Press Release

Vietnam Cosmetics Market to be Fueled by Skin Care Segment During the Forecast Period

According to the TechSci Research report, “Vietnam Cosmetics Market – By Region, Competition, Forecast and Opportunities, 2028F,”


The cosmetics market in Vietnam is expected to grow significantly in the coming years due to factors such as the growing e-commerce industry, the growing popularity of social media, and the growing beauty awareness among the young generation.

The cosmetics market in Vietnam is boosting during the forecast period, due to factors such as increasing brand awareness of cosmetic products among consumers, the rising popularity of social media platforms among the younger generation, increasing demand for natural products, and the rising consumer awareness regarding organic cosmetic products in Vietnam. Older consumers of Vietnam are using various cosmetic products such as anti-aging products and hair dyes for changing their hair color and physical appearance, which further drives the growth of the Vietnam cosmetics market during the forecast period.

The organic cosmetics market is expected to increase in the coming years. Consumer preference for organic cosmetics over chemical products is supported by increasing awareness of these products and their beneficial effects on the skin, which further boosts the Vietnam cosmetics market expansion during the forecast period. The increase in disposable income of consumers and the growing number of young people in Vietnam are the key factors that are fueling the growth of the organic cosmetic products market in Vietnam.

Increased awareness about skin cosmetics and their beneficial effects on the skin is also a motivating factor during the forecast period. Additionally, increasing financial independence of women and growth in beauty awareness among men, are major factors influencing the demand for cosmetics during the forecast period.

Manufacturers have adopted new strategies to promote cosmetic products in order to increase their sales. These strategies include the introduction of new products with natural ingredients and aesthetically pleasing packaging. Cosmetics have now become an essential part of an individual’s life. Consumers, especially women, want to use cosmetic products that are easy to use while traveling or socializing. Using natural ingredients in the manufacturing of cosmetic products that don’t harm the skin is one of the most popular ways for manufacturers to attract consumers. It also helps in increasing the revenue of companies in this industry. All the strategies of the manufacturers together drive the Vietnam cosmetics market during the forecast period.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the "Vietnam Cosmetics Market.”


The Vietnam Cosmetics market is segmented based on type, demography, distribution channel, and region.

On the basis of type, the Vietnam cosmetics market is segmented into skin care, hair care, bath & shower products, makeup & color cosmetics, fragrances & deodorants, and others. Among them, the skin care segment will hold a significant market share during the forecast period, driven by the growing awareness of beauty amongst Vietnamese consumers and the prevalence of skin issues such as acne, blackheads, and pigmentation. This is largely due to the wide availability of a variety of skin cosmetic products, including face creams, powder, and sun protection.

On the basis of distribution channel, the Vietnam cosmetics market is segmented into supermarkets/hypermarkets, pharmacy, online, departmental stores, multi-branded retail stores, and others. Among these, the online segment has a significant share in the market during the forecast period. Home delivery benefits, multiple schemes, and offers for regular customers, are some of the effective methods of e-commerce channels that promote Vietnam's cosmetics market growth.


Key market players operating in the Vietnam cosmetics market include:

  • L'Oréal Vietnam Co., Ltd.
  • Unilever Vietnam International Company Limited
  • Estee Lauder (Vietnam) Limited
  • Beiersdorf Vietnam Co., Ltd
  • Procter & Gamble Vietnam Company Limited
  • Shiseido Cosmetics Vietnam Co., Ltd
  • Marico Limited
  • Chanel, Inc.
  • MON Trading Co., Ltd (Vedette)
  • YLV Company Limited (The Skinna)


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“The Vietnam cosmetics market is growing exponentially due to the factors such as rapidly growing demand for beauty products from the younger generation and rapid urbanization. The growth of the market is accelerated by the rising demand for organic and plant-based products, thereby increasing research & development efforts to fulfill the needs of consumers while complying with the regulations of the authorities. Strict government regulations and plans related to products, their manufacturing, and control of authenticity are a testimony of customer satisfaction. New companies can invest in research and innovative product development, along with an innovative packaging for future brands.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Vietnam Cosmetics Market, By Type (Skin Care, Hair Care, Bath & Shower Products, Makeup & Color Cosmetics, Fragrances & Deodorants, Others), By Demography (Men, Women, Unisex), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online, Departmental Stores, Multi-Branded Retail Stores, Others) By Region, Competition, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of Vietnam cosmetics market and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of Vietnam cosmetics.

 

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Relevant Reports

Vietnam Cosmetics Market, By Type (Skin Care, Hair Care, Bath & Shower Products, Makeup & Color Cosmetics, Fragrances & Deodorants, Others), By Demography (Men, Women, Unisex), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online, Departmental Stores, Multi-Branded Retail Stores, Others) By Region, Competition, Forecast & Opportunities 2018-2028F

Consumer Goods and Retail | Sep, 2023

Vietnam Cosmetics market is anticipated to grow during the forecast period, owing to factors such as rising consumer awareness regarding personal hygiene, increasing popularity of men’s grooming, and growing urbanization in the country.

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