India Ayurvedic Products Market to Grow with a CAGR of 18.4% through 2030
The India Ayurvedic Products market is witnessing remarkable
growth, fueled by the increasing preference for natural and herbal remedies, a
shift toward holistic and preventive healthcare, and robust government support
and promotion of Ayurveda.
According to the TechSci
Research report, “India Ayurvedic Products Market – By Region, Competition Forecast & Opportunities, 2030F”, the India Ayurvedic Products market was valued at USD 8.12 Billion in 2024 and is expected to reach USD 22.37 Million by 2030 with a CAGR of 18.4% during the forecast period. The India Ayurvedic Products market is a
dynamic and rapidly growing sector that has its roots deeply embedded in the
country's rich heritage of traditional medicine, Ayurveda. With a history
spanning thousands of years, Ayurveda is more than just a system of medicine;
it's a way of life that focuses on holistic well-being and balance. Ayurveda, often referred to as the
"Science of Life," has been practiced in India for over 5,000 years.
Its origins are attributed to ancient texts like the Charaka Samhita and
Sushruta Samhita, which laid down the principles and practices of this holistic
system of medicine. Ayurveda encompasses not only medicinal formulations but
also dietary guidelines, lifestyle recommendations, and practices aimed at
achieving harmony and balance in one's life. Ayurvedic remedies were
prepared using locally available herbs, plants, and minerals, and they were
passed down through generations. This traditional knowledge formed the
foundation for the modern Ayurvedic Products market in India.In the late 20th century, there was a resurgence of interest in traditional and holistic healthcare systems, including Ayurveda. This was driven by a desire for natural remedies and a growing awareness of the limitations and side effects of modern pharmaceuticals. The Indian government recognized the potential of Ayurveda in providing affordable and effective healthcare solutions. It initiated various policies and programs to promote and regulate the Ayurvedic Products market. Ayurveda gained recognition on the global stage, leading to an increased demand for Ayurvedic products from international consumers who were seeking natural and holistic alternatives.
Additionally, Ayurvedic companies embraced modern manufacturing practices and quality standards while preserving the traditional essence of Ayurvedic formulations. This modernization made Ayurvedic products more accessible and acceptable to a wider audience. Consumers are increasingly seeking natural and herbal products, driven by concerns about chemicals and synthetic ingredients in conventional products. Ayurveda's holistic approach to wellness, encompassing physical, mental, and spiritual well-being, aligns with the trend of holistic health and wellness. There is a renewed interest in traditional remedies and practices, with consumers turning to Ayurveda for solutions to common health issues. Brands are offering personalized Ayurvedic solutions, tailoring products to individual needs and doshas (body types). Ayurvedic skincare is gaining popularity for its natural and gentle approach to skincare, appealing to consumers looking for effective yet mild products. Ayurvedic products that aid in stress management and relaxation are in demand, given the stressful lifestyles of many consumers.
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Ayurvedic Products Market.”
The India Ayurvedic Products
market is segmented based on category, sales channel, and region.
Based on the Sales Insights, the online sales channel has undeniably secured a significant share in the India Ayurvedic Products Market, reshaping the way consumers access and purchase traditional herbal remedies and wellness products. Ayurveda, India's ancient holistic healing system, has witnessed a resurgence in popularity, both domestically and internationally, in recent years. This revival has been fueled by a growing preference for natural and holistic healthcare solutions. The online sales channel plays a pivotal role in facilitating the accessibility, convenience, and diversity of Ayurvedic products, leading to its substantial share in the market. One of the most significant advantages of the online sales channel in the Ayurvedic Products Market is its ability to reach consumers across India, including those in remote areas where access to physical stores may be limited. Online platforms break down geographical barriers, allowing individuals to explore and purchase Ayurvedic products with ease. This accessibility is particularly crucial in a vast and diverse country like India. Online marketplaces offer an extensive array of Ayurvedic products, ranging from traditional herbal supplements and remedies to Ayurvedic skincare and personal care products. This diverse product range caters to the specific wellness needs and preferences of consumers, allowing them to choose from a wide selection of items aligned with their individual health goals. The online channel serves as an educational hub for Ayurveda enthusiasts and those seeking information about traditional healing practices. Many platforms provide detailed product descriptions, usage guidelines, and educational content that empowers consumers to make informed choices about Ayurvedic products based on their unique needs and concerns. Online platforms enable consumers to access reviews, testimonials, and recommendations from other users. This social proof plays a pivotal role in building trust and confidence in Ayurvedic products, especially for those who are new to this holistic approach to wellness. Positive feedback and word-of-mouth endorsements influence purchasing decisions. Transparency is a key factor in the success of the online sales channel for Ayurvedic products. Consumers have access to detailed information about product ingredients, sourcing practices, manufacturing standards, and certifications. This transparency aligns with the demand for authentic and high-quality Ayurvedic products.
Major companies operating in the India ayurvedic
products market are:
- Dabur India Ltd.
- Patanjali Ayurved Limited
- The Himalaya Drug Company
- Vicco Laboratories
- Charak Pharma Pvt. Ltd.
- Hamdard Laboratories
- Forest Essentials
- Emami Ltd.
- Kerala Ayurveda Ltd.
- Amrutanjan Healthcare Limited
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“A unique trend in the Indian Ayurvedic products market is the fusion of Ayurveda with modern nutraceuticals and biotechnology. Startups and established brands are leveraging AI-driven personalized Ayurveda, where customers receive customized herbal formulations based on their body type (Prakriti), health conditions, and genetics. This is complemented by scientific validation, with clinical trials and advanced extraction techniques enhancing bioavailability. Additionally, Ayurvedic adaptogens like Ashwagandha and Giloy are being incorporated into functional foods, gummies, and effervescent tablets to cater to urban millennials. The demand for sustainable and organic Ayurveda is also rising, with brands emphasizing wildcrafted herbs and eco-friendly packaging. This blend of tradition and technology is making Ayurveda more accessible, effective, and globally competitive.” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based global
management consulting firm.
“India Ayurvedic Products Market By Category (Personal Care & Beauty
and Healthcare), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores,
Online, and Others), By Region, Competition, Forecast & Opportunities,
2020-2030F, has evaluated the future growth potential of the India ayurvedic
products market globally and
provides statistics and information on market structure, size, share, and
future growth. The report provides cutting-edge market intelligence and helps decision-makers
to make sound investment decisions. Besides, the report also identifies the
emerging trends along with essential drivers, challenges, and opportunities
present in the India ayurvedic products market.
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