Mustard Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Form (Seed, Powder, Oil, Paste), By Sales Channel (Hypermarkets/Supermarkets, Convenience Store/Grocery Stores, Online, Others), By Region & Competition, 2019-2029F

Market Overview

Global Mustard market was valued at USD 6.77 billion in 2023 and is expected to grow to USD 9.51 billion by 2029 with a CAGR of 5.89% during the forecast period. The global mustard market has experienced steady growth, driven by increasing consumer demand for healthy, flavorful condiments and natural food products. Mustard, derived from mustard seeds, is a key ingredient in sauces, dressings, and seasonings, prized for its tangy flavor and versatility in both culinary and medicinal applications. The market is witnessing a rise in consumption due to a growing interest in plant-based, low-calorie, and high-nutrient food alternatives.

Key Market Drivers

Health-Conscious and Plant-Based Food Trends

The global shift toward healthier, plant-based diets is one of the primary factors driving the demand for mustard. As consumers become more health-conscious, they are increasingly seeking alternatives to traditional condiments that are high in fats, sugars, and artificial additives. Mustard, particularly varieties like yellow and brown mustard, is low in calories, rich in antioxidants, and packed with essential nutrients, making it a favored choice among health-conscious individuals.

Mustard seeds are known for their anti-inflammatory and digestive properties. In recent years, consumers have been turning to mustard-based products for their health benefits, including mustard oil, which is widely used for cooking due to its heart-healthy omega-3 fatty acids and its ability to lower bad cholesterol levels. As a result, the market for mustard seeds and related products has seen a boost in popularity, especially among consumers looking to adopt a clean, plant-based lifestyle.

The growing demand for vegetarian and vegan foods has also contributed to this trend. Mustard is a versatile, plant-based condiment that fits perfectly into vegetarian and vegan diets, as it adds flavor to dishes without the need for animal-derived ingredients. This makes mustard a popular choice in plant-based meal solutions, further driving its growth.

Increasing Popularity of Mustard in Culinary Applications

Mustard has a rich culinary history and continues to enjoy a prominent position in global kitchens, especially in Western, Asian, and European cuisines. The diverse applications of mustard in food preparation are a significant driver of its market growth. Mustard is commonly used in the form of sauces, dressings, dips, and marinades. Its tangy flavor enhances the taste of a variety of dishes, from sandwiches, burgers, and hot dogs to salads, grilled meats, and sausages.

In the United States and Europe, mustard is a staple in fast food and casual dining, especially in combination with meats and processed foods. The growing popularity of gourmet foods, coupled with the increased consumption of convenience foods, has led to a surge in demand for different mustard products, including spicy, honey, and flavored varieties, as well as specialty mustard-based sauces and dressings.

Growth of Organic and Non-GMO Mustard Products

The global trend toward organic and non-GMO products is another important driver of the mustard market. With consumers becoming more discerning about the quality of ingredients used in their food, there has been a notable shift toward organic and non-GMO foods, including mustard-based products. Organic mustard seeds are grown without the use of synthetic pesticides or fertilizers, appealing to environmentally-conscious consumers who are willing to pay a premium for food products that align with their sustainability values.

Organic mustard not only caters to the growing demand for clean-label and natural products but also benefits from increasing awareness about the health risks associated with genetically modified organisms (GMOs). Non-GMO mustard varieties have gained traction in the market as more consumers prefer foods that are free from genetic modification, especially those who are concerned about potential health impacts and environmental sustainability.

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Key Market Challenges

Volatility of Mustard Seed Prices

Mustard seed prices are subject to significant volatility, driven by factors such as supply and demand imbalances, fluctuations in production levels, and global trade dynamics. The market for mustard seeds is heavily reliant on the balance between supply and demand, which is influenced by agricultural conditions, production costs, and international trade policies.

For instance, when there are crop failures due to weather-related issues or pests, the reduced availability of mustard seeds leads to price hikes. Conversely, when there is an overproduction of mustard, prices can drop drastically, leading to financial losses for farmers and producers. This price volatility poses a challenge for both producers and manufacturers of mustard-based products, who rely on predictable pricing for effective production planning and cost management.

Increasing Competition from Alternative Condiments and Sauces

Another significant challenge facing the global mustard market is the rising competition from alternative condiments and sauces. In recent years, consumers have shown a preference for a wide variety of flavor profiles, leading to the growth of diverse condiment options in the market. Products like sriracha, mayonnaise, aioli, hot sauces, and specialty dressings have become increasingly popular, competing directly with mustard-based products in both culinary applications and retail spaces.

The growth of global cuisines and the increasing trend towards international flavors have expanded the range of condiments available to consumers. For instance, spicy chili sauces and exotic condiments are now commonly used in many regions, especially in Asia and North America. This growing variety of condiments and sauces offers consumers a broader selection, diverting attention away from traditional mustards.

Key Market Trends

Innovations in Mustard-Based Condiments and Flavored Mustards

As the global mustard market matures, one of the major trends driving growth is innovation in mustard-based condiments and the introduction of a variety of flavored mustards. While traditional mustard varieties like yellow, Dijon, and spicy brown are still widely consumed, the market is seeing a growing demand for more diverse and adventurous flavors.

Flavored mustard varieties, such as honey mustard, garlic mustard, spicy mustard, and even mustard infused with herbs, fruits, and spices, have become increasingly popular. These unique mustard products appeal to a wider range of consumers, including those looking for new taste experiences. Additionally, the trend toward gourmet and artisanal foods has led to the rise of high-quality, small-batch mustard products with unique ingredients and flavors that cater to niche markets.

Innovations in mustard-based sauces and dressings have also played a significant role in driving market growth. For instance, mustard has been incorporated into new salad dressings, marinades, and even as an ingredient in dips and spreads. This versatility has expanded mustard's presence in culinary applications, making it an increasingly popular choice for home cooks, chefs, and the foodservice industry.

Growing Popularity of Mustard Oil for Health Benefits

Another important trend in the global mustard market is the increasing popularity of mustard oil, particularly in cooking and personal care applications. Mustard oil, derived from mustard seeds, has long been used in South Asia for its culinary and medicinal benefits. In recent years, its appeal has expanded beyond its traditional markets as more consumers around the world become aware of its potential health benefits.

Mustard oil is rich in monounsaturated and polyunsaturated fatty acids, which are considered heart-healthy fats. It also contains high levels of omega-3 fatty acids, antioxidants, and essential minerals, making it a popular choice for health-conscious individuals. Studies have shown that mustard oil may have anti-inflammatory, cholesterol-lowering, and anti-cancer properties, which contribute to its growing popularity in the health food market.

Segmental Insights

Sales Channel Insights

The hypermarket/supermarket segment is the dominating distribution channel in the global mustard market. These retail formats offer a wide variety of mustard products, including different flavors, brands, and packaging sizes, catering to diverse consumer preferences. The convenience of one-stop shopping, along with strategic pricing and promotions, drives significant foot traffic to hypermarkets and supermarkets. Additionally, these stores benefit from economies of scale, enabling them to stock large quantities of mustard products and offer competitive prices. As consumers increasingly seek convenience and variety, hypermarkets and supermarkets remain the primary choice for purchasing mustard products globally.

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Regional Insights

North America is the dominating region in the global mustard market, driven by strong demand in both the United States and Canada. The region has a well-established mustard consumption culture, particularly in the foodservice and retail sectors, with mustard being a staple condiment in various culinary applications. Increasing consumer interest in healthy and organic mustard options has further fueled market growth. North America's advanced retail infrastructure, including widespread availability in supermarkets and online platforms, ensures easy access to a wide variety of mustard products. As a result, North America remains the leading region for mustard sales globally.

Recent Developments

• In May 2024, Adani Wilmar, Food and FMCG companies has announced the launch of Fortune Pehli Dhaar First-Pressed Mustard Oil. The product will be made available in convenient 1L PET bottles and pouches across various sales channels such as general trade, modern format stores, and e-commerce across Delhi NCR, Kolkata, Lucknow, Mumbai, and Bengaluru.

• In July 2024, GRM Overseas expanded its 10X brand portfolio with the nationwide launch of “Gulistan Kachi Ghani Mustard Oil.” Available in 1-litre bottles and 5-litre jars, this product introduction supports GRM’s goal to diversify offerings through its subsidiary, GRM Foodkraft Private Limited (GFK). The new mustard oil strengthens GFK’s presence in the edible oil segment and caters to the growing demand for high-quality, traditional mustard oil.

• In July 2023, Sunpure broadened its product range by introducing Sunpure Mustard Oil. This oil is physically pressed without chemicals and processed at low temperatures to preserve its natural nutrients and antioxidants, catering to consumers seeking healthier, minimally processed options.

Key Market Players

• Woeber Mustard Manufacturing Company
• Unilever Plc
• Boar’s Head Brand
• Wisconsin Spice, Inc.
• Bertman Foods Co.
• McCormick & Company, Incorporated
• Conagra Brands, Inc.
• The Kraft Heinz Company
• M K Agrotech Private Limited (Sunpure)
• Emami Agrotech Ltd.

Report Scope:

In this report, the Global Mustard Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Mustard Market, By Form:

o   Seed

o   Powder

o   Oil

o   Paste

• Mustard Market, By Sales Channel:

o   Hypermarkets/Supermarkets

o   Convenience Store/Grocery Stores

o   Online

o   Others

• Mustard Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mustard Market.

Available Customizations:

Global Mustard Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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