United States Women Grooming Market By Product Type (Skin Care, Hair Care, Fragrances, and Others), By Price Range (Mass, Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, and Others), By Region, Competition, Forecast, and Opportunities, 2018-2028

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Summary

Report Description

Forecast Period

2024-2028

Market Size (2022)

USD46.45 Billion

CAGR (2023-2028)

7.10%

Fastest Growing Segment

Online

Largest Market

South Region


The United States women grooming market’s growth is expected to grow during the forecast period due to factors such as introduction of new products in the country by domestic & international companies and rising number of skin-related issues, including acne, wrinkles, dark circles, dryness, and the aging of the skin.

United States Women Grooming Market Scope

The concept of personal grooming is the practice of personalizing one's body and appearance. Personal grooming practices encompass bathing, dressing, makeup application, hair removal, teeth, and skin care, and may influence a person's self-esteem.

The concept of personal grooming is not limited to the application of heavy makeup and the wearing of costly garments. Rather, it encompasses the cleaning and upkeep of each aspect of the body for the purpose of creating an aesthetically pleasing appearance. Nobody wants to interact with a person who is unkempt and fails to maintain proper personal hygiene and personal grooming.

United States Women Grooming Market Overview

The United States women grooming market is one of the fastest growing market, offering a broad array of services and products designed to meet the individual needs of women in terms of personal grooming and beauty. Skincare products make up a substantial proportion of the United States women grooming market. These products range from cleansers & moisturizers to serums & toners, as well as face masks and more. In recent years, there has been a surge in the use of natural and organic skin care products. The haircare sector is also a substantial component of the United States women grooming market. It encompasses a variety of products, which includes shampoos & conditioners, hair masks, hair oils, styling products, and hair colors. There has been a surge in the demand for haircare products that are both natural and sulfate free. The growth of the women's grooming market in the United States can be largely attributed to the utilization of e-commerce platforms, as many customers prefer to buy their items online, and numerous companies have established themselves on these platforms.

Acknowledging and celebrating the diversity of beauty norms have a significant impact on the development of the United States women grooming market. As a result, the market has adopted a more diverse range of products and services, catering to a larger number of skin colors, body shapes, and hair types. This has encouraged women from a variety of backgrounds to seek out grooming solutions that meet their personal requirements.

United States Women Grooming Market Drivers

Women grooming products, such as skin care and hair care, are experiencing a surge in the United States due to significant increase in consumer demand for natural and organic products. This is due to factors such as a heightened awareness of skincare and grooming, as well as a heightened focus on physical appearance. Additionally, social and environmental concerns have further heightened consumer interest in skincare, leading to an increased preference for natural and organic skincare products. These factors have led to a surge in product innovations, an increase in chemical-free product demand, and increased advertising and promotion of these products.

The United States women grooming market is driven by a larger portion of the country's millennial population. The younger generation is responsible for the majority of the employed population in the nation. As physical appearance is a key factor in daily life, the use of personal care products such as deodorant, perfume, and cosmetics has become increasingly essential. Leading market players are targeting consumers of particular age group and introducing new products in the market. Furthermore, Americans are engaging in physical activities such as exercising at gyms & fitness centers, which has also contributed to the increase in the demand for personal care products in the nation.

United States Women Grooming Market Trends

Customers are increasingly seeking out cruelty-free products. Most consumers have become cautious and refrain from buying products that are associated with animal cruelty or those that are derived from animal origin or are detrimental to the environment. Additionally, increased awareness of the pollution and adverse effects of micro plastics is discouraging people from utilizing synthetic products. As a result, customers tend to opt for products made from recyclable materials. This is expected to stimulate innovation and enable new market entrants during the forecast period.

Due to the increasing prevalence of stress and the heightened importance of self-care in recent years, consumers have been actively cultivating a sense of relaxation through sophisticated skincare routine in the comfort of their own homes. This has led to an increase in the demand for skincare products, including sunscreens, face washes, moisturizers, lotions, and healing treatments such as exfoliation and facials, as well as face creams, powders, and scrubs.

The grooming industry in the United States has seen significant shift in recent years, as the millennial generation has become more conscious about their physical appearance. As a result, they are more likely to invest in skincare products that are produced with ingredients which are known to enhance skin health. Many skincare brands are providing a wide selection of products, ranging from sunscreens & anti-aging creams to evening serums, facial masks, and more for the younger generation. For instance, Olay launched a line of retinol-infused skincare products, with the aim of meeting the needs of young women.

United States Women Grooming Market Challenges

In the United States, the women grooming market is characterized by a high level of competition, with a number of established and emerging brands vying for a share of the market. This heightened competition places pressure on existing brands to differentiate their offerings, innovate and retain customer loyalty. Therefore, increasing competition among companies hinders the expansion of the United States women grooming market.

As consumers become more price-conscious, companies face the challenge of providing competitive pricing without sacrificing the quality of their product. This is especially difficult for SMEs, as they may not have the same economies of scale as larger competitors. Therefore, competitive pricing pressure on manufacturers also impedes the growth of the United States women grooming market.

In the United States women grooming market, establishing and sustaining brand identity and trust are essential. Consumers are increasingly discerning and expect transparency from brands, such as ingredient sourcing, production methods, and corporate social responsibility. To establish and effectively communicate brand values, companies must build trust with their customers. Therefore, maintaining brand authenticity and trust of consumers poses a challenge for manufacturers, which, in turn, may impede the expansion of the United States women grooming market during the forecast period.

Recent Developments

  • In 2023, Venus has launched its first-ever dermaplaning line of skincare products, which includes a three-step dermaplaning routine in the United States. Dermaplaning is a three-step skincare routine consisting of a cleansing primer, dermaplaning razor, and hydrating serum. Dermaplaning products are dermatologically approved by Venus and are formulated to work in harmony for radiant skin.
  • In 2022, Ferver, a skin care brand which is operated by Unilever, introduced a collection of products exclusively available at Target that includes a wide range of moisturizing, cleansing, and masking products that incorporate fermented actives.
  • In 2022, The Loreal Group launched its newest beauty technology to revolutionize the hair color industry. The company unveiled Coloright, an AI-powered hair color system specifically designed for hair stylists in salons which utilize Virtual Try-On to generate desired shades and an algorithm to deliver a tailored, on-demand hair color with over 1,500 customizable shades.

United States Women Grooming Market Opportunities

The skincare industry in the United States is experiencing a rapid growth in past years as consumers become increasingly aware regarding the advantages of skincare products. Companies are presented with the potential to develop and market skincare products that address a range of skin issues, which includes acne, dark circles, anti-aging, and organic & natural skincare.

The makeup industry in the United States continues to be a profitable sector, providing a platform for cosmetics manufacturers to introduce cutting-edge products. Popular trends such as 'clean beauty', 'inclusivity', and 'personalized' makeup products (such as 'custom foundation shades') are gaining traction among consumers, providing opportunities for differentiation and expansion to the manufacturers.

The women grooming market in the United States has experienced significant growth during the forecast period owing to increasing focus on mental and physical wellbeing. There are potential opportunities for the manufacturers to provide holistic products, including bath & body preparations and aromatherapy products to meet the self-care requirements of women.

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Market Segmentation

The United States women grooming market is segmented based on product type, price range, distribution channel, and region. Based on product type, the United States women grooming market is segmented into skin care, hair care, fragrances, and others. Based on price range, the United States women grooming market is segmented into mass and premium. Based on distribution channel, the United States women grooming market is segmented into supermarkets/hypermarkets, specialty stores, multi-branded stores, online, and others. Based on region, the United States women grooming market is segmented into South, West, Midwest, and Northeast.

Company Profiles

The Procter & Gamble Company, Unilever United States, Inc., Beiersdorf, Inc., L’Oréal USA, Inc., Estée Lauder Inc., Shiseido Americas Corporation, Edgewell Personal Care Company, Coty Inc., Johnson & Johnson Consumer Inc., and Galderma Laboratories, L.P. (Cetaphil), etc. are among the major market players in the United States women grooming market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Price Range

Distribution Channel

Region

Regional Scope

South, Midwest, West, and Northeast

Key Companies Profiled

The Procter & Gamble Company, Unilever United States, Inc., Beiersdorf, Inc., L’Oréal USA, Inc., Estée Lauder Inc., Shiseido Americas Corporation, Edgewell Personal Care Company, Coty Inc., Johnson & Johnson Consumer Inc., and Galderma Laboratories, L.P. (Cetaphil), etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. 

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)


Report Scope:

In this report, the United States women grooming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Women Grooming Market, By Product Type:

o   Skin Care

o   Hair Care

o   Fragrances

o   Others

  • United States Women Grooming Market, By Price Range:

o   Mass

o   Premium

  • United States Women Grooming Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Specialty Stores

o   Multi-Branded Stores

o   Online

o   Others     

  • United States Women Grooming Market, By Region:

o   South

o   Midwest

o   West

o   Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States women grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

United States Women Grooming Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Brand Awareness

4.2.  Factors Influencing the Purchase Decision

4.3.  Challenges Faced After Purchase

5.    United States Women Grooming Market Outlook

5.1.  Market Size & Forecast

5.1.1. By Value

5.2.  Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Skin Care, Hair Care, Fragrances, and Others),

5.2.2. By Price Range Market Share Analysis (Mass, Premium)

5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, and Others)

5.2.4. By Regional Market Share Analysis

5.2.4.1.        South Market Share Analysis

5.2.4.2.        Midwest Market Share Analysis

5.2.4.3.        West Market Share Analysis

5.2.4.4.        Northeast Market Share Analysis

5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  United States Women Grooming Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By Price Range Market Mapping & Opportunity Assessment

5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6.    United States Women Skin Care Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Type Market Share Analysis (Face Creams & Moisturizers, Cleansers & Face Washes, Sunscreens, and Others)  

6.2.2. By Price Range Market Share Analysis

6.2.3. By Distribution Channel Market Share Analysis

6.2.4. By Region Market Share Analysis

7.    United States Women Hair Care Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Type Market Share Analysis (Hair Oils, Shampoos, Conditioners, and Others)

7.2.2. By Price Range Market Share Analysis

7.2.3. By Distribution Channel Market Share Analysis

7.2.4. By Region Market Share Analysis

8.    United States Women Fragrances Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1. By Price Range Market Share Analysis

8.2.2. By Distribution Channel Market Share Analysis

8.2.3. By Region Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1. Proliferation of mobile devices

9.1.2. Increasing internet penetration

9.1.3. Rising consumer awareness regarding physical awareness

9.2.  Challenges

9.2.1. Increasing competition

9.2.2. Competitive pricing pressure

10.  Impact of COVID-19 on United States Women Grooming Market

10.1.   Impact Assessment Model    

10.1.1.              Key Segments Impacted

10.1.2.              Key Regions Impacted

11.  Market Trends & Developments

11.1.   Rising popularity of social media platforms

11.2.   Increasing demand for makeup products

11.3.   Growth of e-commerce sector

11.4.   Rise of influencer marketing and social media

11.5.   Personalization and customization

12.  Porter’s Five Forces Model

12.1.   Competitive Rivalry

12.2.   Bargaining Power of Buyers

12.3.   Bargaining Power of Suppliers

12.4.   Threat of New Entrants

12.5.   Threat of Substitutes

13.  SWOT Analysis

13.1.   Strength

13.2.   Weakness

13.3.   Opportunities

13.4.   Threat

14.  United States Economic Profile

15.  Policy & Regulatory Landscape

16.  Competitive Landscape

16.1.   Company Profiles

16.1.1.              The Procter & Gamble Company

16.1.1.1.     Company Details

16.1.1.2.     Products & Services

16.1.1.3.     Financial (As per availability)

16.1.1.4.     Key Market Focus

16.1.1.5.     Recent Development

16.1.1.6.     Key Management Personnel

16.1.2.              Unilever United States, Inc.

16.1.2.1.     Company Details

16.1.2.2.     Products & Services

16.1.2.3.     Financial (As per availability)

16.1.2.4.     Key Market Focus

16.1.2.5.     Recent Development

16.1.2.6.     Key Management Personnel

16.1.3.              Beiersdorf, Inc.

16.1.3.1.     Company Details

16.1.3.2.     Products & Services

16.1.3.3.     Financial (As per availability)

16.1.3.4.     Key Market Focus

16.1.3.5.     Recent Development

16.1.3.6.     Key Management Personnel

16.1.4.              L’Oréal USA, Inc.

16.1.4.1.     Company Details

16.1.4.2.     Products & Services

16.1.4.3.     Financial (As per availability)

16.1.4.4.     Key Market Focus

16.1.4.5.     Recent Development

16.1.4.6.     Key Management Personnel

16.1.5.              Estée Lauder Inc.

16.1.5.1.     Company Details

16.1.5.2.     Financial (As per availability)

16.1.5.3.     Key Market Focus

16.1.5.4.     Recent Development

16.1.5.5.     Key Management Personnel

16.1.6.              Shiseido Americas Corporation  

16.1.6.1.     Company Details

16.1.6.2.     Products & Services

16.1.6.3.     Company Details

16.1.6.4.     Products & Services

16.1.6.5.     Financial (As per availability)

16.1.6.6.     Key Market Focus

16.1.6.7.     Recent Development

16.1.6.8.     Key Management Personnel

16.1.7.              Edgewell Personal Care Company   

16.1.7.1.     Company Details

16.1.7.2.     Products & Services

16.1.7.3.     Financial (As per availability)

16.1.7.4.     Key Market Focus

16.1.7.5.     Recent Development

16.1.7.6.     Key Management Personnel

16.1.8.              Coty Inc.

16.1.8.1.     Company Details

16.1.8.2.     Products & Services

16.1.8.3.     Financial (As per availability)

16.1.8.4.     Key Market Focus

16.1.8.5.     Recent Development

16.1.8.6.     Key Management Personnel

16.1.9.              Johnson & Johnson Consumer Inc.

16.1.9.1.     Company Details

16.1.9.2.     Products & Services

16.1.9.3.     Financial (As per availability)

16.1.9.4.     Key Market Focus

16.1.9.5.     Recent Development

16.1.9.6.     Key Management Personnel

16.1.10.            Galderma Laboratories, L.P. (Cetaphil)

16.1.10.1.   Products & Services

16.1.10.2.   Financial (As per availability)

16.1.10.3.   Key Market Focus

16.1.10.4.   Recent Development

16.1.10.5.   Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.   Key Focus Areas

17.2.   Target Product Type

17.3.   Target Distribution Channel

18.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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The growth of the women grooming market in the United States is driven by a variety of factors, including a growing number of consumers who are increasingly incorporating personal care and grooming practices into their lives, as well as an increased appetite for purchasing new products.

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Increasing competition among companies and competitive pricing pressure are the major challenges that may hinder the growth of the United States women grooming market.

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The increasing popularity of social media platforms and the rising focus of consumers on self-care are the emerging trends in the United States women grooming market.

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The Procter & Gamble Company, Unilever United States, Inc., Beiersdorf, Inc., L’Oréal USA, Inc., Estée Lauder Inc., Shiseido Americas Corporation, Edgewell Personal Care Company, Coty Inc., Johnson & Johnson Consumer Inc., and Galderma Laboratories, L.P. (Cetaphil) are some of the major players operating in the United States women grooming market.

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Parvati Sharma

Account Manager BD
Press Release

United States Women Grooming Market is Fueled by Skin Care Segment During the Forecast Period

Aug, 2023

The United States Women Grooming market is anticipated to grow during the forecast period owing to factors such as the rising popularity of social media platforms, growing focus on self-care products

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