India Ayurvedic Products Market to Grow with a CAGR of 18.4% through 2028
The India Ayurvedic Products market is witnessing remarkable
growth, fueled by the increasing preference for natural and herbal remedies, a
shift toward holistic and preventive healthcare, and robust government support
and promotion of Ayurveda.
According to the TechSci
Research report, “India Ayurvedic Products Market – Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2019-2029F”, the India Ayurvedic Products market
stood at USD7.65 billion in 2023 and is anticipated to grow with a CAGR of 18.4%
in the forecast period, 2025-2029. The India Ayurvedic Products market is a
dynamic and rapidly growing sector that has its roots deeply embedded in the
country's rich heritage of traditional medicine, Ayurveda. With a history
spanning thousands of years, Ayurveda is more than just a system of medicine;
it's a way of life that focuses on holistic well-being and balance.
Ayurveda, often referred to as the
"Science of Life," has been practiced in India for over 5,000 years.
Its origins are attributed to ancient texts like the Charaka Samhita and
Sushruta Samhita, which laid down the principles and practices of this holistic
system of medicine. Ayurveda encompasses not only medicinal formulations but
also dietary guidelines, lifestyle recommendations, and practices aimed at
achieving harmony and balance in one's life.
Historically, Ayurvedic remedies were
prepared using locally available herbs, plants, and minerals, and they were
passed down through generations. This traditional knowledge formed the
foundation for the modern Ayurvedic Products market in India.
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spread through 83 Pages and an in-depth TOC on "India
Ayurvedic Products Market.”
In the late 20th century,
there was a resurgence of interest in traditional and holistic healthcare
systems, including Ayurveda. This was driven by a desire for natural remedies
and a growing awareness of the limitations and side effects of modern
pharmaceuticals.
The Indian government
recognized the potential of Ayurveda in providing affordable and effective
healthcare solutions. It initiated various policies and programs to promote and
regulate the Ayurvedic Products market.
Ayurveda gained recognition
on the global stage, leading to an increased demand for Ayurvedic products from
international consumers who were seeking natural and holistic alternatives.
Additionally, Ayurvedic companies embraced modern manufacturing practices and
quality standards while preserving the traditional essence of Ayurvedic
formulations. This modernization made Ayurvedic products more accessible and
acceptable to a wider audience.
Consumers are increasingly
seeking natural and herbal products, driven by concerns about chemicals and
synthetic ingredients in conventional products. Ayurveda's holistic approach to
wellness, encompassing physical, mental, and spiritual well-being, aligns with
the trend of holistic health and wellness. There is a renewed interest in
traditional remedies and practices, with consumers turning to Ayurveda for
solutions to common health issues. Brands are offering personalized Ayurvedic
solutions, tailoring products to individual needs and doshas (body types).
Ayurvedic skincare is
gaining popularity for its natural and gentle approach to skincare, appealing
to consumers looking for effective yet mild products. Ayurvedic products that
aid in stress management and relaxation are in demand, given the stressful
lifestyles of many consumers.
The India Ayurvedic Products
market is segmented based on category, sales channel, and region.
Based on the category, the market is
segmented into personal care & beauty and healthcare. Among these, personal
care & beauty have a significant share in the India ayurvedic products market
during the forecast period. Ayurvedic skincare and haircare products, such as
face creams, cleansers, shampoos, and hair oils, are formulated with herbal
ingredients known for their beneficial effects. Consumers are drawn to these
products because they offer a gentle and natural way to maintain healthy skin
and hair.
Based on region, the market is segmented
into North, South, East, and West. Among these, the North region has a
significant share of the India ayurvedic products market during the forecast
period. The North region has deep-rooted cultural ties to Ayurveda. Ayurveda,
as an ancient system of medicine, has flourished in this region for centuries.
Historical texts and traditions related to Ayurveda have been preserved and
practiced, fostering a strong cultural connection.
Major companies operating in the India ayurvedic
products market are:
- Dabur India Ltd.
- Patanjali Ayurved Limited
- The Himalaya Drug Company
- Vicco Laboratories
- Charak Pharma Pvt. Ltd.
- Hamdard Laboratories
- Forest Essentials
- Emami Ltd.
- Kerala Ayurveda Ltd.
- Amrutanjan Healthcare Limited
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“The India Ayurvedic Products market is
a thriving sector that bridges ancient wisdom with modern healthcare needs.
With its rich history, herbal wealth, government support, and growing consumer
interest in holistic wellness, Ayurveda is poised for further growth and
recognition. As consumers increasingly prioritize natural and holistic
approaches to health, Ayurvedic products are expected to play an integral role
in shaping the future of healthcare in India and beyond.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“India Ayurvedic Products Market By Category (Personal Care & Beauty
and Healthcare), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores,
Online, and Others), By Region, By Competition Forecast & Opportunities,
2019-2029F, has evaluated the future growth potential of the India ayurvedic
products market globally and
provides statistics and information on market structure, size, share, and
future growth. The report provides cutting-edge market intelligence and helps decision-makers
to make sound investment decisions. Besides, the report also identifies the
emerging trends along with essential drivers, challenges, and opportunities
present in the India ayurvedic products market.
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