India Pan Masala Market By Type (Tobacco Pan Masala, Plain Pan Masala, Flavored Pan Masala and Others), By Packaging (Pouches, Cans, Others), By Pricing (Premium Vs. Mass), By Region, By Top 10 Leading States/Cities, competition Forecast & Opportunities, 2017-2027

The India pan masala market is expected to grow at an impressive pace in the anticipated period. Consuming pan masala gives one fresh breath and eliminates foul breath. It is made with a well-balanced combination of lime, catechu, cardamom, areca nuts, flavorings, and all-natural fragrances. Both rural and urban areas of India prefer it as a mouth freshener. This can be attributed to the pan masala's convenient packaging, significant manufacturer investment in marketing initiatives, and a shift from other tobacco-based products. As of FY 2022, the market size of India Pan Masala is more than USD 4600 million.

Most of the ingredients in pan masala are naturally occurring fragrant substances, such as supari, catechu, cardamom, lime, areca nuts, tobacco, flavorings, and so on. As a result, the essential ingredients needed to make pan masala are usually available from local vendors and are frequently used. However, the highly variable raw material prices in various geographic locations can significantly impact production costs and finished goods prices. However, having many raw material suppliers could be helpful for businesses since they will focus on offering the best raw materials at the lowest possible costs. The pan masala market in India is predicted to be driven by the expanding need for breath fresheners and the aggressive advertising campaigns the businesses are running.

To improve flavor and broaden their customer base, leading players in the pan masala market across the country are offering creative product variants like chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals), and silver-coated betel nuts.

Aggressive Advertisement Campaigns Fuels the Market Growth  

Pan masala is marketed as a healthier alternative to tobacco products that contain a lot of nicotine. Companies associate pan masala products with tobacco and serve as effective stand-ins for brands whose effects cannot be publicly promoted in the media. For instance, the catchphrase "Daane Daane me Kesar ka dum" used to promote Vimal mouthwash is now used to promote Vimal's tobacco pan masala, which some Bollywood actors promote. Since people are more likely to accept advertisements starring well-known individuals, pan masala sales and demand for both aromatic and tobacco-infused pan masala are indirectly increased.

Acceptance of Premium Pan Masala by Adult Population Fuels the Market Growth

Premium pan masalas are made with the best ingredients, including the best cardamom from Kerala, catechu from Himachal Pradesh, and areca nuts from Karnataka. The presentation of premium pan masalas in stylish sachets and fine tins gives them a premium feel. The demand for this kind of pan masala has increased due to businesses investing heavily in commercials that feature domestic and foreign celebrities to advertise their high-end products. The introduction of fresh, premium pan masala products devoid of tobacco or other harmful ingredients is anticipated to significantly impact the Indian pan masala market in the coming years. New formulas are continuously created and released into the marketto deliver premium products and ease health concerns. These elements will likely affect the pan masala market across the country.

Tobacco and Nicotine- based Pan Masala Restricts Market Growth

Nicotine-based pan masala has an addictive quality and serves as a brain stimulant. In India, where the product is most widespread, the incidence of oral cancer is steadily rising. The World Health Organization states chewing tobacco can cause leukoplakia, oral submucous fibrosis, and other severe conditions. In India, oropharyngeal and hypopharyngeal cancers, as well as oral cancer, claim the lives of more than five people every hour of every day. Numerous socioeconomic factors, such as a poor diet, inadequate healthcare, unfavorable living conditions, and risky behaviors, impact oral cancer. The expansion of the pan masala market is anticipated to be hampered by the combination of all these factors and ferocious anti-tobacco government campaigns.

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Market Segmentation

India pan masala market is segmented based on type, packaging, pricing, region, and company. Based on type, the market is split into tobacco pan masala, plain pan masala, flavored pan masala and others. Based on packaging, the market is divided into pouches, cans, and others. Based on pricing, the market is segmented into premium and mass. Based on region, the market is segmented into north, west, south and east.

Market Players

DS Group, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, Red Rose Group, Ashok & Company – Pan Bahar Ltd., Shikhar Group and KP Group are the major market players in India pan masala market.

Report Scope:

In this report, India pan masala market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: 

• India Pan Masala Market, By Type:
• Tobacco Pan Masala
• Plain Pan Masala
• Flavored Pan Masala
• Others
• India Pan Masala Market, By Packaging:
• Pouches
• Cans
• Others

·         India Pan Masala Market, By Pricing:

• Premium
• Mass
• India Pan Masala Market, By Region
• North
• West
• South
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India pan masala market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).