Video Shopping Market By Share, Size & Forecast 2028

Report Description

Forecast Period	2024-2028
Market Size (2022)	USD510 Million
CAGR (2023-2028)	25.89%
Fastest Growing Segment	Online
Largest Market	Apparel & Accessories

The demand for video shopping is driven by the accessibility of a personalized and convenient video shopping experience as live shopping via video enables brands to sell products with the same level of personalization as they offer customers in-store. The global video shopping market is anticipated to grow during the forecast period due to the rising penetration of smart homes, both in developing and developed regions across the world.

Global Video Shopping Market Scope
Video shopping allows customers to connect with the host in real-time via video or livestream which can help them make better purchasing decisions. By using different types of videos in the form of video shopping and live shopping, businesses can reach new audiences, increase brand awareness, and drive sales. A shoppable video allows brands to connect with customers which attract more leads in an organic manner. This is achieved by embedding links into videos that lead customers to purchase the product that is marketing, quickly, easily, and conveniently. While livestream shopping, or live shopping, is a marketing technique in which a host, typically an influencer or celebrity, advertises a product live on camera. It is the type of shopping in which customers can interact between the host and the audience completely live.

Global Video Shopping Market Overview
Video shopping refers to a retail experience where customers can interact with a salesperson or a shopping assistant through a live video stream. It enables individuals to shop for products or services remotely without physically visiting a store. Livestream shopping is a market growing most rapidly among Gen-Z and millennial consumers. The influencer marketing factory conducted a study comparing livestream shopping purchases among each age group, which shows that 7% of Gen Z consumers in the US and UK had made a livestream purchase. So, with live shopping, retailers and brands can make huge revenue potential which will drive the growth of the global video shopping market.

According to US Census Bureau 2022 report, retail sales from eCommerce platforms in 2022 was 14.6% of total retail sales in the US. However, even when compared to China's overall eCommerce numbers, live shopping has experienced significant growth improvements. In China, TaoBao dominates with almost 80% of the live shopping market. Thus, the global video shopping market is expected to witness high growth rate during the forecast period.

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Global Video Shopping Market Drivers
The rise of e-commerce and digital platforms has created a conducive environment for video shopping. With more people shopping online, there is a demand for interactive and immersive shopping experiences that replicate the physical retail experience. Social media platforms, such as Instagram, Facebook, TikTok, and YouTube, have become powerful channels for product discovery and recommendation. Influencers and content creators play a significant role in promoting and demonstrating products through live shopping sessions, leveraging their large and engaged audiences.

Moreover, video shopping offers an element of authenticity and trust to consumers. The live format allows for real-time interactions between hosts, influencers, and viewers, providing an opportunity for immediate product demonstrations, answering questions, and addressing concerns. This transparency and personal touch build trust and confidence in the products being showcased which is driving the demand for video shopping globally. Live shopping provides a convenient and seamless shopping experience. Viewers can make purchases directly within the livestream, eliminating the need to navigate through separate websites or apps. This instant gratification appeals to consumers who seek immediate access to products without the wait associated with traditional online shopping. Such factors collectively contribute to the rising popularity of live shopping as a unique and engaging way for consumers to discover, shop, and interact with products in the digital landscape.

Global Video Shopping Market Trends
Live shopping continues to evolve as several trends have emerged in recent times. Live shopping has become increasingly integrated with popular social media platforms. Social media giants such as Instagram and Facebook have introduced dedicated live shopping features, allowing influencers and brands to conduct live shopping sessions directly within the platform, leveraging their existing user base. Brands are creating shoppable video content where viewers can directly make purchases while watching videos. Interactive overlays or annotations are added to videos, allowing viewers to click on products showcased in the video and make a purchase seamlessly without leaving the video player.

Moreover, user-generated content (UGC) is playing a significant role in video shopping. Brands are encouraging customers to create and share videos featuring their products. UGC videos provide authentic and relatable experiences for potential buyers, and brands often incorporate UGC into their marketing campaigns and product showcases.

Additionally, personalization is a key trend in video shopping. Brands are leveraging customer data and artificial intelligence (AI) algorithms to deliver personalized video recommendations, providing a tailored shopping experience and increasing the likelihood of conversion. These new trends in video shopping showcase the dynamic nature of this emerging trend, as brands and platforms continue to innovate and leverage video content to create engaging and interactive shopping experiences for customers.

Global Video Shopping Market Challenges
One of the challenges in video shopping is accurately representing products through video. Providing accurate descriptions, demonstrating product features, and showcasing details can be more complex through video compared to traditional online shopping.

Video shopping relies heavily on robust technical infrastructure, including reliable internet connections, high-quality video streaming capabilities, and secure platforms. Ensuring consistent and seamless video experiences can be challenging, especially in areas with poor internet connectivity or inadequate technical resources. Providing a satisfactory user experience in video shopping is crucial. Thus, businesses need to design intuitive and user-friendly interfaces that facilitate easy navigation, product browsing, and seamless video interactions. Moreover, video shopping involves sharing personal information and engaging in real-time interactions with unknown individuals or businesses. Establishing trust and ensuring security are significant challenges. Thus, overcoming these challenges can lead to a more seamless and engaging video shopping experience for both businesses and consumers.

Recent Developments in the Global Video Shopping Market:

In 2023, StoryStream announced the launch of its video shopping tool. With the support of its new platform, online retailers can incorporate live video shopping into their eCommerce websites to provide users with a more engaging experience.
In 2022, Amazon announced the launch of Inspire, a new short-form video and photo stream from Amazon that enables users to browse products and ideas and make purchases from content made by influencers, brands, and other users.

Global Video Shopping Market Opportunities
The global video shopping market presents several opportunities for businesses and consumers. Live video shopping allows businesses to engage with customers in real-time, creating a more interactive and personalized shopping experience. Through live streaming, businesses can showcase products, provide demonstrations, answer questions, and offer personalized recommendations. This high level of customer engagement can lead to increased brand loyalty, customer satisfaction, and sales conversions.

Collaborating with influencers and celebrities to host live video shopping sessions can amplify brand reach, increase product exposure, and drive sales. Influencers can leverage their authenticity, expertise, and following to endorse products, provide recommendations, and influence purchase decisions.

Video shopping can be integrated with other channels such as websites, mobile apps, and social media platforms. Customers can seamlessly transition from watching a video to making a purchase, adding items to their cart, or accessing additional product information. This cross-channel integration can provide a seamless and convenient shopping experience for customers.

Company Profiles
The major players in the global video shopping market are Bambuser AB, buywith inc, Restream, Inc., Oveit, Inc. (Streams.live), CommentSold, Inc., Buy It Live International, Inc, GhostRetail Inc., and Loop Now Technologies, Inc. (Firework).

Market Segmentation
The global video shopping market is segmented based on type, product type, and payment method. The market is divided into shoppable videos and livestream shopping. Based on the product type, the market is divided into apparel & accessories, health & personal care, consumer electronic, and others (home furnishing, food & beverage, etc.). Based on the payment method, the market is segmented into online payment and pay on delivery. Based on region, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Type Product Type Payment Method Region
Regional Scope	North America, Europe, Asia-Pacific, South America, and Middle East & Africa,
Country Scope	United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Brazil, Argentina, and Colombia
Key Companies Profiled	Bambuser AB, buywith inc, Restream, Inc., Oveit, Inc. (Streams.live), CommentSold, Inc., Buy It Live International, Inc, GhostRetail Inc., and Loop Now Technologies, Inc. (Firework)
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global video shopping market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

· Global Video Shopping Market, By Product Type:

o Shoppable Videos

o Livestream Shopping

· Global Video Shopping Market, By Product Type:

o Apparel & Accessories

o Health and Personal Care

o Consumer Electronic

o Others (Home Furnishing, Food & Beverage, etc.)

· Global Video Shopping Market, By Payment Method:

o Online Payment

o Pay On Delivery

· Global Video Shopping Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ Germany

§ France

§ United Kingdom

§ Italy

§ Spain

o Asia-Pacific

§ China

§ India

§ Japan

§ South Korea

§ Australia

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ Saudi Arabia

§ UAE

§ South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global video shopping market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Video Shopping Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Data Triangulation & Validation

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Impact of COVID-19 on Global Video Shopping Market

5. Voice of Customer Analysis

5.1. Brand Awareness

5.2. Factors Influencing Purchase Decision

5.3. Challenges Faced

6. Global Video Shopping Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis (Shoppable Videos, Livestream Shopping)

6.2.2. By Product Type Market Share Analysis (Apparel & Accessories, Health and Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.))

6.2.3. By Payment Method Market Share Analysis (Online Payment, Pay On Delivery)

6.2.4. By Regional Market Share Analysis

6.2.4.1. North America Market Analysis

6.2.4.2. Asia -Pacific Market Analysis

6.2.4.3. Europe Market Analysis

6.2.4.4. South America Market Analysis

6.2.4.5. Middle East & Africa Market Analysis

6.2.5. By Top 5 Companies Market Share Analysis, Others (2022)

6.3. Global Video Shopping Mapping & Opportunity Assessment

6.3.1. By Type Market Mapping & Opportunity Assessment

6.3.2. By Product Type Market Mapping & Opportunity Assessment

6.3.3. By Payment Method Market Mapping & Opportunity Assessment

6.3.4. By Regional Market Mapping & Opportunity Assessment

7. North America Video Shopping Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis

7.2.2. By Product Type Market Share Analysis

7.2.3. By Payment Method Market Share Analysis

7.2.4. By Country Market Share Analysis

7.2.4.1. United States Video Shopping Market Outlook

7.2.4.1.1. Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2. Market Share & Forecast

7.2.4.1.2.1. By Type Market Share Analysis

7.2.4.1.2.2. By Product Type Market Share Analysis

7.2.4.1.2.3. By Payment Method Market Share Analysis

7.2.4.2. Canada Video Shopping Market Outlook

7.2.4.2.1. Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2. Market Share & Forecast

7.2.4.2.2.1. By Type Market Share Analysis

7.2.4.2.2.2. By Product Type Market Share Analysis

7.2.4.2.2.3. By Payment Method Market Share Analysis

7.2.4.3. Mexico Video Shopping Market Outlook

7.2.4.3.1. Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2. Market Share & Forecast

7.2.4.3.2.1. By Type Market Share Analysis

7.2.4.3.2.2. By Product Type Market Share Analysis

7.2.4.3.2.3. By Payment Method Market Share Analysis

8. Asia-Pacific Video Shopping Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis

8.2.2. By Product Type Market Share Analysis

8.2.3. By Payment Method Market Share Analysis

8.2.4. By Country Market Share Analysis

8.2.4.1. China Video Shopping Market Outlook

8.2.4.1.1. Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2. Market Share & Forecast

8.2.4.1.2.1. By Type Market Share Analysis

8.2.4.1.2.2. By Product Type Market Share Analysis

8.2.4.1.2.3. By Payment Method Market Share Analysis

8.2.4.2. India Video Shopping Market Outlook

8.2.4.2.1. Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2. Market Share & Forecast

8.2.4.2.2.1. By Type Market Share Analysis

8.2.4.2.2.2. By Product Type Market Share Analysis

8.2.4.2.2.3. By Payment Method Market Share Analysis

8.2.4.3. Japan Video Shopping Market Outlook

8.2.4.3.1. Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2. Market Share & Forecast

8.2.4.3.2.1. By Type Market Share Analysis

8.2.4.3.2.2. By Product Type Market Share Analysis

8.2.4.3.2.3. By Payment Method Market Share Analysis

8.2.4.4. South Korea Video Shopping Market Outlook

8.2.4.4.1. Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2. Market Share & Forecast

8.2.4.4.2.1. By Type Market Share Analysis

8.2.4.4.2.2. By Product Type Market Share Analysis

8.2.4.4.2.3. By Payment Method Market Share Analysis

8.2.4.5. Australia Video Shopping Market Outlook

8.2.4.5.1. Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2. Market Share & Forecast

8.2.4.5.2.1. By Type Market Share Analysis

8.2.4.5.2.2. By Product Type Market Share Analysis

8.2.4.5.2.3. By Payment Method Market Share Analysis

9. Europe Video Shopping Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type Market Share Analysis

9.2.2. By Product Type Market Share Analysis

9.2.3. By Payment Method Market Share Analysis

9.2.4. By Country Market Share Analysis

9.2.4.1. Germany Video Shopping Market Outlook

9.2.4.1.1. Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2. Market Share & Forecast

9.2.4.1.2.1. By Type Market Share Analysis

9.2.4.1.2.2. By Product Type Market Share Analysis

9.2.4.1.2.3. By Payment Method Market Share Analysis

9.2.4.2. France Video Shopping Market Outlook

9.2.4.2.1. Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2. Market Share & Forecast

9.2.4.2.2.1. By Type Market Share Analysis

9.2.4.2.2.2. By Product Type Market Share Analysis

9.2.4.2.2.3. By Payment Method Market Share Analysis

9.2.4.3. United Kingdom Video Shopping Market Outlook

9.2.4.3.1. Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2. Market Share & Forecast

9.2.4.3.2.1. By Type Market Share Analysis

9.2.4.3.2.2. By Product Type Market Share Analysis

9.2.4.3.2.3. By Payment Method Market Share Analysis

9.2.4.4. Italy Video Shopping Market Outlook

9.2.4.4.1. Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2. Market Share & Forecast

9.2.4.4.2.1. By Type Market Share Analysis

9.2.4.4.2.2. By Product Type Market Share Analysis

9.2.4.4.2.3. By Payment Method Market Share Analysis

9.2.4.5. Spain Video Shopping Market Outlook

9.2.4.5.1. Market Size & Forecast

9.2.4.5.1.1. By Value

9.2.4.5.2. Market Share & Forecast

9.2.4.5.2.1. By Type Market Share Analysis

9.2.4.5.2.2. By Product Type Market Share Analysis

9.2.4.5.2.3. By Payment Method Market Share Analysis

10. Middle East & Africa Video Shopping Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type Market Share Analysis

10.2.2. By Product Type Market Share Analysis

10.2.3. By Payment Method Market Share Analysis

10.2.4. By Country Market Share Analysis

10.2.4.1. Saudi Arabia Video Shopping Market Outlook

10.2.4.1.1. Market Size & Forecast

10.2.4.1.1.1. By Value

10.2.4.1.2. Market Share & Forecast

10.2.4.1.2.1. By Type Market Share Analysis

10.2.4.1.2.2. By Product Type Market Share Analysis

10.2.4.1.2.3. By Payment Method Market Share Analysis

10.2.4.2. UAE Video Shopping Market Outlook

10.2.4.2.1. Market Size & Forecast

10.2.4.2.1.1. By Value

10.2.4.2.2. Market Share & Forecast

10.2.4.2.2.1. By Type Market Share Analysis

10.2.4.2.2.2. By Product Type Market Share Analysis

10.2.4.2.2.3. By Payment Method Market Share Analysis

10.2.4.3. South Africa Video Shopping Market Outlook

10.2.4.3.1. Market Size & Forecast

10.2.4.3.1.1. By Value

10.2.4.3.2. Market Share & Forecast

10.2.4.3.2.1. By Type Market Share Analysis

10.2.4.3.2.2. By Product Type Market Share Analysis

10.2.4.3.2.3. By Payment Method Market Share Analysis

11. South America Video Shopping Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value

11.2. Market Share & Forecast

11.2.1. By Type Market Share Analysis

11.2.2. By Product Type Market Share Analysis

11.2.3. By Payment Method Market Share Analysis

11.2.3.1. Brazil Video Shopping Market Outlook

11.2.3.1.1. Market Size & Forecast

11.2.3.1.1.1. By Value

11.2.3.1.2. Market Share & Forecast

11.2.3.1.2.1. By Type Market Share Analysis

11.2.3.1.2.2. By Product Type Market Share Analysis

11.2.3.1.2.3. By Payment Method Market Share Analysis

11.2.3.2. Colombia Video Shopping Market Outlook

11.2.3.2.1. Market Size & Forecast

11.2.3.2.1.1. By Value

11.2.3.2.2. Market Share & Forecast

11.2.3.2.2.1. By Type Market Share Analysis

11.2.3.2.2.2. By Product Type Market Share Analysis

11.2.3.2.2.3. By Payment Method Market Share Analysis

11.2.3.3. Argentina Video Shopping Market Outlook

11.2.3.3.1. Market Size & Forecast

11.2.3.3.1.1. By Value

11.2.3.3.2. Market Share & Forecast

11.2.3.3.2.1. By Type Market Share Analysis

11.2.3.3.2.2. By Product Type Market Share Analysis

11.2.3.3.2.3. By Payment Method Market Share Analysis

12. Market Dynamics

12.1. Drivers

12.1.1. Increased E-commerce Penetration

12.1.2. Influence of Social Media

12.1.3. Provides Convenient and Seamless Shopping Experience

12.2. Challenges

12.2.1. Unsatisfactory User Experience

12.2.2. Trust and Security Concern

13. Market Trends & Developments

13.1. Virtual Try-On and Product Visualization

13.2. Personalized Video Recommendations

13.3. Integration with E-commerce Platforms

13.4. Trend Towards Shorter and More Condensed Live Streams

13.5. Enhanced Payment and Transaction Options

14. Competitive Landscape

14.1. Company Profiles

14.1.1. Amazon.com, Inc. (Amazon Live)

14.1.1.1. Company Details

14.1.1.2. Products

14.1.1.3. Financials (As Reported)

14.1.1.4. Key Market Focus & Geographical Presence

14.1.1.5. Recent Developments

14.1.1.6. Key Management Personnel

14.1.2. Smartzer Ltd

14.1.2.1. Company Details

14.1.2.2. Products

14.1.2.3. Financials (As Reported)

14.1.2.4. Key Market Focus & Geographical Presence

14.1.2.5. Recent Developments

14.1.2.6. Key Management Personnel

14.1.3. Bambuser AB

14.1.3.1. Company Details

14.1.3.2. Products

14.1.3.3. Financials (As Reported)

14.1.3.4. Key Market Focus & Geographical Presence

14.1.3.5. Recent Developments

14.1.3.6. Key Management Personnel

14.1.4. buywith inc

14.1.4.1. Company Details

14.1.4.2. Products

14.1.4.3. Financials (As Reported)

14.1.4.4. Key Market Focus & Geographical Presence

14.1.4.5. Recent Developments

14.1.4.6. Key Management Personnel

14.1.5. Restream, Inc.

14.1.5.1. Company Details

14.1.5.2. Products

14.1.5.3. Financials (As Reported)

14.1.5.4. Key Market Focus & Geographical Presence

14.1.5.5. Recent Developments

14.1.5.6. Key Management Personnel

14.1.6. Oveit, Inc. (Streams.live)

14.1.6.1. Company Details

14.1.6.2. Products

14.1.6.3. Financials (As Reported)

14.1.6.4. Key Market Focus & Geographical Presence

14.1.6.5. Recent Developments

14.1.6.6. Key Management Personnel

14.1.7. CommentSold, Inc.

14.1.7.1. Company Details

14.1.7.2. Products

14.1.7.3. Financials (As Reported)

14.1.7.4. Key Market Focus & Geographical Presence

14.1.7.5. Recent Developments

14.1.7.6. Key Management Personnel

14.1.8. Buy It Live International, Inc

14.1.8.1. Company Details

14.1.8.2. Products

14.1.8.3. Financials (As Reported)

14.1.8.4. Key Market Focus & Geographical Presence

14.1.8.5. Recent Developments

14.1.8.6. Key Management Personnel

14.1.9. GhostRetail Inc.

14.1.9.1. Company Details

14.1.9.2. Products

14.1.9.3. Financials (As Reported)

14.1.9.4. Key Market Focus & Geographical Presence

14.1.9.5. Recent Developments

14.1.9.6. Key Management Personnel

14.1.10. Loop Now Technologies, Inc. (Firework)

14.1.10.1. Company Details

14.1.10.2. Products

14.1.10.3. Financials (As Reported)

14.1.10.4. Key Market Focus & Geographical Presence

14.1.10.5. Recent Developments

14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

16. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

What are the key factors driving the growth of the global video shopping market?

Increased e-commerce penetration, social media influence, and convenient and seamless shopping experience collectively contribute to the rising popularity of live shopping as a unique and engaging way for consumers to discover, shop, and interact with products in the digital landscape.

What are the challenges of the global video shopping market?

One of the challenges in video shopping is accurately representing products through video. Providing accurate descriptions, demonstrating product features, and showcasing details can be more complex through video compared to traditional online shopping.

What are the trends driving the global video shopping market?

Integration with social media platforms, purchases in real-time while watching a livestream, collaborations between brands and influencers, and enabling international shopping experiences are the trends boosting the growth of the global video shopping market.

Who are the key players in the global video shopping market?

Some key players operating in the global video shopping market include Bambuser AB, buywith inc, Restream, Inc., Oveit, Inc. (Streams.live), CommentSold, Inc., Buy It Live International, Inc, GhostRetail Inc., and Loop Now Technologies, Inc. (Firework).

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