United States Oral Care Market to Undergo Significant Growth through 2025
Rising prevalence of various
dental diseases such as tooth decay and growing trend of health & wellness
to drive United States oral care market
According
to TechSci Research report, “United
States Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash,
Dental Accessories/Ancillaries), By Distribution Channel
(Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental
Dispensaries, Online), By Region, Forecast & Opportunities, 2025”, the market
is expected to witness a formidable growth rate during the forecast period as
the country is witnessing increasing trend of healthy living & workout
among individuals. The rising awareness towards oral hygiene and focus on
personal grooming are some key factors driving the growth of this market. In
recent years, the country has witnessed significant rise in dental and gum diseases
such as tooth decay and dental cavity among majority of people. This has led to
surge in demand for oral care products in the country. Various dental awareness
programs and events being conducted by schools and other health organizations
are also creating growth opportunities for oral care product manufacturers.
Additionally, technological advancement in dental care
and launch of new products such as electric toothbrushes are acting as major drivers
for United States oral care market. Moreover, government is also increasing expenditure
on dental health care, which is further supporting the growth of this market.
The country is also witnessing increase in number of dental clinics and dental
dispensaries around various regions, which is a major factor for oral care
market growth.
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The United
States oral care market is segmented based on product, distribution channel and
region. Based on product, the market is categorized into toothpaste,
toothbrush, mouth wash and dental accessories/ancillaries. Here, the toothpaste
segment accounted for largest market share in 2019. However, the toothbrush
category is anticipated to undergo fastest growth through 2025 owing to the
growing popularity of new products such as electric and replaceable head
toothbrushes.
Based
on distribution channel, the United States oral care market is segmented into hypermarkets/supermarkets,
convenience stores, retail pharmacies, dental dispensaries and online. Among
these, the hypermarkets/supermarkets segment underwent highest growth in 2019 as
they offer wide variety of products. However, the online segment is expected to
dominate United States oral care market during the forecast period as they are
offering variety of products at discounted price.
Major players operating in the United
States oral care market include The Procter & Gamble Company, Unilever
United States, Inc., Colgate-Palmolive Company, GlaxoSmithKline LLC, Johnson
& Johnson Consumer, Inc., Church & Dwight Co., LG Corporation, Lion
Corporation and Henkel AG & Co. KGaA. The companies are using active
ingredients and latest technologies for fostering product innovation. They are
also undergoing partnerships to increase their market share.
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“Changing
eating habits have caused various dental problems among citizens in United
States. This has led to extensive demand for oral care products having
functional benefits rather than cleaning or brightening. Also, during the last
five years, market has witnessed a spike in demand for electric toothbrushes,
which enabled the entry of new manufacturers in the United States market. With
growing awareness about dental hygiene, the oral care market is expected to
provide lucrative opportunities for new market entrants,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“United States Oral Care Market By Product (Toothpaste
Toothbrush, Mouth Wash, Dental Accessories/Ancillaries, By Distribution Channel
(Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental
Dispensaries, Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of United
States oral care market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities in United States oral
care market.
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