Arts and Crafts Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material (Traditional Materials, Recycled and Upcycled Materials, Mixed Media), By Target Audience (Children’s Crafts, Adult Crafts), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F

Market Overview

The Global arts and crafts market was valued at USD 47.21 Billion in 2024 and is expected to reach USD 78.31 Billion by 2030 with a CAGR of 8.8% during the forecast period. The global Arts and Crafts market is poised for substantial growth during the forecast period 2020-2030F, driven by rising consumer interest in do-it-yourself (DIY) activities, increasing awareness around mental well-being through creative expression, and growing demand for personalized and sustainable handmade products.

The market encompasses a wide array of materials segmented into Traditional Materials (such as paper, fabric, wood, and clay), Recycled and Upcycled Materials (including eco-friendly and repurposed items), and Mixed Media, which combines multiple artistic techniques and substances. Among these, the demand for sustainable and recycled materials is witnessing significant momentum due to global sustainability trends and increasing eco-conscious consumer behavior. In terms of target audience, the market is bifurcated into Children’s Crafts and Adult Crafts, with adult participation surging due to increased interest in therapeutic hobbies, home décor customization, and craft-based entrepreneurial ventures.

The market is also shaped by intense competition among key players and a large number of small-scale artisans, local brands, and niche startups leveraging digital tools to reach global audiences. Overall, the market is buoyed by trends such as personalization, sustainability, and digital engagement, making arts and crafts not only a hobby but also a viable small business avenue across the globe.

Market Drivers

Rising DIY Culture and Creative Expression

The growing Do-It-Yourself (DIY) culture across the globe has significantly contributed to the expansion of the arts and crafts market. Driven by a desire for personalization and self-expression, consumers are increasingly engaging in creative activities as a hobby or therapeutic practice. Platforms such as Pinterest, Instagram, and YouTube have fueled this trend by offering easy access to tutorials, project inspirations, and step-by-step guidance, enabling even novices to participate. The trend is especially prevalent among millennials and Gen Z, who value handmade and customized items as unique alternatives to mass-produced goods. This surge in interest has created strong demand for traditional and innovative crafting materials, boosting market growth.

Growing Popularity of Sustainable and Eco-friendly Crafts

Sustainability has become a key consideration in consumer decision-making, and this shift is reflected in the increasing preference for recycled, upcycled, and eco-friendly craft materials. Many consumers are turning to arts and crafts to reduce waste, reuse materials, and promote environmental consciousness. This has led to a burgeoning segment within the market that caters specifically to eco-conscious buyers, with products such as biodegradable glues, recycled paper, organic textiles, and natural dyes gaining popularity. Gen Z (18-24 years) shows a 30% increase in crafting interest (Etsy Craft Trends Report, 2023). Craft brands and local artisans are also innovating in packaging and production methods to align with sustainability goals, further driving market demand and expanding appeal across both developed and emerging markets.

Expanding E-commerce and Digital Platforms

The rapid growth of online retail has revolutionized the way arts and crafts supplies are marketed and sold. E-commerce platforms such as Etsy, Amazon, and dedicated craft websites have made it easier for consumers to access a diverse range of materials and kits, regardless of their geographic location. These platforms also empower individual artisans and small businesses to showcase and sell their handmade creations directly to global audiences. In addition, digital marketplaces and social media have helped build vibrant communities around crafting, promoting trends, and facilitating peer-to-peer learning and commerce. The convenience of online shopping, coupled with doorstep delivery and tailored product recommendations, continues to be a crucial driver for market expansion.

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Key Market Challenges

Fragmented Market and Informal Economy

One of the most significant challenges facing the global arts and crafts market is its highly fragmented nature, characterized by many small-scale and home-based artisans, informal players, and niche vendors with limited brand visibility and financial resources. This fragmentation hinders the ability to implement standardized quality control, pricing consistency, and cohesive marketing strategies across the industry. Moreover, a substantial portion of the market operates informally, without formal registration or adherence to taxation norms, making it difficult to track actual market size and consumer behaviour accurately. This lack of structure poses barriers to scaling up, limits access to institutional funding and investment and reduces trust among global consumers seeking consistent product quality and reliable service. Additionally, without organized representation, small artisans often struggle to participate in international trade fairs, digital marketplaces, or government support programs aimed at promoting creative economies.

Digital Adoption and Technological Barriers

As the market shifts increasingly towards digital platforms and online marketplaces, many traditional artisans and small-scale businesses face challenges in adopting and leveraging technology effectively. A significant digital divide exists, especially in emerging economies, where internet access, digital literacy, and familiarity with e-commerce tools remain limited. Even among artisans with access to digital platforms, skills in product photography, digital marketing, online payments, inventory management, and customer engagement are often lacking. As a result, these vendors are unable to capitalize on the growing demand in online craft communities or global marketplaces such as Etsy or Amazon Handmade. This technological lag not only restricts their growth potential but also exposes them to competitive disadvantage against more tech-savvy creators and larger brands with established digital presence. Bridging this gap through training, digital infrastructure, and access to tools remains a key priority for sustainable growth.

Sustainability and Ethical Sourcing Concerns

While there is growing consumer preference for eco-friendly and ethically made craft products, the market faces considerable challenges in aligning production processes with sustainability goals. Many small-scale craft producers rely on traditional materials and processes that may not always meet modern environmental or ethical standards. Issues such as the use of non-biodegradable supplies, lack of transparency in material sourcing, and unsustainable packaging practices can hinder market growth, particularly in eco-conscious regions like Europe and North America. Furthermore, meeting international certifications for fair trade, organic materials, or carbon neutrality can be cost-prohibitive for independent artists and micro-enterprises. Without industry-wide frameworks or support mechanisms to facilitate sustainable practices, a disconnect persists between consumer expectations and the operational realities of small-scale craft production.

Key Market Trends

Rise of Hybrid and Mixed Media Crafts

One of the most notable trends in the arts and crafts market is the growing popularity of hybrid and mixed media crafts. Enthusiasts are increasingly blending traditional techniques with modern elements, such as combining painting with embroidery, or integrating digital printing into scrapbooking and paper crafts. This experimentation has given rise to a new category of craft that defies conventional boundaries, appealing to a wide demographic from amateur hobbyists to professional artists. The versatility of mixed media allows for greater creativity and personalization, which resonates with the modern consumer’s desire for unique and expressive creations. As a result, manufacturers and retailers are diversifying their offerings to include kits and tools designed specifically for these fusion crafts, fueling further innovation and market growth.

Integration of Technology and Digital Crafting Tools

The intersection of technology and creativity is reshaping the arts and crafts landscape, particularly through the adoption of digital crafting tools. Tools like digital cutting machines (e.g., Cricut, Silhouette), 3D pens, and laser engravers have made it easier for users to produce precise and intricate designs that were once difficult to achieve manually. Additionally, augmented reality (AR) and virtual workshops have emerged as popular platforms for teaching crafts, expanding access and engagement for remote learners. DIY culture and home décor trends are major drivers, with 62% of U.S. consumers engaging in crafting as a hobby (Craft Industry Alliance, 2022). Mobile apps for pattern design, color theory, and virtual room decor previews are also making crafting more interactive and accessible. This tech-savvy evolution not only attracts younger consumers but also enables artisans to enhance the professional quality of their work, bridging the gap between hobby and commercial-scale production.

Growing Influence of Cultural and Heritage Crafts

There is a renewed appreciation for cultural and heritage crafts as consumers seek to reconnect with traditional art forms and support indigenous artisans. Globalization, coupled with the rise of ethical consumerism, has fueled interest in handcrafted goods that reflect regional craftsmanship and cultural narratives. From Japanese origami and Indian Madhubani painting to African beadwork and Native American weaving, such practices are gaining international recognition through exhibitions, digital marketplaces, and educational programs. Consumers are increasingly drawn to the authenticity, craftsmanship, and stories behind these creations, which is driving demand for workshops, DIY kits, and artisan collaborations. Additionally, governments and NGOs are promoting cultural preservation by supporting rural artisans and integrating craft education into curricula, further institutionalizing the trend.

Segmental Insights

Material Insights

The material segment of the global arts and crafts market plays a foundational role in shaping consumer preferences and market dynamics. Traditional materials—such as paper, wood, clay, yarn, glass, fabric, and metal—continue to dominate the market. These materials have long-standing popularity due to their accessibility, ease of use, and cultural familiarity across a range of artistic traditions and crafting techniques. Woodwork, pottery, knitting, embroidery, and painting largely rely on traditional inputs, which are well-established in both retail and wholesale supply chains.

However, the fastest-growing segment within the material category is Recycled and Upcycled Materials. Consumers are increasingly prioritizing sustainability, and there is a marked shift toward eco-conscious crafting. Artists and hobbyists alike are using reclaimed wood, recycled paper, fabric scraps, old metals, and plastic waste to create artistic pieces that align with environmental values. The rise of sustainability-driven consumer behaviour, government support for green industries, and corporate environmental, social, and governance (ESG) goals have further accelerated the popularity of this segment. Upcycled crafts are emerging as a creative sub-culture, combining innovation with ecological responsibility. Meanwhile, Mixed Media, which blends various materials and techniques, is also gaining traction, especially among experienced crafters and professional artists who seek to differentiate their work in competitive marketplaces.

Target Audience Insights

The target audience segmentation is crucial for product design, packaging, marketing, and distribution. Children’s crafts have traditionally formed a stable and foundational segment of the market. This segment includes educational kits, coloring tools, DIY school projects, and introductory crafting sets that promote creativity and motor skill development. Demand is strongly supported by parents, educators, and schools, making it relatively recession resilient. The integration of crafting activities into STEM (Science, Technology, Engineering, Mathematics) education and early childhood development programs also ensure continued relevance.

Adult Crafts have emerged as both the leading and fastest-growing segment in recent years. This growth is attributed to the increasing adoption of arts and crafts as a means of stress relief, mindfulness, and personal expression among adults. From embroidery, pottery, and knitting to calligraphy, scrapbooking, and DIY home décor, adult crafting is no longer a niche hobby but a booming lifestyle trend. The rise of social media platforms like Pinterest, Instagram, and TikTok has fueled interest by enabling people to share and explore creative ideas. Furthermore, many adults are turning their hobbies into side businesses or full-time enterprises, using online platforms like Etsy and Shopify. These trends have fueled demand for more sophisticated tools, premium-quality supplies, and specialized workshops or subscription craft boxes aimed at adult consumers.

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Regional Insights

North America lead the global arts and crafts market, driven by a mature consumer base with high disposable income, well-established retail infrastructure, and a strong culture of DIY and handmade creativity. The United States boasts a vibrant ecosystem of hobbyists, professional crafters, and independent artisans who actively participate in online marketplaces like Etsy and Amazon Handmade. Educational institutions, community centers, and specialized stores such as Michaels and JOANN further support this culture by offering workshops and a wide range of supplies. In addition, the integration of arts and crafts into school curriculums and therapy practices continues to boost demand across age groups. North America also benefits from high digital penetration, which has enabled seamless adoption of digital crafting tools and online learning platforms. The region's consumer preference for sustainable and eco-friendly products has further stimulated innovation in recycled and upcycled craft materials, cementing its leadership in both market size and influence.

Recent Developments

• On April 15, 2025, Michaels, a leading arts and crafts retailer, announced a significant expansion into the party supply sector. This strategic move aims to fill the market gap left by Party City's recent store closures. Starting in August, Michaels plans to increase its party-related inventory by 200%, introducing over 500 new products across categories like paper goods, accessories, and décor, available both in stores and online.
• At the end of 2024, the Center for Craft announced the launch of Phase 2 of its Craft Futures Fund. This initiative provides longer-term recovery support through unrestricted grants for individual artists and arts organizations affected by Hurricane Helene. The program aims to bolster the resilience and sustainability of the craft community in the face of natural disasters.
• In November 2024, Gap Inc. partnered with Nest, a nonprofit arts organization, to host a Holiday Makers Market on December 7-8, 2024. The event featured over 40 local craftspeople showcasing and selling handmade goods, including jewelry, ceramics, and woodworking items. This collaboration aims to support local artisans and promote handcrafted products during the holiday season.
• In July 2024, YouTuber MrBeast (Jimmy Donaldson) collaborated with Moose Toys to launch the 'MrBeast Lab' toy line. The product debuted at San Diego Comic-Con and became available for purchase in the U.S. shortly after, with international expansion planned for the fall. The toy line includes interactive figures and playsets inspired by MrBeast's online content.

Key Market Players

• Beifa Group
• Laizhou Zhonghe Arts and Crafts Co. Ltd.
• CREA INNOVATIONS
• Faber-Castell
• IG Design Group PLC
• Newell Brands
• Arteza
• Crayola LLC                                                       
• Epiphany Studios
• Asian Handicrafts Pvt. Ltd.

Report Scope:

In this report, the global arts and crafts market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·           Arts and Crafts Market, By Material:

o   Traditional Materials

o   Recycled and Upcycled Materials

o   Mixed Media

·          Arts and Crafts Market, By Target Audience:

o   Children’s Crafts

o   Adult Crafts

·          Arts and Crafts Market, By Distribution Channel:

o   Offline

o   Online

·          Arts and Crafts Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global arts and crafts market.

Available Customizations:

Global  Arts and Crafts market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

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