India Dishwashing Detergent Market to Surpass USD1340.12 Million by FY2027
Increasing disposable income, rising standard of living and
availability of low-price dishwashing detergents and product development to
drive the India dishwashing detergent market.
According to TechSci Research report, “India Dishwashing Detergent Market, By Type
(Dishwashing Bars, Dishwashing Liquid, Dishwashing
Powder, Others (Salts, Tablets, etc.)), By End Use (Residential
and Commercial & Institutional), By Distribution Channel (Independent Stores/
Grocery Stores, Departmental Stores, Supermarket/Hypermarket, Online &
Others (Direct Sell, Institutional Sales, etc.)), By Region, Competition,
Forecast & Opportunities, FY2027F”, the India dishwashing detergent market is valued at USD578.73 million in
FY2021 and is expected to reach USD1340.12 million by FY2027F with a CAGR of 15.31%
during FY2022E-FY2027F. Keeping dishes and utensils clean is the foremost part
of practicing good kitchen hygiene and food safety for everyone. Anticipated growth
in the market can be attributed to increasing disposable income, rising awareness for
efficient and environment friendly products and availability of low-price
dishwashing detergent. Moreover, rising standard of living, burgeoning middle
class, increasing hygiene and sanitation awareness among consumers are some of
the factors which are fueling the India dishwashing detergent market.
Post COVID-19 pandemic, the rising concern for regular
sanitization of utensils has boosted the market for the dishwashing detergent
in the country. India had to undergo complete lockdown in the first quarter of
FY2021, in order to curb the spread of the disease, which further affected the
dishwashing detergent market in India. The market has also seen a huge
variation in the demand and supply of the products, as the demand for
dishwashing detergent surged because of immediate panic and stockpiling among
the customers. However, the supply chain network was limited and majorly
disrupted because of COVID-19 restrictions imposed by the Government of India
for the movement of vehicles within the country. It was only the essential
products that were allowed initially, gradually other domestic essentials were
also included under the essential category.
India dishwashing detergent market is
segmented into type, end use, distribution channel, region and company. Based
on product type, the India dishwashing detergent market can be categorized into dishwashing bars, dishwashing
liquid, dishwashing powder & others. Among them, the dishwashing bars segment has dominated the market with a share of more
than 73% in terms of value in FY2021, followed by dishwashing liquid and is
expected to maintain its dominance during the forecast period as well, as it is
a pocket friendly alternative with better cleaning efficiency and convenient packaging.
It is found that there is a shift in Indian dishwashing
market from powder to bar liquid. The bar will remain in the market due to its
lower price. In India, ratio of rural population is higher than urban and urban
population will not prefer to spend more amount on dishwashing detergent and dishwashing
liquid which falls under premium segment. It is found that demand for
dishwashing liquid is more in metro cities like Delhi, Maharashtra, Bangalore and
Pune. However, dishwashing liquid is more convenient to use, removes tough
stain from utensils, generates large amount of lather and causes less wastage
in comparison to bars as they do not have mushiness.
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In terms of end use, the India
dishwashing detergent market can be segmented into residential and commercial
& institutional. Among which, the residential segment has dominated the
India dishwashing detergent market as various hospitality offering restaurants,
pubs and cafes were forced to close for a temporary period and the preference
for homemade food grew within the lockdown duration, leading towards the
excessive use of utensils and its immediate cleaning. Therefore, the demand
from the residential sector increased rapidly.
In terms of distribution channel, the
India dishwashing detergent market can be segmented into Independent Stores/
Grocery Stores, Departmental Stores, Supermarket/Hypermarket, Online &
Others (Direct Sell, Institutional Sales, etc.). Among which, the Independent Stores/Grocery
Stores have accounted for the majority of market share in FY2021 followed by departmental
stores. Online channel is the fastest growing channel and is estimated to grow by
USD4 billion by 2022, drastically higher than USD1.2 billion in 2019 across the
country. The growth would be largely propelled by affordable internet access
and proliferation of smartphones across the country. The ongoing digital
transformation is increasing India’s total internet user base to 829 million by
2021 from 687.6 million in 2019.
In terms of region, the India dishwashing
detergent market is categorized into West India, North India, South India and
East India. North India is the largest contributor in the India dishwashing
detergent market, on account of the highest population and more disposable income.
Moreover, the rising purchasing power
and growing per capita income in the region are further leading to the higher
demand for dishwashing detergent in the country.
Hindustan Unilever Limited, Jyothy
Laboratories Limited, Rohit Surfactants Private Limited, Fena Private Limited,
and Patanjali Ayurved are the major market players operating in the India
dishwashing detergent market. The players are focusing on strategic
partnerships to expand their reach and maintain their competitive position in
the market.
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“Companies
are shifting from traditional retail to modern trade and e-commerce, the
channels of the future. They are using e-commerce channels to drive the new
benefit segments and new formats and focusing on building online shelves on the
e-commerce platforms with winning point of sale. For instance, companies like
HUL have also created an online platform ‘Cleanipedia’ to help consumers with
housekeeping and cleaning tips.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based global management consulting firm.
“India
Dishwashing Detergent Market By Type (Dishwashing Bars, Dishwashing Liquid,
Dishwashing Powder, Others (Salts, Tablets, etc.)), By End Use (Residential and Commercial &
Institutional), By Distribution Channel (Independent Stores/
Grocery Stores, Departmental Stores, Supermarket/Hypermarket, Online &
Others (Direct Sell, Institutional Sales, etc.)), By Region, Competition,
Forecast & Opportunities, FY2027F” has
evaluated the future growth potential of India dishwashing detergent market and
provides statistics and information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India dishwasher detergent market.
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