Saudi Arabia Frozen Food Market By Type (Frozen Poultry, Red Meat & Seafood, Frozen Snacks, Frozen Fruits & Vegetables, Frozen Meals, Others (Frozen Dairy & Dessert)), By Category (Ready-to-Cook, Ready-to-Eat, Others (Raw Meat, Raw Vegetables, Raw Fruit, etc.)), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Baqala Stores, Online, Others (Specialty Stores, Direct Sales, Institutional Sales, etc.), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Frozen Food Market was valued at USD 9.02 Billion in 2024 and is expected to reach USD 11.62 Billion by 2030 with a CAGR of 4.37% during the forecast period. The Saudi Arabia frozen food market has experienced remarkable growth and transformation over the years, driven by changing consumer lifestyles, increased urbanization, and a growing appetite for convenience. This market encompasses a wide range of frozen products, including fruits and vegetables, meat and poultry, seafood, and ready-to-eat meals. Rapid urbanization and a shift in consumer lifestyles have led to an increased demand for convenient and quick meal solutions. Saudi households, especially in urban areas, are looking for time-saving options that frozen food products provide. The fast-paced work culture in Saudi Arabia has led to a rise in the number of dual-income households. With limited time for meal preparation, frozen foods offer a convenient solution for families. The growth of modern retail formats, such as hypermarkets, supermarkets, and convenience stores, has expanded the availability and accessibility of frozen food products. Saudi consumers can now find a wide range of frozen options in their local stores. Saudi consumers place a high value on food safety and quality. The frozen food industry has adapted by implementing rigorous quality control and safety measures, assuring consumers of the integrity of frozen products. In 2024, Saudi Arabia's food sector is valued at USD55 billion, with bread and cereals generating the largest revenue share of USD10.1 billion, representing nearly 20% of the market. The sector is expected to grow at a compound annual growth rate (CAGR) of 3.99% from 2024 to 2029. Currently, the online food sector accounts for just 1.4% of the total revenue, presenting significant growth opportunities for brands aiming to expand through e-commerce channels.

Key Market Drivers

Changing Consumer Lifestyles and Urbanization

One of the primary drivers of the growth in the Saudi Arabia frozen food market is the changing lifestyles and urbanization trends in the country. As Saudi Arabia undergoes rapid urbanization, with a growing number of people residing in cities and metropolitan areas, consumer habits and dietary preferences have evolved. The urban lifestyle is often characterized by increased work hours, longer commutes, and busier schedules. This has led to a shift in consumer behavior, with more individuals and families seeking convenient and time-saving food options. Frozen food products, such as ready-to-eat meals, frozen fruits and vegetables, and frozen meats, align perfectly with these demands. Consumers in urban areas appreciate the convenience and versatility that frozen foods offer. These products can be stored for extended periods, allowing individuals to reduce the frequency of grocery shopping while still having access to a variety of nutritious and flavorful meal options. Frozen foods also address the need for portion control, reducing food wastage and offering easy meal preparation solutions for busy individuals and families. Moreover, the desire for international and diverse cuisines is prevalent in urban centers, and the frozen food market has responded accordingly. Consumers can now find a wide array of frozen foods, from traditional Saudi dishes to international favorites, making it easier to enjoy global flavors in the comfort of their homes.

Increasing Disposable Income and Affordability

The rising disposable income among Saudi consumers has significantly contributed to the growth of the frozen food market. As the economy has diversified and expanded, households have experienced increased income levels, allowing them to explore a wider range of food choices, including frozen products. Frozen foods offer an attractive value proposition for consumers. They are often priced competitively, making them an affordable alternative to dining out or ordering takeout. Consumers can enjoy restaurant-quality meals at home, without the associated costs of eating at a restaurant. This affordability is particularly appealing to young professionals and families looking to balance quality with cost-effectiveness. The affordability of frozen food also extends to its ability to reduce food waste. By allowing consumers to use only the required amount of frozen food and store the rest for later, it helps in managing household budgets and minimizing food expenditure. The Saudi Export Development Authority (Saudi Exports) launched the National Industrial Development and Logistics Program (NIDLP) and the 'Made in Saudi Arabia' food program. The initiative aims to boost the presence of local businesses, encourage consumers to buy locally made products, and support their growth. Besides strengthening Saudi Arabia's domestic market, the program also focuses on increasing the country's exports to priority international markets.

Expanding Retail Distribution Channels

The availability and accessibility of frozen food products have significantly expanded in Saudi Arabia due to the increasing number of retail distribution channels. Traditionally, frozen foods were primarily found in large supermarkets and hypermarkets. However, the market has evolved, and frozen foods can now be easily found in various retail outlets, including convenience stores, neighborhood markets, and even online platforms. The emergence of small and mid-sized grocery stores and convenience outlets, which are strategically located to serve urban and suburban areas, has made it more convenient for consumers to access frozen food products. These smaller retail establishments are preferred by consumers who seek a quick and hassle-free shopping experience. Furthermore, the growth of e-commerce and online grocery delivery services has had a profound impact on the frozen food market. Consumers can now order a wide range of frozen products online, and these goods are promptly delivered to their doorsteps. This convenience factor has significantly expanded the reach of frozen food products to consumers who may not have easy access to physical stores, such as those in remote or less densely populated areas.

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Key Market Challenges

Cultural and Dietary Preferences

Saudi Arabia has a unique culinary culture deeply rooted in traditional Middle Eastern and Islamic dietary preferences. While the frozen food market offers a wide variety of products, aligning with these preferences can be challenging. Traditional Saudi cuisine primarily relies on fresh, local ingredients, and many Saudi households continue to prepare meals from scratch. There is a cultural preference for fresh foods, such as fruits, vegetables, and meats, which can make it difficult for frozen food products to gain widespread acceptance. The challenge for frozen food manufacturers is to cater to local tastes while also maintaining the convenience and long shelf life that frozen products offer. Additionally, there are dietary restrictions during Islamic religious periods, such as Ramadan, which impact the consumption of frozen foods. These cultural and dietary factors require adaptation and innovation in product offerings to better align with the local market.

Supply Chain and Distribution Challenges

Maintaining a reliable and efficient cold supply chain is a critical challenge in the frozen food industry. The extreme heat of the Saudi climate can pose difficulties in the transportation and storage of frozen products. Ensuring that frozen goods remain at the required low temperatures throughout the distribution process is essential to prevent spoilage. Moreover, the vast geographical size of the country and the dispersion of the population can create distribution challenges. Remote areas may have limited access to frozen food products, which can result in unequal market penetration. Distributors and retailers need to invest in advanced cold storage and transportation facilities to overcome these logistical challenges.

Quality and Food Safety Standards

Consumers in Saudi Arabia place a premium on food safety and quality. Given the nature of frozen foods, maintaining quality and safety throughout the supply chain is crucial. Importantly, consumers need to trust that the frozen food they purchase is not only convenient but also safe and nutritious. Ensuring compliance with strict quality and safety standards is a significant challenge for the frozen food industry. It involves adhering to Saudi Arabia's regulatory requirements and international food safety standards. Manufacturers and distributors need to invest in stringent quality control measures, including product testing, temperature monitoring, and proper labeling. Meeting these high standards can be resource-intensive and may require ongoing investments in infrastructure and training to remain competitive in the market.

Key Market Trends

Health and Convenience Converge

One prominent trend in the Saudi Arabia frozen food market is the increasing convergence of health and convenience. Consumers are becoming more health-conscious and seeking frozen food options that not only offer the convenience of quick and easy preparation but also align with their dietary preferences and wellness goals. To address this trend, frozen food manufacturers are introducing healthier product offerings. This includes a focus on lower sodium and reduced fat options, as well as products that cater to specific dietary requirements, such as gluten-free, organic, and vegan. Healthier frozen food choices are becoming more widely available, allowing consumers to enjoy the convenience of frozen meals without compromising on their nutrition. Additionally, the use of cleaner and more transparent ingredient lists is on the rise. Consumers are increasingly looking for frozen foods that contain recognizable, natural ingredients and minimal additives or preservatives. This shift towards healthier, cleaner frozen food options is expected to continue, driven by the growing awareness of the importance of balanced nutrition and the demand for convenient meal solutions that support overall well-being.

Diversification of Ethnic and International Cuisine

The Saudi Arabian population is culturally diverse, with a significant expatriate community hailing from various countries. This cultural diversity has fueled a growing demand for a wide variety of ethnic and international cuisines in the frozen food market. Manufacturers are responding to this trend by expanding their product lines to include a broader array of global flavors and dishes. Frozen meals and snacks inspired by cuisines from Asia, Europe, the Middle East, and the Americas are gaining popularity. Consumers can now find everything from frozen Italian pasta dishes to traditional Middle Eastern appetizers, providing a convenient way to enjoy international flavors without the need for extensive preparation. This diversification of offerings extends to appetizers, side dishes, and desserts, allowing consumers to explore and savor different culinary traditions in the comfort of their homes. The trend towards ethnically diverse frozen food options reflects the multicultural nature of Saudi Arabia and the desire for convenient meal choices that cater to a range of tastes and preferences.

Sustainability and Eco-Friendly Packaging

Sustainability is a global trend that has made its mark on the Saudi Arabia frozen food market. Consumers are increasingly concerned about the environmental impact of their food choices, and this awareness is driving a demand for eco-friendly and sustainable packaging solutions. Manufacturers are responding by adopting more sustainable packaging practices, such as reducing plastic usage, using recyclable materials, and implementing responsible sourcing of packaging materials. Additionally, there is a growing emphasis on reducing food waste through portion-controlled and resealable packaging, ensuring that consumers can use only what they need and keep the rest for later. The sustainable trend extends to the sourcing and production of frozen food. Consumers are looking for products that are sourced and manufactured with respect for the environment and local communities. This includes a preference for brands that emphasize ethical and sustainable practices in their supply chains, such as responsible fishing or environmentally friendly farming methods. Moreover, the traceability of ingredients and transparent labeling is gaining importance. Consumers want to know where their food comes from and how it was produced, with some brands providing detailed information about the sourcing and production of their frozen products.

Segmental Insights

Type Insights

In the Saudi Arabia frozen food market, frozen poultry was the dominant segment, capturing a significant share of the overall market. The high consumption of chicken in Saudi Arabia, both in households and foodservice sectors, has contributed to the strong demand for frozen poultry products. Poultry is a staple in Saudi cuisine, used in a variety of traditional dishes, making it a popular choice among consumers. The growing preference for convenient and time-saving food options has further boosted the demand for frozen poultry. As urbanization increases, busy lifestyles have led to a rise in the consumption of frozen food, and frozen poultry offers a quick, easy, and cost-effective solution for consumers who want quality meat without the need for immediate preparation or refrigeration. Moreover, the expanding retail network in Saudi Arabia, including hypermarkets, supermarkets, and online grocery platforms, has made frozen poultry products more accessible to a wider audience. The availability of diverse poultry products such as chicken breasts, wings, drumsticks, and nuggets has also catered to various consumer preferences. With a growing middle-class population and rising disposable incomes, the frozen poultry segment is expected to continue leading the Saudi Arabia frozen food market, supported by consumer demand for affordable, convenient, and high-quality food options.

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Regional Insights

In the Saudi Arabia frozen food market, the Western Region hold the dominant position, driven by its large population, economic development, and thriving retail sector. This region, which includes major cities like Jeddah, Mecca, and Medina, is a key economic and cultural hub, making it a primary area for frozen food consumption. The Western Region’s strategic location along the Red Sea enhances its access to global food imports, contributing to a diverse range of frozen food products available to consumers. The region is known for its busy urban lifestyle, with many residents and visitors opting for convenient, ready-to-eat frozen meals. The increasing adoption of modern retail outlets, such as supermarkets and hypermarkets, has made frozen food more accessible in this area. Additionally, the Western Region has a significant expatriate population, which influences food preferences and demands. Many expatriates prefer frozen products that align with their culinary traditions, further boosting the frozen food market. The region also experiences a high influx of pilgrims, especially during the Hajj and Umrah seasons, increasing the demand for quick and easily accessible food options. The Western Region's combination of urbanization, economic growth, and cultural diversity positions it as the dominant segment in Saudi Arabia's frozen food market, with continued growth expected in the coming years.

Recent Developments

• In 2024, Al Othaim, a Saudi supermarket chain, has opened its second Othaim Express neighborhood grocery store in Riyadh. These stores, each around 400 square meters, cater to the growing demand for convenience with sections dedicated to meat, frozen food, fruits, and vegetables. They also offer takeaway items like slushies and popcorn. The company is expanding its convenience retail segment under new leadership to fuel further growth.
• In 2025, Siniora Foods, a food processing company based in Jerusalem, has announced plans to build a multi-million-dollar manufacturing plant in Jeddah, Saudi Arabia. The USD 40 million investment will focus on expanding its cold-cuts, frozen foods, and plant-based product lines. This new facility aims to produce "Made in Saudi Arabia" products, helping Siniora strengthen its presence in the local market. 
• In 2024, LT Foods Ltd. has expanded its global operations by entering the Saudi Arabian market with the opening of a new office in Riyadh. This move aims to capitalize on the USD 2 billion rice market in the Kingdom.LT Foods will also establish local manufacturing facilities in partnership with the Saudi Agricultural and Livestock Investment Company (SALIC). 

Key Market Players

• The Savola Group
• Sunbulah Group
• Kuwait Food Company (Americana Group)
• Halwani Brothers Co., Ltd
• Al Karamah Dough Production Co.
• General Mills Inc.
• Nestle S.A.
• McCain Foods Limited
• Americana Group, Inc.
• Unilever PLC

Report Scope:

In this report, the Saudi Arabia frozen food market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Frozen Food Market, By Type:

o   Frozen Poultry

o   Red Meat & Seafood

o   Frozen Snacks

o   Frozen Fruits & Vegetables

o   Frozen Meals

o   Others

• Saudi Arabia Frozen Food Market, By Category:

o   Ready-to-Cook

o   Ready-to-Eat

o   Others  

• Saudi Arabia Frozen Food Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Departmental Stores

o   Baqala Stores

o   Online

o   Others

• Saudi Arabia Frozen Food Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Frozen Food market.

Available Customizations:

Saudi Arabia Frozen Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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