Saudi Arabia Biscuit Market to Grow with a CAGR of 10.23% through 2028
Saudi Arabia Biscuit Market is being propelled by the
increasing popularity of designer jewelry and increasing popularity for diamond
in Saudi Arabia, especially among younger generations.
According to TechSci Research report, “Saudi Arabia
Biscuit Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the Saudi Arabia Biscuit Market stood at USD 449.76
million in 2022 and is anticipated to grow with a CAGR of 10.23% in the
forecast period, 2024-2028. The biscuit industry in Saudi Arabia is a thriving
sector driven by cultural significance, economic growth, and evolving consumer
preferences. Biscuits, known locally as "biscuits," play a central
role in Saudi Arabian hospitality and cultural traditions, often enjoyed with
tea and coffee. The market is witnessing a surge in the sweet biscuit segment,
driven by the demand for a wide range of flavors and indulgent experiences. The
industry is also adapting to changing consumer preferences, with a focus on healthier
options and flavor innovations. Additionally, e-commerce is emerging as a
significant distribution channel, providing convenience to consumers. The
sector faces challenges related to competition, ingredient sourcing, and halal
compliance but remains resilient and dynamic.
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spread through 83 Pages and an in-depth TOC on "Saudi Arabia Biscuit Market.”
Saudi Arabia's rapidly growing population and
urbanization have significantly contributed to the soaring demand for biscuits.
With urban centers like Riyadh and Jeddah experiencing rapid development, the
market for biscuits has expanded exponentially. This urban shift has led to
busier lifestyles, creating a demand for convenient and tasty snack options.
Biscuits, with their convenience and diverse flavors, have perfectly met this
need, becoming a popular choice for people on the go.
One of the driving factors behind the popularity of
biscuits in Saudi Arabia is the rich tapestry of flavors that cater to diverse
tastes. Traditional varieties like ma'amoul, intricately crafted shortbread
cookies filled with dates or nuts, continue to be cherished. However, the
industry has witnessed a wave of innovation, introducing new flavors and
textures. From classic chocolate-filled biscuits to exotic blends incorporating
saffron and cardamom, the market is now a playground for flavor enthusiasts. The
fusion of local and international tastes has given rise to a new era of
experimentation, ensuring there's something for everyone in the vast array of
biscuit choices available.
Moreover, the emphasis on health and wellness has
permeated the biscuit industry. In response to the global trend toward
healthier living, manufacturers are developing biscuits with reduced sugar,
salt, and healthier ingredient alternatives. Whole grains, natural sweeteners,
and gluten-free options have become prevalent, catering to health-conscious
consumers without compromising on taste. These healthier alternatives have not
only met the demands of a health-conscious demographic but have also opened doors
to a wider customer base, including those with dietary restrictions and
preferences.
The biscuit market in Saudi Arabia also operates under
the umbrella of halal compliance, adhering to Islamic dietary laws. Halal
certification is not just a religious requirement but a market necessity,
ensuring that the biscuits are permissible for consumption according to Islamic
principles. This adherence to halal standards is not only crucial for domestic
sales but also enhances the export potential of Saudi biscuits, particularly to
other Muslim-majority countries, reinforcing the industry's international
presence.
Furthermore, the rise of e-commerce has significantly
impacted how biscuits are marketed and distributed. Online platforms and mobile
apps have revolutionized the way consumers discover and purchase biscuits. The
ease of browsing through various brands and flavors, coupled with doorstep
delivery services, has made online shopping increasingly popular. This trend
has also provided smaller, local biscuit manufacturers with a platform to reach
a broader audience, reducing the barriers of entry into the market and
promoting entrepreneurship within the industry.
Saudi Arabia Biscuit market is segmented into type, packaging,
sales channel, and region.
Based on packaging, the market is segmented into pouches/packets,
boxes, cans/jars, and others.
The packaging segment of the Saudi
Arabian biscuit industry is experiencing notable growth. As the demand for
biscuits continues to rise, there is an increased focus on packaging to enhance
product appeal and functionality. Packaging plays a crucial role in preserving
freshness, extending shelf life, and ensuring product integrity. Biscuit
manufacturers are investing in innovative and eye-catching packaging designs
that not only attract consumers but also reflect the quality and uniqueness of
their products. The growing awareness of environmental sustainability is also
leading to a shift towards eco-friendly and recyclable packaging options,
aligning with global trends in responsible packaging practices.
Major companies operating in Saudi Arabia Biscuit market
are:
- Mondelez AMEA
- The Kellogg Company
- Britannia Industries Limited
- Food Manufacturers Co FMC (Ulker)
- Gandour
- International Foodstuffs Co (IFFCO)
- NationalBiscuits Confectonery Co. Ltd.
- Nationalfood Company-Americana Cake
- Deemah United Food Industries Corp.
Ltd. Co
- Al Wefag Trading & Manufacturing
(Haweek)
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“ The biscuit
industry in Saudi Arabia is a dynamic and evolving sector shaped by cultural
traditions, economic growth, and changing consumer preferences. Saudi consumers
have a deep-rooted affinity for biscuits, especially sweet varieties, which are
an integral part of traditional gatherings. The market is witnessing a growing
demand for healthier biscuits, flavor innovation, and a shift towards
e-commerce. The industry also grapples with challenges such as competition from
international brands, the need to adapt to evolving consumer expectations,
ingredient sourcing complexities, and regulatory compliance. Overall, the Saudi
Arabian biscuit market reflects the nation's vibrant culinary heritage,
economic progress, and a response to global food trends.” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based management
consulting firm.
“Saudi
Arabia Biscuit Market By Type (Crackers & Savory Biscuits, Sweet Biscuits),
By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Sales Channel
(Supermarkets/Hypermarkets, Specialist Retailers, Departmental Stores, Online,
Others) By Region, By Competition Forecast &
Opportunities, 2018-2028F, has evaluated the future growth potential of Saudi
Arabia Biscuit market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision-makers make sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Saudi Arabia Biscuit market.
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