West Region Holds the Leading Share in the India Pan Masala Market During the Forecast Period
Introducing of novel product
varieties by top producers to broaden their customer base, including chocolate,
sugar-coated fennel seeds, cardamom, saffron, gulkand, and silver-coated betel
nuts, drive the growth of the India pan masala market.
According to TechSci Research report, “India Pan Masala Market- By Region, Competition Forecast and
Opportunities, 2017-2027”, the India Pan Masala Market is anticipated to
grow at an impressive rate in the forecast period. A mouth freshener called pan
masala is made with herbs like cardamom, cloves, catechu, areca, and other
flavorings. The term "pan masala" refers to a broad range of
contemporary areca nut goods that are sold as smokeless tobacco products. It is
typically consumed to eliminate lousy odor or for a refreshing taste. Pan
masalas are sold in attractive sachets and tin cans and come in various
flavors.
The rising consumer
demand for premium pan masalas and rising living standards are the key factors
that drive the pan masala market in India. In addition, it is anticipated that
the market players will increase their investments in creating novel pan masala
flavors like chocolate, gulkand, and silver-coated betel nuts during the
forecast period.
India's pan masala
market is primarily driven by the widespread use of the product as a mouth
freshener. Additionally, increased use of plain or flavor-infused pan masala is
boosting market growth due to consumer awareness of the harmful effects of
tobacco products. In addition, the creation of adaptable, practical, and
affordable packaging options, such as pouches or sachets made from
environmentally friendly paper foil to ensure longer shelf-life while retaining
the aromatic fragrance of pan masala, is acting as a significant
growth-inducing factor.
The rising disposable
income, fueling the demand for pan masala among consumers from all social
backgrounds, is anticipated to support the pan masala market in India. Pan
masalas are becoming more and more popular with consumers in both the rural and
urban sectors. Additionally, it is anticipated that the competitive marketing
strategies used by the top pan masala producers will positively impact the India’s
market. In the upcoming years, it is anticipated that the availability of
resealable pan masala packages that offer ease of consumption will further
increase the product's popularity.
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data Figures spread through 70 Pages and an in-depth TOC on "India Pan Masala Market"
The India pan masala
market is segmented based on type, packaging, pricing, region, and top 10
leading states/cities. The market is segmented based on type: tobacco pan
masala, plain pan masala, flavored pan masala, and others. The plain pan masala
is expected to hold the leading share in the market during the forecast period
because no artificial sweeteners or flavors are present in plain pan masala.
Low-income groups typically consume such pan masala. The general public also
consumes plain pan masala, though they prefer to switch to a safer alternative
and stop eating pan masala with tobacco.
Based on packaging, the market
is segmented into pouches, cans, and others. Among these, pouches are the
fastest-growing segment in the market during the forecast period because they are
convenient to carry due to their small size. Also, the rising population in
India drives the India pan masala market.
Based on pricing, the
market is segmented into premium and mass. Among these, the premium segment is
the fastest growing in the market during the forecast period because premium
pan masalas are made with premium ingredients, including the best cardamom from
Kerala, catechu from Himachal Pradesh, and areca nuts from Karnataka.
On the basis of regional
analysis, the market is segmented into: north, east, west, and south. Among
these, the west holds the leading share in the market during the forecast
period because it is consumed mostly by the low-income group in the region,
which drives the market's growth. The expansion of daily wage jobs under
MGNREGA is expected to increase disposable income, accelerating the demand for
pan masala.
Major Companies operating in the India pan
masala market are:
- DS Group
- Manikchand Group
- Godfrey Phillips
India (Modi Enterprises)
- Kothari Product
Limited
- Dharampal Premchand
Limited
- Red Rose Group
- Ashok & Company
– Pan Bahar Ltd.
- Shikhar Group
- KP Group
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"Large-scale consumer desire for
healthier pan masala substitutes over tobacco products is currently driving the
market. The demand for pan masala is further driven by the rising disposable
incomes of urban and rural households. Additionally, the market growth is being
fueled by the increasing investments made in product marketing and advertising
by the major market players. It is anticipated that introducing new pan masala
flavors will support market growth during the forecast period.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
India Pan Masala Market By Type (Tobacco Pan Masala, Plain Pan
Masala, Flavored Pan Masala and Others), By Packaging (Pouches, Cans, Others), By
Pricing (Premium Vs. Mass), By Region, By Top 10 Leading States/Cities, competition
Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of India pan masala
market and provides statistics & information on market size, structure, and
future market growth. the report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in India pan masala market.
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