among the key market players and e-commerce market leaders to promote sales for DTC testing kits.

Major companies operating in the United States DTC Wellness Testing Market are:

• 23andMe Inc.
• Everlywell, Inc.
• Quest Diagnostics
• LetsGetChecked (PrivaPath Diagnostics Ltd.)
• Kindbody
• Myriad Genetics, Inc.
• Laboratory Corporation of America Holdings
• Cue.
•  myLAB Box
• Ro (Modern Fertility).

Companies operating in the market are following strategies such as continuously innovating tools to improve image quality and create specialized clinical tools to help the patients see more anatomical detail with greater certainty, enabling them to provide the best possible patient care while also staying competitive and having an edge over other players operating in the industry.

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“North-East United States is expected to dominate the market in the coming years as it holds the major market service providers for DTC Wellness testing. Companies such as Corporation of America Holdings, 23andMe, Inc, Cue., and Myriad Genetics, etc. are established in the market, thereby, propelling the demand and are further expected to support the market growth in the region” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.