India Ayurvedic Products Market By Product Segment (Ayurvedic Healthcare Products and Ayurvedic Personal Care Products), By Organized vs. Unorganized, Competition Forecast & Opportunities, 2011 – 2021

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Summary

Report Description

Ayurvedic products market in India has been growing at a robust pace over the last five years on account of increasing urbanization, improving consumer lifestyle, rising awareness about harmful effects of synthetic cosmetic products and allopathic medicines, coupled with increasing number of product innovations by Ayurvedic product manufacturers. Moreover, rising number of exclusive showrooms and increasing availability of Ayurvedic products at multi-branded stores is boosting sales of Ayurvedic products in the country. In addition, growing incidence of lifestyle diseases in India is increasing consumer inclination towards using Ayurvedic products that are completely natural and are considered of minimal or zero side-effects. Dabur, Patanjali and Emami dominated the country’s Ayurvedic products market with a cumulative revenue share of more than 70% in 2015. However, with the planned entrance of new players with aggressive and innovative marketing campaigns, the market dynamics are expected to witness major changes within next five years.

According to “ India Ayurvedic Products Market By Product Segment, By Organized vs. Unorganized, Competition Forecast & Opportunities, 2011 – 2021”, the country’s Ayurvedic products market is projected to register a CAGR of 16% during 2016 - 2021. Growth in the market is anticipated on account of rising consumer awareness about natural treatment options, increasing online availability of Ayurvedic products and growing number of companies introducing Ayurvedic nutraceuticals and dietary supplements. India Ayurvedic products market is dominated by Ayurvedic personal care products segment, which had a revenue share of more than 60% in 2015. Demand for Ayurvedic products is predominantly concentrated in the country’s south and north regions, wherein north region is emerging as the fastest growing regional market for Ayurvedic products. In 2015, both of these regions cumulatively accounted for nearly two-third of the revenue share in India Ayurvedic products market. “ India Ayurvedic Products Market By Product Segment, By Organized vs. Unorganized, Competition Forecast & Opportunities, 2011 – 2021” discusses the following aspects of Ayurvedic products market in India:

  • India Ayurvedic Products Market Size, Share & Forecast
  • Segmental Analysis - By Product Segment (Ayurvedic Healthcare Products -  1. Nutraceuticals & Dietary Supplements, and 2. Ayurvedic Medicines; and Ayurvedic Personal Care Products – Skin Care, Oral Care, Hair Care & Fragrances); By Organized vs. Unorganized,
  • Policy and Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of the India Ayurvedic products market
  • To identify the customer preference towards Ayurvedic products
  • To help Ayurvedic products manufacturers, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology 

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with ayurvedic product manufacturers and suppliers, and other stakeholders in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Table of content

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Global Ayurvedic Products Market Outlook

5.       India Ayurvedic Products Market Outlook

5.1.    Market Size & Forecast

5.1.1.By Value

5.2.    Market Share & Forecast

5.2.1.By Product Segment (Ayurvedic Healthcare Products and Ayurvedic Personal Care Products)

5.2.2.By Region

5.2.3.By Company

5.2.4.By Organized vs. Unorganized

5.3.    Market Attractiveness Index

6.       India Ayurvedic Healthcare Products Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.2.    Market Share & Forecast

6.2.1.By Product Type (Ayurvedic Nutraceuticals & Dietary Supplements, and Ayurvedic Medicines)

6.3.    Pricing Analysis

7.       India Ayurvedic Personal Care Products Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.2.    Market Share & Forecast

7.2.1.By Product Type (Skin Care, Oral Care, Hair Care & Fragrances)

7.3.    Pricing Analysis

8.       Supply Chain Analysis

9.       Import Export Analysis

10.   Market Dynamics

10.1.Drivers

10.2.Challenges

11.   Market Trends & Developments

11.1.Rising Ayurvedic Medical Tourism in India

11.2.Increasing Online Presence of Ayurvedic Products

11.3.Growing Demand for Ayurvedic Cosmetics

11.4.Increasing Presence of Branded Retail

11.5.Shifting Consumer Preferences towards Ayurvedic Products

12.   Policy & Regulatory Landscape

13.   India Economic Profile

14.   Competitive Landscape

14.1.Competition Matrix

14.2.Company Profiles

14.2.1.    Dabur India Ltd.

14.2.2.    Patanjali Ayurved Limited

14.2.3.    The Himalaya Drug Company

14.2.4.    Vicco Laboratories

14.2.5.    Charak Pharma Pvt. Ltd.

14.2.6.    Hamdard Laboratories

14.2.7.    Forest Essentials

14.2.8.    Emami Ltd.

14.2.9.    Shree Baidyanath Ayurved Bhawan Pvt. Ltd.

14.2.10.   Kerala Ayurveda Ltd.

14.2.11.   Amrutanjan Healthcare Limited

15.   Strategic Recommendations

 

Figures and Tables

List of Figures

Figure 1: India Ayurvedic Products Market Size, By Value, 2011-2021F (USD Million)

Figure 2: India Ayurvedic Products Market Share, By Product Segment, By Value, 2011-2021F

Figure 3: India Ayurvedic Products Market Share, By Region, By Value, 2015 & 2021F

Figure 4: India Ayurvedic Products Market Share, By Region, By Value, 2011-2021F

Figure 5: India Ayurvedic Products Market Share, By Company, By Value, 2011-2021F

Figure 6: India Ayurvedic Products Market Share, By Organized vs. Unorganized Sector, By Value, 2011-2021F

Figure 7: India Ayurvedic Products Market Attractiveness Index, By Segment, By Value, 2015-2021F

Figure 8: India Ayurvedic Products Market Attractiveness Index, By Region, By Value, 2015-2021F

Figure 9: India Ayurvedic Healthcare Products Market Size, By Value, 2011-2021F (USD Million)

Figure 10: India Ayurvedic Healthcare Products Market Share, By Product Type, 2011-2021F

Figure 11: India Ayurvedic Personal Care Products Market Size, By Value, 2011-2021F (USD Million)

Figure 12: India Ayurvedic Personal Care Products Market Share, By Product Type, 2011-2021F

Figure 13: India Ayurvedic Products Market, Imports & Exports, By Value, 2010-2015 (USD Million)

Figure 14: India Ayurvedic Products Market, Imports & Exports, By Volume, 2010-2015 (Million Kgs)

Figure 15: Healthcare Expenditure in India (Total % of GDP), 2011-2015

Figure 16: India GDP Per Capita, 2011-2015 (USD)

Figure 17: Number of Internet Users in India Per 100 People, 2011-2015

 

List of Tables

Table 1: India Ayurvedic Healthcare Market Size, By Product Type, By Value, 2011–2015 (USD Million)

Table 2: India Ayurvedic Healthcare Market Size, By Product Type, By Value, 2016E–2021F (USD Million)

Table 3: Dabur Ayurvedic Medicines Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 4: Kerala Ayurveda Medicines Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 5: Patanjali Ayurvedic Medicines Average Selling Prices, By Product Type 2015 (USD per Unit)

Table 6: Baidyanath Ayurvedic Medicines Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 7: Dabur Ayurvedic Nutraceuticals & Dietary Supplements Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 8: Emami Ayurvedic Nutraceuticals & Dietary Supplements Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 9: Patanjali Ayurvedic Nutraceuticals & Dietary Supplements Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 10: Baidyanath Ayurvedic Nutraceuticals & Dietary Supplements Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 11: India Ayurvedic Personal Care Products Market Size, By Product Type, By Value, 2011–2015 (USD Million)

Table 12: India Ayurvedic Personal Care Products Market Size, By Product Type, By Value, 2016E–2021F (USD Million)

Table 13: Dabur Cosmetics & Skin Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 14: Vicco Cosmetics & Skin Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 15: Forest Essentials Cosmetics & Skin Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 16: Baidyanath Cosmetics & Skin Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 17: Dabur Oral Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 18: Vicco Oral Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 19: Patanjali Oral Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 20: Baidyanath Oral Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 21: Dabur Hair Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 22: Charak Hair Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 23: Forest Essentials Hair Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 24: Kerala Ayurveda Hair Care Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 25: Forest Essentials Ayurvedic Fragrances Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 26: Roots & Above Ayurvedic Fragrances Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 27: Armaan Ayurvedic Fragrances Average Selling Prices, By Product Type 2015 (USD per Unit)

Table 28: Neelu Kaur Ayurvedic Fragrances Average Selling Prices, By Product Type, 2015 (USD per Unit)

Table 29: India Ayurvedic Products Exports, By Top 5 Country, By Value, 2015 (USD Million)

Table 30: India Ayurvedic Products Imports, By Top 3 Country, By Value, 2015 (USD Million)

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Parvati Sharma

Account Manager BD
Press Release

Ayurvedic Products Market to Grow at 16% through 2021

Jul, 2016

Increasing awareness of benefits of Ayurvedic products, government initiatives to encourage their usage, rising purchasing power to drive demand for Ayurvedic products in India

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