India Sanitary Pads Market to be Valued Over USD820 Million by FY2027
With rising literacy rates and government
initiatives to distribute free sanitary pads mainly in rural parts of India, the
India sanitary pads market is expected to grow at a faster pace.
According to TechSci Research report, “India
Sanitary Pads Market By Product Type (Disposable & Reusable/Cloth), By Sales
Channel (Supermarkets/Hypermarkets, Drugstore/Pharmacies, Online, Departmental
Stores and Others), By Region, Competition, Forecast & Opportunities, FY2027F”,
the India sanitary pads market is expected to
grow at a steady CAGR of over 6% during the forecast period. In India, most
women are diagnosed with vaginal and urinary tract diseases and infections
every year due to bad menstrual hygiene. Awareness of intimate hygiene and
growing preference for sanitary products such as tampons and panty liners have
created a huge demand for women's sanitation products in the country. Also, the
education has made women knowledgeable of the value of feminine and menstrual
hygiene. Through higher literacy rates, women have come to know about various
alternatives available in the market to sanitary napkins, such as tampons,
menstrual cups, and panty liners. Over the last few years, the Indian
government has begun collaborating with several private companies and
non-governmental organizations to promote the use of sanitary pads. As a
result, the demand for women's hygiene products has significantly risen in
recent years.
Other
factors such as the Indian government's ‘Swachh Bharat Abhiyan’ initiative includes
the support of school teachers and state and district administrations for the
introduction of healthy menstrual hygiene practices in semi-rural and rural
areas. The goal of this program is to ensure access to subsidized sanitary
products and to promote healthy menstrual hygiene practices across the country,
especially in semi-rural and rural areas.
Browse 12 market Figures spread
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TOC on "India Sanitary Pads
Market"
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India sanitary pads market is segmented based
on product type, sales channel, region, and company. Based on product type, the
sanitary pads market in the country is segmented into disposable, and
cloth/reusable pads. The disposable segment dominates the India sanitary pads
market in FY2021 and continues to dominate in the forecast years as well. Women
in India primarily use disposable pads or traditional fabric during
menstruation. In the last decade, the government has pushed hard for women to
use disposable pads, sending a message that disposable pads are the only
hygienic way to deal with menstruation. Wherein, the reusable/cloth segment is
expected to see the fastest growth in the future. As reusable sanitary pads are
mostly made of high absorbing natural fibers which has a reusable liner or waterproof
liner sewn in it which helps to make the pads leak-proof and comfortable. Also,
the disposable pad is difficult to decompose, which may damage animal
ecosystems, both on land and in water. Furthermore, the total cost of reusable
pads is very low compared to the cost of conventional disposable pads used in a
year. When used carefully, reusable sanitary pads can last for a year compared
to disposable pads with a lifespan of just a few hours. This move may be an
effective initiative not just to save the world, but also to protect women's
health and well-being.
Based on the sales channel, the market is
further split into supermarket/hypermarket, drug stores/pharmacies, online,
departmental stores, and others. The offline segment has the largest share in
the India sanitary pads market, due to easy availability. The online segment is
estimated to have the largest CAGR during the forecast period. Undoubtedly, the
COVID-19 pandemic has contributed to a situation in which customers are looking
to shop online for basic needs. COVID-19 has completely transformed the views of
consumers on personal health, which has now become a top priority. As a result,
online shopping has become not only a necessity but more of a lifestyle
transition as we adapt to the new normal. The pandemic is a kind of inflection
point for the e-commerce industry in India, as more customers are now willing
to shop online.
In terms of regional analysis, the India sanitary
pads market is split into north, south, east, and west region. Among these
regions, the south region dominates the India sanitary pads market. This is
mainly due to the large urban population, increasing awareness among consumers,
and increasing disposable income.
Procter & Gamble Corporation, Johnson
& Johnson Private Limited, Unicharm India Private Limited, Kimberly Clark
Corporation, Torunskie Zaklady Materialow Opatrunkowych S.A., Azah Personal Care Pvt.
Ltd., Nua, and
others are some of the leading players operating in India sanitary pads market.
Procter & Gamble and Johnson & Johnson have the largest share in the
India sanitary pads market due to its most popular product brands, Whisper and
Stayfree, respectively.
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“Increasing
market awareness of menstrual hygiene, as well as rising numbers of working
women and growing income levels are some of the major aspects that stimulate
the growth of women's hygiene products, leading to the growth of sanitary pads
market in the country”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“India Sanitary
Pads Market By Product Type (Disposable,
& Reusable/Cloth), By Sales Channel (Supermarkets/Hypermarkets,
Drugstore/Pharmacies, Online, Departmental Stores and Others), By Region,
Forecast & Opportunities, FY2027F” has evaluated the future
growth potential of India sanitary pads market and provides statistics &
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the India sanitary pads market.
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