Saudi Arabia Halal Food & Beverages Market Segmented, By Product Type (Bakery, Candy & Chocolate, Meat Products, Beverages), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The Saudi Arabia Halal Food & Beverages market was valued at USD 18.56 Billion in 2024 and is expected to grow to USD 29.34 Billion by 2030 with a CAGR of 7.93%. The Saudi Arabia Halal Food & Beverages market is expanding rapidly due to a combination of cultural, economic, and regulatory factors. As the Kingdom has a large Muslim population, halal food is a necessity for daily consumption, creating a strong demand for halal-certified products across various food categories. Also, increasing consumer awareness around ethical sourcing, clean-label products, and health-conscious choices has bolstered the preference for halal foods. The Saudi government’s support of the halal industry, particularly through Vision 2030 initiatives, has further fueled this growth. With more international brands entering the market, the variety of available halal products continues to increase. The growth of e-commerce platforms also provides greater access to halal foods and beverages, making it easier for consumers to access high-quality, certified halal products.

Key Market Drivers

Rising Muslim Population Across the Region

The rising Muslim population across the region is a pivotal driver of Saudi Arabia's halal food and beverages market. As a part of this, according to a recent study, as of 2025, Islam is the most common religion in Saudi Arabia, with 34.37 million individuals, or 93% of the population, identifying as Muslims. With a predominantly Muslim demographic, the demand for halal-certified products is inherently high, as these align with religious dietary laws. The Kingdom's status as the birthplace of Islam further solidifies its position as a central hub for halal products, earning the trust of Muslims worldwide. This trust is crucial, as consumers often seek products from regions that uphold stringent halal standards. Consequently, Saudi Arabia's robust regulatory framework ensures compliance with halal certifications, enhancing consumer confidence. The government's initiatives, particularly under Vision 2030, aim to boost halal exports, positioning the Kingdom as a global leader in the halal industry. These combined factors underscore the significant role of the growing Muslim population in propelling the market's expansion.

Expansion of Halal Certification

The expansion of halal certification is a pivotal driver of Saudi Arabia's halal food and beverage market, reinforcing the Kingdom's position as a global leader in halal standards. Central to this initiative is the Saudi Halal Center, operating under the Saudi Food & Drug Authority (SFDA), which oversees the accreditation of halal certification bodies. As a part of this, as of 2024, Sheikh Abdullah bin Saleh Kamel, the chairman of the Makkah Chamber of Commerce and Industry and the chairman of the board of directors of the Islamic Chamber of Commerce and Development, has announced plans to implement a halal certification similar to the "ISO" certificate .This centralized approach ensures that all halal-certified products meet stringent, standardized criteria, enhancing consumer trust and facilitating international trade. Also, Saudi Arabia's commitment to harmonizing halal standards with global benchmarks—such as the Gulf Standardization Organization's GSO 2055-1:2015—promotes consistency and reduces trade barriers. These efforts are complemented by strategic investments, including the Halal Products Development Company's (HPDC) support for local halal food producers, aiming to bolster domestic production capabilities and innovation. Collectively, these initiatives not only enhance the integrity of halal products but also stimulate market growth by expanding access to high-quality, certified offerings.

Increased Availability Through E-Commerce

The increasing availability of halal food and beverages through e-commerce platforms is a significant driver of market growth in Saudi Arabia. As a part of this, according to International Trade Administration, as of 2024, it is anticipated that 33.6 million Saudis used the internet for e-commerce (buying and selling), a 42% rise from 2019. Online shopping offers consumers greater access to a diverse range of halal-certified products, catering to the tech-savvy and convenience-oriented population. Specialized e-commerce platforms and mobile applications ensure product authenticity, enhancing consumer trust and encouraging repeat purchases. The integration of digital payment systems and efficient delivery services further improves the shopping experience, making it easier for consumers to access high-quality halal products. This digital shift bridges geographic gaps, allowing consumers in remote areas to access halal products previously unavailable locally. As a result, the expansion of e-commerce in the halal food sector is reshaping consumer purchasing behaviour and contributing to the overall growth of the market.

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Key Market Challenges

Supply Chain and Logistics Issues

Supply chain and logistics issues pose significant challenges to the Saudi Arabia halal food and beverages market. The transportation and storage of halal-certified products require adherence to strict standards to prevent contamination with non-halal items, complicating logistics processes. For perishable goods, maintaining the integrity of the supply chain is crucial, as delays or improper handling can compromise product quality and safety. Also, sourcing halal-certified raw materials from international suppliers and ensuring they meet religious and regulatory requirements adds complexity to the supply chain. The lack of specialized halal infrastructure, such as dedicated storage facilities and transportation networks, further exacerbates these challenges. Also, as e-commerce grows, managing efficient delivery to remote areas of the Kingdom becomes increasingly difficult. These supply chain bottlenecks can lead to increased costs and reduced availability of halal products, impacting market growth.

High Competition

High competition is a significant challenge in the Saudi Arabia halal food and beverages market. With the increasing demand for halal products, both local and international brands are actively entering the market, intensifying the competitive landscape. This influx of players creates challenges for companies looking to establish a strong market presence and differentiate themselves. Established global brands with large marketing budgets often have a significant advantage, making it difficult for smaller, local companies to compete. Also, the vast range of halal-certified products available to consumers creates an oversaturated market, where it becomes harder for brands to capture consumer attention and loyalty. To stand out, companies must continuously innovate, improve product quality, and invest in effective marketing strategies. This competitive pressure can lead to price wars, lower profit margins, and increased marketing costs for companies aiming to stay relevant in a rapidly evolving market.

Key Market Trends

Sustainability and Ethical Sourcing

Sustainability and ethical sourcing are increasingly influencing Saudi Arabia's halal food and beverages market. Consumers are prioritizing products that align with environmental responsibility, fair labor practices, and ethical production methods. This shift is driving companies to adopt sustainable practices, such as using eco-friendly packaging, reducing food waste, and ensuring humane treatment of animals. The Saudi government's Vision 2030 initiative further supports this trend by promoting sustainable food sourcing and ethical practices across the food industry. At the Makkah Halal Forum 2025, industry leaders emphasized the importance of integrating sustainability into the halal supply chain, highlighting the need for innovation and collaboration to meet these evolving consumer expectations. As a result, businesses are increasingly aligning their operations with these values to maintain consumer trust and competitiveness in the market.

Technological Advancements in Production

Technological advancements in production are driving significant change in Saudi Arabia’s halal food and beverages market. The adoption of innovative technologies is improving both the efficiency and quality of halal food manufacturing. Automation and advanced processing techniques help streamline production, ensuring consistency and meeting the rising demand for halal products. Also, technologies such as blockchain are enhancing product traceability, allowing consumers to verify the authenticity of halal certification and ensure transparency in the supply chain. Also, companies are investing in state-of-the-art food packaging solutions that extend shelf life while maintaining product integrity. These technological innovations not only improve the overall production process but also enable manufacturers to scale up operations, ensuring a steady supply of halal products that meet the highest industry standards. As a result, Saudi Arabia is solidifying its position as a key player in the global halal food market.

Influence of Social Media and Influencers

Social media and influencers are significantly shaping the halal food and beverages market in Saudi Arabia. With a high percentage of the population active on platforms like Instagram, Twitter, and Snapchat, these channels have become vital for food discovery and brand engagement. Influencers, known for their credibility and relatability, play a pivotal role in promoting halal products, often leading to increased consumer trust and purchasing decisions. Their content, ranging from product reviews to recipe demonstrations, not only showcases halal offerings but also educates followers on ethical and health-conscious eating habits. This trend has prompted brands to collaborate with influencers to enhance visibility and authenticity. Consequently, social media has become a powerful tool for halal food brands to connect with a broader audience, fostering community and driving market growth.

Segmental Insights

Distribution Channel Insights

Supermarket/Hypermarket dominated the Saudi Arabia Halal Food & Beverages market, due to their extensive reach and ability to offer a wide variety of halal-certified products under one roof. These retail outlets cater to the growing demand for convenience, allowing consumers to access high-quality halal goods in a single shopping experience. The presence of well-established players like Carrefour, Panda, and Lulu enhances consumer trust in product authenticity and quality. Also, supermarkets and hypermarkets provide a diverse range of premium, organic, and health-conscious halal products, aligning with shifting consumer preferences. Their strategic locations, competitive pricing, and strong distribution networks further contribute to their dominance in the market.

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Regional Insights

Western region dominated the Saudi Arabia Halal Food & Beverages market, due to its strategic location, economic influence, and population density. Home to major cities like Jeddah and Makkah, it serves as a hub for both local and international trade, attracting a large consumer base. The region's proximity to the Red Sea also facilitates the import of halal products, contributing to a diverse offering. Also, the Northern & Central regions are driven by their strategic positioning, significant population base, and growing urbanization, fueling demand for halal food and beverages. Riyadh, the capital, acts as an economic and cultural hub, attracting diverse consumers and international businesses. These regions benefit from a strong retail presence, with supermarkets and hypermarkets offering an extensive range of halal-certified products.

Recent Developments

• In February 2025, The Halal Products Development Company (HPDC), a subsidiary of the Public Investment Fund (PIF), has announced a strategic investment in Aldella Food Production Company, a leading local manufacturer of value-added food products in Saudi Arabia. This investment underscores the mutual commitment of HPDC and Aldella to significantly enhance Aldella's production capacity, aiming to more than triple it by 2028.
• In March 2025, Al Watania Poultry, a global leader in food production, has entered a strategic partnership with the Halal Products Development Company (HPDC), a fully owned subsidiary of the Public Investment Fund (PIF). The partnership was officially announced at a special event in Jeddah, which was attended by prominent figures from both the public and private sectors.
• In March 2025, Tanmiah Food Company has signed a Memorandum of Understanding (MoU) with Griffith Foods. This partnership aims to diversify Tanmiah's product portfolio, expand regional distribution, and support Saudi Arabia's Vision 2030 goals of food security and self-sufficiency, while promoting sustainability across the supply chain.
• In June 2023, Halal Products Development Company (HPDC) has formed a strategic partnership with Tanmiah Food Company, a leading player in Saudi Arabia’s food manufacturing sector. This collaboration will launch HPDC’s consultancy services, offering value across various areas, including supporting exporters and investors in obtaining halal certification and providing tailored assistance within the halal marketplace.

Key Market Players  

• Al Islami Foods
• Amana Foods
• Al Kabeer Frozen Foods
• Midamar Corporation
• Prairie Halal Foods
• JM FOODS llc
• Al Rawdah Farms
• Tanmiah Food Company
• ARASCO Food
• Almarai Company

Report Scope:

In this report, the Saudi Arabia Halal Food & Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Saudi Arabia Halal Food & Beverages Market, By Product Type:

o   Bakery

o   Candy & Chocolate

o   Meat Products

o   Beverages

• Saudi Arabia Halal Food & Beverages Market, By Distribution Channel:

o   Supermarket/Hypermarket

o   Specialty Stores

o   Online

o   Others

• Saudi Arabia Halal Food & Beverages Market, By Region:

o   Eastern

o   Western

o   Northern & Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Halal Food & Beverages Market.

Available Customizations:

Saudi Arabia Halal Food & Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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