Press Release

India Sanitary Pads Market to Grow with a CAGR of 6.23% through 2029

India Sanitary Pads Market is being propelled by the rising awareness regarding menstrual hygiene, product innovation and increasing female literacy rate and women empowerment.

 

According to TechSci Research report, “India Sanitary Pads Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the India Sanitary Pads Market stood at USD 685.89 million in 2023 and is anticipated to grow with a CAGR of 6.23% in the forecast period, 2025-2029. Sanitary pads have become a vital component of women's health and hygiene in India. These absorbent products, made of various materials, are designed to manage menstruation while ensuring comfort and cleanliness. Historically, India faced challenges with menstrual hygiene due to cultural taboos and limited access to quality products. However, the landscape has transformed with increased awareness, government initiatives, and the diversification of sanitary pad options. Awareness campaigns and government programs have broken down stigmas and made sanitary pads more accessible. The market now offers sustainable and reusable alternatives, as well as digital advancements in marketing and distribution. Challenges remain, but the industry continues to evolve to meet the needs of Indian women.

 

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One of the primary drivers of the growing acceptance and use of sanitary pads in India is increasing awareness. Traditionally, the country had deep-seated taboos and stigmas surrounding menstruation. Women, particularly in rural areas, had limited access to information and resources to manage their menstrual cycles safely and hygienically. However, in recent years, there has been a marked shift in societal attitudes.

Awareness campaigns and initiatives, both by governmental and non-governmental organizations, have played a pivotal role in breaking the silence and dispelling myths surrounding menstruation. These campaigns focus on educating women and girls about the importance of maintaining menstrual hygiene and using appropriate products like sanitary pads. They also emphasize the significance of menstrual hygiene for physical well-being, empowering women to openly discuss and address menstrual-related issues.

The advent of digital media and the internet has further amplified these efforts. Younger generations have greater access to information, enabling them to challenge long-standing norms and demand improved menstrual hygiene. Increased awareness has contributed to the growing acceptance and use of sanitary pads, particularly in urban and semi-urban areas, where access to information is more widespread.

Government initiatives have been instrumental in promoting the use of sanitary pads and improving menstrual hygiene across India. One notable program is the "Menstrual Hygiene Scheme," launched in 2010, which aimed to provide subsidized sanitary napkins to women in rural areas. This initiative recognized the economic constraints faced by many women and sought to make these products more affordable and accessible.

 

Under this scheme, self-help groups and women's organizations were actively involved in manufacturing and distributing sanitary pads. This not only made the products more readily available but also empowered women economically by involving them in the production process.

Additionally, the "Swachh Bharat Abhiyan" (Clean India Campaign) has brought menstrual hygiene into the mainstream conversation on cleanliness and sanitation. This broader initiative, launched in 2014, aims to build toilets and improve sanitation facilities in rural areas. Access to clean and private sanitation spaces is closely tied to menstrual hygiene, and the program indirectly encourages the use of sanitary pads by providing the necessary infrastructure for its effective disposal and use.

Government initiatives have not only increased the affordability of sanitary pads but have also played a crucial role in reducing the associated stigma. By endorsing menstrual hygiene through such programs, the government has contributed to a more open and accepting environment for discussions about women's health.

India Sanitary Pads market is segmented into product type, sales channel, and region.

Based on sales channel, the market is segmented into departmental stores, supermarkets/hypermarkets, pharmacy, online, and others.

The online market is the fastest-growing segment in India's sanitary pad industry. With increasing internet penetration and accessibility to smartphones, consumers are turning to online platforms for the convenience and privacy of purchasing sanitary pads. E-commerce sites offer a wide range of options, enabling women to make discreet and informed choices from the comfort of their homes. This trend aligns with shifting consumer behaviors, particularly in urban areas, showcasing the pivotal role of digital technology in marketing and distributing sanitary pads. As digital access continues to expand, the online segment is poised for substantial growth in India's sanitary pad market.

 

Major companies operating in India Sanitary Pads market are:

  • Procter & Gamble Corporation
  • Johnson & Johnson Private Limited
  • Unicharm India Private Limited
  • Kimberly Clark Corporation
  • Nua
  • Torunskie Zaklady Materialow Opatrunkowych S.A.
  • Azah Personal Care Pvt. Ltd.
  • Wet and Dry Personal Care Pvt. Ltd.
  • Sirona Hygiene Private Limited
  • Shudh Plus Hygiene Products Private Limited

 

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 “Sanitary pads in India have evolved significantly, driven by several key factors. Increasing awareness and government initiatives have helped combat taboos and improve accessibility. The market has expanded to offer diverse product options, including eco-friendly choices. The digital age has transformed marketing and distribution, while inclusivity and accessibility efforts cater to a broader audience. Menstrual health awareness campaigns are reshaping perceptions. Challenges include affordability, especially for marginalized communities, accessibility in remote regions, environmental concerns, and deeply ingrained cultural taboos. Despite these challenges, the industry is poised for growth and positive change in women's health and hygiene practices across the nation.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

India Sanitary Pads Market By Product Type (Disposable, Reusable/Cloth), By Sales Channel (Departmental Stores, Supermarkets/Hypermarkets, Pharmacy, Online, Others) By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of India Sanitary Pads market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Sanitary Pads market.

 

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