United States Oral Care Market to Grow with a CAGR of 4.21% through 2028
United States Oral Care Market is being propelled by
rising prevalence of dental diseases and the growing demand for aesthetic
dental treatments.
According to TechSci Research report, “United
States Oral Care Market - Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2029”, the United States Oral Care Market
stood at USD 9.13 billion in 2022 and is anticipated to grow with a CAGR of 4.21%
in the forecast period, 2024-2028. Oral care in the United States is a critical
component of overall health and well-being. The nation has seen significant
growth in the oral care industry, with trends like the increasing popularity of
mouthwash and the rise of online retail. However, challenges, including limited
access to dental care, disparities in oral health outcomes, and rising costs,
persist. These issues have driven the industry towards innovative solutions,
such as teledentistry and personalized preventive care, all while embracing
cutting-edge technology and sustainability practices. Ensuring equitable access
to quality oral care remains a paramount goal, with the recognition that oral
health is closely linked to one's overall health.
Oral care in the United States has undergone
significant transformations in recent years, marked by both promising
developments and persistent challenges. With a population increasingly aware of
the crucial link between oral health and overall well-being, the oral care
industry has seen substantial growth and innovation. One of the notable trends
shaping this landscape is the rapid rise of online platforms as the primary
avenue for purchasing oral care products. The convenience and accessibility of
e-commerce have empowered consumers to research, compare, and buy a wide array
of oral care items, ranging from toothpaste and mouthwash to advanced dental
equipment, all from the comfort of their homes. This shift to online shopping,
further accelerated by the COVID-19 pandemic, has reshaped the way Americans
access oral care products, offering unparalleled convenience and flexibility.
Simultaneously, the United States oral care industry
has been embracing cutting-edge technology, driving significant advancements in
preventive and treatment approaches. Teledentistry, a burgeoning trend, has
emerged as a valuable solution to bridge the gap in dental care access. Through
virtual consultations and remote monitoring, teledentistry offers a lifeline
for individuals in remote or underserved areas, ensuring timely advice and
support. This technology not only enhances access to care but also promotes
early intervention, ultimately preventing more severe oral health issues.
Moreover, the industry has witnessed remarkable progress in dental technology,
from 3D printing for precision dental prosthetics to artificial
intelligence-driven diagnostics, revolutionizing the way dental professionals
approach treatments. These technological innovations not only improve the
accuracy and efficiency of procedures but also enhance the overall patient
experience, making dental visits more comfortable and less invasive.
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spread through 83 Pages and an in-depth TOC on "United States Oral Care Market.”
However, amidst these promising trends, the United
States oral care sector grapples with significant challenges that impact
millions of Americans. Limited access to dental care remains a critical issue,
particularly for vulnerable populations without insurance or residing in rural
areas with scarce dental facilities. The lack of access prevents timely
interventions, leading to more extensive and costly treatments in the long run.
Addressing this challenge necessitates a comprehensive approach, including policy
reforms, increased funding for dental infrastructure in underserved regions,
and innovative solutions like teledentistry to expand access to essential
dental services.
Furthermore, oral health disparities persist across
various demographic groups in the United States, reflecting socioeconomic,
racial, and geographical divides. Individuals from low-income backgrounds often
face higher risks of dental issues due to limited access to preventive care and
education. Similarly, racial and ethnic minorities experience disproportionate
oral health challenges, underscoring the need for targeted initiatives to
bridge these disparities. Comprehensive oral health education programs, community
outreach, and culturally sensitive care can play pivotal roles in reducing
these disparities, ensuring that all Americans, regardless of their background,
have equal opportunities for good oral health.
United States Oral Care market is segmented into product,
sales channel, and region.
Based on sales channel, the market is segmented into hypermarket/supermarket,
departmental stores, retail pharmacies, dental dispensaries, online, and others.
The online segment in the United States oral care
industry is experiencing rapid growth. This trend is driven by the increasing
consumer preference for the convenience and accessibility of e-commerce.
Consumers can easily research, compare, and purchase a wide range of oral care
products online, from toothpaste to dental equipment. The COVID-19 pandemic has
further accelerated this trend as individuals seek contactless shopping
experiences. Additionally, subscription services for oral care products are gaining
traction, providing automatic replenishment options. The online segment offers
a convenient and efficient way for consumers to access a wide variety of oral
care products and is expected to continue its robust growth.
Major companies operating in United States Oral Care market
are:
- The Procter & Gamble Company
- Unilever Inc.
- Colgate-Palmolive Company
- Glaxo Smith Kline LLC
- Johnson & Johnson Consumer Inc.
- Chruch & Dwight Co.
- LG Corporation
- Lion Corporation
- Koninklijke Philips N.V.
- Henkel AG & Co. KgaA
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“ Oral care in the
United States faces a unique blend of opportunities and challenges. The market
is witnessing robust growth, with a surge in the popularity of oral health
products, particularly mouthwash and an increasing preference for online
retail. At the same time, several key challenges persist, including limited
access to dental care, disparities in oral health outcomes, inadequate
preventive education, and the rising costs of dental services. The industry is
evolving with a focus on teledentistry, personalized and preventive care,
technological advancements, and sustainability. Ensuring equitable and
affordable oral healthcare remains a priority, as it plays a crucial role in
overall well-being.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“United
States Oral Care Market By Product (Toothpaste, Toothbrush, Mouth Wash, Dental
Accessories/Ancillaries), By Sales Channel (Hypermarket/Supermarket,
Departmental Stores, Retail Pharmacies, Dental Dispensaries, Online, Others) By
Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated
the future growth potential of United States Oral Care market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision-makers make sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in United States Oral Care market.
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