Gems and Jewellery Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Rings, Necklaces, Earrings, Bracelets, Chains and Pendants), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F

Market Overview

The global Gems and Jewellery Market was valued at USD 431.57 Million in 2024 and is expected to reach USD 608.38 Million by 2030 with a CAGR of 5.95% during the forecast period. The rising middle-income population in developing countries, coupled with an increase in their purchasing power and a growing global fashion trend, has significantly boosted the demand for gems and jewelry worldwide. Just as the gold industry expects high demand for gold, the diamond industry is also seeing similar trends, driven by the expanding middle class in these regions. Consequently, major industry players are investing and expanding their retail presence globally. With emerging markets like India, China, Brazil, and other developing nations showing promising growth, international brands are entering these regions to capitalize on the rising demand for gems and jewelry. The Gem & Jewellery Export Promotion Council (GJEPC) launched the "India Jewellery Exhibition" in Dubai to promote India's jewelry industry globally. The event, held in May 2023, showcased a wide variety of jewelry designs, including traditional, contemporary, and high-end pieces, with an emphasis on India’s craftsmanship. The exhibition aimed to strengthen trade relations and expand India's market presence in the Middle East, a key region for luxury and high-quality jewelry. It also highlighted India’s role as a major global hub for jewelry manufacturing and exports, with Indian jewelers and designers seeking to tap into international markets.

Market Drivers

Rising Disposable Incomes and Urbanization

One of the most prominent drivers of the global gems and jewellery market is the increasing disposable income, particularly in emerging economies like China, India, and Brazil. As these regions experience economic growth and the expansion of the middle class, consumers now have more spending power. This rise in income is fueling demand for luxury goods, including high-quality gemstones, diamonds, and precious metals. People are increasingly willing to invest in fine jewellery as a status symbol, for self-expression, and to mark special occasions like weddings, anniversaries, or birthdays. Additionally, as consumers become more discerning about their purchases, there is a growing preference for customized or bespoke jewellery. This is evident in the rising popularity of personalized engagement rings, unique gemstone pieces, and custom-designed accessories. US jewelry holiday sales saw a 4% increase in 2023, driven by strong consumer demand during the festive season, according to Mastercard's latest report. The growth reflects a positive trend for the jewelry sector, with consumers purchasing higher-priced items, including luxury and fine jewelry. The report highlights that jewelry was one of the top-performing categories during the holiday shopping period, benefiting from both in-store and online sales. This growth indicates continued consumer interest in luxury goods and suggests a healthy outlook for the US jewelry market in the coming year.

Growth of E-commerce and Digital Transformation

The digital revolution has been a game-changer for the gems and jewellery industry. E-commerce platforms have provided consumers with a more accessible and convenient way to shop for jewellery. Online retailers allow buyers to explore a vast range of products from different brands and price points, making it easier for them to find jewellery that meets their tastes and budgets. Furthermore, the use of digital technologies such as virtual try-ons, augmented reality (AR), and 3D customization has enhanced the shopping experience, offering consumers the ability to visualize jewellery in a virtual setting before making a purchase. Social media platforms also play a significant role, with influencers and celebrities often showcasing jewellery trends, which drives demand. E-commerce's accessibility, convenience, and broader reach to global markets have significantly contributed to the growth of the jewellery market.

Shift Toward Sustainability and Ethical Practices

The growing emphasis on sustainability and ethical sourcing has emerged as a crucial driver in the global gems and jewellery market. Consumers, especially Millennials and Generation Z, are increasingly aware of the environmental and social impact of their purchasing decisions. In response, jewellery brands are prioritizing responsible sourcing of raw materials, ensuring that their gems and metals come from conflict-free regions. Ethical sourcing practices, including fair trade certifications and transparency in supply chains, are becoming a key differentiator for brands. Moreover, sustainable jewellery, including pieces made from recycled materials or lab-grown diamonds, has gained popularity as consumers seek products that align with their values. This shift towards ethical practices not only attracts environmentally-conscious buyers but also appeals to those who are interested in supporting brands with positive social and environmental contributions. As the demand for ethical jewellery continues to rise, it is driving innovation and changing the way the entire jewellery industry operates. 

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Key Market Challenges

Fluctuating Raw Material Prices

One of the significant challenges facing the global gems and jewellery market is the volatility of raw material prices, particularly for precious metals (like gold and platinum) and gemstones. The prices of these materials are heavily influenced by factors such as geopolitical tensions, supply chain disruptions, and fluctuations in demand. For instance, geopolitical instability in mining regions or natural disasters can lead to supply shortages, which in turn drive up prices. The high cost of raw materials can impact profit margins for jewellery manufacturers and retailers, especially smaller businesses that are less able to absorb price increases. Additionally, consumers may be hesitant to make purchases if the prices of luxury items rise unexpectedly. The market must navigate this price volatility, which often forces businesses to adjust pricing strategies, manage inventory more effectively, and even alter product offerings to maintain profitability.

Counterfeit and Fraudulent Products

The rise of counterfeit jewellery and fraudulent practices is another major challenge in the global gems and jewellery market. Fake diamonds, synthetic gemstones, and imitations of precious metals are becoming increasingly sophisticated, making it difficult for consumers to distinguish authentic products from counterfeit ones. This issue undermines consumer confidence and can damage the reputation of legitimate brands. Counterfeit goods are often sold at lower prices, which can lure customers away from premium products. The prevalence of online shopping further complicates this challenge, as consumers may unknowingly purchase fake jewellery from untrustworthy e-commerce platforms. To combat this, jewellery companies must invest in authentication methods, such as certifications, advanced technology, and secure tracking systems to ensure their products' authenticity and protect their customers from fraud.

Key Market Trends

Rise of Lab-Grown Diamonds and Sustainable Jewellery

One of the most significant trends in the global gems and jewellery market is the increasing demand for lab-grown diamonds and sustainable jewellery. Consumers are becoming more conscious of the environmental and ethical implications of traditional diamond mining, which often involves harmful environmental practices and human rights concerns. Lab-grown diamonds offer an eco-friendly and cost-effective alternative, as they are produced in controlled environments using carbon sourced from the atmosphere, without the need for extensive mining. These diamonds have the same physical and chemical properties as natural diamonds but come with a much lower environmental footprint. Additionally, the growing trend toward sustainability is influencing consumers to seek jewellery made from recycled materials, ethical gems, and conflict-free metals. As younger generations, particularly Millennials and Gen Z, prioritize ethical consumerism, this shift is compelling brands to adapt their sourcing practices and offer sustainable options to meet demand.

Customization and Personalized Jewellery

Personalized and customized jewellery is becoming a dominant trend, as consumers increasingly seek unique, meaningful pieces. From custom engagement rings to birthstone necklaces, personalization allows buyers to express their individuality or commemorate special life events. Technology plays a major role in this trend, with 3D printing and advanced design software making it easier for customers to create one-of-a-kind pieces. Consumers are also opting for personalized jewellery as gifts, with engraved messages or initials adding a personal touch. This trend is supported by a growing number of jewellery brands offering bespoke services, either in-store or through online platforms. The ability to tailor products to individual preferences strengthens brand loyalty and helps jewellery companies cater to a wider range of tastes.

Expansion of Online Jewellery Retail and Virtual Shopping Experiences

The digital transformation of the jewellery market has accelerated, particularly with the rise of e-commerce and virtual shopping experiences. Consumers are increasingly shopping for jewellery online due to the convenience, broader product selection, and often better pricing. Major retailers and smaller independent brands are leveraging online platforms to reach global audiences, and many are enhancing the online shopping experience with technologies like augmented reality (AR) and virtual try-ons. These innovations allow customers to visualize how pieces will look on them without physically trying them on, bridging the gap between traditional in-store experiences and online shopping. Social media platforms, such as Instagram and Pinterest, are also becoming essential tools for jewellery brands to promote their products, engage with customers, and influence purchasing decisions. As online shopping continues to grow, jewellery brands must adapt by investing in e-commerce infrastructure, customer service, and innovative digital experiences to remain competitive.

Segmental Insights

Product Type Insights

In the global gems and jewelry market, rings was the dominant product type, particularly engagement rings and wedding bands. This segment consistently drives significant sales due to their symbolic nature and strong cultural significance in major life events such as engagements, marriages, and anniversaries. Engagement rings, in particular, have seen sustained demand as a symbol of commitment, with consumers increasingly opting for more personalized, unique designs. Following rings, necklaces and pendants also make up a significant portion of the market, driven by fashion trends and the growing popularity of personalized or customized pieces. Earrings are another strong contender, with styles ranging from simple studs to elaborate statement pieces gaining popularity across different age groups. Bracelets and chains are slightly less dominant but are steadily growing, especially in the luxury and fashion segments, where consumers are looking for more versatile and stackable jewelry options. Overall, while rings lead the market due to their prominence in engagement and wedding-related purchases, necklaces and earrings are strong contenders, and the growing trend toward customization is influencing the demand across all categories.

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Regional Insights

Asia Pacific was the dominant region in the global gems and jewelry market, accounting for a significant share of both production and consumption. The region’s rapid economic growth, particularly in countries like China, India, Japan, and South Korea, has led to increased disposable incomes, fueling the demand for luxury goods, including high-quality gemstones and fine jewelry. As the middle class expands, more consumers are able to afford luxury items, contributing to the rise in jewelry sales. India, known for its rich tradition in jewelry making, is one of the largest consumers of gold and diamonds, with a strong demand for wedding and ceremonial jewelry. China is another key player, where the growing affluence of the population and an increasing preference for Western-style luxury goods have driven a shift in consumer behavior. The rise of online shopping platforms has also made it easier for consumers in this region to access global jewelry brands. Additionally, Asia Pacific is home to a large portion of global jewelry manufacturing, with countries like India and China being major production hubs. This gives the region a competitive edge, allowing it to cater to both local and international demand. The combination of high consumption, manufacturing capacity, and economic growth positions Asia Pacific as the leading force in the global gems and jewelry market.

Recent Developments

• In 2024, Aditya Birla Group entered India's rapidly growing jewelry market, valued at approximately USD 81 billion, with the launch of its in-house brand, Indriya. The brand aims to become one of the top three jewelry retailers in India within the next five years, backed by an investment of around USD 600 million.
• In 2024, GemsRoot, a brand under MPG Gems and Jewelry Private Limited, renowned in the natural stone industry, unveiled its gemstone jewelry line. GemsRoot has brought forth 100% natural and certified gemstones to customers in India and across the globe. Every piece is crafted using certified gemstones, responsibly sourced, purified, and verified for origin.
• In 2024, Malabar Gold & Diamonds has opened its flagship showroom in the USA and plans to expand further by launching 20 new stores worldwide. This expansion is part of the brand's strategy to strengthen its global presence and cater to an increasing customer base. The new showroom is expected to enhance the brand’s footprint in the US, offering a wide range of jewelry designs.

Key Market Players

• LVMH Group
• PANDORA JEWELRY LLC
• Richemont SA
• The Swatch Group AG
• Chow Tai Fook Jewelry Company Limited
• Tata Sons Private Ltd
• De Beers Jewellers US Inc.
• Swarovski Crystal Online AG
• Signet Jewelers
• Chow Tai Fook Jewellery Company Limited

Report Scope:

In this report, the global Gems and Jewellery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•  Gems and Jewellery Market, By Product Type:

o   Rings

o   Necklaces

o   Earrings

o   Bracelets

o   Chains

o   Pendants         

•         Gems and Jewellery Market, By Distribution Channel:

o   Offline

o   Online

•          Gems and Jewellery Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Gems and Jewellery Market.

Available Customizations:

Global Gems and Jewellery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).