Meal Kit Delivery Services Market [2028] by Trends, Demands, Forecast

Report Description

Forecast Period	2024-2028
Market Size (2022)	USD 16.20 billion
CAGR (2023-2028)	12.11%
Fastest Growing Segment	Cook & Eat
Largest Market	North America

Market Overview

The global Meal Kit Delivery Services market achieved a valuation of USD 16.20 billion in 2022 and is poised for substantial growth with a projected Compound Annual Growth Rate (CAGR) of 12.11% through 2028. Meal kit delivery services operate on a subscription-based model, providing consumers with precisely portioned ingredients or partially prepared recipes, simplifying the process of cooking at home. This service has gained significant popularity and adoption among Generation Y and Z, with most consumers justifying the price for the convenience it offers.

Increasing Preference for Homemade Meals: The primary driver of growth in the meal kit delivery services market is the rising preference for homemade meals, particularly among millennials. These services deliver precisely portioned ingredients, eliminating the need for extensive grocery shopping and reducing the challenges associated with limited fridge and pantry space. This simplification has made cooking less time-consuming and energy-intensive, encouraging amateurs to explore cooking diverse dishes.
Economic Benefits of Homemade Meals: Homemade meals are not only more economical than dining at restaurants but have also become more time-efficient compared to takeout and food delivery. The availability of meal kits has played a significant role in streamlining the process of preparing homemade meals, making it a cost-effective and time-saving choice.
Health and Dietary Preferences: Homemade meals are typically healthier than commercially prepared food, which is often high in fat, salt, and sugar. Cooking at home grants individuals full control over the ingredients used, making it suitable for people with specific dietary restrictions or allergies.
Customization Strategies: Meal kit delivery service providers have adopted customization as a key strategy. They offer meals designed to enhance health, facilitate weight loss, reduce preparation time, or incorporate more vegetables into diets. There is also a growing demand for high-protein, low-calorie, and low-carb meal options. These services cater to various dietary preferences, including vegetarian, vegan, dairy-free, soy-free, tree nut-free, peanut-free, egg-free, and gluten-free diets. Moreover, they offer a wide range of meals, including breakfast, lunch, snacks, and dinner.

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Key Market Drivers:

Increasing Fondness for Cooking at Home: Dining in has become more popular than dining out, driven by the attitudes and behaviors of both baby boomers and millennials. Millennials, in particular, have shown a preference for saving money by cooking at home, which has led to an increased demand for meal kit delivery services.
Increasing Consumer Awareness Towards Reducing Food Waste: Food waste is a significant concern, with a substantial portion occurring at the consumer level. Meal kit delivery services help reduce food wastage by providing precise ingredient portions, contributing to sustainability and environmental consciousness.
Convenience and Time-Saving: Busy lifestyles have fueled the demand for meal kit delivery services, as they provide pre-portioned ingredients and easy-to-follow recipes, eliminating the need for meal planning, grocery shopping, and food preparation.
Healthy Eating and Dietary Preferences: Many consumers are prioritizing health-conscious eating, and meal kit delivery services respond by offering options that emphasize fresh and high-quality ingredients. They cater to various dietary preferences and restrictions, such as vegetarian, vegan, gluten-free, and keto diets.
Reduced Food Waste: Meal kits provide exact ingredient portions required for each recipe, reducing food waste that often occurs with traditional grocery shopping.
Cooking Experience and Culinary Exploration: Meal kits offer an opportunity for customers to explore new recipes and cuisines without the hassle of finding rare ingredients. Detailed recipe cards and step-by-step instructions make cooking more accessible.

Segmental Insights:

Offering Insights: In 2022, the "cook & eat" segment led the market, driven by the global demand for healthy food ingredients and the trend of cooking at home.
Service Insights: Single service meal kits accounted for a larger market share in 2022. Millennials and Generation Z form the largest consumer group for these services, often consisting of students and professionals with busy lifestyles focused on maintaining a healthier diet.

Regional Insights:

North America: North America made the largest contribution to the market in 2022. The region has witnessed an increase in the purchase of meal kits as consumers seek healthier and more cost-effective alternatives to restaurant dining. The COVID-19 pandemic further accelerated the demand for meal kits, as consumers perceived them as a safer option for enjoying home-cooked meals.
Asia Pacific: The Asia Pacific region is the fastest-growing market, expected to experience the highest CAGR during the forecasted period. Convenience and freshness are key drivers of demand in this region, particularly among time-poor consumers. China, Japan, and South Korea are among the prominent markets in the Asia Pacific region.

In conclusion, the meal kit delivery services market is experiencing substantial growth driven by consumer preferences for homemade meals, environmental consciousness, convenience, health-conscious choices, and culinary exploration. Challenges related to operating costs, subscription fatigue, environmental concerns, quality control, and competition are present, but the industry continues to evolve to meet changing consumer needs and preferences.

Recent Developments

In 2023 - Blue Apron and Dashmart by DoorDash unveiled the extension of their partnership, enabling the widespread delivery of Blue Apron's Heat & Eat meals in 11 markets, including New York City, through DashMart. This strategic move exemplifies the companies' commitment to expanding their customer base and enhancing product accessibility by leveraging DashMart's platform beyond the successful initial pilot program in Philadelphia.
In 2022 - Home Chef strategically joined forces with renowned chef and Skinnytaste founder, Gina Homolka, to introduce fresh and nutritionally balanced meals to households across the nation. Throughout the collaboration, Home Chef seamlessly integrated three rotating Skinnytaste recipes into its weekly offerings, presenting customers with a diverse selection of health-conscious and delectable choices, aligning with their goal to cater to the demand for convenient and well-balanced meal options.

Key Market Players

Blue Apron, LLC
Freshly Inc.
HelloFresh
Sun Basket
Relish Labs LLC (Home Chef)
Gobble
Marley Spoon Inc.
Purple Carrot
Fresh n' Lean
Hungryroot

By Offering	By Service	By Platform	By Meal Type	By Region
Heat & Eat Cook & Eat	Single Multiple	Online Offline	Vegan Vegetarian Non-Vegetarian	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the global meal kit delivery services market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Meal Kit Delivery Services Market, By Offering:

o Heat & Eat

o Cook & Eat

Meal Kit Delivery Services Market, By Material:

o Single

o Multiple

Meal Kit Delivery Services Market, By End Use:

o Online

o Offline

Meal Kit Delivery Services Market, By Sales Channel:

o Vegan

o Vegetarian

o Non-Vegetarian

Meal Kit Delivery Services Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia-Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

§ Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Meal Kit Delivery Services Market.

Available Customizations:

Global Meal Kit Delivery Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Meal Kit Delivery Services Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Service Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customers

4.1. Brand Awareness

4.2. Factors Influencing Service Availing Decisions

4.3. Challenges Faced

5. Global Meal Kit Delivery Services Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Offering Market Share Analysis (Heat & Eat, Cook & Eat)

5.2.2. By Service Market Share Analysis (Single, Multiple)

5.2.3. By Platform Market Share Analysis (Online, Offline)

5.2.4. By Meal Type Market Share Analysis (Vegan, Vegetarian, Non-Vegetarian)

5.2.5. By Regional Market Share Analysis

5.2.5.1. North America Market Share Analysis

5.2.5.2. South America Market Share Analysis

5.2.5.3. Middle East & Africa Market Share Analysis

5.2.5.4. Europe Market Share Analysis

5.2.5.5. Asia-Pacific Market Share Analysis

5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)

5.3. Global Meal Kit Delivery Services Market Mapping & Opportunity Assessment

5.3.1. By Offering Market Mapping & Opportunity Assessment

5.3.2. By Service Market Mapping & Opportunity Assessment

5.3.3. By Platform Market Mapping & Opportunity Assessment

5.3.4. By Meal Type Market Mapping & Opportunity Assessment

6. North America Meal Kit Delivery Services Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Offering Market Share Analysis

6.2.2. By Service Market Share Analysis

6.2.3. By Platform Market Share Analysis

6.2.4. By Meal Type Market Share Analysis

6.2.5. By Country Market Share Analysis

6.2.5.1. United States Meal Kit Delivery Services Market Outlook

6.2.5.1.1. Market Size & Forecast

6.2.5.1.1.1. By Value

6.2.5.1.2. Market Share & Forecast

6.2.5.1.2.1. By Offering Market Share Analysis

6.2.5.1.2.2. By Service Market Share Analysis

6.2.5.1.2.3. By Platform Market Share Analysis

6.2.5.1.2.4. By Meal Type Market Share Analysis

6.2.5.2. Canada Meal Kit Delivery Services Market Outlook

6.2.5.2.1. Market Size & Forecast

6.2.5.2.1.1. By Value

6.2.5.2.2. Market Share & Forecast

6.2.5.2.2.1. By Offering Market Share Analysis

6.2.5.2.2.2. By Service Market Share Analysis

6.2.5.2.2.3. By Platform Market Share Analysis

6.2.5.2.2.4. By Meal Type Market Share Analysis

6.2.5.3. Mexico Meal Kit Delivery Services Market Outlook

6.2.5.3.1. Market Size & Forecast

6.2.5.3.1.1. By Value

6.2.5.3.2. Market Share & Forecast

6.2.5.3.2.1. By Offering Market Share Analysis

6.2.5.3.2.2. By Service Market Share Analysis

6.2.5.3.2.3. By Platform Market Share Analysis

6.2.5.3.2.4. By Meal Type Market Share Analysis

7. Europe Meal Kit Delivery Services Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Offering Market Share Analysis

7.2.2. By Service Market Share Analysis

7.2.3. By Platform Market Share Analysis

7.2.4. By Meal Type Market Share Analysis

7.2.5. By Country Market Share Analysis

7.2.5.1. France Meal Kit Delivery Services Market Outlook

7.2.5.1.1. Market Size & Forecast

7.2.5.1.1.1. By Value

7.2.5.1.2. Market Share & Forecast

7.2.5.1.2.1. By Offering Market Share Analysis

7.2.5.1.2.2. By Service Market Share Analysis

7.2.5.1.2.3. By Platform Market Share Analysis

7.2.5.1.2.4. By Meal Type Market Share Analysis

7.2.5.2. Germany Meal Kit Delivery Services Market Outlook

7.2.5.2.1. Market Size & Forecast

7.2.5.2.1.1. By Value

7.2.5.2.2. Market Share & Forecast

7.2.5.2.2.1. By Offering Market Share Analysis

7.2.5.2.2.2. By Service Market Share Analysis

7.2.5.2.2.3. By Platform Market Share Analysis

7.2.5.2.2.4. By Meal Type Market Share Analysis

7.2.5.3. Spain Meal Kit Delivery Services Market Outlook

7.2.5.3.1. Market Size & Forecast

7.2.5.3.1.1. By Value

7.2.5.3.2. Market Share & Forecast

7.2.5.3.2.1. By Offering Market Share Analysis

7.2.5.3.2.2. By Service Market Share Analysis

7.2.5.3.2.3. By Platform Market Share Analysis

7.2.5.3.2.4. By Meal Type Market Share Analysis

7.2.5.4. Italy Meal Kit Delivery Services Market Outlook

7.2.5.4.1. Market Size & Forecast

7.2.5.4.1.1. By Value

7.2.5.4.2. Market Share & Forecast

7.2.5.4.2.1. By Offering Market Share Analysis

7.2.5.4.2.2. By Service Market Share Analysis

7.2.5.4.2.3. By Platform Market Share Analysis

7.2.5.4.2.4. By Meal Type Market Share Analysis

7.2.5.5. United Kingdom Meal Kit Delivery Services Market Outlook

7.2.5.5.1. Market Size & Forecast

7.2.5.5.1.1. By Value

7.2.5.5.2. Market Share & Forecast

7.2.5.5.2.1. By Offering Market Share Analysis

7.2.5.5.2.2. By Service Market Share Analysis

7.2.5.5.2.3. By Platform Market Share Analysis

7.2.5.5.2.4. By Meal Type Market Share Analysis

8. Asia-Pacific Meal Kit Delivery Services Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Offering Market Share Analysis

8.2.2. By Service Market Share Analysis

8.2.3. By Platform Market Share Analysis

8.2.4. By Meal Type Market Share Analysis

8.2.5. By Country Market Share Analysis

8.2.5.1. China Meal Kit Delivery Services Market Outlook

8.2.5.1.1. Market Size & Forecast

8.2.5.1.1.1. By Value

8.2.5.1.2. Market Share & Forecast

8.2.5.1.2.1. By Offering Market Share Analysis

8.2.5.1.2.2. By Service Market Share Analysis

8.2.5.1.2.3. By Platform Market Share Analysis

8.2.5.1.2.4. By Meal Type Market Share Analysis

8.2.5.2. Japan Meal Kit Delivery Services Market Outlook

8.2.5.2.1. Market Size & Forecast

8.2.5.2.1.1. By Value

8.2.5.2.2. Market Share & Forecast

8.2.5.2.2.1. By Offering Market Share Analysis

8.2.5.2.2.2. By Service Market Share Analysis

8.2.5.2.2.3. By Platform Market Share Analysis

8.2.5.2.2.4. By Meal Type Market Share Analysis

8.2.5.3. India Meal Kit Delivery Services Market Outlook

8.2.5.3.1. Market Size & Forecast

8.2.5.3.1.1. By Value

8.2.5.3.2. Market Share & Forecast

8.2.5.3.2.1. By Offering Market Share Analysis

8.2.5.3.2.2. By Service Market Share Analysis

8.2.5.3.2.3. By Platform Market Share Analysis

8.2.5.3.2.4. By Meal Type Market Share Analysis

8.2.5.4. Vietnam Meal Kit Delivery Services Market Outlook

8.2.5.4.1. Market Size & Forecast

8.2.5.4.1.1. By Value

8.2.5.4.2. Market Share & Forecast

8.2.5.4.2.1. By Offering Market Share Analysis

8.2.5.4.2.2. By Service Market Share Analysis

8.2.5.4.2.3. By Platform Market Share Analysis

8.2.5.4.2.4. By Meal Type Market Share Analysis

8.2.5.5. South Korea Meal Kit Delivery Services Market Outlook

8.2.5.5.1. Market Size & Forecast

8.2.5.5.1.1. By Value

8.2.5.5.2. Market Share & Forecast

8.2.5.5.2.1. By Offering Market Share Analysis

8.2.5.5.2.2. By Service Market Share Analysis

8.2.5.5.2.3. By Platform Market Share Analysis

8.2.5.5.2.4. By Meal Type Market Share Analysis

9. Middle East & Africa Meal Kit Delivery Services Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Offering Market Share Analysis

9.2.2. By Service Market Share Analysis

9.2.3. By Platform Market Share Analysis

9.2.4. By Meal Type Market Share Analysis

9.2.5. By Country Market Share Analysis

9.2.5.1. South Africa Meal Kit Delivery Services Market Outlook

9.2.5.1.1. Market Size & Forecast

9.2.5.1.1.1. By Value

9.2.5.1.2. Market Share & Forecast

9.2.5.1.2.1. By Offering Market Share Analysis

9.2.5.1.2.2. By Service Market Share Analysis

9.2.5.1.2.3. By Platform Market Share Analysis

9.2.5.1.2.4. By Meal Type Market Share Analysis

9.2.5.2. Saudi Arabia Meal Kit Delivery Services Market Outlook

9.2.5.2.1. Market Size & Forecast

9.2.5.2.1.1. By Value

9.2.5.2.2. Market Share & Forecast

9.2.5.2.2.1. By Offering Market Share Analysis

9.2.5.2.2.2. By Service Market Share Analysis

9.2.5.2.2.3. By Platform Market Share Analysis

9.2.5.2.2.4. By Meal Type Market Share Analysis

9.2.5.3. UAE Meal Kit Delivery Services Market Outlook

9.2.5.3.1. Market Size & Forecast

9.2.5.3.1.1. By Value

9.2.5.3.2. Market Share & Forecast

9.2.5.3.2.1. By Offering Market Share Analysis

9.2.5.3.2.2. By Service Market Share Analysis

9.2.5.3.2.3. By Platform Market Share Analysis

9.2.5.3.2.4. By Meal Type Market Share Analysis

9.2.5.4. Turkey Meal Kit Delivery Services Market Outlook

9.2.5.4.1. Market Size & Forecast

9.2.5.4.1.1. By Value

9.2.5.4.2. Market Share & Forecast

9.2.5.4.2.1. By Offering Market Share Analysis

9.2.5.4.2.2. By Service Market Share Analysis

9.2.5.4.2.3. By Platform Market Share Analysis

9.2.5.4.2.4. By Meal Type Market Share Analysis

10. South America Meal Kit Delivery Services Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Offering Market Share Analysis

10.2.2. By Service Market Share Analysis

10.2.3. By Platform Market Share Analysis

10.2.4. By Meal Type Market Share Analysis

10.2.5. By Country Market Share Analysis

10.2.5.1. Argentina Meal Kit Delivery Services Market Outlook

10.2.5.1.1. Market Size & Forecast

10.2.5.1.1.1. By Value

10.2.5.1.2. Market Share & Forecast

10.2.5.1.2.1. By Offering Market Share Analysis

10.2.5.1.2.2. By Service Market Share Analysis

10.2.5.1.2.3. By Platform Market Share Analysis

10.2.5.1.2.4. By Meal Type Market Share Analysis

10.2.5.2. Colombia Meal Kit Delivery Services Market Outlook

10.2.5.2.1. Market Size & Forecast

10.2.5.2.1.1. By Value

10.2.5.2.2. Market Share & Forecast

10.2.5.2.2.1. By Offering Market Share Analysis

10.2.5.2.2.2. By Service Market Share Analysis

10.2.5.2.2.3. By Platform Market Share Analysis

10.2.5.2.2.4. By Meal Type Market Share Analysis

10.2.5.3. Brazil Meal Kit Delivery Services Market Outlook

10.2.5.3.1. Market Size & Forecast

10.2.5.3.1.1. By Value

10.2.5.3.2. Market Share & Forecast

10.2.5.3.2.1. By Offering Market Share Analysis

10.2.5.3.2.2. By Service Market Share Analysis

10.2.5.3.2.3. By Platform Market Share Analysis

10.2.5.3.2.4. By Meal Type Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. Competitive Landscape

13.1.1. Blue Apron, LLC

13.1.1.1. Company Details

13.1.1.2. Products

13.1.1.3. Financials (As Per Availability)

13.1.1.4. Key Market Focus & Geographical Presence

13.1.1.5. Recent Developments

13.1.1.6. Key Management Personnel

13.1.2. Freshly Inc.

13.1.2.1. Company Details

13.1.2.2. Products

13.1.2.3. Financials (As Per Availability)

13.1.2.4. Key Market Focus & Geographical Presence

13.1.2.5. Recent Developments

13.1.2.6. Key Management Personnel

13.1.3. HelloFresh

13.1.3.1. Company Details

13.1.3.2. Products

13.1.3.3. Financials (As Per Availability)

13.1.3.4. Key Market Focus & Geographical Presence

13.1.3.5. Recent Developments

13.1.3.6. Key Management Personnel

13.1.4. Sun Basket

13.1.4.1. Company Details

13.1.4.2. Products

13.1.4.3. Financials (As Per Availability)

13.1.4.4. Key Market Focus & Geographical Presence

13.1.4.5. Recent Developments

13.1.4.6. Key Management Personnel

13.1.5. Relish Labs LLC

13.1.5.1. Company Details

13.1.5.2. Products

13.1.5.3. Financials (As Per Availability)

13.1.5.4. Key Market Focus & Geographical Presence

13.1.5.5. Recent Developments

13.1.5.6. Key Management Personnel

13.1.6. Gobble

13.1.6.1. Company Details

13.1.6.2. Products

13.1.6.3. Financials (As Per Availability)

13.1.6.4. Key Market Focus & Geographical Presence

13.1.6.5. Recent Developments

13.1.6.6. Key Management Personnel

13.1.7. Marley Spoon Inc.

13.1.7.1. Company Details

13.1.7.2. Products

13.1.7.3. Financials (As Per Availability)

13.1.7.4. Key Market Focus & Geographical Presence

13.1.7.5. Recent Developments

13.1.7.6. Key Management Personnel

13.1.8. Purple Carrot

13.1.8.1. Company Details

13.1.8.2. Products

13.1.8.3. Financials (As Per Availability)

13.1.8.4. Key Market Focus & Geographical Presence

13.1.8.5. Recent Developments

13.1.8.6. Key Management Personnel

13.1.9. Fresh n' Lean

13.1.9.1. Company Details

13.1.9.2. Products

13.1.9.3. Financials (As Per Availability)

13.1.9.4. Key Market Focus & Geographical Presence

13.1.9.5. Recent Developments

13.1.9.6. Key Management Personnel

13.1.10. Hungryroot

13.1.10.1. Company Details

13.1.10.2. Products

13.1.10.3. Financials (As Per Availability)

13.1.10.4. Key Market Focus & Geographical Presence

13.1.10.5. Recent Developments

13.1.10.6. Key Management Personnel

14. Strategic Recommendations/Action Plan

14.1. Key Focus Areas

14.2. Target Offering

14.3. Target Meal Type

15. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What was the market size of the Global Meal Kit Delivery Services Market in 2022?

The market size of the global Meal Kit Delivery Services Market is estimated to be USD 16.20 billion in 2022.

Who are the leading players in in the Global Meal Kit Delivery Services Market in 2022?

Blue Apron, LLC; Freshly Inc.; HelloFresh; Sun Basket; Relish Labs LLC (Home Chef); Gobble; Marley Spoon Inc.; Purple Carrot; Fresh n' Lean; Hungryroot are the leading players in global meal kit delivery services market.

Which is the dominant region in the Global Meal Kit Delivery Services Market?

North America made the largest contribution to the market in 2022. A large number of consumers purchase these kits in the region to save their time and effort. The product has become a healthier and inexpensive alternative to pre-cooked food items available in retail stores, delivery services, or restaurants.

What are the major drivers for the Global Meal Kit Delivery Services Market?

The Meal Kit Delivery Services market is driven by the factors that large number of consumers purchase these kits to save their time and effort, increasing preference for homemade meals among millennials.

Meal Kit Delivery Services Market By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), By Meal Type (Vegan, Vegetarian, Non-Vegetarian), By Region, By Competition Forecast & Opportunities 2018-2028

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