Sparkling Wine Market to Dominate the Global Canned Wine Market
Changing
consumer preferences for single-serve, portable, and convenient wine products
and increasing demand form young population to drive the global canned wine
market.
According to
TechSci Research report, “Canned Wine Market – Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2017-2027F” The global canned wine market is
expected to grow at impressive rate through 2027 on account of rising demand
for convenient, portable, and single-serve beverages. Growing consumer
inclination toward ready-to-drink products, owing to their busy lifestyles and
hectic work schedules, are also driving towards the growth of global canned
wine market. Some of the manufacturers have started providing canned wines with
different flavors. For example, Sula Vineyards, which is one of the India's
most well-known wine brands has introduced "Dia Sparkler," a new
canned wine, in top retail outlets all over the country and worldwide also.
The company has introduced their canned wines in 330 ml cans with both red and
white wine flavors. The demand for canned wine has increased as outdoor
recreation, and sports have grown in appeal among younger generations.
Manufacturers have been attempting to capture this market with more product
launches in the canned format because the packaging format contributes to the
premium appearance and enhances the product's overall appeal.
The popularity
of drinking on the go among people, especially millennials, boost canned wine
sales. The millennial generation's growing preference for canned wines has
resulted in a vast increase in the number of top players introducing their
canned wine brands.
The top market
players are embracing the burgeoning trend by releasing wines in canned
packaging. The smaller service makes it easier for each customer to overcome
any potential objections of buying a large traditional wine bottle. The
numerous advantages of canned wine enable one to travel light and increase
recycling effectiveness. Conventional glass bottles are fragile and cannot be
brought to beaches, parks, or other tourist destinations. Cans are the types of
wine packaging that are expanding at the fastest rate, and they are more
occasion-friendly than glass, which is helping the market develop. For instance,
Hardys, the largest wine brand in the UK, is introducing three new varieties in
aluminum cans to capture the on-the-go market. A rosé, chardonnay, and
shiraz are included in the new Hardys canned line, which was introduced to the
retail market. Additionally, it has summer festivals and on-trade listings
planned. The fact that the aluminum cans are entirely recyclable, according to
Accolade, reinforces the company's commitment to sustainability and lessens its
environmental impact.
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The global canned
wine market is segmented into product type, alcohol content, distribution
channel, region and company. In terms of distribution channel, the global
canned wine market is segmented into supermarkets/hypermarkets, On Trade, specialist
retailers, online, and others. Numerous factors, such as an increase in
internet usage, a fast-paced lifestyle, and the uptake of e-commerce platforms,
are predicted to spur the market growth. Along with making customers feel more
comfortable with online shopping, features like product comparison, thorough
product descriptions, and straightforward exchange and refund options are
boosting sales of canned wines through online channels across the globe.
Key market
players in the global canned wine market include:
- E. & J.
Gallo Winery
- Union Wine
Company
- Constellation
Brands Inc.
- SANS Wine Co.
- Integrated
Beverage Group LLC
- The Family
Coppola
- Sula Vineyards
Pvt. Ltd.
- The Canned Wine
Company
- Treasury Wine
Estates
- Anheuser-Busch Companies LLC
Also, Treasury
Wine Estates is one of the wine companies listed on the Australian Securities Exchange.
Their business is focused on meeting changing consumer interests worldwide and
achieving sustainable growth through world-class winemaking and brand
marketing. The company provides various wines such as 19 Crimes Seltzer Lime
Bitters, 19 Crimes Seltzer Raspberry & Pepper, etc.
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"The
market is still in its early stages, and significant players intend to
introduce their products in response to the gradually changing preferences of
consumers. Wine producers strive to make products that cater to their
customers' changing tastes and preferences or that complement their nutritional
and health needs. A differentiated brand that is pertinent to and focused on consumers
and trends has a better chance of succeeding than those that seem to be
mass-produced.” said Mr. Karan Chechi, Research Director with TechSci Research,
a research-based global management consulting firm.
“Canned Wine Market – Global Industry Size, Share, Trends,
Opportunity, and Forecast, 2017-2027F Segmented By Product Type (Sparkling
Wine, Fortified Wine, Red Wine, and Others), By Distribution Channel
(Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others), By
Alcohol Content (Low, Medium, High), By Region”, has evaluated the future growth potential of the global canned wine
market and provides
statistics and information on market structure, size, share, and future growth.
The report is intended to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and analyzes
the emerging trends along with essential drivers, challenges and opportunities
present in canned wines globally.
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