Global Meal Kit Delivery Services Market to Grow with a CAGR of 12.11% through 2028.
Increasing preference for
homemade meals among millennials, growing demand for healthy food ingredients are
factors driving the global meal kit delivery services market in the forecast period 2024-2028.
According to the
TechSci Research report, “Global Meal Kit Delivery Services Market– Global
Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” Increasing preference for
home-cooked and chef-cooked food among millennials is a major factor
contributing to the growth of the market. The delivery service is
particularly well-liked and widely used by Generations Y and Z. The advantages
of cooked meals, which are more affordable than takeaway and home delivery
services, are what are causing consumers to favour the product more and more.
Due to the COVID-19 epidemic, nearly all restaurants, hotels, and diners around
the world had to close their doors, creating a significant market opportunity
for meal kit delivery services. To boost immunity and maintain a balanced diet,
people are putting more emphasis than ever on eating healthily.
The meal kit delivery
services market has experienced remarkable growth and transformation over the
past decade, reshaping the way people approach cooking, dining, and
convenience. This innovative sector combines culinary creativity, technology,
and convenience to offer customers a tailored cooking experience that bridges
the gap between home-cooked meals and restaurant dining.
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Meal kit delivery services
provide customers with pre-portioned ingredients and step-by-step recipes,
enabling them to cook restaurant-quality meals at home. These services cater to
a range of dietary preferences, from vegetarian and vegan to keto and paleo,
and they often emphasize the use of fresh, high-quality ingredients. With the
convenience of having all the necessary ingredients delivered to their
doorstep, consumers can enjoy home-cooked meals without the hassle of meal
planning, grocery shopping, or ingredient waste.
Moreover, one of the primary
drivers of the meal kit delivery services market is convenience. In today's
fast-paced world, people are looking for ways to simplify their lives. Meal
kits eliminate the need for recipe research, ingredient sourcing, and portion
measurement, saving consumers valuable time and effort.
As health-consciousness
grows, consumers are seeking nutritious meal options. Meal kit services respond
by offering balanced and portion-controlled meals, often incorporating organic
and locally sourced ingredients. These services cater to various dietary needs,
making it easier for individuals to maintain their desired eating plans.
In addition, meal kits
provide an avenue for culinary exploration without the intimidation factor.
Customers can experiment with new recipes, ingredients, and cooking techniques
in the comfort of their own kitchens. This trend is driven by a desire for
variety and the enjoyment of trying new flavors. While subscription-based
models are common, many meal kit services offer flexibility. Customers can
choose the frequency of deliveries, skip weeks, or even order kits without a
subscription. This approach appeals to a broader range of consumers with
varying preferences.
The meal kit
delivery services market is likely to continue evolving and expanding as it
responds to consumer needs and technological advancements. With
growing environmental consciousness, meal kit services could further prioritize
sustainability by adopting eco-friendly packaging and sourcing practices.
The global meal
kit delivery services market is segmented based on offering, service, platform,
meal type, and region.
Based on offering, the cook
& eat segment led the market and accounted for largest share of the global
revenue in 2022. Growing demand for healthy food ingredients and trend of
cooking at home at the global level is expected to expand the scope of cook
& eat meal delivery service over the next few years.
Based on service, the single
service segment accounted for a larger share in 2022. Millennials and
generation Z form the largest consumer group of these meal kit delivery
services. These mostly contain students and professionals living a busy life
and are focused on maintaining a healthier lifestyle.
North America made the
largest contribution to the market in 2022. A large number of consumers
purchase these kits in the region to save their time and effort. The product
has become a healthier and inexpensive alternative to pre-cooked food items
available in retail stores, delivery services, or restaurants.
Key market players operating in
the global Meal Kit Delivery Services market include:
- Blue Apron, LLC
- Freshly Inc.
- HelloFresh
- Sun Basket
- Relish Labs LLC (Home
Chef)
- Gobble
- Marley Spoon Inc.
- Purple Carrot
- Fresh n' Lean
- Hungryroot
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“The meal kit delivery
service market is growing due to its ability to offer convenient, time-saving
solutions to consumers' busy lives. With pre-portioned ingredients and
easy-to-follow recipes, these services provide a bridge between home-cooked
meals and restaurant dining, catering to health-conscious consumers seeking
personalized, fresh, and diverse meal options. Additionally, the trend aligns
with environmental concerns as it reduces food waste and often emphasizes
sustainable sourcing and packaging practices.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“Meal Kit Delivery
Services Market– Global Industry Size, Share, Trends, Opportunity, and
Forecast, 2018-2028F By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple),
By Platform (Online, Offline), By Meal Type (Vegan, Vegetarian, Non-Vegetarian),
By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future
growth potential of the global meal kit delivery services market globally and provides statistics and
information on market structure, size, share, and future growth. The report
provides cutting-edge market intelligence and helps decision-makers to make sound
investment decisions. Besides, the report also identifies the emerging trends
along with essential drivers, challenges, and opportunities present in the
market of meal kit delivery services globally.
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