Canned Wine Market Share, Size, Growth, and Forecast 2027

Report Description

The global canned wine market is expected to grow at an impressive rate through 2027 on account of rising demand for the beverage due to people's growing awareness of its health benefits. Young people are more likely than older generations to develop new drinking occasions, which helps to increase beverage sales. The millennial generations are shifting their preferences towards canned wines which have resulted in a huge increase in the demand for canned wines, combined with rising demand for different types of flavors are attracting customers for the consumption of canned wines. For Instance, the Underwood brand of the Union Wine Company, a US-based company, provides various canned wine with different flavors such as Underwood rose bubbles, Underwood rose, Underwood pinot noir, Underwood the bubbles, Underwood white Haute sangria, Underwood the Spritz, etc.

Shift in Alcohol Consumption

Changing demographics in the different parts of the world significantly impact the canned wine market. There has been a shift in millennials' global alcohol consumption over the past 20 years. The millennial generation is more aware of how much alcohol they consume and looks for options with moderate or lower alcohol content. Additionally, as younger generations have grown more concerned with the environment and their carbon footprints, wine producers have been forced to introduce organic and environmentally friendly packaged wines.

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Changing Consumer Preferences Will Fuel the Market Growth

The quick shift in consumer preferences away from traditional bottled wines to canned wines has fueled the demand for canned wine globally. This is due to their portability, ease of use while traveling, and other factors. Moreover, rising demand from the young and working population is also fueling the demand for canned wines worldwide. As consumers demand new and convenient products to fit their hectic schedules. Cans' superior durability and quicker cooling speed compared to conventional wine bottles are fostering market growth. For instance, consumers in the United States are attracted to canned sparkling wines, as they are more portable, and lightweight than their counterparts and booming sales of wines with less sugar content, are some of the factors providing lucrative growth opportunities across the country. Heineken provide sparkling wine under the name “Comb and Hive”, which is made up of real sugar and wildflower honey fermented with orange blossom flowers and a hint of fizz.

Increase in Social Gathering Will Further Fuel the Market Growth

The desire for outdoor recreational activities such as overnight camping, RV camping, and fishing are significant factors fueling the growth of the canned wine market during the forecast period. These factors include the rising customer preference for more suitable ways to consume wine during outdoor parties, house parties, camping, and other social gatherings. The growing demand for portable, convenient, and more sturdy wine containers than glass at the time for outdoor activities is positively influencing the market growth. In addition, millennials, particularly working-class members, are spending more on wine than other alcoholic beverages, such as whiskey and rum, due to customers' changing tastes and preferences and the rising demand for novel and exotic flavors, which in turn is driving the growth of the market.

Rising Consumer Awareness to Aid the Market Growth

Due to growing consumer awareness of health and environmental issues, consumers are willing to spend more on convenient, organic foods and beverages that use sustainable packaging. As a result, the demand for canned wines is expected to increase, fostering industry growth. According to studies, aluminum cans are less expensive and more convenient to store and stack than other packaging options, which results in less breakage.

Due to the rise in awareness, manufacturers launch canned wines to attract consumers. For instance, Lisa Rinna, a US-based actress and businesswoman, established Rinna Wines. The Sparkling Brut and Sparkling Brut Rosé in the release were made in collaboration with Prestige Beverage Group and produced in Provence's heart. The Sparkling Brut offers flavors of green apple, hints of Brioche, and citrus and pear aromas. At the same time, the Sparkling Brut Rosé combines fresh strawberry and raspberry flavors with layers of citrus orange and a tinge of spice.

Market Segmentation

The global canned wine market is segmented into product type, alcoholic content, distribution channel, region and competitional landscape. Based on product type, the global canned wine market is further fragmented into sparkling wine, fortified wine, red wine, and others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, On Trade, specialist retailers, online, and others. Based on alcohol content, the market is segmented into low, medium, and high. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, Middle East & Africa and South America.

Company Profiles

E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC are among the major market players in the global platform that lead the market growth of the global canned wines market. Various companies are offering a wide variety of canned wines such as Barefoot Hard Seltzer, Underwood Rose, Underwood White Haute Sangria, Underwood Pinot Gris, Kim Crawford Iced Tea Wine Spritz, Kim Crawford Iced Tea Wine Spritz.

Attribute	Details
Base Year	2021
Historical Years	2017 – 2021
Estimated Year	2022
Forecast Period	2023 – 2027
Quantitative Units	Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Product Type Distribution Channel Alcohol Content Region
Regional Scope	North America, Europe, Asia-Pacific, Middle East & Africa, and South America
Country Scope	United States; Canada; Mexico; France; Germany; United Kingdom; Italy; Spain; China; India; Japan; South Korea; Australia, South Africa; Egypt; UAE; Turkey, Egypt, Brazil; Argentina; Colombia
Key Companies Profiled	E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global canned wines market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Canned Wine Market, By Type:

Sparkling Wine
Fortified Wine
Red Wine
Others

· Canned Wine Market, By Alcohol Content:

Low
Medium
High

· Canned Wine Market, By Distribution Channel:

Supermarkets/Hypermarkets
On Trade
Specialist Retailers
Online
Others

Canned Wine Market, By Region:

North America

United States
Canada
Mexico

Europe

France
Germany
United Kingdom
Italy
Spain

Asia-Pacific

China
India
Japan
South Korea
Australia

Middle East & Africa

South Africa
Egypt
UAE
Turkey

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Canned Wines market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

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Table of content

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Canned Wine Market

5. Voice of Customer

6. Global Canned Wine Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type (Sparkling Wine, Fortified Wine, Red Wine, Others)

6.2.2. By Alcoholic Content (Low, Medium, High)

6.2.3. By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others)

6.2.4. By Region

6.2.5. By Company

6.3. Market Map (By Product Type, By Alcoholic Content, By Distribution Channel, By Region)

7. North America Canned Wine Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type

7.2.2. By Alcoholic Content

7.2.3. By Distribution Channel

7.2.4. By Country

7.3. North America: Country Analysis

7.3.1. United States Canned Wine Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By Alcoholic Content

7.3.1.2.3. By Distribution Channel

7.3.2. Canada Canned Wine Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product Type

7.3.2.2.2. By Alcoholic Content

7.3.2.2.3. By Distribution Channel

7.3.3. Mexico Canned Wine Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product Type

7.3.3.2.2. By Alcoholic Content

7.3.3.2.3. By Distribution Channel

8. Europe Canned Wine Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type

8.2.2. By Alcoholic Content

8.2.3. By Distribution Channel

8.2.4. By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

8.3. Europe: Country Analysis

8.3.1. France Canned Wine Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product Type

8.3.1.2.2. By Alcoholic Content

8.3.1.2.3. By Distribution Channel

8.3.2. Germany Canned Wine Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product Type

8.3.2.2.2. By Alcoholic Content

8.3.2.2.3. By Distribution Channel

8.3.3. United Kingdom Canned Wine Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product Type

8.3.3.2.2. By Alcoholic Content

8.3.3.2.3. By Distribution Channel

8.3.4. Italy Canned Wine Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product Type

8.3.4.2.2. By Alcoholic Content

8.3.4.2.3. By Distribution Channel

8.3.5. Spain Canned Wine Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product Type

8.3.5.2.2. By Alcoholic Content

8.3.5.2.3. By Distribution Channel

9. Asia-Pacific Canned Wine Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type

9.2.2. By Alcoholic Content

9.2.3. By Distribution Channel

9.2.4. By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

9.3. Asia-Pacific: Country Analysis

9.3.1. China Canned Wine Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product Type

9.3.1.2.2. By Alcoholic Content

9.3.1.2.3. By Distribution Channel

9.3.2. India Canned Wine Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product Type

9.3.2.2.2. By Alcoholic Content

9.3.2.2.3. By Distribution Channel

9.3.3. Japan Canned Wine Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product Type

9.3.3.2.2. By Alcoholic Content

9.3.3.2.3. By Distribution Channel

9.3.4. South Korea Canned Wine Market Outlook

9.3.4.1. Market Size & Forecast

9.3.4.1.1. By Value

9.3.4.2. Market Share & Forecast

9.3.4.2.1. By Product Type

9.3.4.2.2. By Alcoholic Content

9.3.4.2.3. By Distribution Channel

9.3.5. Australia Canned Wine Market Outlook

9.3.5.1. Market Size & Forecast

9.3.5.1.1. By Value

9.3.5.2. Market Share & Forecast

9.3.5.2.1. By Product Type

9.3.5.2.2. By Alcoholic Content

9.3.5.2.3. By Distribution Channel

10. Middle East and Africa Canned Wine Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type

10.2.2. By Alcoholic Content

10.2.3. By Distribution Channel

10.2.4. By Country (South Africa; Egypt; UAE; Turkey and Rest of Middle East & Africa)

10.3. MEA: Country Analysis

10.3.1. South Africa Canned Wine Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product Type

10.3.1.2.2. By Alcoholic Content

10.3.1.2.3. By Distribution Channel

10.3.2. Egypt Canned Wine Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product Type

10.3.2.2.2. By Alcoholic Content

10.3.2.2.3. By Distribution Channel

10.3.3. UAE Canned Wine Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product Type

10.3.3.2.2. By Alcoholic Content

10.3.3.2.3. By Distribution Channel

10.3.4. Turkey Canned Wine Market Outlook

10.3.4.1. Market Size & Forecast

10.3.4.1.1. By Value

10.3.4.2. Market Share & Forecast

10.3.4.2.1. By Product Type

10.3.4.2.2. By Alcoholic Content

10.3.4.2.3. By Distribution Channel

11. South America Canned Wine Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value

11.2. Market Share & Forecast

11.2.1. By Product Type

11.2.2. By Alcoholic Content

11.2.3. By Distribution Channel

11.2.4. By Country (Brazil; Argentina; Colombia; and Rest of South America)

11.3. South America: Country Analysis

11.3.1. Brazil Canned Wine Market Outlook

11.3.1.1. Market Size & Forecast

11.3.1.1.1. By Value

11.3.1.2. Market Share & Forecast

11.3.1.2.1. By Product Type

11.3.1.2.2. By Alcoholic Content

11.3.1.2.3. By Distribution Channel

11.3.2. Argentina Canned Wine Market Outlook

11.3.2.1. Market Size & Forecast

11.3.2.1.1. By Value

11.3.2.2. Market Share & Forecast

11.3.2.2.1. By Product Type

11.3.2.2.2. By Alcoholic Content

11.3.2.2.3. By Distribution Channel

11.3.3. Colombia Canned Wine Market Outlook

11.3.3.1. Market Size & Forecast

11.3.3.1.1. By Value

11.3.3.2. Market Share & Forecast

11.3.3.2.1. By Product Type

11.3.3.2.2. By Alcoholic Content

11.3.3.2.3. By Distribution Channel

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles

14.1.1. E. & J. Gallo Winery

14.1.2. Union Wine Company

14.1.3. Constellation Brands Inc.

14.1.4. SANS Wine Co.

14.1.5. Integrated Beverage Group LLC

14.1.6. The Family Coppola

14.1.7. Sula Vineyards Pvt. Ltd.

14.1.8. The Canned Wine Company

14.1.9. Treasury Wine Estates

14.1.10. Anheuser-Busch Companies LLC

15. Strategic Recommendations

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the key factors driving the global canned wines market?

The key factors influencing the growth of the global canned wine market are the high level of portability and convenience along with the ideal amount of wine for single serve. Additionally, the demand for canned wines is also being driven by a growing consumer preference for ready-to-drink products as a result of their busy lifestyles and demanding work schedules.

Which region has dominated the global canned wines market?

In terms of region, the global canned wines market is segmented into North America, Asia-Pacific, Europe Middle East & Africa and South America. Among which, the North America has dominated the global canned wines market in 2021 and will continue to dominance during the forecast period due to the popularity of canned sparkling wines among North American consumers presents profitable expansion prospects. In the United States, canned wines are becoming more and more popular among consumers because they are easier to carry and lighter than their counterparts.

Which segment in terms of product type has the largest share in the global canned wine market?

In terms of product type, the global canned wine market has been segmented into sparkling wine, fortified wine, red wine, and others. Among which, the sparkling wine product type has accounted for the largest revenue share in the global canned wine market, and it is anticipated to continue its dominance during the forecast period.

Which are the top 10 players in the global canned wine market?

The top 10 players in the Global canned wine market are E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC, etc.

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