Saudi Arabia Biscuit Market Grow with a CAGR of 6.72% through 2030F

The Saudi Arabia Biscuit market is driven by rising disposable incomes, growing young population, urbanization, changing snacking habits, and increasing demand for convenient, packaged, and innovative food products.

According to TechSci Research report, “Saudi Arabia Biscuit Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Biscuit market stood at USD 628.34 Million in 2024 and is anticipated to grow USD 928.08 Million by 2030 with a CAGR 6.72% during forecast period. The Saudi Arabia Biscuit market is driven owing to the strong presence of international food manufacturers. Global brands like Nestlé, Mondelez, and Pladis (maker of McVitie’s) have expanded their footprint in the region, offering a wide range of biscuit products that appeal to diverse consumer preferences. These international companies bring innovation, quality standards, and global expertise to the market, driving competition and pushing local manufacturers to improve their offerings. The availability of well-established international brands has led to increased consumer trust, making biscuits more popular and accessible. Also, these companies invest heavily in marketing, distribution, and retail partnerships, further boosting biscuit consumption. Their presence not only enhances product variety but also shapes the overall market trends, such as premiumization and healthier biscuit options.

The Saudi Arabia Biscuit market is primarily driven by the attractive packaging and brand differentiation strategies. With rising competition, manufacturers are increasingly focusing on unique, visually appealing packaging to capture consumer attention and stand out on retail shelves. Innovative packaging designs, such as eco-friendly materials, resealable bags, and convenient on-the-go options, cater to modern consumer preferences for convenience and sustainability. Also, brands are differentiating themselves by offering special packaging for limited-edition flavors or festive seasons, adding exclusivity and excitement to their products. This focus on branding and packaging not only enhances consumer experience but also helps create stronger brand loyalty. By emphasizing unique packaging and brand identity, companies can better connect with their target audience, driving demand and boosting sales in a competitive market.

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The Saudi Arabia Biscuit market is segmented into product type, flavor, packaging type, distribution channel, and region.

Based on the product type, the sweet biscuit segment is the fastest growing in the Saudi Arabia Biscuit market, driven by changing consumer preferences for indulgent snacks and convenience. With the rising middle class and increased disposable income, more consumers are seeking sweet treats as part of their snacking habits. Sweet biscuits, including cookies, chocolate-chip biscuits, and cream-filled varieties, are particularly popular among younger consumers, urban dwellers, and families. The segment’s growth is further fueled by the influence of Western snacking trends, which have led to a higher demand for sweet biscuit options. Manufacturers are also responding to this demand by introducing a variety of flavors, premium options, and innovative packaging. Also, the rise of e-commerce platforms has made it easier for consumers to access a diverse range of sweet biscuits, further accelerating the segment's growth in the region.

Based on the region, Eastern is the fastest-growing region in the Saudi Arabia Biscuit market, driven by several factors. This region benefits from its strategic location along the Persian Gulf, facilitating trade and distribution. Cities like Dammam and Jubail are witnessing rapid urbanization and industrial development, leading to increased demand for convenient snack options among the growing population. Also, the presence of diverse expatriate communities in the Eastern region contributes to a varied palate, boosting the popularity of both traditional and international biscuit varieties. The region's expanding retail infrastructure and improved logistics further support the accessibility and availability of a wide range of biscuit products, catering to the evolving consumer preferences. These combined factors position the Eastern region as a significant contributor to the overall growth of the Saudi Arabian biscuit market.

Major companies operating in the Saudi Arabia Biscuit market are:

• Mondelez International, Inc
• Britannia Industries Limited
• Gandour
• Biscuit Holding SAS
• National Biscuits & Confectionery Co. Ltd
• Abisco
• Anmol Industries Limited
• Parle Products Private Ltd
• Sapra Biscuit Factory
• Koshambh Multitred Pvt Ltd

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“The Saudi Arabia Biscuit market is expected to grow in the future owing to the increasing preference for diverse and premium biscuit varieties. As consumer tastes evolve, there is a growing demand for a wider range of biscuit options, including both traditional and innovative flavors. Premium biscuits, often featuring high-quality ingredients such as organic flour, natural sweeteners, and exotic flavors, are gaining popularity among health-conscious consumers and those seeking indulgence. This trend is particularly prominent among younger, urban consumers who are more willing to pay a premium for unique, high-end products. Manufacturers are responding by expanding their product portfolios, introducing gourmet, gluten-free, and functional biscuit options. The increasing availability of these premium varieties through retail stores and online platforms is further fueling this demand, making them easily accessible to a broader consumer base, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Saudi Arabia Biscuit Market By Product Type (Crackers, Sweet Biscuit, Savory Biscuit), By Flavor (Plain, Chocolate, Cheese, Fruit & Nut, Others), By Packaging Type (Pouches/Packets, Boxes, Cans/Jar, Others), By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Biscuit market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Biscuit market.

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