Saudi Arabia Biscuit Market By Product Type (Crackers, Sweet Biscuit, Savory Biscuit), By Flavor (Plain, Chocolate, Cheese, Fruit & Nut, Others), By Packaging Type (Pouches/Packets, Boxes, Cans/Jar, Others), By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Biscuit market was valued at USD 628.34 Million in 2024 and is expected to grow to USD 928.08 Million by 2030 with a CAGR of 6.72% during the forecast period. The Saudi Arabia Biscuit market is experiencing steady growth, driven by a combination of demographic, economic, and lifestyle factors. Rising disposable incomes and a growing middle-class population are increasing the demand for convenient and affordable snacking options. The country’s young population, with a strong preference for Western-style snacks, is fueling innovation in biscuit flavors, formats, and packaging. Urbanization and busy lifestyles are further contributing to the popularity of ready-to-eat food products such as biscuits. Health-conscious consumers are also influencing the market, prompting manufacturers to introduce healthier variants, including whole grain, sugar-free, and fortified biscuits. Also, strong distribution networks, increasing retail penetration, and aggressive marketing strategies by key players are enhancing product accessibility and visibility, further boosting market growth across the Kingdom.

Key Market Drivers

Rapid Economic Growth & Urbanization

Rapid economic growth and urbanization are key drivers of the expanding biscuit market in Saudi Arabia. As a part of this, according to a recent study, as of 2025, in the first quarter of 2025, Saudi Arabia's economy experienced a year-on-year growth of 2.7%. The country's strong economic performance, supported by initiatives like Vision 2030, has resulted in rising disposable incomes and an emerging middle class with increasing purchasing power. As more people migrate to urban areas such as Riyadh, Jeddah, and Dammam, lifestyles have become faster-paced, creating a growing demand for convenient, ready-to-eat food products like biscuits. Urban consumers, especially the youth, are more exposed to global food trends and show a strong preference for Western-style snacks, pushing manufacturers to innovate in terms of flavors, textures, and packaging. The spread of modern retail infrastructure, including supermarkets, hypermarkets, and convenience stores, has further boosted product availability and accessibility. Also, the rise in e-commerce has made biscuits even more convenient to purchase. These combined factors, economic prosperity, urban migration, and lifestyle changes—are significantly contributing to the growth and diversification of the biscuit market across the Kingdom.

Expansion Policies Adopted by Key Player

Key players in Saudi Arabia's biscuit market are actively implementing expansion strategies to strengthen their market presence and meet growing consumer demand. As a part of this, as of February 2025, Britannia has collaborated with Warner Bros. Discovery Global Consumer Products (WBGCP) to launch a limited-edition Harry Potter-themed biscuit collection aimed at enchanting fans of the beloved franchise. Britannia Industries Limited has significantly increased its market share by localizing products to align with Saudi tastes, introducing innovative packaging suited for the region's climate, and launching health-conscious variants like sugar-free and whole grain biscuits. Their partnership with Binzagr Company has enhanced distribution, contributing to a fourfold business growth over three years. Mondelez International, through its joint venture with Olayan Group, expanded its Dammam facility, nearly doubling production capacity to cater to the rising demand for brands like Oreo and Ritz. Almarai, a leading food company in the Kingdom, has invested in diversifying its product portfolio and expanding distribution networks to reach a broader consumer base. These strategic initiatives, including product innovation, infrastructure development, and strengthened distribution channels, are pivotal in driving the robust growth of Saudi Arabia's biscuit market.

Growing Middle-Class Population Across the Region

The growing middle-class population across Saudi Arabia is a significant driver of the biscuit market. As a part of this, according to a recent study, as of 2024, Saudi Arabia topped the list with the highest share of middle-class and above category of consumers in the Middle East. In Saudi Arabia the share of middle class and above consumer share was 100 percent. As disposable incomes rise, more consumers are willing to spend on convenient and indulgent food options, including biscuits. This demographic shift is accompanied by changes in lifestyle and dietary habits, with a marked preference for ready-to-eat snacks that suit busy, urban routines. Biscuits, being affordable, accessible, and available in a wide range of flavors and formats, are well-positioned to meet this demand. Also, the middle class is increasingly health-conscious and seeks premium, healthier variants such as low-sugar, high-fiber, and organic biscuits. This creates opportunities for both domestic and international manufacturers to diversify their product offerings and cater to evolving tastes. As retail infrastructure and online shopping platforms continue to expand in the region, the accessibility of biscuits is further enhanced. Overall, the expanding middle class is not only boosting volume sales but also driving innovation and value growth within the Saudi biscuit market.

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Key Market Challenges

 Intense Competition Among Major Players

Intense competition among major players is a key driver shaping the dynamics of the Saudi Arabia biscuit market. With both domestic and international brands vying for market share, companies are constantly innovating to differentiate their products and attract consumers. This competitive environment has led to a surge in new product launches, flavor innovations, and packaging enhancements, all aimed at capturing consumer attention. Price competitiveness is also a defining factor, with brands offering promotional deals and value packs to appeal to price-sensitive buyers. Also, companies are investing heavily in marketing and advertising campaigns to strengthen brand visibility and loyalty. The presence of global giants alongside established local players fuels the need for continuous improvement in quality, variety, and distribution efficiency. Also, competition encourages the development of healthier and premium biscuit segments, as brands strive to align with changing consumer preferences. Ultimately, this rivalry benefits consumers through a wider selection of products and better value propositions, driving overall market growth.

Fluctuating Prices of Raw Material

Fluctuating prices of raw materials pose a significant challenge to the Saudi Arabia biscuit market. Key ingredients such as wheat, sugar, and palm oil are subject to global price volatility, influenced by factors like supply chain disruptions, climate change, and geopolitical tensions. These price fluctuations can lead to increased production costs for biscuit manufacturers, which may result in higher retail prices or reduced profit margins. For many producers, managing these cost changes is a delicate balancing act, as they must maintain competitive pricing while preserving product quality. In some cases, rising costs may also force companies to adjust their product formulations, either by reducing the quantity of ingredients or opting for alternative, often costlier, substitutes. The unpredictability of raw material prices can thus create instability in pricing strategies, affecting both manufacturers' profitability and consumers' purchasing behaviour. As a result, companies are increasingly focusing on optimizing their supply chains and exploring long-term contracts to mitigate these challenges.

Key Market Trends

Flavor Innovation

Flavor innovation is a prominent trend in the Saudi Arabia biscuit market, driven by evolving consumer preferences and a desire for unique snacking experiences. Traditional flavors such as dates, cardamom, and pistachio remain popular, reflecting the region's rich culinary heritage. However, there is a growing appetite for novel and exotic flavor combinations, including saffron, rosewater, chocolate, and caramel. This trend is influenced by the cosmopolitan nature of Saudi society, with a diverse population that appreciates a variety of global cuisines. Manufacturers are responding by experimenting with fusion flavors that blend local and international influences, creating a sense of excitement and novelty for consumers. Also, the emphasis on health and wellness has led to the development of healthier biscuit options, incorporating ingredients like whole grains, natural sweeteners, and functional additives such as fiber and protein. These innovations cater to the growing demand for snacks that align with health-conscious lifestyles without compromising on taste.

E-commerce Expansion

E-commerce expansion is a significant trend transforming the Saudi Arabian biscuit market. As a part of this, according to the International Trade Administration, as of 2024, the number of Saudi internet users engaging in e-commerce (both buying and selling) is forecasted to reach 33.6 million, marking a 42% rise from 2019.With internet penetration reaching approximately 98.6%, a substantial portion of the population has access to online platforms, facilitating the growth of online retail channels. Consumers increasingly prefer the convenience of purchasing biscuits from home, especially during peak shopping seasons or for bulk orders. Major e-commerce platforms like Souq, Noon, and grocery delivery services have become essential avenues for biscuit sales, offering a wide range of products and promotional deals. This shift is particularly advantageous for reaching younger, tech-savvy consumers and those in remote areas, where traditional retail outlets may be limited. The rise of online shopping has also prompted manufacturers to enhance their digital presence and invest in e-commerce strategies, including targeted advertising and exclusive online offers, to capture the growing online consumer base. Overall, the expansion of e-commerce is reshaping the distribution landscape of the Saudi biscuit market, offering both challenges and opportunities for brands to innovate and engage with consumers more effectively.

Rise Demand for Natural & Organic Ingredients

The rise in demand for natural and organic ingredients is a significant trend shaping the Saudi Arabia biscuit market. As consumers become more health-conscious, there is a noticeable shift towards biscuits made with whole grains, seeds, and natural sweeteners, while avoiding artificial additives and preservatives. This preference is driving manufacturers to reformulate their products to align with the clean-label movement, which emphasizes transparency and simplicity in ingredient lists. Also, the growing awareness of dietary restrictions has led to an increase in gluten-free, vegan, and allergen-free biscuit options, catering to a broader consumer base. The incorporation of functional ingredients, such as fiber and plant-based proteins, further enhances the appeal of these products. This trend reflects a broader global movement towards healthier, more sustainable food choices, and is expected to continue influencing product development and consumer purchasing decisions in the Saudi biscuit market.

Segmental Insights

Product Type Insights

Savory Biscuit dominated the Saudi Arabia Biscuit market, driven by local taste preferences and evolving consumer demands. The region’s rich culinary heritage, which features a variety of savory flavors such as herbs, spices, and cheese, has contributed to the popularity of savory biscuits as a snack choice. Also, the growing demand for snacks that offer both convenience and a more substantial flavor profile has further boosted savory biscuit consumption. As urbanization increases, consumers are seeking on-the-go options that complement their busy lifestyles, with savory biscuits being an ideal choice due to their portability and satisfying nature. Manufacturers are also innovating by introducing new savory varieties, integrating popular regional flavors like za’atar and saffron, ensuring continued growth in this segment.

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Regional Insights

Western dominated the Saudi Arabia Biscuit market,  due to its urbanization, economic development, and higher concentration of wealth. Cities like Jeddah and Mecca, which are major commercial and tourism hubs, have a large and diverse population with varying preferences for biscuits. The region's proximity to international trade routes also facilitates the easy import of global biscuit brands, further boosting market demand. Also, the Central region's is driven by its status as the political, economic, and cultural heart of the country. Riyadh, as the capital, has a large, affluent population that embraces both traditional and modern snacking habits. The region's growing middle class and urbanization contribute to the increased demand for convenient, ready-to-eat snacks like biscuits.

Recent Developments

• In February 2025, United Food Industries Corporation (“Deemah”), a leading Saudi manufacturer of biscuits, confectionery, and snacks, has appointed Mohammed Khalid Alakeel as its new Chief Executive Officer. This leadership change is part of Deemah’s strategy to drive continued growth and global expansion. Abdul Aziz Alakeel, the founder and former CEO, will continue to serve as Chairman of the Board.
• In August 2024, National Biscuits & Confectionery Company Ltd (NBCC), a leading manufacturer of ready-to-eat biscuits, cookies, wafers, and extruded snacks in Jeddah, Saudi Arabia, has been awarded certification for compliance with the BRCGS Global Standard for Food Safety Issue 9 by SGS.
• In September 2024, UK-based snacking giant Pladis has opened a new regional headquarters in Jeddah, Saudi Arabia. As the maker of McVitie’s biscuits and a subsidiary of Turkish conglomerate Yildiz Holding, Pladis intends to use this facility as a central hub for overseeing operations in the Middle East, North Africa, and India.

Key Market Players  

• Mondelez International, Inc
• Britannia Industries Limited
• Gandour
• Biscuit Holding SAS
• National Biscuits & Confectionery Co. Ltd
• Abisco
• Anmol Industries Limited
• Parle Products Private Ltd
• Sapra Biscuit Factory
• Koshambh Multitred Pvt Ltd

Report Scope:

In this report, the Saudi Arabia Biscuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Saudi Arabia Biscuit Market, By Product Type:

o   Crackers

o   Sweet Biscuit

o   Savory Biscuit

• Saudi Arabia Biscuit Market, By Flavor:

o   Plain

o   Chocolate

o   Cheese

o   Fruit & Nut

o   Others

• Saudi Arabia Biscuit Market, By Packaging Type:

o   Pouches/Packets

o   Boxes

o   Cans/Jar

o   Others

• Saudi Arabia Biscuit Market, By Distribution Channel:

o   Supermarket & Hypermarket

o   Convenience Stores

o   Specialty Stores

o   Online

o   Others

• Saudi Arabia Biscuit Market, By Region:

o   Eastern

o   Western

o   Northern & Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Biscuit Market.

Available Customizations:

Saudi Arabia Biscuit Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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