Saudi Arabia Frozen Food Market to Grow with a CAGR of 4.2% through 2029
Saudi Arabia Frozen Food Market is being propelled by
variety of factors such as expanding retail distribution channels, changing
consumer lifestyles, and increased disposable income.
According to TechSci Research report, “Saudi Arabia
Frozen Food Market - Industry Size, Share, Trends, Competition Forecast
& Opportunities, 2029”, the Saudi Arabia Frozen Food Market stood at USD
8.67 billion in 2023 and is anticipated to grow with a CAGR of 4.2% in the
forecast period, 2025-2029. The frozen food market in Saudi Arabia has
witnessed remarkable growth and transformation over the past few decades. This
sector, once limited to a few basic frozen items, has expanded into a diverse
and thriving industry, offering a wide range of frozen products to cater to the
evolving tastes and lifestyles of Saudi consumers.
The frozen food industry in Saudi Arabia has come a
long way since its inception. Historically, the consumption of frozen food was
relatively limited, with a focus on basic items like frozen vegetables, fruits,
and some meat products. However, significant changes in the Saudi society's
lifestyle, consumption patterns, and demographics have paved the way for the
substantial growth and diversification of the frozen food market.
One of the key drivers of this evolution was the
urbanization and modernization of Saudi cities. As more people moved to urban
areas and adopted fast-paced lifestyles, the demand for convenient and
time-saving food options increased. This led to a broader acceptance of frozen
food products as a practical solution for busy families and individuals.
Moreover, the influx of expatriates into Saudi Arabia
brought a diversity of culinary traditions and preferences, spurring the demand
for a wider range of frozen products that catered to various tastes and cooking
styles. This trend encouraged the introduction of international frozen food
brands and products to the Saudi market.
Convenience is a primary driver of the frozen food
market. Frozen products offer a quick and easy meal solution, making them
particularly attractive to working professionals and busy households. This
convenience factor extends to both cooking and storage. The market now
encompasses an extensive product range, including frozen fruits and vegetables,
meat and poultry, seafood, ready-to-eat meals, desserts, and even international
cuisine options. This diversity allows consumers to explore a wide variety of frozen
choices.
The adoption of modern lifestyles, influenced by
urbanization and the pursuit of convenience, has led to an increased reliance
on frozen foods. These products cater to those who may not have the time or
inclination to prepare meals from scratch. Retail and supermarket chains are
significant distribution channels for frozen food products in Saudi Arabia.
These stores provide a broad array of options, making it easier for consumers
to access a variety of frozen items.
With a growing awareness of health and nutrition,
consumers are increasingly seeking healthier frozen food alternatives. This has
driven the development of a range of products that meet specific dietary
requirements, such as low-sodium, low-fat, and organic options. Saudi Arabia
has encouraged investment in local frozen food production to reduce its
reliance on imports. This has led to the emergence of local frozen food brands
and production facilities.
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Societal shifts, including the empowerment of women in
the workforce, have influenced the demand for easy-to-prepare meals. Frozen
food has become a practical solution for working parents and individuals
looking for quick meal options.
The Saudi Arabian frozen food market operates within a
regulatory framework that emphasizes food safety and quality. The Saudi Food
and Drug Authority (SFDA) sets and enforces standards to ensure the safety and
integrity of frozen food products. Compliance with these regulations is
essential for companies operating in the market.
Societal changes and consumer preferences have played
a pivotal role in shaping the frozen food market in Saudi Arabia. As women have
increasingly entered the workforce, there has been a shift in household
dynamics. This has led to a greater demand for convenient meal options that
require minimal preparation time.
Moreover, the younger generation in Saudi Arabia,
influenced by global food trends and a desire for variety, has embraced frozen
foods as a means of exploring different cuisines and flavors. The availability
of international frozen food options aligns with the aspirations of a
generation looking for diverse dining experiences.
Health-conscious consumers are also driving changes in
the market. They seek frozen food products that meet specific dietary needs,
such as low-sodium, low-fat, and organic options. This has prompted the
industry to respond with a broader array of healthier choices.
Maintaining a reliable and efficient cold chain for
frozen food distribution can be challenging, particularly in a country with a
vast geographical expanse. The market faces increased scrutiny regarding the
nutritional value and ingredients of frozen products. Consumers are becoming
more health-conscious, raising concerns about preservatives and additives in
frozen foods. As Saudi Arabia aims to reduce its dependence on imports, there
are opportunities and challenges associated with expanding local production and
ensuring it meets international quality standards.
The demand for healthier frozen food options presents
an opportunity for brands to develop and promote products that align with
health-conscious consumer preferences. Emphasizing the use of locally sourced
ingredients and promoting them as a selling point can enhance consumer
confidence and support local agricultural industries. There is room for
innovation in product development, including creating unique, ready-to-eat
meals that cater to local tastes and culinary traditions.
E-commerce and online grocery platforms offer
opportunities for companies to expand their reach and cater to tech-savvy
consumers who prefer to shop online. Collaborations with international brands
and food service providers can bring new and exciting frozen food options to
the Saudi market. Brands can engage in consumer education initiatives to inform
the public about the benefits and safe handling of frozen foods.
Saudi Arabia Frozen Food market is segmented into type,
category, sales channel, and region.
Based on type, the market is segmented into frozen
poultry, red meat & seafood, frozen snacks, frozen fruits & vegetables,
frozen meals, and others. Among these, frozen fruits & vegetables has a
significant share in the Saudi Arabia frozen food market. One of the primary drivers of the popularity of frozen
fruits and vegetables in Saudi Arabia is the increasing awareness of health and
nutrition. Consumers are becoming more conscious of the nutritional content of
their food and are actively seeking ways to incorporate healthier options into
their diets. Frozen fruits and vegetables are perceived as a convenient way to
access essential nutrients, as they are frozen at their peak freshness and
retain their nutritional value.
Based on sales channel, the market is segmented into supermarkets/hypermarkets,
departmental stores, baqala stores, online, others (specialty stores, direct
sales, institutional sales, etc.). Among these, online has a significant share
in the Saudi Arabia frozen food market. Online platforms offer a diverse range
of frozen food products, including frozen fruits and vegetables, ready-to-eat
meals, meat and poultry, seafood, and international specialty items. This wide
selection caters to a variety of tastes and dietary preferences, providing
consumers with the opportunity to explore different culinary options.
Major companies operating in Saudi Arabia Frozen Food market
are:
- The Savola Group
- Sunbulah Group
- Kuwait Food
Company (Americana Group)
- Halwani Brothers
Co., Ltd
- Al Karamah Dough
Production Co.
- General Mills
Inc.
- Nestle S.A.
- McCain Foods
Limited
- Americana Group,
Inc.
- Unilever PLC
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“The frozen food
market in Saudi Arabia has evolved from a limited selection of basic frozen
products to a dynamic and diverse sector that reflects changing consumer
preferences, lifestyles, and societal shifts. The convenience, variety, and
quality of frozen foods have made them an integral part of the modern Saudi
kitchen. As the market continues to expand, local and international brands will
play a crucial role in satisfying the demand for frozen food options that meet
the culinary expectations and dietary needs of consumers. In response to health
concerns and the desire for healthier choices, the market is likely to see the
development of a wider range of nutritious and innovative frozen products. With
the support of regulatory standards, the Saudi Arabian frozen food market is
poised to keep growing, catering to the ever-evolving tastes and preferences of
the nation's diverse and dynamic population.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based management consulting firm.
“Saudi Arabia Frozen Food Market By Type
(Frozen Poultry, Red Meat & Seafood, Frozen Snacks, Frozen Fruits &
Vegetables, Frozen Meals, Others (includes Frozen Dairy & Dessert)), By
Category (Ready-to-Cook, Ready-to-Eat, Others (Raw Meat, Raw Vegetables, Raw
Fruit, etc.)), By Sales Channel (Supermarkets/Hypermarkets, Departmental
Stores, Baqala Stores, Online, Others (Specialty Stores, Direct Sales,
Institutional Sales, etc.), By Region, By Competition Forecast &
Opportunities, 2019-2029F, has evaluated the future growth potential of Saudi
Arabia frozen food market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision-makers make sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in Saudi Arabia frozen
food market.
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