Mustard Market to Grow with a CAGR of 5.89% through 2029
The global mustard market is expanding
due to rising demand for mustard seeds, increased consumer preference for
healthy, plant-based products, and growing use of mustard in food processing
and condiments
According to
TechSci Research report, “Mustard Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2029F”, the global Mustard
market stood at USD 6.77
billion in 2023 and is expected to grow USD 9.51
billion by 2029 with a CAGR of 5.89% during the forecast period. The global mustard market has shown
considerable growth in recent years, supported by a range of factors including
increased demand for traditional condiments, a growing consumer preference for
natural and organic products, and the expansion of regional cuisines across the
globe. Mustard, a versatile condiment and culinary ingredient, is available in
a variety of forms such as whole seeds, powder, oil, and prepared mustard
sauces.
The
future of the global mustard market is expected to be shaped by continued
product diversification, regional preferences, and health-oriented innovation.
Brands are focusing on creating blends that align with specific dietary trends,
such as low-sodium and sugar-free mustards, to cater to the growing demographic
of health-conscious consumers. Additionally, as consumer lifestyles continue to
emphasize convenience, manufacturers are likely to expand offerings in
on-the-go and single-serve packaging formats. The shift towards plant-based and
natural ingredients also provides opportunities for mustard manufacturers to
market their products as vegan-friendly condiments, further widening the
market’s appeal.
Health benefits are a primary driver behind the growth of the mustard market. As mustard seeds are a source of essential nutrients, vitamins, and antioxidants, they are considered beneficial for heart health, digestive health, and even skin health. The increasing demand for healthy condiments has led producers to focus on non-GMO, preservative-free, and organically produced mustard products, which appeal to health-conscious consumers. Additionally, mustard oil, known for its cooking and medicinal properties, has gained traction, particularly in Asian countries, where it is also used for therapeutic purposes. Companies like Adani Wilmar have tapped into this trend by launching high-quality, cold-pressed mustard oils, marketed for their authentic flavors and health benefits
Innovation in product formulation and packaging is also shaping the mustard market. Many companies are introducing flavored mustard variants, such as honey mustard, Dijon mustard, and spicy mustard, to cater to evolving consumer tastes. Premium and artisanal brands, such as Maille by Unilever, offer unique flavors aimed at gourmet consumers, while popular brands like Heinz and French’s focus on versatility and mass appeal with varieties that include yellow mustard, stone-ground mustard, and organic options. Moreover, convenience in packaging—such as single-serve packets and squeezable bottles—is appealing to busy consumers looking for portable and easy-to-use condiments
However, the market faces several challenges, such as fluctuating prices of raw mustard seeds, which directly impacts production costs. Unpredictable weather patterns and climate change can affect mustard seed yields, leading to supply chain disruptions and volatility in pricing. Additionally, competition from other condiment markets, such as mayonnaise, ketchup, and hot sauce, poses a challenge, particularly in regions where mustard is not the traditional condiment of choice. Brands need to continually innovate and differentiate their products to retain market share against a backdrop of rising consumer preferences for diverse flavors
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"Global Mustard Market”
The global mustard
market is segmented into form, sales channel, and region.
Based on the
sales channel, the online segment is the fastest-growing sector in the global
mustard market, driven by shifting consumer buying habits and the increasing
convenience of digital platforms. Online marketplaces allow consumers to access
a broader selection of mustard products, including specialty and gourmet
options that may not be available locally. This ease of access aligns with
rising internet penetration and the preference for home delivery, especially in
North America, Europe, and urban areas within the Asia-Pacific region.
Companies are leveraging e-commerce platforms to expand their reach, offering
exclusive online discounts and promotions that attract a diverse customer base
and boost sales.
Based on the
region, the Asia Pacific region is the fastest-growing segment in the global
mustard market, driven by rising consumer demand for mustard oil in traditional
cooking, especially in countries like India. Increasing urbanization, higher
disposable incomes, and growing awareness of mustard's health benefits—such as
its omega-3 content and anti-inflammatory properties are fueling this demand.
Additionally, the region’s expanding middle class is boosting the purchase of
premium mustard products, including cold-pressed and organic varieties. With
the rise of e-commerce, these products are more accessible across Asia Pacific,
enabling faster market growth as consumers embrace both local and international
mustard brands.
Major companies
operating in the global Mustard market are:
- Woeber Mustard
Manufacturing Company
- Unilever Plc
- Boar’s Head
Brand
- Wisconsin
Spice, Inc.
- Bertman Foods
Co.
- McCormick &
Company, Incorporated
- Conagra Brands,
Inc.
- The Kraft Heinz
Company
- M K Agrotech
Private Limited (Sunpure)
- Emami Agrotech
Ltd.
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“The demand for
organic and sustainable mustard production is a growing trend, as consumers
become more eco-conscious and seek products with minimal environmental impact.
Organic mustard production, though more costly, aligns with the preferences of
health-focused and environmentally aware consumers, particularly in North
America and Europe. Certifications such as USDA Organic and Non-GMO Project
Verified are also gaining popularity, with consumers willing to pay a premium
for products that guarantee authenticity and quality. This demand has led
companies like McCormick & Co. and Unilever to introduce eco-friendly and
organic lines within their mustard portfolios to meet this growing consumer
expectation,” said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
"Mustard Market – Global
Industry Size, Share, Trends, Opportunity and Forecast, By Form (Seed, Powder,
Oil, Paste), By Sales Channel (Hypermarkets/Supermarkets, Convenience
Store/Grocery Stores, Online, Others), By Region & Competition, 2019-2029F”,
has evaluated the future growth potential of global Mustard market and provides
statistics & information on market size, structure and future market growth.
The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global Mustard market.
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