Men’s Hair Color Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Organic, Conventional), By Category (Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-Up) By Form (Cream and Gel based, Powder based, Others), By Distribution Channel (Supermarkets /Hypermarkets, Convenience Stores, Online, Others), By Region, By Competition, 2018-2028

Market Overview

Global Men’s Hair Color Market was valued at USD 528.4 Million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 8.6% through 2028. The men's hair color market is expected to witness significant growth in the coming years, driven by the increasing awareness about grooming among men and the growing popularity of hair coloring among men. The market is also expected to benefit from the rising disposable income and expanding availability of professional salon services for men. The growing sales through formal retail channels are driving the market for men's hair colour. Sales of men's hair colour are greatly increased by the growing selection of grooming products at well-known retail stores. These products were originally sold in a number of places, such as convenience stores, hair salons, and specific retail businesses. Thanks to an increasing number of customers, retail stores such as supermarkets and hypermarkets now stock men's hair colour to facilitate purchases. Overall sales have increased as a result of men's hair colour being widely available through online stores. A lot of firms that make hair colors for men, like Revlon, Just for Men, and Cover Your Grey, have made their products' web interfaces easy to use. National and local grocery companies are also benefiting from the surge in men's hair colour. Additionally, it is anticipated that increasing brand recognition and the influence of hair coloring products through social platforms during the forecast period will further drive market expansion. The population is one of the key factors driving the global hair colour market, with younger people using hair colour to keep up with trends and older people using it to cover up grey hair, among other reasons. In the future years, the market for hair colour will grow as a result of the growth of spa and salon services, which include services like hair coloring and maintenance. The growing urbanization, changing lifestyles, high income levels, and increased awareness of health and wellbeing are all expected to contribute to a modest growth in the hair colour industry. The product is more in demand as a result of increasing marketing by health organizations, product promotion, and social media use by consumers who are ready and confident to purchase the product.

Key Market Drivers

Changing Societal Perceptions and Norms

The changing societal perceptions and norms surrounding men's grooming practices have been a significant driver behind the growing men's hair color market. Historically, men have been under societal pressure to conform to traditional standards of masculinity, which often discouraged grooming beyond basic hygiene. However, recent years have seen a paradigm shift in these norms. Men are now more accepting of self-expression and are more open to grooming practices such as hair coloring. This shift is not just a trend but a cultural evolution, as more men embrace their individuality and reject rigid stereotypes. As a result, men's hair color products have gained wider acceptance and popularity.

The advertising and media industries play a pivotal role in this evolution by challenging the traditional notions of masculinity and promoting diverse representations of men. Celebrity endorsements, influencers, and advertising campaigns featuring men with colored hair contribute to a broader acceptance of these products. Furthermore, societal acceptance of gender fluidity and equality has contributed to the growth of the men's hair color market. As the lines between traditional gender roles blur, so do the associated beauty and grooming standards. Men are now exploring their identity and self-expression through their hair color choices, leading to a surge in the market. In summary, changing societal perceptions and norms have opened up a previously untapped market of men who are willing to experiment with their hair color, thus boosting the men's hair color market.

Product Innovation and Technological Advancements

The evolution of hair coloring products has played a pivotal role in the growth of the men's hair color market. Traditionally, men's hair color options were limited, often producing unnatural or undesirable results. However, significant advancements in product technology have led to the development of high-quality, user-friendly, and natural-looking products tailored to men's needs. Innovative formulations and ingredients have made it possible to achieve vibrant, long-lasting colors that cater specifically to the unique texture and needs of men's hair. These advancements have resulted in products that are easier to apply and maintain, reducing the apprehensions men may have had about using them.

Additionally, the expansion of the men's hair color market has encouraged manufacturers to develop specialized products such as quick-application foams, wash-out dyes, and gradual color-changing shampoos. These innovations provide men with more choices and flexibility in how they choose to color their hair. Technological advances also include the incorporation of natural ingredients, such as plant-based dyes and conditioners, into men's hair color products. This not only enhances the overall quality of the product but also appeals to the growing market of eco-conscious consumers. Overall, product innovation and technological advancements have not only made men's hair color products more accessible but also more effective and appealing, driving market growth.

Aging Population and Anti-Aging Trends

The aging population and the desire to maintain a youthful appearance have contributed significantly to the men's hair color market's expansion. With the advancement of age, many men experience graying or thinning of hair, which can have a profound impact on self-esteem and confidence. To address these concerns, many men turn to hair color products as an easy and effective way to restore their youthful appearance. This trend is often associated with the broader concept of anti-aging, where individuals seek products and treatments to maintain a youthful look.

The market has responded by offering specialized solutions, such as hair color products designed to cover gray hair, providing a natural and subtle result. These products are often marketed to appeal specifically to older men, emphasizing the role hair color can play in making them look and feel younger. The availability of semi-permanent and gradual color-changing options is particularly appealing to this demographic, as it allows them to experiment with different shades while minimizing the potential for drastic or unnatural results. In conclusion, the aging population's quest for maintaining a youthful appearance and combating the effects of aging on hair has become a driving force behind the growth of the men's hair color market.

Influence of Celebrity and Pop Culture

The influence of celebrities and pop culture on men's grooming trends, including hair color, cannot be understated. In the age of social media and mass media, the visibility of celebrities and influencers has a profound impact on public perception and consumer choices. Celebrities often use their platform to endorse grooming products, including hair color, which can lead to an instant surge in their popularity. When well-known figures, especially male celebrities, openly discuss their grooming routines and hair color choices, it normalizes these practices and encourages their fan base to follow suit.

The influence of pop culture extends to on-screen appearances as well. Actors in movies and television shows often change their hair color for roles, setting trends that fans seek to emulate. This can result in temporary spikes in the demand for certain hair color products. Additionally, the music industry plays a significant role in shaping trends. Musicians, particularly those in genres associated with non-conformity and self-expression, have a strong influence on their fans' grooming choices. Bold and unconventional hair colors are often adopted by fans who seek to mirror their favorite artists' style. In sum, the influence of celebrity endorsements, on-screen appearances, and pop culture trends has a profound impact on the men's hair color market, continually introducing new customers to these products.

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Key Market Challenges

Consumer Stigma and Societal Norms

A significant challenge facing the men's hair color market is the lingering stigma and societal norms associated with men altering their hair color. While there have been notable shifts in recent years towards greater acceptance of grooming practices among men, traditional gender norms and stereotypes still persist in many cultures. The stigma is deeply rooted in the perception of masculinity and is often tied to the belief that changing one's hair color is a sign of vanity or insecurity. Men who color their hair might fear social judgment or negative reactions from peers, family, or colleagues. This can deter a significant portion of potential customers from using men's hair color products.

The challenge of addressing this stigma is complex. While advertising and marketing can help challenge these stereotypes, they may not be sufficient to completely eradicate them. Cultural and societal change takes time, and progress varies significantly across regions and demographics. Companies operating in the men's hair color market must navigate this challenge by adopting marketing strategies that encourage self-expression and individuality, emphasizing that using these products is a choice rather than a necessity. Moreover, educational campaigns about the ease of application, natural results, and benefits of men's hair color can help shift consumer perceptions. The persistence of consumer stigma and societal norms regarding men's hair color is a substantial challenge that the industry must continue to address to sustain and expand its market.

Product Safety and Allergic Reactions

Ensuring the safety of men's hair color products and minimizing the risk of allergic reactions is a major concern for both consumers and the industry. Allergic reactions to hair color can range from mild skin irritation to severe allergic dermatitis, leading to discomfort and potential long-term health consequences. One of the primary challenges is the presence of chemical ingredients, such as para-phenylenediamine (PPD) and ammonia, in many hair color formulations. While these chemicals are effective in producing lasting and vibrant results, they are also known allergens that can trigger adverse reactions in some individuals.

This challenge is further compounded by the lack of standardized regulations for hair color products in different regions. While some countries have stringent safety standards, others may have lax regulations, allowing products with potentially harmful ingredients to reach the market. The industry has made efforts to develop safer and less allergenic formulations. These include PPD-free and ammonia-free products that aim to reduce the risk of allergic reactions. However, these alternatives can be less effective in providing long-lasting color, which presents a trade-off between safety and performance.

Manufacturers must balance the desire for effective, long-lasting results with the need for safety and transparency. Addressing this challenge requires investing in research and development to create products that minimize allergenic risks while still meeting consumer expectations for color quality. In summary, ensuring the safety of men's hair color products and reducing the risk of allergic reactions is a critical challenge that demands continuous innovation and regulatory oversight.

Key Market Trends

Diversity in Hair Color Choices

One of the prominent trends in the men's hair color market is the growing diversity in hair color choices. While natural shades like brown and black remain popular, an increasing number of men are opting for unconventional and vibrant colors. Blue, green, purple, and even pastel shades are becoming common choices for men who want to express their individuality. This trend reflects a broader societal shift towards greater acceptance of self-expression, breaking free from traditional norms of masculinity. Men are more open to experimenting with their appearance, including their hair color, as a way of showcasing their unique personality and style.

The diversification of hair color choices is driven by the desire for self-expression, especially among younger generations. Social media and the influence of celebrities and pop culture have played a significant role in normalizing non-traditional hair colors among men. Companies operating in the men's hair color market have recognized this trend and are expanding their product lines to include a broader range of colors. The development of formulations that cater specifically to men's hair, ensuring natural and lasting results, is a key aspect of this trend. In conclusion, the growing diversity in hair color choices is a significant trend in the men's hair color market, which is driven by changing societal perceptions and consumer preferences.

Natural and Organic Formulations

Another notable trend in the men's hair color market is the increasing demand for natural and organic formulations. Consumers are becoming more conscious of the ingredients used in their grooming products and are seeking hair color solutions that are free from harsh chemicals and parabens. Natural and organic hair color products are perceived as safer for both the hair and the scalp. These formulations often utilize plant-based dyes, such as henna and indigo, and include nourishing ingredients like aloe vera, jojoba oil, and chamomile. They are free from ammonia and parabens, which can cause skin irritation and allergies in some individuals.

This trend is closely linked to the broader movement toward natural and sustainable products. Men who are environmentally conscious are seeking hair color solutions that are not only safer for them but also for the planet. The industry has responded by introducing natural and organic hair color products specifically designed for men. These products offer natural-looking results while providing the performance and longevity that consumers expect. Manufacturers are also highlighting their eco-friendly and sustainable practices, including recyclable packaging and cruelty-free testing, to appeal to this environmentally aware consumer base. In conclusion, the demand for natural and organic hair color formulations is a growing trend in the men's hair color market, driven by consumer concerns for safety and environmental sustainability.

Segmental Insights

Category Insights

The Men's Hair Color market segmentation, based on product type, includes permanent, Semi-permanent hair color, temporary hair color and root touch-up. Permanent category dominated the market, accounting for significant market share. The primary reason contributing to the biggest market share is the widespread availability of natural hues. Additionally, permanent hair color offers a more natural appearance compared to alternative hair colors. Because consumers prefer permanent hair dyes over other types, they account for a sizeable portion of the market.

Type Insights

The Men's Hair Color market segmentation, based on category, includes conventional, natural & organic. Conventional category dominated the market, accounting for 35% of market revenue. International companies seek to diversify their product ranges in response to growing consumer demand for new and varied color options. Government regulations, such as those set forth by the Food and Drug Administration (FDA) and the Cosmetic Regulation, make it more challenging to produce hair coloring.

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Regional Insights

• The North American Men's Hair Color market area will dominate this market; self-grooming among men is becoming more popular, and rising disposable money is fueling industry expansion. The opening of professional hair salons to cater to a broad consumer base is another trending topic in the North American industry. North America has a relatively high disposable income per capita, which means that people have more money to spend on discretionary items such as hair coloring. In addition to these factors, the North American men's hair color market is also benefiting from the growing popularity of natural and organic hair color products. These products are perceived as being healthier for the hair and scalp, and they are also often seen as being more environmentally friendly. Overall, the North American men's hair color market is dominant due to a combination of factors, including high disposable income, awareness about grooming, popularity of hair coloring, and availability of products and services.

Recent Developments

• In 2022 - L'Oréal Paris launched its first permanent hair color technology created specifically for men. The One-Twist Hair Color is an easy-to-use ammonia-free gel that provides natural-looking gray coverage in just 5 minutes. It is available in 7 shades, so you can find the perfect match for your natural hair color.
• In 2022 - Beardo, a popular Indian grooming brand, recently launched its own professional hair color range for men. The range includes 3 shades - Natural Black, Natural Brown, and Dark Brown. The hair color is formulated with natural ingredients and is designed to be gentle on the hair and scalp. It provides long-lasting gray coverage and leaves hair looking healthy and shiny.

Key Market Players

• Revlon
• L’Oréal S.A.
• Coty, Inc.
• Combe Incorporated
• Indus Valley
• Cover Your Gray
• Hoyu Co. Ltd
• Natulique aps
• Kao Corporation
• John Paul Mitchell

Report Scope:

In this report, the Global Men’s Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Men’s Hair Color Market, By Type:

o   Organic

o   Conventional

• Men’s Hair Color Market, By Category:

o   Permanent Hair Color

o   Semi-Permanent Hair Color

o   Temporary Hair Color

o   Root Touch-Up

• Men’s Hair Color Market, By Form:

o   Cream and Gel based

o   Powder based

o   Others

• Men’s Hair Color Market, By Distribution Channel:

o   Supermarkets /Hypermarkets

o   Convenience Stores

o   Online

o   Others

• Men’s Hair Color Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men’s Hair Color Market.

Available Customizations:

Global Men’s Hair Color market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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