Saudi Arabia Dishwashing Detergent Market By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others), By Distribution Channel (Grocery Stores, Supermarket/Hypermarket, Departmental Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Dishwashing Detergent market was valued at USD 145.67 Million in 2024 and is expected to grow to USD 198.45 Million by 2030 with a CAGR of 5.29%. The Saudi Arabia Dishwashing Detergent market is experiencing steady growth, primarily driven by increasing consumer awareness of hygiene and cleanliness, especially in the aftermath of the COVID-19 pandemic. Urbanization and the rising number of dual-income households have led to greater demand for convenient and effective cleaning solutions, including liquid and automatic dishwashing detergents. Also, higher disposable incomes have enabled consumers to shift from traditional cleaning methods to branded premium products that offer better performance and fragrance. The expansion of modern retail channels and e-commerce platforms has also improved product accessibility and variety. Also, environmental concerns are influencing consumer preferences, encouraging manufacturers to develop eco-friendly and biodegradable formulations. Together, these factors are shaping a dynamic market landscape with significant opportunities for innovation and growth in Saudi Arabia.

Key Market Drivers

Rapid Urbanization & Economic Growth

Rapid urbanization and robust economic growth are significant drivers of the dishwashing detergent market in Saudi Arabia. As a part of this, according to a recent study, as of 2025, in the first quarter of 2025, Saudi Arabia's economy grew by 2.7% annually. As more people migrate to urban areas, the demand for modern housing and kitchen appliances rises, which in turn boosts the need for compatible dishwashing solutions, including liquid and automatic detergents. Urban households, especially among the growing middle and upper-middle classes, are increasingly adopting efficient and timesaving cleaning products, shifting away from traditional bar soaps and powders. Simultaneously, economic diversification under Vision 2030 has improved employment rates and disposable income, enabling consumers to prioritize branded and premium hygiene products. The expansion of the hospitality, retail, and foodservice sectors in urban centers further fuels commercial demand for dishwashing detergents. Together, these factors contribute to a dynamic market environment where convenience, product quality, and hygiene standards play crucial roles in shaping consumer preferences and boosting detergent sales across the kingdom.

Expansion of Modern Retail

The expansion of modern retail channels is a key driver of the dishwashing detergent market in Saudi Arabia. As a part of this, according to a recent study, as of 2025, the retail sales value was predicted to keep rising, reaching about 146.6 billion US dollars by 2026.  The growth of hypermarkets, supermarkets, convenience stores, and especially e-commerce platforms has significantly improved product accessibility and visibility across the country. Consumers now have a wider selection of dishwashing detergents to choose from, ranging from economy to premium brands, along with various formats such as gels, liquids, tablets, and pods. Organized retail stores offer promotional pricing, bundle deals, and in-store marketing, which influence consumer buying behavior and encourage brand switching. Also, the increasing penetration of online retail provides added convenience, allowing consumers to browse, compare, and purchase dishwashing products from the comfort of their homes. These modern channels are also helping manufacturers launch new products more effectively, target niche segments, and collect valuable consumer insights, thereby contributing to overall market expansion and brand competitiveness in Saudi Arabia.

Growing Hospitality Sector

The growing hospitality sector in Saudi Arabia is a major driver of the dishwashing detergent market. As a part of this, according to a recent study, as of 2024, from 2023 to 2028, Saudi Arabia's hospitality income is anticipated to expand at a compound annual growth rate of 7.5 percent. With the government's Vision 2030 initiative promoting tourism and economic diversification, there has been a surge in the development of hotels, resorts, restaurants, and catering services across the country. This expansion significantly increases the commercial demand for high-performance, bulk-sized dishwashing detergents that can meet the rigorous cleaning standards of the hospitality industry. Institutions within this sector require reliable, fast-acting solutions to maintain hygiene and cleanliness in kitchens and dining areas, driving consistent procurement of both manual and machine-compatible dishwashing products. Also, the rise in international visitors and foodservice establishments elevates expectations for quality and sanitation, encouraging the adoption of premium and specialized detergents. As the hospitality industry continues to flourish, it creates sustained, large-scale demand, positively impacting sales volume and providing growth opportunities for detergent manufacturers and suppliers in Saudi Arabia.

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Key Market Challenges

Supply Chain Disruptions

Supply chain disruptions pose a significant challenge to the growth of the dishwashing detergent market in Saudi Arabia. The market heavily depends on imported raw materials such as surfactants, fragrances, and packaging components, making it vulnerable to global supply chain volatility. Events like the COVID-19 pandemic, port congestion, and geopolitical tensions have caused delays, increased freight costs, and shortages of key inputs. These disruptions result in higher production costs, affecting product pricing and profit margins for manufacturers. Also, longer lead times and inconsistent supply can lead to stockouts, hampering product availability on retail shelves and impacting consumer trust. Small and medium-sized players are particularly affected due to limited bargaining power and storage capacities. To address these issues, companies are increasingly exploring local sourcing, diversifying supplier networks, and enhancing logistics planning. Nonetheless, building supply chain resilience remains a top priority to ensure market stability and sustained growth in the Kingdom.

Fluctuating Raw Material Prices

Fluctuating raw material prices represent a major challenge for the dishwashing detergent market in Saudi Arabia. Key ingredients such as surfactants, solvents, and fragrances—often derived from petrochemicals—are subject to global price volatility influenced by crude oil prices, geopolitical events, and supply-demand imbalances. Since many of these materials are imported, currency fluctuations and international shipping costs further compound the issue. These unpredictable input costs directly impact manufacturing expenses, leading to narrower profit margins or forcing companies to adjust retail prices, which may deter cost-sensitive consumers. Smaller manufacturers are especially vulnerable, as they lack the economies of scale to absorb such price swings. Also, frequent changes in raw material costs can disrupt production planning and pricing strategies. To navigate this challenge, companies are increasingly looking at sourcing alternatives, bulk procurement strategies, and product reformulation. However, sustained instability in raw material pricing continues to pose long-term risks to growth and profitability.

Key Market Trends

Preference for Organic and Eco-Friendly Options

The growing preference for organic and eco-friendly dishwashing detergents is a prominent trend in Saudi Arabia’s market. As environmental awareness increases, more consumers are seeking products that are biodegradable, free from harsh chemicals, and gentle on both the skin and the environment. The demand for non-toxic, plant-based ingredients is rising, driven by concerns over the harmful effects of synthetic chemicals on health and the ecosystem. Consumers are particularly drawn to detergents that feature eco-certifications, highlighting their commitment to sustainability. In response, brands are innovating to offer eco-friendly formulations that provide effective cleaning without compromising on performance. Also, the shift towards greener products is in line with the broader global trend of sustainability, influencing local purchasing behaviour. This trend is shaping the market, as both consumers and manufacturers increasingly prioritize environmental responsibility, creating opportunities for growth in the eco-conscious segment of the detergent market in Saudi Arabia.

Value-Sized Packaging Popularity

The popularity of value-sized packaging in Saudi Arabia's dishwashing detergent market is a significant trend driven by consumer demand for cost-effective solutions. Approximately 50% of consumers prefer purchasing larger quantities to save money, leading to a 15% increase in sales volume for manufacturers offering value-sized options. Also, concentrated dishwashing liquids, which require 30% less product per wash, have seen a 25% growth in popularity, making them 40% more cost-effective over time. This shift towards larger and more concentrated products aligns with the broader consumer preference for value for money, influencing manufacturers to focus on offering value-sized packaging to meet these demands.

Technological Advancements in Formulations

Technological advancements in dishwashing detergent formulations are significantly shaping the Saudi Arabian market, driven by the demand for more efficient, eco-friendly, and cost-effective solutions. One key innovation is the incorporation of enzymes like lipases, proteases, and amylases into detergent formulations, which enhance cleaning performance by effectively breaking down grease, protein, and starch residues, allowing for better stain removal without the need for harsh chemicals. Also, concentrated detergents are gaining traction, as they require less product per wash, offering consumers cost savings while reducing environmental impact through less packaging waste. This shift aligns with the growing preference for eco-friendly products, with biodegradable and non-toxic ingredients becoming a key focus for manufacturers. Also, the development of smart dishwashing technologies, such as AI-powered systems and probiotic-infused solutions, is enhancing both cleaning efficiency and sustainability. These innovations are meeting the evolving needs of Saudi consumers, positioning manufacturers to lead in a competitive and environmentally conscious market.

Segmental Insights

Distribution Channel Insights

Supermarket/Hypermarket dominated the Saudi Arabia Dishwashing Detergent market, driven by their wide product availability, competitive pricing, and convenient one-stop shopping experience. These retail channels offer a broad selection of dishwashing detergents, ranging from budget-friendly options to premium, eco-friendly brands, catering to diverse consumer preferences. The presence of international and local brands in these outlets further intensifies competition, offering consumers a wide range of choices. Also, supermarkets and hypermarkets provide frequent promotions, discounts, and loyalty programs, making them attractive to price-sensitive consumers. The growth of large retail chains and the increasing number of urban shoppers seeking convenience are key factors driving the dominance of supermarkets and hypermarkets in the dishwashing detergent market, ensuring widespread product accessibility across the Kingdom.

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Regional Insights

Western dominated the Saudi Arabia Dishwashing Detergent market, due to its high urbanization rate, economic development, and concentration of key cities like Jeddah and Mecca. These cities have a large population of middle and upper-middle-class consumers who are more likely to invest in branded dishwashing products. The region also hosts numerous retail outlets, supermarkets, and hypermarkets, ensuring widespread product availability. Also, the Northern & Central region's is driven by their growing urbanization, expanding middle-class population, and increasing disposable incomes. Cities like Riyadh, the capital, and other central hubs are witnessing a rise in consumer demand for modern cleaning solutions, including dishwashing detergents. These regions benefit from improved infrastructure, better retail accessibility, and higher consumer awareness of hygiene standards.

Key Market Players  

• Knooz Al-Ardh Detergent Manufacturing CO. LLC
• Unilever PLC
• Reckitt Benckiser Group PLC
• The National Detergent Company SAOG (NDC)
• Colgate-Palmolive Company
• The Procter & Gamble Company
• Henkel AG & Co. KGaA
• Robert Bosch Middle East FZE
• Hosokawa Alpine Aktiengesellschaft
• Chemisynth

Report Scope:

In this report, the Saudi Arabia Dishwashing Detergent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Saudi Arabia Dishwashing Detergent Market, By Type:

o   Dishwashing Bars

o   Dishwashing Liquid

o   Dishwashing Powder

o   Others

• Saudi Arabia Dishwashing Detergent Market, By Distribution Channel:

o   Grocery Stores

o   Supermarket/Hypermarket

o   Departmental Stores

o   Online

o   Others

• Saudi Arabia Dishwashing Detergent Market, By Region:

o   Eastern

o   Western

o   Northern & Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Dishwashing Detergent Market.

Available Customizations:

Saudi Arabia Dishwashing Detergent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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