India Dishwashing Detergent Market to Surpass USD564.11 Million by FY2027
Rising burgeoning middle
class, increasing hygiene and sanitation awareness among consumers to drive India
dishwashing detergent market.
According
to TechSci Research report, “India Dishwashing Detergent Market, By
Product Type (Dishwashing
Bars, Dishwashing Liquid, Dishwashing Powder, Others (Washing Soda,
Tablets)), By Distribution Channel (Independent Stores/ Grocery Stores, Hypermarket
/Supermarket, Departmental Stores, Online & Others(Direct Sell,
Institutional Sales)), By Region, Competition, Forecast & Opportunities, FY2026”,
India dishwashing
detergent market is valued at USD403.34
million in FY2021 and is expected to reach USD564.11 million by FY2027F with a CAGR of 6.05% during 2022-2027F. Keeping dishes and utensils
clean is the foremost part of practicing good kitchen hygiene and food safety
for everyone. Anticipated growth in the market can be attributed to
increasing
population, rising standard of living, burgeoning middle class, increasing
hygiene and sanitation awareness among consumers.
Moreover, consumers are paying more attention towards
hygiene during the COVID-19 pandemic. Therefore, companies have started to advertise
about the germ-killing properties of their products, which helped to increase the
demand. Furthermore, India is likely to witness an increase
in middle-class population on account of rapid economic development of the
country. It is forecasted that over 500 million people will move into the
middle- and high-income India
bracket by 2030, Thus, with superior purchasing power and
improving standard of living, consumers will increasingly aspire value-added
and lifestyle brands. This will initiate massive increase in consumer spending.
Companies have started focusing on product innovation to capture the India
dishwashing detergent market. First, innovation in product was led by
dishwashing bars, as a replacement for powders, which required more effort and
water than bars. The dishwashing bars were centered on reducing the effort
needed to clean dishes and on saving money in the long run. Then dishwashing
liquids got introduced in the market. Since dishwashing liquids were much highly
priced, there was a lot of shyness among Indian homemakers about shifting from
dishwashing bars. However, with the gradual realization of the fact that lower
quantities of dishwashing liquids are required to clean the utensils and that
they are gentler on the hands, shifting to liquid cleaners has become rapid.
India dishwashing detergent market is
segmented based on product type, distribution channel, and region. Based on
product type, the market can be categorized into dishwashing bars, dishwashing liquid,
dishwashing powder & others Among them, dishwashing
bars segment dominated the market with a share of more than 72% by value in
FY2021, followed by dishwashing liquid and is expected to maintain its
dominance during the forecast period as well, as it is a pocket friendly
alternative with better cleaning efficiency and convenient packaging. It is found that there is shift in Indian dishwashing market from powder
to bar liquid. The bar will remain in the market due to its lower price. In
India, ratio of rural population is higher than urban and urban population
won’t prefer to spend more amount on dishwashing detergent and dishwashing
liquid fall under premium segment. It is found that demand for dishwashing
liquid is more in metro cities like Delhi, Maharashtra, Bangalore Pune.
However, dishwashing liquid is more convenient to use, removes tough stain from
utensils, generate large amount of lather and cause less wastage in comparison
to bars as they do not have mushiness content.
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The distribution channel of the India
dishwasher market is categorized into Independent stores/ grocery stores, hypermarket
/supermarket, departmental stores, online & others. Independent stores/grocery
stores have accounted for the majority share in India dishwashing detergent
market in FY2021 followed by hypermarket/supermarket. Online channel is the
fastest growing channel. The online channel in India is estimated to grow USD 4
billion by 2022, drastically higher than USD 1.2 billion in 2019. The growth
would be largely propelled by affordable internet access and proliferation of
smartphones across the country. The ongoing digital transformation is
increasing India’s total internet user base to 829 million by 2021 from 687.6
million in 2019.
In terms of region, the India dishwashing
detergent market is categorized into West India, North India, South India and
East India. West India is the largest contributor in the India dishwashing
detergent market, on account of the highest population and more disposable income.
Hindustan Unilever Limited, Jyothy
Laboratories Limited, Fena Private Limited, Rohit Surfactants Private Limited, Patanjali
Ayurved are the major market players operating in the industry. The players are
focusing on strategic partnerships to expand their reach and maintain their
competitive position in the market.
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“Companies
are shifting from traditional retail to modern trade and e-commerce, the
channels of the future. They are using e-Commerce channel to drive the new benefit
segments and new formats and focusing on building online shelves on the e-commerce
platforms with winning point of sale.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based global management consulting firm.
communication. Companies like HUL have also created an online platform
‘Cleanipedia’ to help consumers with housekeeping and cleaning tips.
“India
Dishwashing Detergent Market, By Product
Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others
(Washing Soda, Tablets)), By Distribution Channel (Independent Stores/ Grocery
Stores, Hypermarket /Supermarket, Departmental Stores, Online &
Others(Direct Sell, Institutional Sales)), By Region, Competition, Forecast
& Opportunities, FY2026” has evaluated the future growth
potential of India dishwashing detergent market and provides statistics and
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and analyses
the emerging trends along with essential drivers, challenges, and opportunities
in the India dishwasher market.
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