1. Introduction
1.1. Product Overview
1.2. Key Highlights of the
Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3.
Executive Summary
3.1. Market
Overview
3.2. Market
Forecast
3.3. Key
Regions
3.4. Key
Segments
4. Voice of Customer
Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Sources of Information
4.5. Factors Influencing Purchase Decision
4.6. Preferred Mode of Buying Cosmetic Product
4.7. Average Monthly Expenditure on Cosmetic Products
4.8. Challenges Faced Post Purchase
5. Vietnam Cosmetics Market Outlook
5.1. Market Size & Forecast
5.1.1.
By Value
5.2. Market Share & Forecast
5.2.1.
By Type Market Share Analysis (Skin care, Hair
Care, Bath & Shower Products, Makeup & Color Cosmetics, Fragrances
& Deodorants, Others)
5.2.2.
By Demography Market Share
Analysis (Men, Women, Unisex)
5.2.3.
By Distribution Channel Market
Share Analysis (Supermarkets/Hypermarkets, Pharmacy, Online, Departmental Stores,
Multi Branded Retail Stores, Others)
5.2.4.
By Regional Market Share Analysis
5.2.4.1.
Northern Vietnam Market Share
Analysis
5.2.4.2.
Southern Vietnam Market Share Analysis
5.2.4.3.
Central Vietnam Market Share
Analysis
5.2.5.
By Company Market Share Analysis
5.3. Vietnam Cosmetics Market Mapping &
Opportunity Assessment
5.3.1.
By Type
Market Mapping & Opportunity Assessment
5.3.2.
By Demography
Market
Mapping & Opportunity Assessment
5.3.3.
By Distribution
Channel Market Mapping & Opportunity Assessment
5.3.4.
By
Regional Market Mapping & Opportunity Assessment
6. Vietnam Skin Care Market Outlook
6.1. Market Size & Forecast
6.1.1.
By Value
6.2. Market Share & Forecast
6.2.1. By Demography Market Share
Analysis
6.2.2. By Distribution Channel Market Share Analysis
7. Vietnam Hair Care Market Outlook
7.1. Market Size & Forecast
7.1.1.
By Value
7.2. Market Share & Forecast
7.2.1. By Demography Market Share
Analysis
7.2.2. By Distribution Channel Market Share Analysis
8. Vietnam Bath & Shower Products Market Outlook
8.1. Market Size & Forecast
8.1.1.
By Value
8.2. Market Share & Forecast
8.2.1. By Demography Market Share
Analysis
8.2.2. By Distribution Channel Market Share Analysis
9. Vietnam Makeup & Color Cosmetics
Market Outlook
9.1. Market Size & Forecast
9.1.1.
By Value
9.2. Market Share & Forecast
9.2.1. By Demography Market Share
Analysis
9.2.2. By Distribution Channel Market Share Analysis
10. Vietnam Fragrances & Deodorants
Market Outlook
10.1.
Market Size
& Forecast
10.1.1.
By Value
10.2.
Market Share
& Forecast
10.2.1. By Demography Market Share
Analysis
10.2.2. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1.
Drivers
11.1.1.
Rising product innovations
11.1.2.
Increasing
number of retail channels
11.1.3.
Rapid
urbanization
11.2.
Challenges
11.2.1. Availability of counterfeit products
11.2.2.
Rising competition
among companies
12. Impact of COVID-19 on Vietnam Cosmetics Market
12.1.
Impact Assessment
Model
12.1.1.
Key Segments Impacted
12.1.2.
Key Regions Impacted
13. Market Trends & Developments
13.1.
Rising
popularity of men’s grooming
13.2.
Growing
demand from the female population
13.3.
Increasing
demand for natural & organic products
13.4.
Rising
consumer consciousness regarding personal care
13.5.
Growing
popularity of social media platforms
14. Porter’s Five Forces Model
14.1.
Competitive
Rivalry
14.2.
Bargaining
Power of Buyers
14.3.
Bargaining
Power of Suppliers
14.4.
Threat of
New Entrants
14.5.
Threat of
Substitutes
15. SWOT Analysis
15.1.
Strength
15.2.
Weakness
15.3.
Opportunities
15.4.
Threat
16. Vietnam Economic Profile
17. Policy & Regulatory Landscape
18. Competitive Landscape
18.1.
Company
Profiles
18.1.1.
L'Oréal
Vietnam Co., Ltd.
18.1.1.1. Company Details
18.1.1.2. Products & Services
18.1.1.3. Financial (As per availability)
18.1.1.4. Key Market Focus
18.1.1.5. Recent Development
18.1.1.6. Key Management Personnel
18.1.2.
Unilever
Vietnam International Company Limited
18.1.2.1. Company Details
18.1.2.2. Products & Services
18.1.2.3. Financial (As per availability)
18.1.2.4. Key Market Focus
18.1.2.5. Recent Development
18.1.2.6. Key Management Personnel
18.1.3.
Estee Lauder
(Vietnam) Limited
18.1.3.1. Company Details
18.1.3.2. Products & Services
18.1.3.3. Financial (As per availability)
18.1.3.4. Key Market Focus
18.1.3.5. Recent Development
18.1.3.6. Key Management Personnel
18.1.4. Beiersdorf Vietnam Co., Ltd
18.1.4.1.
Company
Details
18.1.4.2. Products & Services
18.1.4.3. Financial (As per availability)
18.1.4.4. Key Market Focus
18.1.4.5. Recent Development
18.1.4.6. Key Management Personnel
18.1.5.
Procter
& Gamble Vietnam Company Limited
18.1.5.1. Company Details
18.1.5.2. Financial (As per availability)
18.1.5.3. Key Market Focus
18.1.5.4. Recent Development
18.1.5.5. Key Management Personnel
18.1.6.
Shiseido
Cosmetics Vietnam Co., Ltd
18.1.6.1. Company Details
18.1.6.2. Products & Services
18.1.6.3. Company Details
18.1.6.4. Products & Services
18.1.6.5. Financial (As per availability)
18.1.6.6. Key Market Focus
18.1.6.7. Recent Development
18.1.6.8. Key Management Personnel
18.1.7.
Marico
Limited
18.1.7.1. Company Details
18.1.7.2. Products & Services
18.1.7.3. Financial (As per availability)
18.1.7.4. Key Market Focus
18.1.7.5. Recent Development
18.1.7.6. Key Management Personnel
18.1.8.
Chanel, Inc.
18.1.8.1. Company Details
18.1.8.2. Products & Services
18.1.8.3. Financial (As per availability)
18.1.8.4. Key Market Focus
18.1.8.5. Recent Development
18.1.8.6. Key Management Personnel
18.1.9.
MON Trading
Co., Ltd (Vedette)
18.1.9.1. Company Details
18.1.9.2. Products & Services
18.1.9.3. Financial (As per availability)
18.1.9.4. Key Market Focus
18.1.9.5. Recent Development
18.1.9.6. Key Management Personnel
18.1.10.
YLV Company
Limited (The Skinna)
18.1.10.1. Products & Services
18.1.10.2. Financial (As per availability)
18.1.10.3. Key Market Focus
18.1.10.4. Recent Development
18.1.10.5. Key Management Personnel
19. Strategic Recommendations/Action Plan
19.1.
Key Focus
Areas
19.2.
Target Type
19.3.
Target Distribution
Channel
20.
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