Yoga Clothing Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027 Segmented By Product Type (Yoga Tops, Yoga Pants, Yoga Tank Tops, Yoga Shorts and Others (Yoga Unitards, Yoga Capris, etc.), By End-User (Men, Women, Children), By Distribution Channel (Multi Branded Stores, Specialty Stores, Supermarkets/Hypermarkets, Online, and Others (Exclusive Stores, etc.)), By Region, By Company

The global yoga clothing market is expected to register an impressive CAGR during the forecast period. The application of yoga is expected to be encouraged by millennials' increasing awareness regarding the importance of living a healthy lifestyle and maintaining a fit body, which is expected to drive the market for clothing products. Yoga clothing is regarded as a practical and comfortable option for yoga attire. Generation X and millennials prefer to buy stylish, comfortable, and expensive clothing to look better during yoga classes. As of 2022, there are around 300 million yoga practitioners worldwide.

Yoga clothing is breathable, narrow-fitting clothing made of soft fabrics such as cotton that is intended to be worn while doing yoga. Sweatshirts, sweatpants, tank tops, t-shirts, zip-ups, and long-sleeved shirts are all examples of yoga clothing. Yoga clothing offers comfort in a variety of poses, including inversions and other stretches. It also allows the yoga instructor to clearly view the practitioner's body posture, allowing the instructor to lead the practitioner in the correct and safe posture and position. As a result, the benefits of yoga clothes inspire yogis or yoga practitioners to purchase yoga clothing. Therefore, the benefits of wearing yoga clothes while doing yoga fuel the global yoga clothing market growth during the forecast period.

The growing popularity of yoga is driving the growth of the yoga clothing market. Obesity prevalence is on the rise, particularly in urban areas. The number of obese persons globally has increased significantly. Obesity is linked to a variety of health issues and ailments, including cardiovascular disease, diabetes, and hypertension. As a result, the increased number of people practicing yoga and the rise in fitness consciousness has greatly increased the demand for yoga apparel. Furthermore, the increase in the number of yoga studios and health & fitness clubs around the world, as well as their promotional activities, has resulted in an increase in the number of yoga practitioners, which is predicted to propel the global yoga clothing market growth during the forecast period.

Yoga and related activities are types of exercise that involve both the body and the mind. They improve flexibility, balance, and posture, and range of motion, providing both physical and mental benefits. Yoga also reduces stress through controlled breathing and mental attention. This results in a better sleep pattern, which aids in the prevention of mood swings, depression, and other diseases. As a result, such qualities motivate customers to participate in yoga sessions, which is a major driver of the global yoga clothing market growth during the forecast period.

The global yoga clothing market has been growing steadily, due to the increasing popularity of yoga and other fitness activities. Consumers are becoming more health-conscious and are looking for the comfortable, stylish, and functional clothing that can support their active lifestyles. The trend towards athleisure wear which combines fashion and functionality has also contributed to the growth of the global yoga clothing market. Consumers are increasingly seeking clothing that can be worn both for exercise and everyday wear, which is leading to the development of new styles and designs. Therefore, the rising popularity of athleisure wear is driving the global yoga clothing market during the forecast period.

The growing number of yoga enthusiasts in some parts of the world, as well as the growing number of yoga studios, increased the adoption of yoga by a large number of the population due to its numerous health benefits, and rising government initiatives to initiate yoga are some of the major factors driving the yoga clothing market, among others. Furthermore, rising R&D initiatives to improve productivity, as well as increasing technological advancements and modernization in manufacturing practices, will generate new chances for the yoga apparel market during the forecast period.

Due to the expanding working-class population and the demanding work environments of corporations and the manufacturing industries, spending on fitness activities such as Yoga and Zumba has increased over the past few years. Customers select their yoga attire based on the type of exercise they prefer.

The 21st of June has been designated as "International Yoga Day" to encourage health and wellness at a global scale. Yoga practices and the associated health benefits are becoming more widely known, which presents market expansion opportunities. Through the "ghar ghar me yog" campaign, which emphasized the value of staying at home and practicing yoga, the Indian government promoted yoga even during the pandemic. Additionally, many people have started practicing yoga during COVID-19 lockdowns because of growing health concerns and the time flexibility brought on by the culture of working from home or taking classes online.

Increasing Yoga Studios and Fitness Centers Drive Market Growth

The primary driver of the market is the rise in the number of yoga studios and health and fitness centers. The market has also been boosted by the aggressive marketing of yoga's ancient significance, the body-mind harmony it promotes, and the physical, mental, and spiritual pursuit it fosters. Additionally, it has been noted in recent years that yoga and fitness apps are being adopted more widely, which has benefited the market. For instance, Daily Yoga: Fitness+Meditation, Yoga Workout - Daily Yoga, Yoga for Beginners-Down Dog, 5 Minute Yoga Workouts, Yogaia, Sarva Yoga, etc. are yoga apps that help practitioners in doing yoga at their home efficiently. Hence, launching various yoga and fitness apps fuels the growth and demand of the yoga clothing market.  

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Celebrities Practicing Yoga Fuels the Market Growth

Celebrities who practice yoga include Richard Gere, Robert Downey Jr., Julia Roberts, Keanu Reeves, Charlize Theron, Kim Kardashian, Demi Moore, Sting, Madonna, Shilpa Shetty, Kareena Kapoor, and Bipasha Basu. They have also widely endorsed yoga, promoted its use, and urged people to incorporate it into their daily routines and lifestyles. For instance, Shilpa Shetty has contributed significantly to the Indian yoga industry. She has created her videos and CDs to inspire people to practice yoga worldwide, inspiring both middle-aged people and members of generations Y and Z to do so. Thus, it is anticipated that the global yoga clothing market will grow as a result of celebrities endorsing yoga clothing and practicing yoga. Therefore, stars practicing yoga is driving the global yoga clothing market.

Shifting Trend Toward Eco-Friendly Clothes Fuels Market Growth 

The major brands are placing more and more emphasis on using recycled plastic for manufacturing yoga apparel. Global consumer preferences for eco-friendly yoga clothing is growing due to growing public concern over environmental pollution. For instance, Adidas, a Germany-based company, launched a line of yoga apparel made from recycled ocean plastic. Therefore, the demand for eco-friendly clothing will also somehow drive the global demand for yoga clothing market.

Market Segmentation

The global yoga clothing market is segmented based on product type, application, distribution channel, region, and competitional landscape. Based on the product type, the market is segmented into yoga tops, yoga pants, yoga tank tops, yoga shorts and others (yoga unitards, yoga capris, etc.). Based on end-user application, the market is segmented into men, women, and children. Based on the distribution channel, the market is segmented into multi-branded stores, specialty stores, supermarkets/hypermarkets, online, and others (exclusive stores, etc.). The market is also segmented on the basis of region, to devise regional market segmentation.

Company Profile      

Adidas AG, ASICS Corporation, ALO, LLC, LLC, Athleta LLC, Lululemon Athletica Inc., Nike Inc., PUMA SE, HanesBrands Inc., Ralph Lauren Media LLC, and Outdoor Voices are the major market players in the global platform that are driving the market growth of the global yoga clothing market.

Report Scope:

In this report, the global yoga clothing market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Yoga Clothing Market, By Product Type:

o Yoga Tops

o Yoga Pants

o Yoga Tank Tops

o Yoga Shorts

o Others

Yoga Clothing Market, By End-User:

o Men

o Women

o Children

Yoga Clothing Market, By Distribution Channel:

o Multi-Branded Stores

o Specialty Stores

o Supermarkets/Hypermarkets

o Online

o Others

Yoga Clothing Market, By Region:

o North America

• The United States
• Canada
• Mexico

o Europe

• France
• Germany
• The United Kingdom
• Italy
• Spain

o Asia-Pacific

• China
• India
• Japan
• South Korea
• Australia

o Middle East & Africa

• Saudi Africa
• South Arabia
• UAE
• Turkey

o South America

• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global yoga clothing market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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